Merchant and doctor

Chapter 2031 Health Management is Big Business

Lijin City has a very developed tourism industry with many popular tourist attractions. Guiyun Mountain Villa is one of them, attracting tourists all year round.

Guiyun was the name of a residential complex of a scholarly family during the Ming Dynasty. After experiencing wars, fires, floods, and other disasters, the Guiyun Villa area, apart from the main courtyard of "Guiyun Mountain Villa" which still stands, has seen most of its surrounding buildings destroyed. Nowadays, many tourist attractions have been built around the main building of "Guiyun Mountain Villa," mostly following the original layout while giving it a new modern look. It integrates leisure, entertainment, and vacation, and with its beautiful mountains and clear waters, it is much more popular than the "Sangong Lake" scenic area.

The businesswoman introduced by Xiao Wei chose a health center next to the botanical garden as the meeting place. It was a so-called health management center that was closer to the health concepts of modern people than a health club. Bian Mu guessed that the reason for choosing such a location was probably to take advantage of the so-called "natural oxygen bar" of the nearby botanical garden.

Lijin City boasts a unique geographical environment, where most plants can thrive under natural conditions. It is said that there are three botanical gardens built in the city. The one Bian Mu saw today is the largest and covers more than 3000 acres, according to the map. The garden includes a museum, research institute, science museum, youth activity center, etc. All the buildings are built around two lakes, one large and one small, creating a beautiful landscape that attracts many visitors.

The health management center called "Taijian" was built on a rather large scale, with two main buildings, one main and one secondary, facing each other on the east and west sides. In the middle, there was a large gym and two small gyms. Further south, there was a traditional Chinese medicine health center, which was quite large in terms of the number of people coming and going. To the north, there was a row of small two-story buildings, but it was not clear what they were for at the moment.

When Bian Mu entered the reception hall on the first floor of the main building, the businesswoman and her entourage had already been waiting for a while.

In her mid-thirties, with flowing black hair, a slender figure, almond-shaped eyes, and delicate, crescent-shaped eyebrows, she wore a pair of oval jade earrings. The Western-style earrings were slightly exaggerated, resembling the outline of a spaceship at first glance, giving the businesswoman a distinctly modern look. There were no other traditional jewelry such as rings, bracelets, or necklaces, suggesting that she was very good at dressing up and subtly exuded an artistic and literary air.

Wearing a pure cashmere casual long dress, which was very figure-hugging, she looked even more elegant and poised.

The businesswoman was flanked by two young employees, a man and a woman, dressed in Western casual attire. Each carried a leather briefcase. The man looked to be no older than Bian Mu, with a heavy stubble, as if he had just shaved. The other female employee appeared to be around twenty-four or twenty-five years old, with a smiling face and a very approachable demeanor.

The businesswoman introduced herself as surnamed Mu and spoke in a standard Mandarin with a slight Nanjin accent, which was very pleasant to listen to. Despite it being our first meeting, she gave me the feeling of having known her for a long time.

After exchanging a few pleasantries, Ms. Mu invited Bian Mu to take the elevator to the small meeting room on the second floor.

The interior design is entirely Western-style, with solid wood furniture throughout. It is simple and elegant, and it exudes the style of a very powerful business. The bookshelves on both sides are arranged in an artistic way, and a few vases of fresh flowers are placed around. There is almost no Chinese-style furniture in the room. Bian Mu has never seen many reception rooms with this style.

I have a pretty good impression of it.

A smiling young waitress brought the four of them some hot drinks—coffee, juice, tea… a complete selection, allowing each person to choose according to their preference. “This health center is owned by a friend of our boss. His wife is a local from Lijin. We invited the owner here today for a casual visit. If the owner is interested in cooperation, our company will use your center as a technical support to open three comprehensive health management centers in Lijin, Nanjin, and Beiqi. In fact, the level of integration will be far more complete and high-end than this one here,” Ms. Mu said frankly, getting straight to the point.

“Oh! The investment in this one I’ve seen is already quite considerable. Your company plans to invest in and build something even more elaborate. To be honest, our clinic is of limited capacity and I’m afraid we are not up to the task!” Bian Mu said with a smile, laying the groundwork for the future.

Over the phone, Xiao Wei had already given some instructions: if Bian Mu was interested in collaborating on projects related to the health industry, they should all sit down and discuss it; if Bian Mu had no intention of further expanding from medicine to health business, they should all meet up for a good chat, have a meal, and then go their separate ways.

Xiao Wei sounded quite relaxed on the phone, but judging from the demeanor of these three people in front of him, things are probably not that simple.

"Hehe... I've long heard that the owner is devoted to medicine and not very interested in more commercialized health management. However... as you've seen, with people's incomes generally increasing steadily, their demands for physical and mental health are growing daily. Moreover, the university enrollment rate is rising year by year, and the overall quality of the population is naturally increasing at the same time. There are more and more educated people who don't want to go to the hospital or clinic to see your famous doctors when they are really sick, which would cost money and cause them suffering. Wouldn't it be better to intervene in advance and regulate their physical and mental health?" Ms. Mu said with a smile.

“That’s great! But… it seems that traditional Chinese medicine can’t play a very big role in this!” Bian Mu replied with a smile.

"No! You are the most crucial technical backbone! Let me put it this way, this health center... its target audience is still the higher-income group. Our company will be developing health management centers for all levels, from high-end to budget, essentially an upgraded version. In the future, people will go to our health centers as naturally as they go to the supermarket, get a gym membership, or go to the hospital for a checkup. Of course, this will lead to an explosive growth in customer numbers. After years of research, we've determined that its core must be based on pure medical science. In addition to you, the owner, we will also invite renowned Western medicine experts to discuss this further. We will also extend invitations to experts in bio-health. The central theme is the same: it must be highly professional, and it involves the transition from pure medicine to health management..." The health clubs on the market are all rather crudely run. Many important logical steps have been merely formalities, and the technical aspects are far from seamless. On the one hand, they miss out on many customer groups, such as ordinary wage earners, to be precise, customers with a monthly income of 5000 to 8000. In the future, we need to make them feel as natural as shopping at a supermarket or strolling in a park when they come to our place. Ultimately, their health will be greatly maintained, and our profits will naturally be much greater than the current simple and crude health clubs. To put it bluntly, if they don't strive for progress, they will be eliminated by us sooner or later. This concept of comprehensive health management has been popular in developed countries for some time now, and it will soon be applied here as well. Owner, you are in your prime, this is a great opportunity for you to further your business! "Wow! Ms. Mu's eloquence is truly remarkable, and she even made Bian Mu somewhat tempted."

Bian Mu had previously been in contact with the big health project through a patient's family member. The young patient's father had repeatedly sent Bian Mu a lot of information about the project's establishment. After hearing what Ms. Mu said today, Bian Mu felt that the so-called health management center envisioned by Ms. Mu was even more avant-garde, easier to popularize, and more profitable than that of the young patient's parents.

The phrase "people enter the health management center as if they are shopping in a supermarket" in particular did indeed tempt Bian Mu.

Judging from Ms. Mu's demeanor, she is probably a truly pragmatic person, not the kind of opportunistic, gray-area businessman who just talks the talk but doesn't walk the walk and makes a quick buck by coming up with some new concepts.

Moreover, the acquaintances that Xiao Wei specially introduced must be quite good.

but……

Bian Mu still had no intention of getting involved.