ideal door

Chapter 21 Competitive Positioning
At four o'clock in the morning, the machines in the printing factory of Suizhou Newspaper roared, the ink was fragrant, and the lights were brightly lit. Trucks, large and small, were filled with colorful flags, and they stopped on the road outside the compound like a train, waiting in line for the "release" of the new newspaper. .

This is the first day that the Guangzhou Metropolis Daily was changed to a daily newspaper.

People from the Advertising Department and Publishing Department of Suizhou Metropolis Daily are distributing gifts for selling newspapers, and then according to the pre-planned quantity, they are loaded onto trucks that deliver newspapers by area.

Everyone performed their duties, and Chu Hanfeng was also in the queue, carrying the gifts with everyone. There were three kinds of gifts, soft packs of milk, mineral water and small packs of tissues.

While moving things, Shen Jianghe looked at Xu Jianjun and Xiao Guihua. They were laughing and laughing as usual, no different from usual.

Xu Jianjun may have drunk too much last night to say those cruel words. There is no hatred among colleagues. Shen Jianghe sincerely hopes that he can be like Li Mingxing, work is work, and there will be no grudges between colleagues in private.

Everyone works together to present a happy picture.Infected by this scene, Shen Jianghe calmed down and didn't take this matter to heart anymore, acting like a world without thieves.

Just before dawn, the work of sorting and loading was announced. Chu Hanfeng announced that they would rest for a while and have breakfast together at that time.

"Come with me." Chu Hanfeng stared at Shen Jianghe.

Well, I still overestimated Xu Jianjun, and I must have been glued to him.A salesman is like a wolf, as long as he smells blood, he will stare closely.

Xu Jianjun is just a fly, and when he has no choice, he will stare at Shen Jianghe, a seamless egg.

"What's going on with Dongcheng?" Chu Hanfeng's words were within his expectation.

"It's going through the process, there should be no problem."

"should?"

"affim!"

"So confident? If it doesn't work, don't force it. When everyone follows up with a customer at the same time, they must cooperate, otherwise the order may abort."

When Chu Hanfeng said this, his tone was quite calm.

He has his own considerations, he can't hit Shen Jianghe, after all, he just set up this benchmark yesterday, and he is worried that Shen Jianghe is too young and lacks the courage to hit the door.

"Mr. Chu, this customer has followed up more solidly than the previous three customers who placed orders, and there will be no problems."

Shen Jianghe originally wanted to say that he was still with Teng Xiao on the weekend, but he felt that it was inappropriate. After all, it was a friend brought out by Li Mingxing, and he did not agree in advance. If this matter gets to Xu Jianjun, that big mouth, I don’t know Something will come out.

I just gave a small gift, which is human nature, and there is no other transaction.But once it gets out, it will be suspected of melon fields and plums.

To give customers a sense of security is what the salesman must do.

Besides, no customer likes others to gossip, and in private contact with customers, they must keep their mouths tight to prevent leakage.

"That's good! However, I suggest that you better cooperate with Xu Jianjun, find a time, and communicate with him." Chu Hanfeng said two "best" in a row, and left.

Hehe, it seems that Chu Hanfeng agrees with Xu Jianjun's opinion from the bottom of his heart. He said that the advertising department does not have the concept of fellow villagers, but there is still a small friendship, otherwise he would not talk to himself about it.

What do these two best mean?It is not an order, nor is it a very definite force.

In other words, Shen Jianghe still had a choice, but if he didn't talk to Xu Jianjun, Chu Hanfeng might think that he would not give him face.

Isn't this catching a duck on the shelves?
Shen Jianghe carefully recalled what Xu Jianjun said last night.

Xu Jianjun said that he not only knew Teng Xiao, but also knew Teng Xiao's brother-in-law, and said that Teng Xiao's brother-in-law was Yang Dongcheng.

Teng Xiao's brother-in-law is the boss?Miss Teng's husband?Yang Dongcheng is Lao Yang? !
Could it be that the one who picked the lychees on the day of drinking that night was the legendary third young master of Suicheng? !
He was very surprised, Li Mingxing would bring himself in front of "Second Young Master"?But on the day of picking lychees, Miss Teng and Lao Yang didn't have any intimate actions. I had thought about the relationship between them, but I didn't see any clues.

If Lao Yang is Yang Dongcheng, I have nothing to worry about.

Even if there is no Lao Yang or Yang Dongcheng, the effectiveness of my work is also here.

"Old Xu, do you know Yang Dongcheng?" Shen Jianghe found Xu Jianjun immediately, and didn't want to discuss with him, but was ordered to find him.

"What's there to doubt?! I told you already!" Xu Jianjun smiled at him when he was moving things just now.

Seeing that Shen Jianghe took the initiative to look for him, his tail suddenly went up to the sky. It seemed that Shen Jianghe owed him a huge debt.

"Okay, then you go directly to Yang Dongcheng and ask him to place the order for you, and I accept my fate!" Shen Jianghe didn't smile at him like usual, but straightened his face with a firm tone.

Xu Jianjun was stunned for a moment.

Xu Jianjun knew that Chu Hanfeng had approached him, and thought that he was subdued and came to discuss cooperation with him, but he did not expect him to have such an attitude.

This time he was calm, Xu Jianjun didn't yell loudly, and only he himself knew the reason.

After eating breakfast, Shen Jianghe hurried to the designated place to sell newspapers. Not only did he have to help the newsstand owner sell newspapers, but he also had to supervise the use of gifts at the newsstands in the business district to prevent the newsstand owner from blocking the flow without permission. After all, a newspaper It's only fifty cents, and the cheapest gift is one yuan.

"Sell newspapers! Sell newspapers! Suizhou Metropolis Daily, buy newspapers and give gifts!" It was the first time for Shen Jianghe to do this kind of work, shouting in the street, and it was unique in his history.

His head is full of the song that many people are familiar with, "La la la, la la la, I am a little expert in selling newspapers..."

He didn't feel ashamed, but felt that it was an honor to be a member of Suizhou Metropolis Daily.

"Give me one." A long skirt stood in front of him.

"Fifty cents!" He said casually.

Only then did she realize that it was Lin Ximeng, so she smiled unconsciously.

"Why are you selling newspapers?" Lin Ximeng was a little surprised.

Judging from her tone, he seems to have been relegated here now.

"Today is the first day of the daily newspaper. Not only am I going to sell the newspaper, but senior leaders like the president of our newspaper office are also going to sell it."

Shen Jianghe explained.

Chu Hanfeng asked everyone in the advertising department to come down to the newsstands today. When the president heard about it, he was very appreciative, and immediately gave instructions, including himself, everyone in the city newspaper, and everyone must go down to each newsstand every Monday to sell no less than two yuan. hourly newspaper.

This is a move that the Suizhou newspaper has never done before. It not only gives support to the newsstand owners, but also greatly increases the cohesion of the newspaper staff.

"I invite you to dinner at noon, are you free?" Lin Ximeng said calmly.

"it is good."

"Our school's lakeside restaurant." After Lin Ximeng finished speaking, she took the newspaper and left.

While Shen Jianghe was selling newspapers, he was also paying attention to the new Suicheng Express published today by the Suicheng Evening News.

The newsstand owner received a bonus for the first time, the metropolitan newspaper was sold out at once, and the newsstand owner kept calling to ask for more newspapers. The metropolis newspaper was expensive in Luoyang at the time, and almost everyone in the street had a copy. This kind of self-promotional strength Far exceeded expectations.

The place where Shen Jianghe sells newspapers is not far from Suinan University. When he rushed over, Lin Ximeng was sitting there reading the newspapers.

"I'm late again?" This is Lin Ximeng's second time asking him out, and after the last time she broke the appointment, she is still a little unconfident this time.

Lin Ximeng smiled knowingly.

The last time Shen Jianghe saved herself, she kept thinking about how to thank him, give him something, cheap ones can’t be bought, expensive ones, I’m a student, my strength doesn’t allow it; I’m a major in this field, help me He, he has richer experience than himself, after thinking about it, it is still a vulgarity, just treat him to a meal.

By the way, let me know about the situation of the Metropolis Daily, and see if there is any opportunity to intern at the Metropolis Daily in the second half of the year.

"It seems that you have another competitor." Lin Ximeng bought not only a copy of Metropolis Daily, but also a copy of Suicheng Express.

Shen Jianghe took the express and read it. The Suicheng Express still used the evening paper's folio layout. The layout design incorporated fashion elements, with thicker colors and a slightly cartoonish visual.

"What do you think?" Shen Jianghe asked her. She is from a communication class, so she should have some insights.

"Although the layout design is very novel, the report style is obviously the shadow of the Evening News, but the consumer section of this newspaper is not bad." Lin Ximeng said her feeling.

Among the mainstream newspapers, the consumption section can be said to be the original creation of the Suizhou Metropolis Daily. With the launch of the Metropolis Daily, major newspapers have followed suit. The Suicheng Express uses several pages dedicated to consumption. Reported.

"What is the position of your newspaper?"

"A newspaper for citizens."

"I'm talking about market positioning."

"Facing the mainstream consumer class."

Lin Ximeng smiled slightly.

It has been more than a year since the Metropolis Daily was founded. From Shen Jianghe's answer, she can feel that they have not yet systematically positioned the newspaper, and they are still saying what others say. This is the main reason why she wants to go to Metropolis Daily for an internship.

It was the first time for Shen Jianghe to face a "question" from a "professional", and his rhetoric was so weak.

The current status of the advertising department of the metropolitan newspaper is completely based on the practice of "it doesn't matter if the cat is black or white, as long as it catches mice".

Although Chu Hanfeng emphasized that the personnel in the advertising department must not only have the cooperation spirit of team fighting, but also have the ability to fight independently, but they have not yet been professionally built. They are purely individual combat without teamwork. There is a group of irregular "guerrillas".

"I want to know, does the company have any focus on the evaluation of the media?" Shen Jianghe recalled what Luo Daming said last time.

Luo Daming was very polite to him, politeness means distance, the two started chatting, Luo Daming seemed a bit reluctant to let go of him as "the dean's guest".

"What business?"

"School of Management, Suicheng University."

"Where is Chen Xinhua?"

"you recognize?"

"heard about it."

Lin Ximeng didn't tell him the truth, not deliberately concealing it, but the relationship between the two has not reached the point where they have nothing to say, besides, this is her family's personal relationship.

"Media evaluation is a systematic project, that is, 4A advertising companies generally do not have this condition, and they buy data from professional evaluation companies. The media evaluation that companies talk about now, according to my personal understanding, is nothing more than the company's own hobbies and subjective opinions. Judgment."

Lin Ximeng just briefly said that this topic may be endless, and it is of no real help to him now.

Shen Jianghe appeared relatively modest in front of her, completely unable to see the "murderous aura" he needs to have when fighting with clients at work.

"How is it? Are you suitable for this industry?" Lin Ximeng changed the subject of the School of Management.

I heard him say before that he has worked as a government employee, taught books, and worked as a screenwriter. Compared with an advertising salesman, these jobs can be said to be a piece of paper and a weapon, which is what he said last time.

"It's okay, I remember the first advertising order in my life, it was a mid-seam freight advertisement for the Suicheng Evening News. Since then, it has changed my view of this industry that I fear and loathe." He was talking. At that time, the expression of memory on the face was so devoted.

He said that after the advertisement was published, because the advertisement effect that the client expected was not achieved, the client threw the check in his face when paying, and scolded him viciously, rubbish, rubbish!
He shed humiliating tears at the time, but still smiled on his face, picked up the check on the floor, and kept apologizing to the customer.

It was from that time that he felt that he was so strong, in order to survive, in order to live, when he was desperate, his desire to survive was so strong.

"You may not be able to imagine that at that time, you were almost penniless, and you couldn't even afford the cheapest three yuan fast food, so you bought a little rice, borrowed a friend's rice cooker to cook porridge, and served it with soy sauce. deal with it."

He said that such a day lasted for more than half a month. He was running business outside at noon and couldn't even drink porridge until he signed the freight advertisement order.

Yesterday he was penniless, today he is rich.This was his situation at the time, as if it had been a lifetime away.

Shen Jianghe narrated calmly, his expression changing with his emotional fluctuations, as if he had an indescribable sense of awe for his past history.

Lin Ximeng was touched by his narration. Everyone may have an unbearable past in their hearts, but the past is like the wind, blowing the bumpy road ahead.

Shen Jianghe refused her request to pay the bill. His reason was very gentlemanly, and he would not let the other party pay the bill when he had dinner with a beautiful woman.

Lin Ximeng originally wanted to invite him to dinner to express her gratitude, but he refused.

Looking at his receding back, she suddenly had an idea that she seemed to be able to help him as much as she could.

Back at the newspaper office, Zheng Sihai found him and said that he had written a good plan, and Chu Hanfeng approved it.

"This is the first feature of the advertising department of the city newspaper. Chu Hanfeng attaches great importance to it, but the editorial department refuses to cooperate. Chu Hanfeng and the editorial department had a quarrel, and the editor-in-chief came out to reconcile it before reaching an agreement." Zheng Sihai said with a face. But not happy.

"This is a good thing, what's the problem?" Shen Jianghe saw that he was going to the Three Treasures Hall for nothing.

"Once the editorial department intervenes, not only can I not explain without advertisements, but even Chu Hanfeng can't face the editor-in-chief." Zheng Sihai looked at him with hopeful eyes.

"It's not easy! You bring a reporter to interview the company, news and advertisements, how can the company refuse?!" Shen Jianghe's idea was still the same as Ning An'an's last time.

I can't write a plan, and I can't think flexibly. For those who have never been engaged in advertising business before, they are really at a loss.

"Yes, yes." Zheng Sihai walked away smiling as if he had found a treasure.

"A meeting, a meeting." Charlotte came over and said to him.

"What meeting? No notice?" Shen Jianghe thought if he didn't come back, wouldn't he have missed it?
"temporary."

This temporary meeting was actually a small-scale discussion, with only Chu Hanfeng, Wang Jiaze, Xia Luo, and Shen Jianghe from the "Chujiang Building", and the meeting place was in Chu Hanfeng's office.

Shen Jianghe walked into the office, saw the Suicheng Express on Chu Hanfeng's desk, and understood it in his heart.

During lunch, he discussed it with Lin Ximeng, but he didn't have any ideas at the time. Now that he thought of the positioning that Lin Ximeng mentioned, he suddenly felt like throwing bricks to attract jade, and suddenly came to inspiration.

"Talk about it, what do you think about this matter?" Chu Hanfeng pointed to the Suicheng Express.

"This is obviously aimed at the Metropolis Daily. Now there are three major newspapers in front of them, and a chaser is coming from behind." Wang Jiaze chuckled.

"I have concluded that among the three major newspapers, Suicheng Daily is the strongest, but it is a wolf leading a flock of sheep. A sheep leads a flock of sheep, and the main newspaper and sub-journals are relatively weak; and our Suicheng Daily, although we are at the bottom of the three major newspapers, is like a sheep leading a pack of wolves, the main newspaper is weak and the sub-journals are strong.”

What Charlotte said is not unreasonable, this is the basic reality of reality.

What he meant was obvious. The metropolitan newspaper had an advantage among the sub-newspapers of the three major newspapers. Charlotte couldn't give an answer for the specific advantage.

"In my opinion, this Suicheng Express looks menacing, but it's a bit like an embroidered pillow, with gold and jade in it." Shen Jianghe spoke at a relatively slow pace, considering his words in his mind.

Chu Hanfeng looked at him and motioned him to continue talking.

"The format of the express is really good, but there is a problem. This format is very suitable for the younger generation, and this group has limited spending power and cannot reach the level of the mainstream consumer class."

Shen Jianghe thought of Lin Ximeng, she praised the layout of the express, and he was a little bit generalized.The mainstream readers of Suicheng Express may be college students, or the group of people who have just left school and just started working.

"Continue." Chu Hanfeng encouraged.

"If the city newspaper wants to survive in the cracks of the three major newspapers, if the target of competition is placed on this express, or any sub-newspaper of the three major newspapers, it will be very passive."

Shen Jianghe also had a whim, Lin Ximeng told him about the positioning, and said that Express is a competitor of Metropolis Daily, if this is the case, then there may be a problem with the competitive positioning.

According to the law of the jungle, only top hunters can survive. Top hunters are also strong and weak, but they just avoid their own weaknesses and maximize their advantages.

"continue."

"The competitive positioning strategy of Metropolis Daily should be to promote the boss, that is, Suicheng Daily, to compete with Evening News, which is going downhill, and strive for the top position."

Shen Jianghe put forward a bold idea, newborn calves are not afraid of tigers.

"The eldest eats meat, the second eats soup, and the other dregs can't be picked up." Charlotte heard what Shen Jianghe meant.

"Ha, that's it for today." Chu Hanfeng didn't express his opinion, and announced, "The meeting is adjourned."

"Shen Jianghe stays here, Wang Jiaze calls Xu Jianjun over!" Chu Hanfeng ordered again.

When Shen Jianghe heard it, trouble was coming!

Chu Hanfeng had already looked for him in the morning, so it must not be a good thing to call Xu Jianjun now!
(End of this chapter)