ideal door

Chapter 4 Challenge
Shen Jianghe knew that next he would face the biggest challenge in his career.

Strictly speaking, this is not a challenge, but seeking abuse.

"Customers abused me thousands of times, and I treat customers like first love." This well-known saying comes from the advertising industry.

The specific process is, first self-abuse, then seek abuse, and then be abused.

This process can be said to be a ravage of the trinity of one's mental, physical and spiritual power.

His previous fear and aversion to this industry was rooted in this. However, after a chance success in a small advertising company, he discovered that he really had the potential to be abused.

After he carefully analyzed the current situation of the mainstream media in Suicheng, the result shocked him secretly!

The metropolis of Suicheng is an alternative, and the TV media is quite weak, which led to the sudden emergence of newspaper media.

At present, the newspaper media presents a three-power situation of Suicheng Daily, Suicheng Evening News and Suizhou Daily. From the perspective of advertising management, Suicheng Daily is the strongest, followed by Suicheng Evening News, and the weakest is Suizhou Daily.

Although Shen Jianghe used to work in a small advertising company, but this company represented the advertisements of the Guangzhou Evening News.

He knew that even the advertisements in the Evening News had limited effect, let alone the Guangzhou Metropolis Daily.

Suizhou Metropolis Daily is just a sub-newspaper of Suizhou Daily, and it is still a weekly newspaper published three times a week, not to mention that its influence is extremely limited. It is not easy to survive in the cracks of the three major newspapers!

In addition, the column advertisement pays the most attention to the immediate effect of the advertisement. If the advertisement has no effect, it is at most a one-shot sale. In this way, the road ahead will become narrower and narrower.

From this point of view, did I throw myself into a trap and walk into a dead end?
There is a saying, what you see is not necessarily the truth, what you hear is not necessarily the truth.But existence is reasonable, and the existence of Metropolis Daily also has its own reasons for its existence.

Shen Jianghe analyzed it for a while, "tortured" himself, and then quietly healed himself. This is also the basic skill of a salesman.

Let's settle down as it comes, what to do and how to do it, everything remains the same.

He had to grasp as soon as possible the situation of advertisements published by the three major newspapers in a year about the recruitment agencies.

This is a vast project. The three major newspapers add up to more than 1000 newspapers a year, with an average of 24 pages, and more than 2 pages need to be read.

It is also necessary to record the addresses, telephone numbers, and frequency of publications of all recruiting agencies, and then analyze and classify them to find key customers and first- and second-class customers.

And proceed from the overall situation, make a follow-up plan for each key customer.

This is masochism.

According to the addresses of these recruitment agencies, mark the customer map, and then sort out the visiting route according to the map, and list the purpose of each customer visit.

This is looking for abuse.

However, the work goal he formulated has exceeded the highest level of "abuse", which is tantamount to "suicide". He requires himself to achieve zero breakthrough within one month!
That is to sign an advertising contract within one month.

This process is masochism.

******
The reason why I entered the office compound yesterday was to fish in troubled waters because I didn't have any documents, and of course it was also to test my inner vanity.

On the first day of work today, he repeated his old tricks, purely for entertainment, and he was still arrogant and arrogant. Unexpectedly, the two guards not only did not ask him to show his ID, but also nodded and smiled at him.

It may be that the impression he left on the two guards yesterday is still there.

This made him feel that there is no skill at all to step into the gate of this compound, and he suddenly felt uninterested.

It was the peak period, and there were a lot of people going to work. Everyone consciously lined up in the elevator room of the office building and waited for the elevator.

"If this financial crisis really comes, our good days this year will come to an end." Shen Jianghe heard a person beside him whisper.

"No way? What does the financial crisis have to do with us?!" another person asked in a low voice.

"You are stupid. Advertising is a barometer of the economy. Now newspapers can't make much money from distribution, and some even lose money. When the financial crisis comes, advertising performance will definitely be greatly affected. You said that newspapers have lost income. It becomes a question of whether there are any monthly awards, season awards, and year-end awards."

said the man next to him.

Shen Jianghe has read news reports that a financial crisis will sweep across the entire continent, and he only knew about it, but he didn't realize that it could be related to advertisements.

"Didn't you hear that the city newspapers will be shut down..."

"Shhh-don't pass it on, top secret..."

There was a bang in Shen Jianghe's head, and the noisy voices around were silent.

shutdown?!

Are you going to be laid off as soon as you join the job? !

Looking at the two people who were speaking beside him, it seemed as if they had stepped on a landmine. From their expressions, one could judge that this news was not groundless.

He was still in the news column of the advertising department yesterday, and read the documents related to the metropolitan newspaper issued by the group. There was only one document canceling the compilation of the advertising department of Suizhou Metropolis Daily.

The document stated that the advertising department of Suizhou Metropolis Daily was changed into an advertising company of Suizhou Metropolis Daily, with independent accounting and self-responsibility for profits and losses.

The strange thing is that it was rumored that the Suizhou Metropolis Daily will be changed to a daily newspaper from July [-]st. Such a big event is only two weeks away from this time, but there are no documents from the group, which is really unbelievable.

But if you want to shut down the city newspaper, why are you still recruiting? !

He couldn't explain the reasons for these phenomena and problems, but only thought of an idiom: mediocrity.

As soon as you enter the advertising department, you will see a lobby, which has been converted into an office area, with seven or eight office card slots.

Colleagues from the advertising department all huddled in the office booths in the lobby to have breakfast together, joking while eating.

When she saw him walk in, she stared at him.

"Little pretty boy!"

"Shen Jianghe."

"Old Shen"

……

The advertising salesmen are all familiar, but Tang Wenwu took him to meet every colleague yesterday, and he can't remember his name completely, but today they call him like an old friend.

He just smiled at them and walked into his office.

His own office, that is, Chu Hanfeng's office, is the innermost one from the hall.

Before he could sit down, the clerk walked in like a whirlwind to Jing Jing, and brought him a pen and a notebook, which were regarded as the benefits of his entry into the job.

Xiang Jing is that kind of sunny girl, with bright eyes and white teeth, looking bright, and walking with wind.

"Listen to the voice, you are also from Chujiang?" Shen Jianghe heard her speak with a little accent.

"That's right, the entire advertising department, except Tang Wenwu, Yuan Yuan, and Yu Jiangnan, are all from Chujiang." Xiang Jing was very happy to hear that he was from her hometown.

The two suddenly found a common topic, and Xiang Jing was in the same county as her, and the two spoke their hometown dialect together, feeling a little bit like seeing each other late.

"Every morning, everyone usually eats breakfast together. You should go out with them and get to know them first. Otherwise, if they gossip in the future, it may confuse the public."

When Xiang Jing talked about the colleagues in the advertising department, they were not bad in nature, but they were a little bit tongue-in-cheek.

"Isn't it? Just because I'm a rookie?" He heard that in the NBA, players entering the first year are all rookies and have to lift the shoes of their teammates.

"There are no advertisements now, and everyone is under a lot of pressure. We should be together according to the occasion, and don't be a maverick." Xiang Jing didn't want him to be isolated when he first joined the newspaper.

What's the point?!

But he didn’t say it, advertisers may be born as “herd animals”, fighting side by side, keeping warm in groups, helping each other in the same boat, a single tree cannot make a forest, to complete an advertising order, not one person can do it, the most important thing is to release the pressure , have fun together.

"Have you heard the news that the Metropolitan Daily will cease publication?" He couldn't help asking tentatively.

"Just listen to it! Whether the Metropolitan Daily will change its daily or stop publishing has been decided long ago, but no documents have been issued. Now that the financial crisis is coming, the group has started discussions again. However, one thing is certain, it will not be maintained. The status quo." Xiang Jing said with certainty.

It really happened!Shen Jianghe was stunned for a moment.

"What are you worried about? There are so many sub-newspapers in the group, you can transfer to any one." Xiang Jing seemed to be comforting him.

Suddenly, a feeling of moths rushing to the flame welled up in his heart, and he deliberately wanted to get a job in the city newspaper. Could it be that he was wrong? Could it be that he was deluded by the halo of this institution compound and had an illusion?
"In the office, you must speak Mandarin, and in the advertising department, there are only colleagues, no fellow villagers!" Chu Hanfeng walked in at some point, and said with a sullen face.

Shen Jianghe hurriedly said sorry, but Xiang Jing didn't make a sound, and left like a whirlwind when he entered.

I was criticized by the leader when I first went to work, and I was more or less upset.

Being in the same room with the top leader of the advertising department, he remembered a sentence, accompanying the king is like accompanying a tiger, the king tells the minister to die, and the minister has to die.

After he quickly packed the desk and chairs, when he went to the bathroom to wash his hands, Charlotte came over.

"Don't have any wrong thoughts, she is Chu Hanfeng's wife's cousin." Charlotte saw that he had just talked passionately with Xiang Jing, so she leaned over and whispered to him.

"I think so, is it possible?!" He joked with a smile.

"Don't even think about it, let me tell you, the three principles of the workplace, the company's money cannot be touched, the company's women cannot be touched, and the company's system cannot be touched. You can do it yourself."

Charlotte thinks she is good at summarizing.

He knew what each of Charlotte's three "movements" meant, so he patted him and joked, "It depends on whether you have concentration and can hold it."

The relationship between Xiang Jing and Chu Hanfeng showed that what Xiang Jing said was true.

What he said to Charlotte in this way was purely pretending to be relaxed. Leaving aside the issue of the suspension of publication of the city newspaper, the advertisement encountered the financial crisis, the advertising effect that the column advertisement should bring to customers, and the maintenance of the relationship between colleagues. Danger lurks everywhere.

This industry is full of hard-working soldiers. In principle, salesmen have no rest time and are on call at any time, and they must be able to quickly enter the working state immediately.

The waves behind the Yangtze River push the waves ahead. If every link is not handled properly, you will be photographed on the beach.

Crisis, crisis, what the salesman does is turn crisis into opportunity.

On the first day of work, Shen Jianghe's heart was like a football commentator commenting on the men's football: There is not much time left for him.

(End of this chapter)