i have an electronics factory

Chapter 103 Suit Imitation Competition
There was the press conference of Fengying Motorcycle’s “War” series before, and then there was the launch of the Stardust 2-Electrochromic version, and there were also new products and marketing from major domestic mobile phone manufacturers in the middle... The new year became chaotic again.

From the "Warfire" series, one can tell that Fengying Motorcycle has great ambitions. It is impossible for them to be satisfied with an immature electric motorcycle. On this basis, they will deepen their cooperation with Stardust Technology.

Even if Xinghan Zhixing enters the field of electric motorcycles in the future, they don't care, because it is impossible for Xinghan Zhixing to specialize in the production of 1 to 3 electric motorcycles.

As for the motorcycle industry... Let alone a difference of 1 yuan, even a difference of 2000 yuan will become an important factor affecting people's choice. If ABS does not represent "safety", Fengying would not dare to add 4000 yuan.

Therefore, the electric motorcycles of Fengying and Xinghan will not have any market conflicts at all. People who look at 1 to 3 motorcycles will not consider motorcycles with more than 4 yuan, unless they earn enough money in the future.

There are several other reasons why the "Warfire" series press conference dared to be so fanfare: Stardust Technology's lithium batteries and motors support warranty, Haicheng officially supports warranty, and the purchase of electric motorcycles is exempt from purchase tax.

The same is true for the Xinghan mini. Not only is it exempt from purchase tax, but other taxes and insurance for the first year are all covered by Xinghan Zhixing.

After undergoing a wave of expansion and upgrading at the Stardust Factory and the Xinghan Automobile Factory, the cost has dropped a bit, and with the official subsidies, regardless of various costs and taxes, the net profit of the Xinghan Mini is only 5000 yuan.

It is already good to be able to not lose money in the early stage. Chen Zifan did not expect the Xinghan mini to kill the entire Haicheng car market. Compared with Xinghan mini, Xingchen mobile phone and Xinghan 01 are more profitable.

If Xinghan 01 is sold according to Haishi Phantom's game price of 52.8 yuan, its net profit can reach at least 10 yuan, but at this price, not many units can be sold in China in a year.

Xinghan mini has a low positioning and Xinghan 01 has a high positioning. To solve this situation, it is best to produce another new energy vehicle that is more suitable for the mass market and more comprehensive, with a price range between 15 and 25.

All of these have to be arranged after the Xinghan mini comes out. The exemption from purchase tax for new energy vehicles and motorcycles is currently only available in Haicheng. Chen Zifan remembers that it has been 13 years since the full promotion.

At that time, it also prompted a wave of new energy vehicles, followed by various price increases. Generally, the price increases of new energy vehicles below 10 yuan were relatively ruthless. The most ruthless Changan Benben even increased by 4 after resuming production. Ten thousand.

The current situation is different. The price of lithium mines has not risen, and the prices are generally low. The 5.58 yuan of Xinghan mini is not at the same level as the 4 to 6 yuan of Changan Lumin, and the materials that can be used are also solid.

However, limited by some craftsmanship, Xinghan mini may not be able to compare with new energy mini cars more than ten years later in some aspects, and there is no need to compare.

Fengying "War", Stardust 2-electrochromic version, plus Xinghan mini...the three are currently the three most concerned products in Haicheng, followed by Stardust 3, but the news of Stardust 3 Not many yet.

Most people don't even know that Haicheng is building a 4G base station in Haicheng, and they don't know that there is such a thing as 4G, even the locals in Haicheng don't know about it, let alone 4G, they don't even know about Stardust 3+.

Only some digital enthusiasts still remember that a blogger who broke the news in the Stardust community last year specifically said: the same generation of Stardust 3 will have a mobile phone with a higher positioning, and the specifics are unknown.

It has to be said that the confidentiality measures of Stardust Technology are very strict. The various accessories of Stardust 3+ have already started production, and the manufacturers on the Stardust ecological chain have not released any information about the accessories of Stardust 3+.

Before the Stardust press conference started, no one could tell what products Stardust Technology would bring this time, and what kind of improvements it would have. Now they don't care about things in a few months, they only care about the current products.

Stardust 2-Electrochromic version has been widely spread on the whole network under the exposure of several blind subscribers. Not only the packaging box adopts a silver-gray contrasting color style, but also develops "science fiction" in the product. To the extreme.

A not-so-complicated electric-variable glass process can create such an effect. Occasionally, someone refuted it in the Stardust community, saying that some electric-variable glass is not difficult to achieve, and it has no technological content and has no effect at all:
"You said it has no technological content, so you come up with a similar product? Just take a few scientific theories and conceptual drawings, who are you fooling here?"

"I don't know anything else. I only know that some other mobile phone manufacturers still use plastic and metal back covers. Stardust Technology has already used electro-variable glass, and it can also adjust color through mobile phones. Which one of you can do it?"

"I'm afraid the only disadvantage is that you can't wear a protective case for your phone. You can't even wear a transparent case. It doesn't have that smell. It's even worse if you wear a silicone case. You can't see anything, but it's easy to break without a case..."

"Usually pay attention to being okay, and control the time of using the mobile phone reasonably. I used to stay up late to play until 5 o'clock in the morning. A hand slipped and broke the bridge of my nose. Since that day, I have never stayed up late to play again."

"You are the big brother! You are awesome! Stardust 2 is so heavy, can you discount the bridge of the nose? Playing with mobile phones is really cool, but also be careful not to get addicted, and have a good rest!"

"yes…"

"..."

The current Internet environment is not bad. When the Internet explodes, I am afraid that there will be many people in the name of "struggle" to promote the dangers of smartphones, games, and animation...

Of course, some users who participated in the blind subscription didn’t like the electrochromic glass back cover, so the Stardust 2 limited edition was refunded from the Stardust official website and the mall, and some quotas were released to other users.

At the same time, Xinghan Automobile Factory.

Mo Shaokun lay in the Xinghan mini and asked: "How long do you think the limited edition of Stardust 2 will be sold out?"

His Xinghan mini has been transformed into a small bed car, and the top cover has been removed. In fact, he originally wanted to make a convertible version, but the transformation failed, so he can only change it into a semi-finished small car like the current one.

Li Yuan lay on the co-pilot and said without thinking: "How long can it last? It won't take half a day. It only took 1 hours for the Stardust 10 bamboo rhyme version to sell 13 units. The Stardust 2-electrochromic version It will be faster!"

"Indeed, there is nothing to ask. Tomorrow Kazekage' Fire of War will be released, and the day after tomorrow Stardust 2-Electrochromic version will be on the shelves. After these two things are over, our Xinghan mini will also be ready to appear! "

"Xinghan mini has been debugged. In addition to the five colors of the original version, we still need to prepare ten more templated modification plans. I'm afraid your small bed car plan will not work. It will be very depressing if it has a roof on it."

"Yeah, mist white, magpie gray, cherry pink, wheat yellow, dew green... are all the color schemes created by Brother Chen. I said at the time that he is good at design, but he specifically told me: these are just picking people's teeth. .

When Xinghan Zhixing develops, he will set up a design department and let a team of designers design products. In my opinion, he just wants to take it easy and leave everything to others! "

Li Yuan smiled: "Isn't this normal? People's energy is limited. It's pretty good that Mr. Chen can make the product to this extent. These are five color schemes! I don't know how the sales volume is..."

"Let's take a look at the feedback after the press conference of Fengying's 'War'. If the feedback is good, there are still many audiences for new energy. If you can accept electric motorcycles, you can naturally accept electric vehicles."

"There will be a month-long 'road test event' in the future. 25 Xinghan minis with different colors will be divided into five groups for road test. They will run in the streets and alleys of Haicheng every day, which is equivalent to advertising."

"You can arrange these things, I can't do it, I have to continue to make modifications..."

"Complete the work as soon as possible, and you can meet easily!"

"It's too late! Xinghan mini is over, there is Xinghan 01, there are electric motorcycles, and..."

"All right, all right! Come on!"

After all, Li Yuan left by himself to arrange the Xinghan mini road test. He said it was a road test, but in fact the items that should be tested have already been tested, and some long-term test items left behind are not tested locally in Haicheng. .

What is different from the past is that this Xinghan mini road test not only does not need to stick mosaic stickers, but also hangs the green license plate of Shanghai A for the first time.

The mosaic stickers are not posted because the product release is approaching, and Xinghan mini has fully revealed the news in the game, so there is no need to do anything secretive. The green license plate is also a privilege directly given by Haicheng officials.

Their current goals have gradually become clear. Seeing that resources are increasingly tilted towards the capital and Jincheng... it will be impossible to deal with it early, and Haicheng has no characteristics. Let’s talk about the coast.

In terms of economy, history, and culture, they can't compare to higher-level cities, thanks to the coastal areas. If it is placed in the central region, it will become more and more difficult to develop. In seeking breakthroughs, Stardust Technology has risen rapidly in a short period of time.

And they have made some amazing achievements, especially in the field of electronic products, they have mastered tens of thousands of patents, and have cooperated with officials in some high-end technology fields. They also want to take the opportunity to seek breakthroughs.

If it is not comparable in other aspects, then first build Haicheng into a "new energy city", a "technological city", a "4G city", and a "pilot city". If it succeeds, it may become a new first-tier city.

It's no big deal if it fails, but is it worse than a gradual reduction in resources?
From top to bottom, products such as Fengying "Warfire", Xinghan mini, and charging stations have been derived. In fact, it is more convenient to replace the power station, but firstly, the construction cost is relatively high, and secondly, new energy vehicles have not yet been popularized.

Xinghan Zhixing’s product is only Xinghan mini. When more types of products are derived in the future: such as public transportation products such as electric buses and new energy taxis, it may be more appropriate to replace the power station.

On February 2th, the day of Fengying's "War" series press conference, Chen Zifan was invited to the press conference site. It was in the training ground of Xinghai Driving School. The person in charge of Fengying originally wanted to rent a medium-sized conference center.

Put the two cars on the booth, hold a PPT press conference, announce the price, ask some nurses to set off the atmosphere of the scene, delay the launch time, and let consumers go to the store to order the car first.

Then I thought about it... As a pioneer in the field of electric motorcycles, with such a high degree of attention, a press conference that didn't even run a car, and didn't show any passion, isn't it a bit bad?

So the person in charge of Fengying immediately changed his mind, found Mo Shaokun and rented the training ground of Xinghai Driving School. After setting up the equipment, he invited eight professional riders and prepared ten "Warfire" test drives.

The venue of Xinghai Driving School is also big enough. They will use the press conference to hold another test drive meeting, collect various video materials, and finally use their good Internet marketing to make a name for themselves and realize partial transformation of Fengying products.

It has to be said that the strategy chosen by the person in charge of Fengying is very wise. The outdoor press conference of motorcycles and other products is quite lively. Except for retro cars, all motorcycle lovers prefer speed and freedom.

Speed ​​and freedom while ensuring safety.

Besides, what kind of retro car do you play these days?That was more than ten years later. Now the streets are full of retro bikes. Who in the past did not ride retro bikes?
New technology is more concerned about things.

Chen Zifan's location is a two-story building next to the training ground, which is used to handle various businesses. The largest office can see all the conditions of the training ground from top to bottom, which is equivalent to a VIP viewing seat.

Lively is definitely better, but he can't go down there and squeeze around. From his perspective, he can see that the training ground is full of people before the press conference starts.

They are all young people from Haicheng. Anyway, Xinghai Driving School does not charge tickets. Who would not want to come to the free test drive?Only the person in charge of Fengying felt uncomfortable. He felt that he had miscalculated the enthusiasm of Haicheng consumers.

"Aren't ten test drives enough?"

"It should be similar to use it in turn... The matter has come to this point, just follow the planned process."

After strengthening his confidence a bit, the person in charge of Fengying wore a gray and black suit and rode a red "Warfire" slowly out of the passage, and drove straight to the temporary press conference platform in the center of the training ground.

Chen Zifan was shocked on the spot!
"Damn, what are you doing?"

What do you think of riding a red imitation race in a suit?

Isn't this pure real estate sales?

Do you see this pairing for yourself?
But the person in charge of Fengying obviously didn't realize this problem. He had lost himself in the cheers around him, and then he got off the car and went on stage in a posture that looked handsome but was actually greasy!
Taking the microphone handed to him by the staff, he introduced the product "Warfire": "First of all, I am very excited to be able to host the 'Warfire' series press conference at Xinghai Driving School. This is a road I have never thought of... "

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(End of this chapter)