i have an electronics factory

Chapter 113 Template modification
The Stardust marketing department uses such a method to "idealize" the life in the promotional film, although in reality they cannot escape overtime, trivial matters, and no fancy apartment...but so what?

An idealized life does not exist, but the products of Stardust Technology do exist. From Stardust 3 to Stardust smart watches, each one makes people unable to look away, and each one can change the existing life .

Even if there is only one smart phone, people can find a little bit of entertainment in their spare time, and get a short-term pleasure in spirit~
The Stardust marketing department will not focus on promoting "how good our products are" when promoting them. They will subtly influence people's cognition and let people form the concept that "Stardust technology products can be bought with closed eyes".

In fact they have succeeded

At the same time, the Stardust Marketing Department focuses more on the relationship between "products and people". By creating simple usage scenarios, people's thoughts can be aroused, and they can't help thinking: If I have these things, I will...

But these are not enough, we need to give people another "reason to buy" to convince themselves and their families. Let me give a simple example: Stardust 3+ has been upgraded to 4G, and 3G has also been popularized on a large scale~
I can't buy a 4G mobile phone Stardust 3+, so I have to buy a 3G mobile phone anyway?Not buying?If you don’t buy it, it means you can’t keep up with the era of smartphone development and the mainstream of society, and the consequence is that you will earn less and less money…

Once this kind of atmosphere is created, no matter how bad it is, they will choose a relatively cheap 3G mobile phone from other mobile phone manufacturers. Of course, they can stick to their own 2G+wifi until 4G becomes popular, but there are too few people like this.

A simple promotional video made Xinghai Stadium and countless audiences watching the "Internet of Everything" theme conference silent for a long time, and then sighed:
"Five years ago, I was still using a mobile phone with buttons on a green background and black screen. Now... even 4G mobile phones with such a high technology content have come out! There are so many..."

"The development of science and technology is really too fast! If it is only the development of high-end technology, it will not have any impact on our lives, but the products of Stardust Technology... as long as you work hard and earn enough money, you can afford it!"

"I thought it would be enough to replace the Stardust 1 that I've been using for two years today, but it turns out... Forget it, I'll make good money! Let's save money and get a better one!"

"Why do you want to buy Stardust 3? You can't work hard to get Stardust 3+? I just don't know the price!"

"It's definitely not cheap anyway!"

Chen Zifan on the stage paused for a while after the promotional video, and then continued: "These are the five new products that Stardust Technology brought today!"

The audience applauded again, and when the applause ended, Chen Zifan said again: "'Internet of Everything' is more than that, I believe everyone here has noticed this Xinghan mini in the audience since the opening of my press conference.

If Stardust 2006 in 1 redefined mobile phones and brought the world into the era of smart phones, then I think...Xinghan mini will redefine cars and bring the world into the era of new energy vehicles! "

As soon as Chen Zifan said this, there was an uproar at the scene, and countless audiences could no longer restrain their emotions. Compared with the cheers from all the people when Stardust 1 was released, Xinghan mini suffered a one-sided attack instead:

"Arrogant! Too arrogant!"

"The automobile industry has developed a history of a hundred years! It is the pinnacle product of mechanical products, how can it be compared with an electric car? It is really intimidating!"

"Stardust 1 is indeed a product that changed the world, and even changed an era. It was unstoppable as soon as it appeared on the stage. Even Nokia, which had ruled for many years, was defeated steadily. But Xinghan mini... what does it have?"

"Xinghan mini is indeed the first electric car I have ever seen that can be mass-produced and released on the market, but it is too weak, and any luxury car brand can easily crush it!"

"Volkswagen, Audi, Mercedes-Benz, BMW, Hyundai, Honda, Suzuki, Toyota, Ford, Chevrolet... Xinghan Zhixing can't even compare with any of these brands. How can we talk about redefining cars?"

"Hehe! If you drive the Xinghan 01 in your game, it may be a little convincing, but it's just a Xinghan mini...forget it!"

"Domestic cars are rubbish! Domestic brands also borrow foreign technology! They are all rubbish too! I really feel ashamed to drive their cars on the street!"

"I approve of Stardust Technology! But I don't approve of Xinghan Zhixing! Anyway, as long as traditional cars exist one day! I will never drive any electric car!"

However, he didn't realize that he had already labeled the fuel car as a "traditional car".

Wang Jinli, who was sitting in the front row of the auditorium, was very excited and slapped his thigh: "Okay! That's how it should be!"

What he is best at is using the trolls to manipulate public opinion and profit from intensifying conflicts. Compared with the mobile phone market, it is difficult for the auto market to innovate.

see it?

They are afraid, they are afraid, they know how broad the prospects of new energy vehicles are, and they also know the limitations of traditional fuel vehicles, and they are also afraid of losing their cars and their goals.

How many people try their best to struggle in society just to drive a good car and live in a big house?
Although their youthful ideals were not these, even though they forgot that they have changed...it doesn't matter, they want to maintain their goals!
Now someone tells them that traditional fuel vehicles will be replaced by new energy vehicles in the future, and those cars they dream of driving will disappear from this world one day. How can they accept this fact?

What?future?Still far away?
That's not OK!

These people originally thought that everyone would share the same hatred as them and maintain "traditional cars" together, but they actually heard another voice, another voice from young people and ordinary people:
"I don't care about new energy or not! I'll use whoever's product is good! What's wrong with Xinghan mini? Have you ever driven it? How do you know it's not good? How do you know that Stardust Technology is bragging?"

"You say that other brands of cars are good, what's so good about it? I've been studying it every day since the Xinghan mini came out, among other things, it is invincible for a new car in the price range of 5 to 6!"

"Yes! Xinghan mini's configuration is really high! New brand? What's wrong with the new brand? The new brand may not necessarily be bad after sales. Have you forgotten how deceitful the 4S store of the old brand is? Is it worth your efforts to maintain it?"

"Xinghan mini is beautiful, from the outside to the inside! The price is not too expensive, and there is Stardust technology as a guarantee... there is nothing wrong with it except that it is a tram!"

"It's very simple! Buy whoever's product is good! You're so poor that you can only buy a 5 car. What face do you care about? What face do you have?"

It's a pity that their voices are still very weak. "New energy vehicles challenge traditional fuel vehicles" is many times more difficult than "smartphones challenge traditional functional phones", but it doesn't matter. It doesn't matter if they agree or not. their rights.

Chen Zifan also didn't intend to let the Xinghan mini sweep the entire car market as soon as it came out, that's impossible and unrealistic, so the development strategy of new energy vehicles is different from that of smartphones, so we can only develop it gradually.

In his opinion, the most important thing is to break the old concepts of "imported cars > everything" and "face > products". He also knows that it is difficult to do so in this era when face is in power, and it is too difficult to change traditional concepts.

Even after 15 years, when domestically-produced cars are fully developed, when many ordinary people buy a car, the advice given by their family members is still to buy a Honda or Volkswagen, and spend [-] to buy a domestically-produced car?Might as well buy a Honda Fit...

But Chen Zifan was not unprepared. He was in the middle of the Xinghai Stadium, listening to the noisy sound from the auditorium, but his heart was very calm. He knew that Mo Shaokun and the drivers behind the passage were ready.

There are [-] trial cars ready to go in the aisle, five are the original Xinghan mini cars, ten are Xinghan mini template modified cars, and the half-asleep and half-awake headlights of the Xinghan mini are also shining brightly at this time.

This is their weapon—

personality!
Only personality, or another kind of face, can try to change traditional concepts and defeat face.

Imported brands occupy the quality, word of mouth and brand recognition, Xinghan Zhixing is not prepared to be tough with them, but chooses to develop directly towards personalization.

Mo Shaokun sat in the cab of the lead car, listening to soft music, and his heart was very peaceful, he remembered what Chen Zifan had said to him in the factory: "You have to understand that our products are for young people!
Let them realize that they are independent individuals, they have their own will, their own ideas, and their own personality. This is one of the main reasons why Xinghan Mini makes modified cars! "

In addition to Xinghan mini's ten model modified cars, consumers can choose to match and design any "modified version of Xinghan mini" that is unique to them in Xinghan's direct sales store, adding various personal colors.

Of course, you have to pay more~

Rather than saying that the Xinghan mini is a car, it is better to say that it is a combination of countless cars, and any modified car is customized by the manufacturer and can be legally registered on the road, which is very different from personal modification.

At the same time, this will also be one of the main profit methods of Xinghan direct-sale stores. The original version of Xinghan mini is only sold for 5.58 yuan, and the net profit is only about 5000 yuan. But if it is modified, the profit will soar.

Consumers can also choose to buy the original version of Xinghan mini, and modify it by themselves after returning home, which may save money, but the problem to be considered is that other modification shops may not be able to use good materials, and subsequent filings are also a problem.

Chen Zifan was not in a hurry, and he would not refute anything. After the audience had had enough noise, he slowly said: "Since it is a new energy vehicle, the venue is still so empty... how can only one Xinghan mini be enough! Let us welcome Today's last protagonist!"

The projection equipment of the Xinghai Gymnasium finally played their role. When projected onto the gray ground, they formed a series of "roads", and in the middle of these roads were mixed with various simple characters.

For example, Stardust Technology, Xinghan Zhixing, Stardust Network, Stardust OS, and various logos~

At the same time, the spotlight was also on the exit of the passage. The first thing to appear on the stage was a "Xinghan mini off-road version" that had never appeared before. The driver was Mo Shaokun, followed by nine modified cars .

They are: track version, city travel version, outdoor camping version, single and double small car, city business car, red mecha style, cyberpunk version, doomsday battle damage version... and the Memphis two-seater convertible version.

The last five cars are five original plain cars: mist white, magpie gray, cherry pink, wheat yellow, and dew green. In fact, the original plain cars are already very beautiful, but the previous ten template modified cars are too beautiful. stunning.

At this time, whether it is a staunch supporter of traditional fuel vehicles, or a young man standing on a new energy vehicle... all cheered when they saw this scene in front of them. What kind of fuel vehicles and electric vehicles... who the fuck cares about these!
Know what it's like when games become reality, when fantasy comes to life?That's it!
Fifteen Xinghan minis were driving along the projected road of Xinghai Stadium, and Chen Zifan joined them in his advertising logo car.

Sixteen Xinghan minis drove slowly around the runway, so that every audience could watch for a longer time, and it was also for the camera to record each template modified car and each color matching for a longer time.

It was clearly displayed in front of the people of the whole country. Although it was not at the Xinghai Stadium press conference, many people have already chosen the Xinghan mini through the screen.

In the dormitory of a university of science and technology, four college students are yelling in front of a stardust tablet:

"Fuck! This big tire off-road vehicle! The taste is real! Do you think it can really off-road?"

"What are you thinking? It's just off-road style! But handsome is really handsome! Really awesome!"

"I love this track version!"

"What's that big thing on top of the camper van for? What's in it? A tent?"

"Who knows... Whoops! This doomsday war-damaged version looks like it was brought back from a scrap center!"

"It's so shabby...so shabby and handsome..."

"It's fucking amazing! Stardust...Xinghan Zhixing is really ruthless! This is the rhythm of changing fate against the sky!"

"What's wrong with new energy vehicles? As long as other car manufacturers can do this, I will buy them too!"

"Who said it wasn't..."

After showing all sixteen Xinghan minis, the projection equipment of Xinghai Gymnasium projected sixteen parking spaces, and the last sixteen Xinghan minis were neatly parked in the parking spaces. The scene was very shocking.

The door of the Xinghan mini version car that ranked first opened, and Mo Shaokun got out of the car, and rushed to the conference stage of the press conference in two or three steps. After receiving the microphone handed over by the staff, he said: "Good evening everyone, I am Mo Shaokun, the technical director of Xinghan Zhixing..."

At the same time, he was already roaring wildly in his heart: MD!What's the matter with the calf trembling?I'm about to lose my footing!No, my heart is beating a little fast...Calm down!How did Chen Zifan stay so calm?
In terms of technology, Mo Shaokun is definitely not ranked among the experienced auto engineers, but in terms of capital... More than half of the auto workers, technicians, and machinery and equipment in Xinghan Automobile Factory are all handled by him.

Of course, Chen Zifan made more contribution through [Analysis of Shanzhai] and [Synthetic Creation], but he still gave Mo Shaokun a chance to appear on the stage, and it was a bit difficult for him just finished five new products of Stardust Technology...

It happened to be a little adjustment in the Xinghan mini. After Mo Shaokun finished introducing the basic parameters and after-sales policy of the Xinghan mini, he still had two simple test drives, one is the original car and the other is a template modified car.

　Thanks for the reward from Rainy Night Zero!Thanks to the south of the south, hehehehahahahahahahahahahahaha, chenyr123, chilling moon, what did I forget, the old bookworm, the boy controlled by the uncle, the monthly ticket of the original painting of the blast sword hero!Thanks for the support!
　　
　
(End of this chapter)