i have an electronics factory

Chapter 190 New Product Plan
It's not that Chen Zifan is addicted to making cruisers, but that low-sit cruisers are better promoted than imitation racing cars, and Fengying motorcycles are already making imitation racing electric motorcycles, so now is not a good time.

Its body size is similar to that of Chinchilla 300 and Honda CM300, and its price may be more affordable, with a price of less than 3 yuan, which is more acceptable to novices.

However, Chinchilla and CM are both taking the retro route. Although the new model planned by Chen Zifan is of the same type, it is not a product of the same style at all.

Compared with Xinghan 009 and the larger size Xinghan 09 that is also under planning, it is more suitable for cycling in the city. It is more flexible, but it has less storage space, and it is mainly for commuting and supplemented by fun. .

The third model is more fierce. It is a "four-wheel electric motorcycle", which is a bit like a four-wheel motorcycle that often appears in off-road competitions. If you have to describe it... you can compare it with the urban off-road version of Xinghan mini.

It is equivalent to the Xinghan mini city off-road version that is one size smaller. By the way, the roof is removed, and the seat is cut into two people, but the battery life is improved. After all, the car is light and the battery is big enough.

The estimated selling price is between 4 and 5 yuan.

It can be said that it has neither the portability of an electric motorcycle nor the wind and rain protection of a car... It is simply a combination of the shortcomings of the two products, so why does Chen Zifan still release it?Because this product has enough "personality".

Chen Zifan is not afraid that Xinghan Zhixing has no products, but he is afraid that Xinghan Zhixing's products are not distinctive enough.

Zhao Wushang was also a little puzzled when he first heard it, but when he saw the product plan and some design drafts presented by Chen Zifan...he immediately had no opinion.

I even look forward to the early release of this product. This is a product that even a middle-aged man like him is interested in and can't help but want to buy it!

It is cheap enough, individual enough, and practical enough, and it also continues the personalized features of the Xinghan mini. There are a lot of official customized parts, which are equivalent to the mini open-air two-seater version of the Xinghan mini. The rest depends on sales.

"If it does come to market..."

"It won't take long!"

Chen Zifan is also very appreciative of this four-wheel electric motorcycle. The most difficult process from 0 to 1 has been solved by Xinghan 009. Even the electric motorcycle direct sales store has started construction, and the next products will be released faster.

In this way, the three new electric motorcycles + Xinghan 009 will cover the price range of 2 to 6 yuan, which will strike a blow to traditional fuel motorcycles, especially imported cars with small and medium displacement, and the rampant water truck market.

In order to quickly seize the domestic high-end electric motorcycle market, according to Chen Zifan's plan, the highest price of Xinghan Zhixing's electric motorcycle products cannot exceed 10 yuan.

Unless there is a special style like Xingchen-Chenji, or a certain generation of products uses very advanced cutting-edge technology, 10 yuan will be enough.

Some brands that claim to be domestic high-end electric motorcycles, such as Daphne Ride, have also launched a heavy-duty electric motorcycle called Daphne Ride DC 100, which sells for more than 15 yuan...

It's a bit outrageous.

Of course, this is also related to the development background of electric motorcycles at that time, and there is also a lack of a large factory like Stardust Technology with technology, channels, and strong capital to do it, otherwise the ending may be different.

In short, before Xinghan Zhixing's brand power and product power really rise, Chen Zifan will not rashly raise the price of electric motorcycles to more than 10 yuan, first hit the 2-6 market, and then support several brands to do it together.

This is a more secure choice.

Fengying Motorcycle takes the lead. At present, more than 10 motorcycle brands have contacted Xinghan Zhixing, including some old manufacturers of domestic motorcycles, but the product does not know when it will be released.

These manufacturers are still on the sidelines, waiting for Xinghan 009 to hit the high-end electric motorcycle market first, to ensure that there is enough interest before entering the market quickly, and save a huge amount of concept output fees.

Of course, if you choose a conservative model, the progress in all aspects will definitely lag behind Xinghan Zhixing by a large margin, and the gap will eventually become wider and wider.

If there is no accident, the three new electric motorcycle products will be released and launched within one year, and there is no need to wait for the Stardust conference next year. There are already many products, and adding a few more is a bit too cumbersome.

Chen Zifan is going to re-elect a product manager within Xinghan Zhixing. At that time, Li Yuan, Mo Shaokun, and the product manager will arrange the release time according to the product development progress and market feedback.

However, it is already the middle of the year, and product preparation also takes time. The end of the year is the off-season for electric motorcycle sales, and it is impossible to release it at that time, so Chen Zifan expects the release time to be arranged after the Spring Festival next year.

The main difference between the three products is the appearance design and motor power, and the battery life is more than 300km. After all, they cost tens of thousands of dollars.

Zhao Wushang asked after reading the plan:
"What about our new car?"

No matter how well-made high-end electric motorcycles are, they are mostly for fun. If you really want to be practical...the 3000 yuan Xinghua electric motorcycle can completely solve it.

Cars are completely different. Under the influence of the domestic environment, cars will gradually become a product that is just in demand by national consumers. What?Don't buy a car?
In the years when major car companies and consumerism prevailed, capitalists focused on women to export their consumption views. They knew that most men were more rational, and they also knew that men's spending power was generally weaker.

Therefore, the concept of "having a car and a house = a sense of security" is promoted on various channels. In fact, judging from the history of recent decades, no matter whether it is a bride price or a garage, it was not a very common phenomenon at the beginning.

But later on it was completely different.

Don't listen to what young men say, I won't get married, I won't buy a house, and I won't pay a loan. When I reach that age, family, society, friends... all kinds of circumstances will force ordinary men to be unable to stick to their original ideas.

Moreover, the industrial chain driven by automobiles is much larger than that of electric motorcycles. Many people don't understand that new energy vehicles don't burn oil, and tax cuts... What kind of industrial chain can it drive?It's about oil...

Do you really think that with new energy vehicles, imported oil will be reduced?Of course not, but the oil saved by the car can be used in other fields.

Chen Zifan doesn't care about this aspect, he only cares about product matters, the official pushes Stardust Technology and Xinghan Zhixing to the forefront, and gives them the resources that should be given.

With such good conditions, it is naturally impossible for him not to pay attention to them. Whether it is electric motorcycles or motorcycles, there are only a few types. One motor and one engine are used back and forth, and there are many types of cars.

Just one car has the distinction of mini car, A-class, B-class, and executive class, and there are various shapes. However, Chen Zifan is not aiming at cars this time. Xinghan 001 is already strong enough.

But if you want to become a real "National Divine Car", Xinghan 001 is almost lacking. It's not that it has low cost performance and poor configuration... On the contrary, Xinghan 001 can sell 20 sedans on the top, and grab 15 sedans on the bottom.

The only thing is that the exterior design style is a bit radical, and the space is not large enough. It is definitely not as comfortable as an SUV for a real family car. At present, domestic SUVs are almost in a blank state, and their market share is very low.

The first-generation magic car Haval H6 has not yet been launched, and SUVs account for less than 1% of the domestic market sales... If we launch two family-oriented SUVs that are mainly practical at this time, and then do a strong concept marketing...

The probability of success is very high!

Why two and not one?
Don't forget that Xinghan Zhixing also has a sub-brand "Polestar Automobile". According to Chen Zifan's plan, Polestar Automobile will be the first to launch a compact SUV with multiple configurations and a price between 8 and 12 to hit the market.

Xinghan Zhixing will follow closely and release a compact SUV with a price of 15 to 16 yuan, and the final price may be 15.58 yuan. Although both are compact, Xinghan Zhixing's SUV will be larger.

It's about the same size as some mid-size SUVs.

And the configuration will be more abundant, but in order to ensure the quality of the product and ensure sufficient profit at the price of 15.58 yuan, Xinghan Zhixing's SUV (tentative Xinghan 002) configuration is not as good as Xinghan 001.

In terms of configuration, it is about 70% equivalent to Xinghan 001, and the overall appearance style is also mature and stable. The most eye-catching part is that the space is large enough.

There are also SUVs with a higher positioning than it. The price of that car is between 25 and 30 yuan, which is 10 yuan more expensive. fierce.

The time to market of this car is still very early, at least it will not be developed until the SUV market opens.

Zhao Wushang took over Chen Zifan's plan, and after reading it carefully, he still felt that it was a bit off:

"Aside from SUVs, do you have any other cars?"

"Another car? Of course!"

Since there is a fierce attack on the new energy market, how can it be possible to only use SUVs?

Chen Zifan took out another product plan: "In the next three years, we will also try to launch lower-priced entry-level new energy cars in Polestar Motors, as well as vans specially used for hauling goods.

At the same time, Xinghan Zhixing will make a new attempt in the field of MPV and entry-level new energy sports cars. The market that MPV mainly targets is the commercial vehicle market, and entry-level new energy sports cars are expansion models..."

The so-called extended models, to put it bluntly, are used to show their muscles. The sales of sports cars in China have always been mediocre, and it is a bit too difficult to make profits on this.

MPV is relatively better, but it is still a model out of the mass market. It is impossible for Chen Zifan to spend a lot of money to build any MPV for civilian use. His purpose is very simple, to kill the Alfa of the bull head.

Isn't it reducing the allocation and increasing the price in the country?
Do you have to wait for the bus for millions of dollars?
Who gave the courage?

Of course, there are many reasons why Alfa has become a tool for showing off wealth and a "luxury" van in China, including some complicated consumer psychology and product hype, etc. The price increase is also after 18 years.

But this does not prevent Chen Zifan from wanting to kill it. In his impression, there is a pure electric MPV made by a new energy vehicle brand that is very good.

That is Jikrypton 009.

Chen Zifan had seen a real car at the time, and even went up to experience it. He is still impressed by the luxury and refinement of the interior. Xinghan Zhixing's pure electric MPV is also based on the template of Jikrypton 009.

There will be a big difference between the two in appearance design, but in terms of interior and configuration, Xinghan Zhixing's MPV is only stronger than Jikrypton 009, but not weaker.

In terms of selling price, the two are very similar. Chen Zifan preliminarily set its price at 52.58 yuan. This price seems to be in direct competition with Xinghan 01. In fact, the audiences of the two are completely different...

The vast majority of consumers who consider MPV are unlikely to have only one car. Usually, they already have a car, but it is not enough, so they will consider MPV with huge space, and it is also for better comfort.

There are too many choices for the price of more than 50 yuan, and there are a lot of imported and joint venture brands. Therefore, the MPV of Xinghan Zhixing must be very powerful in terms of appearance design and comprehensive configuration.

The entry-level sports car of Xinghan Zhixing is to fill the vacancy in the price range of 30 to 50. Although it is an entry-level product that shows muscle, but at this price... the appearance design and configuration will definitely not be bad.

This car is essentially a recreational vehicle and has nothing to do with mass consumers. Chen Zifan will let it create a new wave of enthusiasm for Xinghan Zhixing when necessary, and then kill the spirit of fuel vehicles.

At present, there are only so many product plans for Xinghan Zhixing. There are even product plans of more than 50 yuan. There is also a Xinghan 01 that has been released. It can really hit the market, and there are only a few cars:

Mini car Xinghan mini, A-class coupe Xinghan 001, compact SUV Xinghan 002 (tentative).

Polestar Motors has:
Lease (online appointment) the magic car Polestar X, the A-class sedan Polestar A, and the compact SUV Polestar S.

The names are all tentative, but the follow-up will basically follow this name, but the electric motorcycle products of Xinghan Zhixing will abandon the original numbers (except Xinghan 009 and Xinghan 09) and adopt a new naming method.

After briefly discussing the follow-up plan, Chen Zifan sorted out all the plans and handed them over to Zhao Wushang. When he got back, he would hand them over to Li Yuan. Li Yuan, Mo Shaokun and others would be responsible for the rest.

The unreasonable parts of Chen Zifan's design drawings also have special designers to make corrections. After all, Stardust Technology recruited (robbed) a large number of designers at the beginning of the year, and now there is a lot of work that needs them to do.

There is no need to worry about their professional ability, Xinghan Zhixing is responsible for the real new energy vehicle research specialists, but if there is any unreasonable design, it will be dropped by PASS halfway, and it will not be produced at all.

The same is true for the next batch of products including Stardust Technology, but the progress of Stardust Technology will be relatively slow for a few days. Chen Zifan still needs to collect feedback on new products before fully confirming next year's products.

Before that, he didn't forget another thing about Zhao Wushang, about "mobile payment", this is a key project, and it is also one of the main factors that make Huaxia truly enter the era of smartphones for all.

Zhao Wushang was also unambiguous, and said directly:

"Mobile payment will be implemented in the first batch of pilot cities in September, including Haicheng, Jingcheng, Jincheng, Shacheng, Shancheng...a total of 9 cities, the official needs us to cooperate with the operation."

"How exactly?"

"Here are the documents they provided."

　PS: There will be another update later~Thanks for your support!

　　
　
(End of this chapter)