i have an electronics factory

Chapter 189 Extension
The mobile payment project on the official side has also been working according to the progress. According to the meaning there, they hope that the price of Stardust 3 and Stardust 3+ can be lower, or a series with a lower price will be released.

Chen Zifan didn't even think about staying and refused. He supported Meilan and Redmi to lower the price, and gave up the middle price range to other brands. The price of Stardust Technology went up a little bit, and it was kept below 6999.

This is his goal all along.

A low-priced series?
That doesn't fit the positioning of the Stardust phone.

Take domestic cars as an example. In fact, the price of domestic cars has always been very expensive. With the rise of domestic brands and the failure of imported and joint venture brands, they have increased their prices one by one, and they can't control it.

The same is true for mobile phones. Samsung has been poor for several years in a row, and its products are expensive and stretched. Not to mention Apple, which is still immersed in the pleasure of harvesting leeks. Huawei... the remaining few mobile phone manufacturers.

Prices are rising every year, and Xiaomi is the most aggressive. Oppo and vivo have always been very confident in their pricing. Oppo’s flagship mobile phone costs more than 6000, and vivo is a relatively cost-effective brand.

Everyone wants to be the second Huawei. They also want to sell 4G mobile phones for 9000 yuan. They even imitate Huawei in design.

Replaced with a drum washing machine design...

It cannot be said that their choice is wrong, but such products always seem to be missing something, maybe a few manufacturers are holding back their big moves?

It's a pity that Chen Zifan can't wait for that time, and there is only so much experience he can learn from. Now Stardust Technology is different from any manufacturer he remembers, and its business scope is also very wide.

The mobile phone of Stardust Technology is only a basic product, and the focus is to derive new technologies from the mobile phone and continue to expand the product line with the mobile phone as the core.

Drones, electronic paper books, and new energy vehicles are all expanded, and some software services and cloud storage are also included. The software is specially targeted at enterprises, and the overall benefits are very high.

When mobile payment is really popularized, there will be a real boom in APP development. However, the market is cruel. Basically, there are only 1 or 2 left in a field, such as short video, takeaway and other fields.

Another example is the live broadcast platform...

Or an online video playback platform.

In the end, there were only a few who were dividing up the market, and the rest had already been killed. Chen Zifan didn't want to get involved in this aspect, but he would also do some things, such as Tuohai travel, and he had to ask for an online car-hailing platform.

It was of great help to the promotion of smartphones and new energy vehicles. Chen Zifan also specifically checked Xinghan Zhixing's online sales data from the background. It was after 1 o'clock in the morning, and the sales volume was actually not bad?

Xinghan mini's online orders have increased by 669 units. According to this trend, it is very easy to add more than 1000 units in a single day, and 2000 units is not impossible. This is only online order data.

What is the equivalent of a concept?
If the sales of Xinghan direct stores are added, the monthly sales of Xinghan mini can easily break through to more than 5 units, which is comparable to that of Wuling Hongguang MINIEV at its peak, and even more aggressive.

After all, the starting price of Wuling mini is still low, and the starting price of Xinghan mini has exceeded 5 yuan.

Of course, the configuration of Xinghan mini is definitely better than that of Wuling mini, and its product power and brand power are not bad. At least when it comes to Xinghan Zhixing, people think of new energy vehicles at the first time.

There are also various bells and whistles configuration.

(full sense of technology)
And not just a van.

Wuling's problem has always been here. They want to improve their brand power, but they can't raise it at all. Is Wuling Star's product power really bad?The hybrid top configuration has been sold to less than 11, but not many people buy it.

Without the restriction of brand power, there are various channels of publicity. Before the Stardust press conference, Xinghan mini became popular again on a certain hit TV series, and the sales of Xinghan mini also took off all the way.

Don't underestimate TV dramas, Land Rover has become a high-end brand because of a successful film and television marketing.

The sales volume of Xinghan mini is not the focus. Chen Zifan also knows that its sales have been very good since last year. He is more concerned about the online sales of Xinghan 001 and Xinghan 009. It seems that there are quite a few people buying them.

The sales volume of Xinghan 009 electric motorcycle has reached about 500 units so far. In the final analysis, it is still cheap enough.

The price is in the early 3, and the appearance design and momentum are completely worthy of the Honda Gold Wing, Harley Avenue Glide and other Damao models that cost hundreds of thousands. Although the brand power and product power are still a little worse than these products...

But it can also be said in another way:
"What we buy is a 'sense of technology'! We don't like fuel motorcycles, they are too noisy and disturb the people! New energy motorcycles are very suitable for our needs! If there is no Xinghan 009, we will definitely not buy motorcycles..."

what do you mean?
Really dislike gas motorcycles?

Really dislike the Golden Wing?
Chen Zifan hopes that when people buy products, they can try their best to see whether the product itself is worth it, and don't just think about face, but he also has to admit that face itself is also a kind of "product value".

The reason for choosing Xinghan 009 is also very simple. Its products are strong enough, its after-sales service is good, its brand is acceptable, and its price is not a problem. People can still say "I just like electric motorcycles" when asked.

So what else is there to say?

No matter how fierce your Suzuki Hayabusa, Kawasaki Daniel, and Harley fat boy are, they are not electric motorcycles!

Since they are not the same type of product, what is there to compare them to?At least in the field of electric motorcycles, Xinghan Zhixing is the current industry ceiling.

It is exactly the same as the way of using "personality" to defeat "brand face" when Xinghan mini was released. When seeing the real flagship product Xinghan 001... Chen Zifan found that its online sales were not as bad as expected.

According to his estimation, the online sales of Xinghan 001 can exceed 100 units in a single day.

And at this price, you must go to the offline test drive before making a decision. How can you buy a car online without a test drive?Besides, Xinghan 001 does not accept returns for non-quality problems...

As a result, what Chen Zifan didn't expect was that according to Xinghan Zhixing's background data, the online sales of Xinghan 001 had reached 189 units. In the whole country, a mere one hundred cars may not be a big deal.

But it was bought online!

Shopping 10,000+ things online?

Still in 09?
Chen Zifan was also aware of the changes that Stardust Technology had made to the historical development process again. Just as he was feeling emotional, he saw Xinghan 001's backstage orders from the corner of his eye, all of which were "combined payment".

He was suddenly confused.

Then he scolded:
"MD! Don't sleep at night? Work all night? It's a bit hard to make money..."

It stands to reason that the sales volume of Xinghan 001 should not be so high. It all depends on the banks and financial institutions that Xinghan Zhixing cooperates with to inject capital into it. In the middle of the night, as long as the procedures are complete and there is certification, the loan will be given immediately.

The annual interest rate of the installments is also within a relatively reasonable range, which has led some consumers to directly choose to place an order after seeing it, and only need to make repayments from the Xinghan Zhixing APP on time every month.

Can I not pay it back?
Chen Zifan said that he could try...

That is not a dispute between consumers and Xinghan Zhixing, but a dispute between consumers and banks.

In short, he still does not advocate buying anything with a loan in installments, including cars and houses, but cars and houses are sometimes really unaffordable in China without a loan.

If Stardust's official website and the mall really set up their own installment platform, online sales would increase by at least 20%. Chen Zifan is fully capable of doing it, but he won't.

At least as a technology company, it can't take the lead in promoting the concept of advanced consumption, and at the same time give up this part of the benefits, so that Stardust Technology can have more partners, which is also a good thing.

Chen Zifan stayed up for a while, looked at other data, and then found a place to sleep. Among other things, he has three bedrooms in the Stardust Technology headquarters, and there are even two in the Stardust Factory.

In the true sense, he would not live in the real estate under his name for a few days throughout the year. His parents were helping to manage it all. In the beginning, his mother ran around every day to clean in order to save money.

Only found out later...

Damn!Too much!Can't scan it!
Might as well hire someone to do it.

It's cool after you get used to it~

It just feels a little off sometimes.

It seems that the way of life for many years has been disrupted at once, and the growth rate of wealth is too fast.

It is also thanks to Chen Jianjun being good at learning, and Chen Zifan sending a number of [Stardust employees] with strong comprehensive abilities to Xinghua Zhixing, otherwise Xinghua Zhixing may not be the opponent of other electric car brands.

Starting today, Stardust Technology's three-year development period can be regarded as a high level. Next, it only needs to continue marketing and publicity to ensure product sales while developing new products and expanding product lines.

Early the next morning, Zhao Wushang sent Chen Zifan the latest information. On the one hand, it was about Stardust directly-operated stores, authorized stores, and Xinghan directly-operated stores (new energy vehicles, motorcycles). It is about the specific progress of WeChat and mobile payment.

Chen Zifan took a quick look. Currently, there are 1526 stardust directly-operated stores, and there are currently 660 cities in the country. It is guaranteed that each city has a relatively large-scale stardust directly-operated store. There are more directly-operated stores and the scale is relatively larger.

For example, Haicheng...

There are 6 stardust directly-operated stores in Guanghai City, not to mention stardust authorized stores, and the number of stardust directly-operated stores is basically maintained at about 8:1, which means that the current stardust authorized stores is the mainstream.

There are more than 1 Stardust authorized stores across the country, but the individual Stardust authorized stores are certainly not that large. The area of ​​Stardust authorized stores in shopping malls is only ten or twenty square meters, and it is normal to have a large number.

The number in the middle is the Stardust after-sales center, with a ratio of about 6:1 to the Stardust directly-operated stores. There are currently 8000 of them nationwide, which are responsible for solving after-sales problems that the Stardust directly-operated stores cannot handle.

Zhao Wushang said from the side:
"The single area of ​​the Stardust after-sales center has expanded, and the number has decreased by 40% compared with before. It seems that our choice is correct. With the Stardust after-sales center, the efficiency of the direct sales store can be much higher."

Chen Zifan nodded and didn't say anything. He was confident in the quality of Stardust's mobile phone, but this quality meant that it would not suddenly freeze or burn the motherboard during normal use, and did not include some unexpected situations.

Like a broken screen...

There's no way, you can only go to the aftermarket for replacement.

You can also go to the Stardust direct sales store, but you have to pay some service fees to go to the Stardust direct sales store, because the clerks in the Stardust direct sales store have to send the mobile phones that need after-sales to the Stardust after-sales center. How many people are willing to let the middleman earn the difference again.

It's better to go directly to the Stardust after-sales center.

However, Chen Zifan believes that the Stardust after-sales center mainly solves the problem of "off-site after-sales service". Consumers take their mobile phones and tablets to a new city, and if they break down, there must be a special place to repair them!

In short, it is definitely much more convenient than going to the Stardust direct sales store. The Stardust direct sales store is just a bunch of salespeople. How do they know about mobile phone repair?
By the way, it can also solve part of the employment problem. The maintenance masters in the Stardust after-sales center are also poached from the society. They used to only repair mobile phones, but now they can not only repair mobile phones, but also repair drones.

The rest are online customer service personnel, who are responsible for dealing with online after-sales problems, communicating with consumers, answering questions online, and arranging returns and exchanges.

On the other side, Xinghan’s directly-operated stores develop in roughly the same way, and some places also set up special after-sales points, maintenance, film, repair... In short, things that can be solved at the after-sales point are not as good as direct-operated stores.

This point is still very different from traditional 4S stores, only in the number of directly-operated stores...

At present, there are only a little over 400, and they are still working towards the goal of one Xinghan directly-operated store in each city. At the same time, Xinghan directly-operated stores (Dianmo) are also under rapid construction, preparing to absorb a wave of new employees.

According to the existing layout of Xinghan's directly-operated stores, the development speed of electric motorcycle stores will not be slow, but in this way, there is a new problem, that is, is it not enough to rely on Xinghan 009 to support the appearance?
Zhao Wushang took the opportunity to ask:
"Our next batch of motorcycles?"

"Don't worry, I will arrange it..."

Chen Zifan is not in a hurry at all, the big deal is to build a little less first, let the Xinghan directly-operated store sell it for a period of time, and then continue to open the store after the product line expands later, covering the whole country as soon as possible.

Regarding the new electric motorcycle products, in his plan, there are three products that will be relatively high. One is the Xinghan 009, an upgraded version of Xinghan 09. It is a real "tech cruiser" with stronger configuration and power.

The price will also be placed at 5 to 6 yuan.

The second model is the "Small Cruise" which is more suitable for daily commuting and small players. Its appearance design is completely different from Xinghan 009. It will adopt a new design language, but it still has a strong sense of technology.

(End of this chapter)