i have an electronics factory

Chapter 244 Hesitating?So you know the answer, right?

"So it is!"

"I'm not in Haicheng! I can't see it either!"

"Don't worry! Didn't Xinghan Zhixing's new announcement come out? How can you see it if it's written in it!"

"Really? I just bought a Xinghan mini online! It reminds me that the production is now complete!"

"The new announcement says that after April 4th, the Xinghan Automobile Factory will be broadcast live on the Xinghan Zhixing APP all day long, and more than 15 drones will be dispatched at that time!"

"Not only that, but there is also a live broadcast in the factory! That is to say, we can not only see the progress of our car production, whether it has left the factory, but also see the attitude of the Xinghan Automobile Factory workers at work..."

"The branch factory will also do all-round live broadcast!"

"So? Is there any use?"

"That's very useful!"

Xinghan Zhixing is trying to start "transparency".

It is also absolute confidence in one's own strength!

I will show you the unclassified production and assembly process of our car factory!What's wrong with letting you see?Can you learn it?Do you have this capital?

At the same time, it is also providing confidence to the consumers of Xinghan Zhixing. In the process, they can see that although Xinghan Zhixing is a new car brand, it treats products with the same rigor as world-class car companies.

By the way, I can also supervise the staff...

How could it be useless?
Of course, as far as this incident is concerned, the so-called "transparency" is more to divert the public's attention.

And this is not counting Li Yuan's real successor. His third wave of announcements not only announced Xinghan Zhixing's "one split into two" plan, Xinghan MOTO's direct sales store coverage progress, but also revealed information about the new car!

This is the most important thing. All the foundations of making APP, opening a factory for live broadcast, and promoting marketing are based on the super product strength of Xinghan Automobile.

The first is the "one split into two" plan, which separates the functions of "pre-sales" and "after-sales", allowing Xinghan Zhixing and Xinghan MOTO to share a set of after-sales systems, and even undertake part of the work of "repair shops".

It's just that the proportion will be less.

It seems that Xinghan Zhixing is considering consumers...

In fact, those who know how to do it can understand it at a glance.

The senior executives of other car companies saw that their scalps were even more numb:

"What is divided into two? What provides consumers with better services? How is this considered for consumers? This is clearly Li Yuan's plan to build a nationwide chain of auto repair shops through the expansion of Xinghan's directly-operated stores!"

Once Li Yuan's plan is successful, Xinghan Zhixing's brand influence will rise to a very terrifying level. No one will pay attention to whether it is a new brand or not, it will be a super big brand!
At least in China, from pre-sales → after-sales → online → product strength, coupled with terrifying efficiency, it is almost impossible for any car company to be able to wrestle with Xinghan Zhixing. At that time, there will be several situations:
1. Car companies that want to imitate others cannot withstand the huge financial pressure, but they have no way to implement it.

2. Xinghan Zhixing will become the car company with the best pre-sales and after-sales service in China, highlighting the inaction of other 4S stores and further enhancing its brand image.

3. Xinghan Zhixing will have the most professional, luxurious, and widest coverage of automobile and electric motorcycle repair shops in the country, and will also receive orders for some other vehicles.

The third point is the most terrible!
It seems that Xinghan Zhixing is stupid, let its after-sales shop repair other brands of cars, but everything is afraid of comparison, Xinghan Zhixing treats its own vehicles and other brands of vehicles completely different treatment, and the charging standards are different. obvious?
Just imagine, when a consumer buys a car at a 4S store of a luxury brand, but the car has a problem on the road, the 4S store not only asks for a lot of money, but the professionalism of the car repair staff also needs to be considered urgently. Heart, wanted to defend rights and was dismissed by maintenance coupons.

After finally finding a car repair shop with strong professionalism and high service quality, it turned out to be Xinghan Zhixing?

Let’s take a look at how Xinghan Zhixing treats its own brand of cars?How do you treat your car owner?

The stronger the contrast, the greater the influence of Xinghan Zhixing will increase, and at the same time, more and more people will be exposed to and understand how excellent Xinghan Zhixing's products are.

Besides, who stipulates that a person can only have one car?Many Xinghan car owners not only have one car in their hands, but they can also come to repair other cars if they break down~
What are you afraid of making money?
You must know that the money was originally earned by the after-sales services of other car companies, but now it is all in the pockets of Xinghan Zhixing. Compared with the big shit... Li Yuan's trick is really poisonous, and it directly makes them unable to accept the trick .

Imported and joint venture car companies that have the strength to accept the offer will not accept it. They are still in a state of "superior". They think that they only need to rely on their own brand and word-of-mouth. They don't have such a huge capital chain to support.

In this way, Xinghan Zhixing is equivalent to staying in an "invincible field", where he cannot be defeated even if he wants to.

But under the announcement, many people also thought of another question: "But...how can Xinghan Zhixing get so many professional auto mechanics? Other repair shops are not stupid!"

Hey, it’s not too simple to solve this problem, just “incorporate” the repair shop. Huaxia people are very pursuing a kind of stability, unless it is a repair shop with a relatively large influence, otherwise it is difficult for a repair shop to refuse Join Xinghan Zhixing such a big company.

In other words, Xinghan Zhixing not only gave them a formal identity, but also gave them a relatively high basic salary and welfare benefits. Compared with "incorporation", this is more like an alternative "joining".

Therefore, in a short period of time, Li Yuan has gathered a large number of excellent and professional auto repair workers, as well as many managers with capital and ability.

It is easy for Xinghan MOTO to understand. Originally, electric motorcycles were set up to set up a store. After-sales service must be an after-sales service. Moreover, if electric motorcycles are damaged on the road, the insurance company will not send a tow truck. The service is done well.

Chen Zifan can remember that he was riding a motorcycle on a bad road in a certain year, not to mention the wilderness around him, and there were more than 50 kilometers away from his home. Again, fortunately, I met a kind driver...

Now that we have the conditions, let’s ignore other brands of motorcycles and electric motorcycles for the time being, and we must take good care of our own. At the very least, the owner of the car has spent tens of thousands of dollars on electric motorcycles.

Compared with after-sales, the news about the new car is more concerned. Xinghan MOTO will release a "future punk style" dual-drive imitation race, and it will be divided into two versions, even if it is a low-end version imitation race. Zero-hundred acceleration can also easily run within 4 seconds.

The dual-drive version is even more unthinkable...

It is very likely to reach the limit of its mechanical structure, which is about 2.8 seconds for zero-to-hundred acceleration.

However, zero-hundred-thousand acceleration is not the whole of a car, and appearance, workmanship, comfort, and quality control are all very important. Judging from the current situation, there is no need to worry about these points at all, because Xinghan MOTO can say it all. All inherit the advantages of Stardust Technology.

It is very "balanced" while having a high appearance.

No disadvantage is the biggest advantage!

But consumers these days generally have a concept:
I have already bought a car, what kind of car do I still ride?

Only after 18 years will the formal motorcycle industry gradually re-emerge. Compared with Xinghan MOTO's new electric motorcycle, Xinghan Zhixing's new car will attract more attention. From the known information in the announcement:
Xinghan 02 and Xinghan 03 are likely to be launched this year!Xinghan 04 will be unveiled in June!

After Xinghan Zhixing brought the entry-level SUV Xinghan 002 into the automobile market, it took less than half a year to build it into a new hot model.

It can even be said to have created a "new category".

As an upgraded model of Xinghan 002, Xinghan 02, which has reached the size of a medium and large SUV, has also attracted the attention of countless consumers. Not to mention the appearance, the key is that it is simply too "all-round" from the perspective of usage scenarios.

Daily commuting, holiday outings, off-road, business... How many people don’t love big and versatile cars?

Xinghan 03 has also attracted a lot of attention. People know that Chinese consumers have a good face, and the face that Xinghan 03, a medium-to-large luxury MPV can give, far exceeds its price. Don't worry about others asking the price.

As long as someone asks, the answer is probably:
"Hey~ You also know that although I am old, my mentality is still that of a young man, and I like to pursue things with a strong sense of technology. This is not bad-I also bought a Stardust 3+ and a Stardust smart watch... "

Or is it:

"You know I'm not used to the smell of gasoline. I get motion sickness when I smell it. A tram like Xinghan 03 really fits my needs perfectly! But other brands of trams are too bad. Now I just wait for Xinghan Zhixing to release a Xinghan The upgraded version of 03, I will buy it as soon as it comes out!"

You can also start with emotions:

"I bought Xinghan 03 not only for its car itself, but Xinghan Zhixing, a brand that dares to innovate and has embarked on a development path that is different from that of fuel vehicles. We can have this kind of car brand in China... What reason do I have? Why don’t you buy one and support it?”

Why look for such an excuse?
It is nothing more than that the price of Xinghan 03 is not "high" enough. Some consumers who buy commercial MPVs are very paranoid. They are the ones who say whether to buy expensive or not. They would rather buy a simple van with a price increase than take a good look at a serious MPV. several car companies.

Therefore, the price of Xinghan 03 will not be cheap from the very beginning. This kind of car is not for home use, so there is no need for cost-effectiveness.

Li Yuan is not a brain crap, and naturally he will not be troubled by money. If consumers want to buy expensive ones, they will sell them expensive ones. Anyway, Xinghan 03's product strength is enough to support its price, and they think it is not enough. There is a real top-level MPV that is not on the market yet.

As for the Xinghan 04, since it is only a concept car and consumers are not keen on sports cars, the attention is lower than that of these two cars. At the same time, many people found that there is no news about the Xinghan 01 that should have been launched earlier.

Immediately they couldn't sit still and asked:

"What's the situation! Where's Xinghan 01?"

"There was a test drive meeting last year, but this year there is no news, so it won't be a stillborn baby!?"

"I have tested it, and I feel that the degree of completion is not low. It has been so long, and Xinghan 02 is ready to go on the market. Why are Xinghan 01 still dawdling?"

"Is it really not possible to get in this year?"

"I just like this car! I don't like anything else!"

"What about the breaking news? That's it?"

For similar questions, Xinghan Zhixing did not respond at all. Since Xinghan 01 had some accidents and could not be listed on the market as expected, it will be delayed for a while.

Just wait until the degree of completion reaches the standard before going public.

After Li Yuan's three-in-one attack, no one paid any attention to the previous "dung-splashing incident". On the contrary, many consumers hesitated between fuel vehicles and trams. In terms of product strength, trams must be better. powerful.

but…

Fuel cars can run long distances!

There are still many gas stations, which are still convenient.

Many breaking news forums in the Stardust community have become their discussion forums, and they are constantly discussing gasoline trucks and trams. It is difficult to decide which one to choose:
"I fell in love with Xinghan 001, it's really handsome! It's okay to go to the store for a test drive! The salesman told me that the charging pile package is installed, and the battery life is also a real 500+. The problem is... I want to take my family for a self-driving tour when I am free. "

"Why are you driving Xinghan 001 for a self-driving tour?"

"This car doesn't have a lot of space, does it?"

"So I'm wondering whether to buy a petrol car worth around 10 yuan, and then buy a Xinghan mini for everyday driving?"

"That's what I chose!"

"Uh... I want to ask a question, do you really have time to travel by car after you have a car? When I bought my first car in 04, I wanted to do a self-drive tour. Now six years have passed, let alone a self-drive tour. , there are very few opportunities to travel, so what are you worried about?"

"Xinghan 001 is pretty good. Let me ask you: which car do you like? Which car do you want the most?"

"This…"

"Hesitating? So you know the answer!"

Buying a car is more correct than buying a car based on demand. It is more correct to buy a car that you will not regret at the moment, because at least in the days to come, you will not be annoyed by today's choice, and you will not become obsessed with "you can't get what you want". read.

So far, Xinghan Zhixing and consumers are all happy, only the mastermind behind this incident is roaring wildly, smashing things in his office:
"Xinghan Zhixing from nm! Li Yuan from Gou Ri! God damn Chen Zifan! You all just wait for me!"

Not to mention that Chen Zifan couldn't hear it, even if he heard it, he wouldn't care. What should he pay attention to a competitor who can resort to such low-level methods as feces attack.

Compared with this, it is better to take advantage of the wind blowing from Xinghan Zhixing and let the marketing department of Xingdust Technology also prepare to make a move, first breaking the news about this year's new products.

Stardust 4, Stardust 4+, Stardust-Soul…

There is also a new stardust-fluctuating series of notebook computers, these are the most important new products this year!
(End of this chapter)