star of the peninsula

"Finally I managed to get KakaoM to accept my request!"

Chen Chen was not as indifferent as he appeared. After confirming that Li Xunxi had left, the first thing he did was to sit back in his chair and gasp for breath, looking quite embarrassed.

"What's wrong with you? Are you feeling unwell?"

The young assistant Jin Liuran hurried over, touching his forehead and observing his face. He was busy and enjoyed it, feeling that he could finally make his presence felt.

Yes, she had been staying in the office all the time, even staying not far from Chen Chen.

Li Xunxi felt that it was a great pleasure to be able to embarrass Chen Chen in front of the assistant, and Chen Chen felt that the confrontation with KakaoM was something worth learning for Jin Liuran, so neither of them thought of clearing Jin Liuran out of the office.

While the two were arguing fiercely, there was a little assistant who was trembling beside them. He only understood half of what was said but could feel that the atmosphere was very tense.

"No, I'm very comfortable now. Being able to coax KakaoM to give C headquarters seven days is a perfect result."

After taking two deep breaths, Chen Chen recovered and signaled to Jin Liuran with his eyes that he no longer needed to take care of him.

"You mean?" Jin Liuran returned to his seat and began to think about what Chen Chen had just said. He was stunned, "You signed the contract so decisively, but it was actually a fake move?!"

"It can only be a fake move." Chen Chen smiled bitterly. "C headquarters has been so active recently, how could it possibly escape unscathed from KakaoM's full-scale attack?!"

"I am acting. The more decisively I sign, the more confident KakaoM feels I am, because I have no choice but to show a tough attitude."

"If KakaoM really finds out that C headquarters is not capable of dealing with this crisis, no, they don't even need to find out. As long as there is this possibility, it will be enough. Do you think KakaoM wants to cooperate with C headquarters or wants C headquarters to die?"

"If peers have the ability to kill each other, they will never think of cooperating with each other. This is the case with KakaoM, and C headquarters may also be like this in the future."

"And when I become strong enough, KakaoM will remember the various operations I, Chen, completed when I was the president, and this will gradually make them lose confidence."

"When KakaoM starts to suspect that they can't hurt me and might even deepen the hatred with C headquarters, they will be willing to reconcile with me and turn the situation to cooperation."

"There is another important point, which is the settlement I proposed first."

"The surrender after being tough is invaluable in any situation. What I said is to add a heavy weight to KakaoM's option of reconciliation."

"After all, it's too easy to choose between being hurt and holding a grudge and making money happily with everyone. I was hesitant before only because I hadn't vented the anger in my heart."

“Once I give it a little outlet, the rest will come naturally.”

"Hey Liu Ran, pour me a glass of water." Chen Chen called out, "This operation is quite a test of your psychology. I'm thirsty."

"But Mr. President." Jin Liuran took the water and brought it over, frowning and saying, "It's still difficult to raise a large amount of funds within a week."

"Of course it's difficult to be watched by KakaoM, but it's not difficult if they don't do anything bad." Chen Chen took the water cup with a smile, "The money in my second wallet is still a long way from running out."

"A second wallet?" Jin Liuran asked in confusion, "Does the president have any savings?"

"No, I spent it all a long time ago." Chen Chen was very satisfied with the result just now, so he was in the mood to tell the assistant some interesting things, "In fact, each of us has three wallets on us."

"The first wallet is the money you actually own. I have already spent all the money except for the money I cannot touch, so my first wallet is empty."

“The second wallet is the money you put in other people’s wallets, which means the money you can get from others based on your credit and value.”

"I have indeed spent a lot of this money recently, but it is still far from empty. The funds that I, Chen, and C Headquarters can borrow are definitely more than that. However, if I use other people's money, I will definitely owe them favors. There are some favors that I don't want to use."

"The third wallet is how much money others think you have. This is easy to understand. KakaoM made that choice because he thought I actually have a lot of money in my hand."

"How is it? My explanation is not bad, right?" Chen Chen raised his eyebrows slightly. "Did you learn anything?"

"I learned a lot." Jin Liuran had not yet learned how to flatter in the workplace, and answered straightforwardly: "Anyone can understand this principle about 70% to 80% if they think about it a little bit, but it is really rare to be able to express it as vividly as you do."

"I am just copying others' ideas. It is not my real ability."

Chen Chen waved his hand modestly.

"But the problem is still not solved." Jin Liuran was very worried. "Your first wallet has been used up, and you don't want to use the second wallet. The third wallet is useless in this matter! We still can't get past KakaoM!"

"About this. Hehe, you said before that you know me very well, right?" Chen Chen laughed strangely and asked, "Then do you remember who was the first big 'big brother' who appeared in my life?"

Chen Chen has met several big brothers along the way, and these big brothers have helped Chen Chen a lot.

But it is not easy for others to suddenly remember this first big brother, because it is somewhat too low-key compared to its size, and South Koreans are not familiar with it.

"..."

Jin Liuran naturally couldn't remember it, but she could just keep her head down and search on her own without saying anything.

"Ah, so it's this." Jin Liuran felt relieved the moment he saw the answer. "But it's true that many people have forgotten about this. Everyone always talks about you and C headquarters together, and they can't remember how close your relationship with the Snow King is."

Chen Chen’s first big brother was a fast food chain that was one of the top in the world, and Tik Tok and Tmall came later.

Although it was very stressful for Chen Chen to use his connections with Tik Tok and Tmall, he did not feel any pressure at all when asking Snow King for help.

After all, this good brother just wants to sell his lemonade to the world, which is fundamentally different from Chen Chen and other people who are just looking for traffic.

"Can the Snow King give us support in the near future?" Jin Liuran asked curiously.

"It's definitely no problem to lend me some money temporarily." Chen Chen spoke in a very cheerful tone. "King Xue saw that I was alone and helpless in South Korea, so he planned to study the market here and open a few stores himself to keep me company."

Because Chen Chen had long since taken root in South Korea for Snow King, Snow King's headquarters had raised the priority given to the South Korean market. In reality, this meant that they would enter South Korea more than a year earlier than "originally".

Whether it is market research or opening a store, a large amount of funds are needed as funding, right? It is natural to transfer part of these funds to C headquarters for Chen Chen's face, not to mention that Snow King's future spokesperson in South Korea is also in C headquarters. Chen Chen did not renew the endorsement contract with Snow King after it expired. This contract perfectly achieved its mission.

Originally, it was just an excuse for Snow King to give money to Chen Chen, but he didn't expect that Chen Chen did a lot of good things in the early stage of the epidemic, which made the endorsement fee so much that he made a fortune and made this endorsement famous and real.

The Snow King wanted to continue expressing his gratitude to Chen Chen in one more episode, but Chen Chen felt that he had taken advantage of him enough and did not intend to continue shamelessly.

Therefore, the endorsement thing was inherited by Integrate.

Is that weird? Not really.

Snow King is considering the South Korean market, so naturally it needs someone who can help it make a name for itself in South Korea. Since Chen Chen is not in a position to do the job now, then just replace him with Integrate.

And Chen Chen has been wanting to get Integrate an innovative endorsement that would differentiate him from other idols these days, and the two sides hit it off!
Snow King is definitely qualified to be one of the top fast food chains in the world. It should even be said that Integrate may not be qualified!

Let’s not talk about the global market for now. If Snow King develops smoothly in South Korea, perhaps this endorsement will become on the same level as South Korea’s Jinro Soju.

It is almost foreseeable that Snow King will develop smoothly in South Korea, because it is quite capable everywhere, both physically and commercially.

In China, I won't mind if you call me Xiaoxue, but don't you know what to call me abroad? Huh?!

More importantly, this endorsement can also help Integrate gain deeper penetration into the Chinese market. This is very important to Chen Chen, and may even be the most important thing.

"Alas, my good brother helped me again at the most critical moment."

……

At the end of March, C Headquarters purchased the remaining shares of Starship from KakaoM, and Starship Wankuai Entertainment officially became a younger brother controlled by Chen Chen.

While its peers were shocked, KakaoM was secretly delighted.

No one could figure out where C headquarters got so much money, no matter how hard they tried. Even those who lent money to C headquarters found it hard to accept this result.

Man, if you are so rich, what happened to the 5 billion won I lent you? Doesn't it look like a clown that I'm trying so hard to squeeze out the money?!

KakaoM was secretly happy that it had made the right choice, and was able to take advantage of the time when everyone's attention was focused to announce the good news of reconciliation with C headquarters. The image of its own company in the public's mind immediately improved.

Entertainment companies that can cooperate with C headquarters will always be more trusted by everyone. In addition, KakaoM previously had a bad image as a nouveau riche, but now it has done something very humane and it can indeed be praised by everyone.

"So the test KakaoM gave you is over?"

Bae Joo-hyun didn't mean to wish bad things to her boyfriend, but compared to the way Cube Entertainment solved the problem back then, this time it was so easy that she found it hard to believe.

"This little bit of trouble in the South Korean entertainment industry is still not enough in front of the Snow King, even if the Snow King only intends to do a little bit in the South Korean market." Chen Chen lay on the sofa with his arms and legs spread out. "The next step is to wait for the Hybe chairman to reclaim the shares and transfer the money to me. After I pay the money back, I will give the AI ​​project a decent death. In this way, the matter between Cube Entertainment and Starship will be completely resolved."

"Can I not die?" Pei Zhuxuan came over, threw away one of Chen Chen's arms and sat down. "I heard you say that AI is a very promising direction."

"We can't afford it, at least the C headquarters can't afford it, it's too expensive." Chen Chen wanted to laugh, "Look at the ae of aespa, it's talked about by all kinds of people every day, but it's never been used properly! Don't you want to use it? You can't afford it!"

"Now that you put it that way, it seems to be true." Pei Zhuxuan was also made to laugh by him, "It's like something that only exists in concepts. No one has ever seen them."

"Yes, no one has ever been to the wilderness of your Stupid Hat Company." Chen Chen was even a little uncomfortable with it. "When you come to the wilderness, you automatically get the status of a middle school student, and then you start beating snakes!"

"Don't talk about that!" Pei Zhuxuan covered her mouth and hit Chen Chen, and quickly changed the subject before she laughed. "There is only one episode left of "Shine Grocery Store" that is similar to live broadcast. Are you satisfied with the overall results?"

"It's pretty good. I got everything I wanted." Chen Chen replied, "Old memories, past relationships, glorious years, the shock of reality, and even the promotion of the S branch project was done well. No matter what the results are, I am satisfied."

"I think so too."

Bae Joo-hyun understood what Chen Chen's original thoughts were, so she was qualified to say so.

"What about Division I?"

Pei Zhuxuan asked.

"It already has a basic image, and now we are strengthening its characteristics." Chen Chen glanced at Pei Zhuxuan, "What's the matter? Why did you mention this?"

"Because I have something to tell you." Bae Joo Hyun nodded, "I think C headquarters must pay attention to personality when recruiting trainees from all over the world, and those with bad personalities can be directly excluded."

"..."

Chen Chen blinked and waited for her next words.

"I've seen the hard work and expectations you've put into Integrate, like the official announcement of Snow King's South Korean regional endorsement two days before their comeback. I'm sure you'll help them fly high and open up a long and wide flower path."

"With this path, the trainees and idol groups that come after you will have an easy time. At this time, having a good personality becomes a must."

"At least people with good character won't destroy the hard work of their predecessors, right? Even if you don't care about these things, the 'great achievements' you leave behind will last for many more years."

"It's important to leave something behind for a long time." Bae Joo Hyun said, "This is the entertainment industry, we must leave a mark."

"You're right." Chen Chen stood up and pinched her cheek. "This will become the first standard for C headquarters to recruit trainees. I promise."

"Okay, I'm happy that you listened to me, but I can't really ask you to do what I say." Pei Zhuxuan pushed Chen Chen back to the sofa, "You should rest first. There are too many things going on recently, and the recruitment of trainees for C headquarters is not particularly urgent."

"Then let's think about something easier." Chen Chen rolled his eyes, "How about opening another branch of Alin Canteen?"

...(End of chapter)