star of the peninsula

"Are you crazy? The C headquarters is full of your debts. How can you possibly open a branch?"

Bae Joo-hyun just thought he was joking and didn't take it seriously.

But Chen Chen knew he was serious, so he sat up from the sofa, put his arm around his girlfriend's shoulders, and said, "Now is a very suitable time for the catering industry to expand."

"How to say?"

Seeing that Chen Chen seemed serious, Bae Joo-hyun also put on an attitude of listening.

"The small self-employed businesses that couldn't hold on have all fled, and the big giants didn't dare to get involved unless they had enough confidence in themselves. This is a good opportunity for those of us who have developed well in our own industry but find it too difficult to make further progress to start in the catering industry."

"Think about it, how much resources and energy will C headquarters have to spend to move forward in the entertainment company? But what about crossing into other industries?"

"It just so happens that we already have a foundation here. Arlene's Canteen is already a very successful project, so it is worthwhile to continue doing it."

"Then, uh. OK." Chen Chen was so confused by his flowery words that he finally said what was in his mind. "The situation is not good these days, so it's very cheap to buy other people's shops."

"So in the final analysis, this is still an investment of yours." Pei Zhuxuan saw through the essence, "Rather than saying that you want to invest in catering, it's better to say that you want to buy a house and land. You just temporarily lend these two things to Alin Canteen for use."

"Hehe~ It seems like you have said exactly what I'm thinking!" Chen Chen chuckled and said flatteringly, "Originally I didn't quite understand why I was so eager to expand Alin's canteen at this point in time. Now I understand."

"Pay back the money first and then continue investing. At least you won't have to worry about the future." Pei Zhuxuan didn't say no, but just reminded him, "And you must not do it under circumstances that may affect C headquarters! C headquarters is everything to you, you must distinguish the primary from the secondary."

"Don't worry, I understand." Chen Chen exhaled softly and sighed, "I know I'm not a rich second-generation. I don't have the capital to make a comeback after a big failure."

"I know I'm not the smartest person, and if I fail here I can still find a way elsewhere."

"I've always been very cautious in taking each step, so I naturally wouldn't have any unreasonable expectations for this market." Chen Chen laughed as he spoke, "As long as the scale is not exaggerated, the catering industry gives people a great sense of security. No wonder many people want to open a restaurant after retirement."

"Everyone needs to eat, so restaurants give people a sense of security." Bae Joo-hyun laughed, "And if you don't do well, the losses will be gradual, so there is plenty of time and opportunity to make amends or withdraw. It's also comfortable to keep it as a fixed asset. Stability and security, isn't this a sense of happiness?"

"Oh, you understand so well?" Chen Chen said in surprise: "Can you really say this?!"

"Get lost! It's not something profound, and you're still doubting whether I can tell you!" Bae Joo Hyun rolled her eyes at him unhappily, "How can someone who eats every day not understand this?"

"Okay, let's think about what to eat later. It's time for us to eat." Chen Chen took out his phone. "Or should we still buy some blind boxes from Douyin today?"

"I'll do it, so we don't end up making something that neither of us want to eat." Bae Joo Hyun took her boyfriend's phone and threw it away. "You just rest here. You'll be busy in April, so save some energy."

……

April is really busy.

The idol’s return, the movie’s release, the TV series’ start shooting, none of these things can be easy.

Then this year's Baeksang Arts Awards will begin judging in April, and Chen Chen is somewhat concerned about this aspect.

I am not concerned about how many awards C headquarters can win, but I want to know whether the pie that was painted for itself at last year's award ceremony can be fulfilled and how much it can fulfill.

Last year, in order to allow Chen to attend the awards ceremony in person to make up for the disadvantage of no audience on site, Baeksang Arts Entertainment offered the condition of considering giving Chen Chen the qualification to be a judge. This year, Chen Chen wanted to know what they were thinking.

By the way, last year's Baeksang Awards ceremony was unable to invite audiences due to the epidemic, and this year is no exception.

"They were just considering giving you the qualification to be a judge, but in the end they decided that you were too young and not suitable for the time being. Isn't that the end of it? It was your fault for having your hopes in those top shameless old stubborn people in South Korea!"

Shirley has a very sharp tongue. She feels that if Chen Chen kisses her at this moment, she will be so irritated that she will be speechless for three days.

"Wait a week and there will be a result. I can accept any result." Chen Chen squinted and said, "But I'm very unhappy that you treat me like this as soon as you come back. What, do you have a problem with me?"

"You caused so many big things when I was away, and you made me, the representative director, look so useless, and you don't even let me say a word to you?" Shirley snorted, "Even if you are the president, you can't be so overbearing, right?!"

"C Headquarters is my company after all, and I should be responsible for these things." Chen Chen shook his head gently, "The responsibility is heavy, and you can't handle it now."

"I know. I just think you should have told me about such a dangerous thing and discussed it with me." Sulli softened her attitude. "When I think about you walking on the edge of danger while I was out playing with Jieun, I always feel that I was a little too much."

"It's not dangerous, it's just a little troublesome at most." Chen Chen walked up to her and asked softly, "How was your time with Jieun? Did you both have fun?"

"Of course I'd be happy if I didn't have to work, but I always think of you and talk about you." Shirley raised her head. "It's a pity. It would be great if you could come and play with me for a few days."

"If I go, you will feel burdened, and your life will definitely not be easier than without me." Chen Chen smiled and shook his head, "It's good now. Jieun has been busy for a long time and now she has a good rest. You have also been busy for a long time and now she has a good rest. I will stay in the company to solve the difficult problems. We all have a bright future."

"Even when Jieun is having fun, she has to keep concerned about work matters, making it seem like I'm the only one concentrating on relaxing." Sulli complained.

"It makes sense that they're worried about their work." Chen Chen couldn't help but smack his lips. "Tsk, look at their sound source. It makes me a little worried about the return of our Integrate!"

One week after Lee Ji-eun released her album, it dominated the music charts for a week, which made Chen Chen's head hurt.

"It's OK. Her position should be somewhat relaxed when we return. After all, ten days is not a short time in the entertainment industry." Shirley made a list for Chen Chen, "I sorted out the information and found that there was no group that could fight with us during the return period."

STAYC, SuperM, SEVENTEEN, SHINee, A Pink, these names may sound scary, but none of them can compete with Integrate. "Enhypen is here, did they misjudge Integrate's influence by returning at the end of the month?" Chen Chen immediately spotted two heavyweights on the list, "And ITZY, who are returning on the last day of April, shouldn't they have made this choice."

"ITZY is easy, why don't you just ask President Park?" Sulli expressed her thoughts, "I don't understand why Enhypen came out, but if there's news about a new Hybe girl group after Enhypen's return, then I can understand it."

Just do something to pave the way for the new girl group. When you think of this, things become quite simple.

"I heard that you've already had our new girl group start practicing their debut song?" Sulli thought of something else. "Have you decided on a debut date? What about the name?"

"They have indeed started practicing their debut song, but there is no conclusion on the debut date or name. Everything will depend on the information from the new girl group Hybe." Chen Chen pinched his chin, subconsciously getting a little excited. "A real fight, this should be something both of us are looking forward to!"

"Do I have to follow someone else's name?" Shirley was instantly disgusted. "Isn't this too irresponsible?!"

"I'm just saying that, actually I don't know how to name it." Chen Chen smiled bitterly, "I did think of asking Boss Hong to come up with it, but the president of Cube Entertainment was embarrassed to name the girl group of C headquarters, so in the end I had to do it myself."

"Then do you have a direction?" Shirley asked, "You should have a general idea of ​​the name's attributes, right?"

"Let's talk about it later." Chen Chen waved his hands repeatedly, "Don't put pressure on me on such unimportant things. Let's talk about it when we really need it!"

The main reason is that Hybe has too many names that can be used. The abbreviations of girl groups such as Chi, Jing, and Li represent some pretty good names for girl groups, and then there is Deng that can be chosen from Cube Entertainment.

Wasn’t LIGHTSUM destroyed by Chen Chen? Maybe this name will be brought back by Chen himself and the lights will be returned to Cube Entertainment.

"It's not a good thing to keep putting it off." Shirley sighed, "But I can't say anything to the president, so just do whatever you want."

"That's good." Chen Chen patted her shoulder. "First, you should get Integrate officially announced as the spokesperson for Snow King. This requires a large number of online marketing forces to carry out saturation marketing. I can rest assured if you keep an eye on me."

Headquarters C wanted to make a big deal out of Integrate's endorsement of Snow King in South Korea, so they had to let South Koreans know what kind of size Snow King really is.

If you don't understand him, you will look down on him. If you look down on the Snow King, Integrate will also suffer an exaggerated negative impact.

"Then why don't you just make the official announcement today?" Sulli asked back, "April Fool's Day is April Fool's Day. People think you fooled them but you actually didn't. It's also a way of fooling them and it will attract attention."

"Of course we can make an official announcement, but our main focus should be on popularizing science. It will be troublesome if even popularizing science is turned into an April Fool's joke." Chen Chen replied: "The Snow King endorsement is the first step for Integrate's commercial value to soar. We must be 100% cautious to do it well. It is not worth it to bury ourselves with hidden dangers just to gain popularity more easily."

"I understand." Sulli said seriously, "Then I need you to find out the situation with ITZY. Let's get to work, President."

……

"What? Are we ITZY already a rival that can make Integrate nervous? They actually came to ask us what we think. That's great!"

After listening to Chen Chen's words, Park Jin-young poured him some water and joked in an exaggerated tone.

"ITZY is a very, very threatening girl group, so we can never be too careful." Chen Chen continued, "But I came here today to understand ITZY's subsequent marketing strategy and focus, so that we don't run into any misunderstandings when our two groups meet."

"Integrate's return will last for two months, and the supporting promotion will also last for two months." Chen Chen explained the situation in more detail, "So we have at least one month of overlap."

"Two months?" Park Jin-young felt a slight toothache and his expression twisted. "C Headquarters is really cruel!"

"C Headquarters has made such a big move, and their determination can be seen by everyone. If they can't even think of extending the return time, then Brother Zhenying is too exaggerated." Chen Chen said helplessly: "Don't tease me, let's exchange information and come up with a situation that is good for both of us."

"We can't do anything, because we need to use Integrate." Park Jin-young didn't pretend anymore, he spread his arms and said frankly, "Since we already know Integrate's plan, it's impossible not to use it. It can also be regarded as our control of environmental changes."

After saying the word "utilize", Chen Chen knew it would be difficult to obtain any information.

If Chen Chen got the information and changed his plan temporarily, wouldn't Soy Sauce Bottle's subsequent plans be ruined? This is something Park Jin Young would never allow to happen.

"Okay." Chen Chen sat on the sofa and drank a sip of water, then asked casually, "What is ITZY's title song this time?"

"Ma.fi.a In the morning." Park Jin-young replied, "The name is a bit long. I am still wondering whether to change it to "In the morning."

Hiss~ It’s that “Ma Fei”. Chen Chen became alert when he heard this name.

"No need to change it, it will be more memorable this way." Chen Chen waved his hand hurriedly, "If you call it "Ma.fi.a In the morning", it would be a very unique name. Calling it "In the morning" is too ordinary. Ordinary doesn't work in the idol circle. It's common sense to prefer weird to ordinary."

"Well, since Boss Chen has said so, it seems that there is really no need to change it." Park Jin-young nodded with satisfaction, "I am also one of those who don't want to change it."

"Brother Zhenying, what a good choice! You are worthy of being the absolute core of Jiangyouping!" Chen Chen gave him a thumbs up, then stood up and said goodbye, "Since I know Jiangyouping intends to use Integrate as a cover to secretly transform ITZY, then I will go back. Don't worry, C headquarters will not do anything bad. We welcome ITZY to use us as a cover."

"How come it's not you?!" Park Jin Young suddenly got anxious, "How come you guessed so much just by hearing the name?!"

"Ma.fi.a is so unique that I can't help but associate it with it." Chen Chen nodded his head, "Put yourself in their shoes. If it were me, I would also think of quietly trying to transform under the absolute high profile of Integrate. If the effect is not good, I will push the problem to Integrate. If the effect is good, I will make a lot of money. It's a win-win situation, right?"

"Come on!" Chen Chen said loudly in an enthusiastic tone, "You have already taken the bold step of trying. The next step is persistence, which is more difficult, but I believe Soy Sauce Bottle can do it!"

...(End of chapter)