star of the peninsula

Hybe seems to have become softer than "before".

In Chen Chen's impression, Jin Jialan left LE SSERAFIM a long time after its debut. Unexpectedly, she didn't even make it to her debut and was sent away directly.

Then Hybe and Source Music both apologized to the victims and offered certain compensations, and LE SSERAFIM's debut was temporarily postponed.

As for whether the story will be pitiful later on, I feel there is at least a 70% chance of that.

Because Hybe is really miserable. From the perspective of interests, it is the one that suffered the most serious losses in this incident.

Without the new group members, all subsequent plans have been wasted, the company's image has been hit, and the stock price will soon plummet.

"Maybe they delayed their debut because they were afraid of Celebrity. Don't think Hybe is too smart."

Hong Shengcheng said with a smile that this period of time was the most comfortable time for him.

The problem with LE SSERAFIM means that the situation of LIGHTSUM is getting better. As the operator, Cube Entertainment is definitely willing to see this situation.

"That's fine, since the other party can't refute it anyway." Chen Chen smiled as cheerfully as he did, "And the music source of Celebrity is indeed good, so this statement is credible."

“If nothing unexpected happens, its strength in sound sources should be able to last until Integrate’s next return,” Chen Chen added.

"I think Integrate's next comeback will be a little dangerous." Kim Shidai was a little worried. "After Hybe suffered such a big loss, they have reason to let BTS out for activities. The activity time period is likely to overlap with Integrate."

The easiest way for Hybe to save its stock price is to release BTS for activities. If we calculate the time of this activity from now on, it will most likely coincide with Integrate in August.

After all, Hybe can't possibly wait until October to confront their own players, and if that's taken into account there will be no other available time.

"This is why I asked everyone to come to the meeting." Chen Chen smacked his lips, "Tsk, I'm not that kind of person. I won't be happy for the failure of my opponent."

"..."

Really? Who was that person who couldn’t hide his smile just now?

Everyone was speechless.

"The situation is not good for us anyway. If BTS comes out for activities, they will either collide with Integrate or LIGHTSUM. It will be troublesome if they collide with either one." Chen Chen summarized the current situation. "At present, the probability of colliding with Integrate is more than 90%, so there is still a way to solve the problem."

"As for the fact that the other party chose to hit LIGHTSUM, it's useless for us to discuss it. He even hit his own people. He is obviously in a crazy state. We can't stop him."

"I think so." Chen Chen glanced at the faces of several people and said, "Integrate is not without the ability to fight in the South Korean market. What do you think?"

"Integrate has a strong chance against anyone in the South Korean market, even BTS is no exception." Hong Seung-sung adjusted his glasses. "BTS is indeed very strong, strong in all aspects. Their popularity in South Korea and overseas is incredible."

"But their popularity in the South Korean market is mostly based on their success in overseas markets. If we only focus on the South Korean market, I even think our chances are greater."

"The data in the South Korean market has an upper limit. Even if BTS can reach the data limit, even if Integrate is lower than you, it won't be much worse than you. At least the gap in data is very, very small."

"Also, we started preparing for our comeback in August half a year ago, and BTS was hastily pulled out by Hybe to save the company, so Integrate is definitely more prepared."

"Also, Integrate uses Chen PD's work, and no one has ever won Chen PD's work, right?"

"To sum up these things, I am confident that Integrate can tie with BTS."

"For BTS, if they tie with us, they lose, and if they don't lead by enough, they also lose."

"Therefore, I am not as sure as Boss Chen that BTS will collide with Integrate in August." Hong Shengcheng said here and expressed a different opinion from Chen Chen, "BTS cannot lose. Even if there is only a one percent chance, Hybe will not allow such a situation to happen."

"If BTS 'loses' in a head-on competition, the entire Hybe company will collapse. I've thought it through and decided to support what Boss Hong said." Kim Shidai continued, "If I were Hybe, I would rather suffer for two months to ensure that BTS will win. Because they are the only pillar of Hybe, and the success of the entire company depends on their performance."

"Hmm," Chen Chen touched his chin, "After what you said, it seems that I didn't think enough."

"No, you have too many things at your disposal." Jinshidai flattered him, "Tik Tok, record business, YouTube operation, Bubble, C Circle, TV series, there are too many things. The idol section has never been the lifeblood of C headquarters, so you don't know the status of the lifeblood idol group in the boss's heart."

"Haha, I mean you all know it."

Chen Chen said with a smile.

Hong Shengcheng and Jin Shidai looked at each other and replied in unison: "Of course we know."

"Starship is an entertainment company that SISTAR created with their high heels." Kim Shidai said, "No one knows it better than me."

"Although Cube Entertainment is not as exaggerated as Starship, it has also had that kind of experience." Hong Shengcheng smiled bitterly and shook his head, "I really can't describe the feeling in my heart. It seems that I am more nervous than when I was in decline."

"Okay, okay, now is not the time to reminisce about the past. We haven't solved the problems we need to solve yet." Chen Chen brought the topic to another stage. "BTS is unlikely to collide with any of us, but it is certain that they will come out for activities. We can discuss how to suppress them and come up with a workable implementation plan."

"..."

"Why aren't you talking? Are the questions I asked too difficult?"

Chen Chen waited for a while but no one spoke, so he couldn't help but ask.

"Suppressing BTS is absolutely the right choice, but if they are a group that can be easily suppressed, then they are not BTS." Hong Shengcheng said in a muffled voice: "No group dares to say that they can do this."

“There is still one.” Kim Shidai’s voice also became muffled. “Right now, there is someone in South Korea who can suppress BTS in all aspects, but it’s hard to ask him to take action.”

"Artist, Chen."

Shirley, who had been silent, followed suit and lowered her voice before speaking.

"Me. Ha, indeed." After Chen Chen understood what they meant, he suddenly wanted to laugh. "I'm a big fan of both South Korean and overseas popularity. I'll definitely win if I compete on the quality of my work. The situation will change as soon as I take action."

"But what I'm talking about is suppression, which means not letting them live so happily and develop so well. It doesn't mean that I want to pin down the historical idol boy band in South Korea and beat them up. If that happens, won't Fang Shihe fight me to death?"

"As long as Hybe doesn't mobilize BTS to carry out a targeted attack on our people, I will definitely not do anything deliberately targeted first." Chen Chen smiled and made the topic clear. "Think about how to make Hybe unhappy. Let's put some pressure on them."

"Poaching people." Hong Seung-sung started with a ruthless move. "It's true that BTS often changes music producers, but there are also music producers who they often cooperate with. They can become our targets."

"Check if Hybe has done anything dirty." The trick of the Golden Era was a bit sinister. "From Big Hit to today's Hybe, the entire company has undergone tremendous changes. I don't believe there is nothing dirty inside! Since there is something wrong, then BTS is definitely not clean. How can the family be dirty and the pillar of the group be a white lotus?!"

"Too cruel." Chen Chen was a little scared, "I haven't thought about making enemies yet!" These two are worthy of being super presidents who have fought their way into the entertainment industry with their companies. They are so vicious when they attack from behind, and ordinary people can't stand it!
"It's hard to effectively target BTS without using ruthless means." Jinshidai explained with a laugh, "If you create some bad publicity or pass on some false black material, they will deal with you in minutes and won't be able to shake them at all."

"Starting from the fans' side and deliberately creating conflicts among fans is very effective for groups with unstable foundations, but it should be useless for a group like them that has debuted for so many years and has a stable fan structure."

"If you ask me, don't be afraid of making enemies. We are direct competitors. Who are you trying to show off your harmony to?" Jin Shidai slammed the table. "The rules of the game in the entertainment industry are winner takes all. There is no peace on the road to becoming the winner!"

"..."

Chen Chen was speechless. He suddenly felt that he was still a little young and not ruthless enough.

"Perhaps, I have an idea that can hit BTS without becoming enemies." Sulli said weakly, "The audio source is fake. It can be confirmed that Hybe's audio source is fake. If we bring it to the table and talk about it, it will definitely cause a lot of trouble for Hybe."

"..."

Jin Shidai and Hong Shengcheng suddenly fell silent, and they both looked at Chen Chen.

"It's too targeted. If we treat others like this, they will find fault with us." Chen Chen smiled bitterly and glanced at Shirley. "Except for Integrate, none of us is clean."

Buying audio source data has been something that everyone in the industry has been doing for a long time, and everyone accepts it and no one says anything.

If C headquarters exposes the affairs of BTS, Hybe will definitely be able to expose the affairs of Starship and Cube Entertainment. By then, it will only become an ultimate dog-eat-dog melee, and no one will benefit because everyone will be punished.

"inappropriate."

Hong Seung-sung rubbed his cheeks and put on a serious face.

"I don't think it's appropriate either."

Jin Shidai put away his smile and made himself look serious.

"Okay, let's forget about the things targeting BTS." Chen Chen clapped his hands. "It's really hard to deal with the industry's top player who has been interrupted. What's more, the company is too strong."

In conclusion, this meeting was a farce and nothing of substance was discussed.

"Do you have anything else to say?" Chen Chen drank a sip of water with a dull look on his face. "If there's nothing else to say, then we'll adjourn the meeting."

"Me!" Jin Shidai immediately raised his hand, "I have something to ask."

"Say!"

Chen Chen nodded his chin.

"What exactly have you prepared for Integrate's year-end?" Jin Shidai asked half seriously and half curiously, "We have less than half a year to prepare, which is quite urgent for us."

Chen Chen thought for a moment and said, "Standing output, retro and soft rock."

"..."

The expressions of the people at the table suddenly became quite interesting, each one different.

Jin Shidai was completely stunned, while Hong Seung-seong looked as if he was crazy; Shirley had the most emotional expression, showing both confusion about the two people's reactions and curiosity about why Chen Chen suddenly said such a thing.

"Are you sure?"

Jin Shidai spoke with gritted teeth, and each word came out one by one. It was obvious that he didn't want Chen Chen to say the word "sure".

"Sure." Chen Chen repeated, "Retro soft rock, either stand still and output or turn into a band."

"It's appropriate to play rock music at the end of the year, but soft rock music doesn't seem to be very suitable." Hong Seung-sung said for the Golden Era, "It's hard to imagine that such a beautiful Integrate, a group like fairies in the sky, will play rock music."

"So I said standing still to output. At most, your body will shake." Chen Chen smiled and waved his hand, "It's okay. You don't have to worry."

"But."

Jin Shidai wanted to say more but was stunned by Chen Chen's next sentence. The expression on his face instantly changed from complaining to ecstasy.

"Billboard No. 1 Single!"

"..."

As soon as Chen Chen said this, Jin Shidai's body began to tremble, and Hong Shengcheng, who originally had an expression of watching a show, was stunned.

"Ha, ha, ha, play it however you want!" Jin Shidai tried his best to suppress his expression, but smiles kept coming out from everywhere. "Starship will fully cooperate with your ideas! No matter what kind of rock music it is, we can come up with the best stage configuration. This will be a war where Starship will bet on its own honor!"

"Bah, I've already said this, why do you still need to gamble your reputation?" Chen Chen glanced at him, "After Integrate returns in August, get me all the high-end luxury endorsements. I want to let the sponsors know what makes an excellent spokesperson!"

“Of course, of course!” Jin Shidai nodded repeatedly, “I guarantee that everyone will get one, and the core members will get a lot. I will definitely make Integrate the idol group with the most endorsements!”

"Only accept big brands." Chen Chen reminded carefully, "Don't accept those who have had friction with the Chinese market, those who are incompatible, and those with problematic political stances!"

"If you have problems in this area, I will start to doubt your ability!" Chen Chen added a threat at the end.

Not all world-class high-end luxury brands are friendly to China. It can even be said that many are unfriendly. You must never get involved with these things. If you do, it will cause big problems in the Chinese market.

Overseas markets such as Europe and the United States are ultimately not as important to K-pop as the Chinese market, and Chen Chen is unwilling to leave any traces here.

"Well, look, do you think LIGHTSUM will have a song in the future? We shouldn't play favorites, right?"

Hong Seung-sung forced a smile, but it was not sincere at all, it was just a desire for the billboard.

It is said that people are very persistent in going to the United States. They fail every time they go, but they keep trying after failure, just like cockroaches.

In fact, all entertainment companies below the top three also want to do this, but the voices are not loud enough for everyone to notice. They are all the same.

...(End of chapter)