Agricultural giant since 1983

Chapter 108 Recommendation from acquaintances
The problem of production was solved, but the dilemma of sales still existed. The people in Heyang were frightened by the fertilizer factory. Li Lei personally took people to find farmers to test the news. Fertilizers do not buy products from the Heyang Fertilizer Factory.

Even if Li Lei took out his trump card and provided them with a free trial, they would not be willing, and even if the product was produced, it would not be sold.

"Hey, you really did harm to the common people before!" Li Guozheng stomped on his crutches, "If you hadn't acted recklessly back then, the common people would have hated you so much?"

"Mr. Li, those people have already been punished at that time, and it's useless to turn over old accounts now. Let's think about how to sell the fertilizer!" Mr. Li called several main managers in the factory to a meeting.

"Director, I have an idea. I know a workshop director of the Zhongzhou Chemical Fertilizer Factory. I had a drink with him when I went back last time. I heard that the supply of fertilizers in their factory is in short supply. I signed a bunch of sales contracts, but the production in the factory The ability can’t keep up for the time being, so they found some small chemical fertilizer factories to manufacture!” Mao Longping had been working under Li Lei for a long time, and he knew that there would be rewards for making good suggestions, so he was the first to speak.

"Wouldn't it be necessary to use their brand for OEM? And they also want to make money. The price of chemical fertilizer stipulated by the state is not high. If we peel off a layer for them, how much can we have left? This method cannot be used unless it is a last resort. "Li Lei shook his head and rejected his suggestion.

OEM for a large factory seems to be able to relieve the urgent need of the fertilizer factory in a short period of time, but it is not cost-effective in the long run. What the Heyang Fertilizer Factory loses is not only profit, but also the opportunity to build a brand.

"Director, why don't we do this! We are not in a hurry to sell! Don't the common people trust our fertilizer? Then let's show them that our superphosphate is different from before!" Feng Jishan's solution is much better. "My parents and brothers are still farming in the countryside. Anyway, they also need to use fertilizer. It is better to use ours than others!"

"I went back and convinced them and their relatives to use our chemical fertilizer. When this crop of wheat grows, the people around should believe that our chemical fertilizer has indeed improved!"

"That's right!" Li Guozheng slapped the table, "It's the same as when I was in a war. The company commander shouted 'follow me', and we rushed up without even thinking about it! People in our fertilizer factory don't use their own fertilizers. Who dares to use it? On the other hand, if we use it all, other people can still suspect that our chemical fertilizer is not good?"

"I also have some old comrades who have returned home from the army, Xiao Lei, give me some fertilizer, and I will find a tractor to pull it from door to door and tell them that my old face is still useful, and I will definitely be able to convince some people to use our fertilizer! "Li Guozheng was in a hurry and was about to get up as he spoke.

"Mr. Li, don't worry, don't worry, there are so many people in the factory, we can't just let you and Jishan go; Xinwang, you go to inform, except for those who are on duty, everyone will come to the meeting and ask them to sign up , to persuade your relatives and friends to use our fertilizer!"

No matter how you say it, the chemical fertilizer factory has a hundred or ten workers. Even if one person only persuades three companies on average, that is three hundred farmers with thousands of acres of land. Calcium phosphate is not what it used to be.

Taking advantage of the time spent preparing the notice, Li Lei sorted out a few policies and announced them in front of all the factory workers. He first talked about the plan proposed by Feng Jishan, and then announced the incentive measures, "From now on, Every worker in the factory must try his best to persuade his relatives and friends to use our fertilizer!"

"By the end of the New Year's holiday, everyone must persuade at least one farmer to use it. If the task is not completed, the bonus will be reduced by half, and I, the factory manager, are no exception!" Li Lei is easy to handle. Other relatives in Daowan Village, maybe they can still get No.1.

"If there is a penalty, there will be a reward. We will use the quantity of chemical fertilizers purchased as a standard. The top ten employees who sell the most will have their bonuses doubled at the end of the year. The bonuses for No. 11 to [-] will be doubled, and the bonuses for [-] to [-] employees will be increased by half." I will not participate in this!"

"In order to better persuade farmers to buy our chemical fertilizers, I will apply to the leaders to relax the price restrictions a little bit, so that we can sell this batch of superphosphate at an unplanned price!" The price of chemical fertilizers has not yet been released. Open, you can't sell as much as you want, you have to listen to the unified arrangement of the state.

Fortunately, the dual-track system has been implemented in the past two years. The products in the plan still follow the national unified pricing, and the production tasks arranged by the state have been completed. The continued production of more fertilizers is an unplanned material, which has certain pricing autonomy. Heyang Chemical Fertilizer Factory The production task must not be completed, so I can only find Xing Shuwang to fight for it.

"Chinese New Year is coming soon! In the past two or three years, our factory's fertilizers have been unable to sell, not to mention bonuses, and even the basic salary can't be guaranteed. You probably haven't had a good year. Now just take advantage of this opportunity to sell more fertilizers. , Get more bonuses, and then go back with big fat meat to live a prosperous and fat year!"

"Do you want to have a good year?"

"miss you!"

"Do you want to eat meat and eat your mouth full of oil?"

"miss you!"

"Do you want to put on new clothes and talk about a good-looking daughter-in-law?"

"miss you!"

Li Lei quickly mobilized the emotions of all the employees in the factory. These employees are not afraid of suffering or suffering, but they are afraid that their efforts will not be rewarded as they should be. Now that Li Lei has given them this opportunity, how can they not be excited?
"Okay, all of you are queuing up to sign up now, and register which township and village you want to sell. Then we will group you according to the address, and use the truck in the factory to pull up the fertilizer and send you there! As long as they are willing to buy, we will deliver it to your door! "Purchase must be done while the iron is hot, without giving farmers a chance to repent.

Otherwise, if someone agrees with the front foot, but is disturbed by idlers in the village, the order might be ruined.

Li Lei still prepared tables and registration staff in advance. There are [-] towns in Heyang, so he arranged [-] tables, each with the name of the town written on it. Anyone who wants to go to a town can go there. Line up behind the corresponding table.

Li Lei also followed the crowd to the desk in Liushu Township and queued up to register his name. After registration, he divided into groups to reserve the manpower on duty and applied for price autonomy. It took two days.

Two days later, except for those who stayed in the factory on duty, all the others went to the countryside to sell.

Li Lei was no exception. He returned home and told Li Qiyun about the matter, and Li Qiyun agreed, "Since the quality is okay, we will use it."

Then I went to Li Qisheng and other relatives in the village, and most of them agreed very readily. In the agricultural materials industry, referral by acquaintances is indeed the most effective sales method.

(End of this chapter)