Agricultural giant since 1983

Chapter 175 TV Commercials
"Hello, Uncle!" Classmate Xiao Ma is quite obedient. Although he just passed the second term of middle school, he doesn't feel rebellious at all. As soon as the father said, he said hello obediently.

"You're good too!" Li Lei tried his best to hold back a smile, and took out two big union cards from his wallet and stuffed them, "I didn't prepare any presents, so let's buy a few sets of test papers!"

It's a pity that it's still too early for the Chinese New Year, otherwise it could be distributed in the name of New Year's money in a fair manner. After a few years, we can still say that we are also the ones who distributed New Year's money to Xiao Ma.

Xiao Ma didn't answer, looking at his father, Lao Ma quickly declined, "How embarrassing is this!"

It's a pity that Li Lei couldn't bear his firm attitude, so Li Lei stuffed the 20 yuan into the pony's hand, in exchange for another thank you uncle.

"This kid is so cute! Yuzhu, take a photo for us!" Li Lei took off the camera and handed it to Shi Yuzhu, then reached out and touched Xiaoma's head, posing.

Hehe, when Penguin is established in the future, if you don't let me become a shareholder, I'll post this photo on the Internet, and I'll take advantage of a big boss again. Li Lei is very happy.

He also wanted to ask Lao Ma and Xiao Ma to eat, but it was a pity that they had already prepared it at home, so Li Lei had to leave regretfully, and went to the dining hall of Shenzhen University with Shi Yuzhu for a meal.

After staying in the special zone for a few days, Li Lei went back to Heyang first after finishing the things that should be done. Perisic and Ma Tianyou took care of getting the test results and signing the contract with Little Japan.

When I got home, I rested for two days, tried my best to fulfill my obligations as a husband, and then went to work. As usual, the first thing I did when I came back was to read the summary reports sent by various branches. The problem is, the sales of Chongqing Feed Mill have recently declined.

"What's going on here?" Li Lei called Wang Feng in one call, "How did you write in your report? It only said that sales decreased. What's the reason?"

"Boss, the sales dropped suddenly. The reason was not found out when I wrote the report, but don't worry, I have investigated it clearly now! It is because other brands of feed have entered the CQ market, which has a certain impact on our products. Competition, that's why the sales dropped!" Wang Feng quickly explained.

"When a new brand enters a new market, it must be advertised everywhere at the beginning. How come you don't know who your competitors are when they start selling it? This reaction is a bit too slow, right? You are still a scout , there is no such sensitivity?" Li Lei was very dissatisfied with this result.

"Boss, this is indeed my responsibility!" Although Wang Feng has retired, he still maintains the fine traditions of our army and will never shirk his responsibility.

After admitting his mistake, he began to explain, "The competitor who came this time is none other than Liu Yonghao, the boss who helped us enter the CQ market. He is very familiar with people in Chongqing. He didn't advertise at all at first. An acquaintance helped sell it!"

"Those people he knows are local snakes in the farmer's market, and they deliberately concealed the news, so I was caught off guard by this sudden attack, but boss, don't worry, I also bought their hope brand feed and studied it. There is still some gap with our Huinong brand, if you give me some time, I will definitely increase the sales!" Wang Feng repeatedly promised.

"Okay, tell me what support you need, and I'll see your report next month." Li Lei readily agreed. It's a good thing that employees have backbone.

Although Li Lei felt that, based on his understanding of Brother Chao and Wang Feng, when it comes to sales, Wang Feng might not even be able to achieve both of Brother Chao's success, but he would still support it.

People have to go through some things to grow up. After all, there are very few people like Huo Qubing who became a famous general as soon as he joins the army. Most people need some opportunities.

If he thinks that Wang Feng can't beat Brother Chao, and he goes directly to Chongqing to take over his job, then Wang Feng will not only miss a chance to exercise, but also feel uncomfortable in his heart, feeling that the boss doesn't trust him. With that, it is estimated that it will be difficult to achieve anything.

Are Alibaba's Eighteen Arhats and Penguin Five Tigers really better than others?In fact, not necessarily, the key is what kind of opportunity they have and a good enough platform to exercise themselves. While accompanying the growth of the company, they are also growing rapidly. After more than ten years, their quality has far surpassed that of their classmates back then.

If Huinong wants to grow big, it is not enough to rely on Li Lei's foresight alone. A large number of excellent backbone cadres are needed. Compared with the sales volume in a month, Li Lei pays more attention to the opportunity to cultivate talents, and hopes that Huinong can also do the same. Cultivate a group of high-level talents.

Selling some more fertilizers a month can earn tens of thousands or hundreds of thousands more, but once an excellent middle-level cadre is cultivated, the benefits that can be brought cannot be measured by tens of thousands of tens of thousands!
Li Lei said hello to his subordinates, what support they need in Chongqing, they will approve it if they can decide, and report to him as soon as possible without delay.

After giving the order, Li Lei picked up the phone and called Brother Chao, and the call was connected. It was not Brother Chao, but his second brother Liu Yongxing.

"Second brother, fourth brother, is this going to Chongqing? You call it 'enter the village quietly, don't shoot people'." When Li Lei lived in the Liu family, he called the Liu family brothers brothers and sisters, and now he follows them. The rank of the brothers is called.

"We are from Sichuan, and we do business in Sichuan, so we can be compared to little devils!" "Tunnel Warfare" was very popular back then, of course Liu Yongxing had seen it, he responded with a smile, and took out Li Lei's previous words Block him with past words, "You also said last time that business matters belong to business and will not affect our friendship!"

At that time, Chongqing was not directly under the central government, and it was still under the jurisdiction of Sichuan. Therefore, Liu Yonghao went from Chengdu to Chongqing to sell feed, and he was still in SC province.

"From a business point of view, we are competitors, so we must not disclose all our arrangements to you! Then again, Yonghao went to Chongqing to work for half a month. He found many old friends and relationships, and the result was a lot. People are not willing to sell our feed, they say Huinong brand feed is good, the farmers all recognize this, even if they are willing to help, it is estimated that they will not sell much!"

"Yonghao still doesn't believe in evil, but after a month of hard work, the feed sold is less than one-third of yours. We have to keep catching up!" Liu Yongxing didn't want to make Li Lei angry, so after explaining the principles, he started again. Speaking of good things, people feel ashamed to get angry.

"Second brother, you are humble. Your 'Hope No. [-]' is also very good. Last month, Moonlight sold [-] tons around Chengdu, right? This is a remarkable achievement." Hope No. [-] is the feed for suckling pigs launched by Hope Feed Factory. In the original history, it should not be born until next year. Because of Li Lei's influence, this time has been brought forward a little bit.

This is soft but hard, at first it sounds like a compliment, but if you think about it a little bit, you will realize that they even have a clear picture of the sales volume of Hope Feed Factory last month, which is self-evident; the Liu family Brother wants to enter the CQ market, and they are also preparing to enter the CD market.

"Haha! No, no, how can it be so spicy!" Liu Yongxing laughed dryly. After all, he lost the conversation. Fortunately, the problem was not serious and did not affect the relationship between the two families.

"How long will the fourth brother stay in Chongqing? I may go to Chongqing next month. Give me his Chongqing phone number, and I will have hot pot with him then!"

"Since you're in Chongqing, why don't you stop by Chengdu and give us some guidance!" Liu Yongxing sent out the invitation after reading out his phone number.

"Let's not talk about guidance, let's continue to communicate! Learn from each other!" Li Lei readily agreed. Compared with Zhengda, their two factories are still very small. If Chongqing happened to be in Sichuan, it is estimated that Liu's The brothers don't want to compete with themselves so quickly.

The national market is so big, there are many places that can be won, and there is no need for the two sides to fight so hard. Liu Yongxing said that he probably wanted to invite Li Lei to come over and discuss the issue of market division.

"Okay, then we'll be waiting for you!" After hanging up the phone, Liu Yongxing hurriedly called Liu Yongyan and Chen Yuxin over, and dialed Liu Yongxing's number again. The four brothers began to discuss.

"He said he won't come until next month?" Liu Yongxing immediately noticed the problem, "The sales of Huinong's Chongqing branch have dropped this month, so he's not in a hurry?"

"It's really not in a hurry!" Liu Yongxing said after seriously recalling Li Lei's tone of voice just now, "Maybe they have occupied the markets of several provinces, so they didn't take the market of one city to heart?"

"No, although Chongqing is only a city, it has a large population. In addition, Sichuan has a stronger tradition of raising pigs than other places. Therefore, the feed demand of a city is greater than that of some provinces with a small population. This market must not be ignored. He did this either to fool us and want to make a surprise attack, or because he was confident that we would run for a month first, and he could still catch up when he came next month." Liu Yonghao felt wrong.

"Then this month will be hard work for you. Think of ways to make good use of this month's time to win some more markets. We will do logistics work for you in Chengdu! But don't put too much pressure on you. After all, they started before us, and Huinong has a good reputation in Chongqing, so it's normal that they can't beat us temporarily!" Liu Yongyan, the elder brother, comforted.

"I know, this time I come back to give it a try. Even if we can't win in the past two years, we still have to put out the name we want in Chongqing. We can wait for the next step in the future. It will be too late if we come back in a few years!" Liu Yonghao He didn't expect to defeat Huinong as soon as he came, he just wanted to gain some sense of presence first.

"Why don't we lower the price? According to the current production cost, even if it is 50 yuan per ton cheaper than theirs, there is still some profit! Pig farmers are the most sensitive to prices. As long as our feed is cheap, even if the effect is slightly worse, they will definitely make money. I would rather buy our feed!" Chen Yuxin made a suggestion.

"No!" Without waiting for Liu Yonghao on the phone to speak, Liu Yongyan and Liu Yongxing retorted in unison, "The CQ market is small for us now, and the big ones are still in Chengdu and other cities in Sichuan. There are no competitors in these places. If we If the price is lowered in Chongqing, pig farmers in other places will know about it, and they will definitely clamor for us to lower the price, so it’s not worth it!”

With such a huge market, a rash price cut may make more money in Chongqing, but it will make less money in other regions. Isn't this a small loss.

"That's right, besides Sichuan, can we also sell feed to Guizhou and Yunnan? Li Lei doesn't care about these places for the time being, and they are close to us, so there is no need to fight him!" Chen Yuxin rubbed his head and took back the words just now. if.

"Okay, you can handle things in Chongqing by yourself. It's best to win, but don't worry if you can't win for the time being. Let's have a good chat when he comes to Chengdu!" The elder brother said, and the matter was temporarily settled.

After staying in Heyang for half a month, I went to Luxiang to see the latest progress of the farm and food processing factory. One month will come soon.

When Li Lei got the report again, he found that the sales of the CQ market had indeed increased, and the growth rate had returned to the previous ratio, but Wang Feng was not very happy, "Our sales have increased, and our hopes have also increased. I still haven't won!"

This kind of thing often happens in shopping malls. The boss fights with the second child. The third child, the fourth child, and the fifth child are very happy at first, but slowly they feel something is wrong. Hey, why is my market getting smaller and smaller?If they didn't pay attention, they were killed.

This was the case in the feed industry in Chongqing last month. Huinong and Hope made frequent appearances, either increased publicity, advertised more, or engaged in promotional activities. As a result, their sales increased. Several other feed factories However, the sales volume dropped sharply, and most of the market share they lost fell into the stomachs of Huinong and Hope.

"If it rises, it will rise. Does this mean that your skills are in place! Don't worry, I will arrive in Chongqing in two days, and you can tell me about it. I will see if there is still room for improvement!"

When he arrived in Chongqing, Wang Feng began to pour bitter water on Li Lei, "We advertise on the wall, and we hope to follow suit. We advertise on the radio, and hope to follow suit! I finally figured out a way to start advertising on the Chongqing TV station. After advertising, within a few days after the ad aired, Hope’s ad was also on TV! How could they learn from us!”

This made Li Lei a little embarrassed. In fact, whether it is wall advertisements or radio advertisements, he learned these methods from Liu Yonghao's biography.

"The radio and TV stations are not run by us, and we can't stop people from posting if they want to, but advertisements are different from advertisements. I'll take a look at our and Hope's advertisements first, and see if there is any way to improve it!"

Wang Feng quickly turned on the TV. At this time, there are usually three TV stations, CCTV, Provincial and Municipal. Their advertisements are all played on Chongqing TV.

At this time, there were not many brands advertising, and soon I saw the advertisements of Huinong and Hope, and the format and content were similar. It was a picture of pigs eating feed, accompanied by the phrase "Huinong brand feed, every catty you eat will make you grow every catty". advertising words.

When Li Lei saw it, he felt that the advertisement had to be changed.

(End of this chapter)