Agricultural giant since 1983

Chapter 176 Image Spokesperson

"How did you come up with the idea of ​​advertising on TV?" Li Lei asked. It's a good sign that Wang Feng thought of this method without him reminding him. Like subordinates who are willing to think?

"When I went to the countryside to deliver feed, I found that some people who went out to earn money now bought TVs and put them at home. Then at night, the whole village came to watch TV, and the houses were crowded. I like to watch it, even if it’s an advertisement!” Wang Feng replied.

Wuchangba is the flat land in front of the house. This land is called differently in different places, some are called Shauguchang, some are called Daochang, and in Chongqing it is called Wuchangba.

"I was thinking at the time, if we put some advertisements on TV, wouldn't the whole village see it! I also learned this from you, the boss. When we were in Heyang, didn't we invite the projection team to start the movie? Did you miss the advertisement before! Then I went to ask someone.”

"I can't reach CCTV. Sichuan TV is far away from Chengdu. Chongqing TV is just a few steps away. There are many dialect programs. Many people in the village are not used to Mandarin, so they like to watch local TV programs. So I found Chongqing TV has launched an advertisement." His thinking was very clear, and he explained the cause and effect clearly.

China Central Television started broadcasting in 1958. It was called BJ TV Station at first, and it was officially renamed in 1978. Most of the provincial TV stations were established in the 60s. Shanghai and HLJ were a little earlier. HLJ started broadcasting a year later.

From this detail, we can also see how beautiful Northeast China was back then. HLJ was able to become the third province in the country to start broadcasting TV programs. Liaoning and Jilin were not bad either, one fifth and the other seventh.

QQHE TV station is the first regional TV station in the country. It started broadcasting in 1960, earlier than many provincial TV stations.

In the 70s, various regions in Northeast China began to establish their own TV stations on a large scale and broadcast programs earlier than the big cities such as Xiamen, Wuhan, and Nanjing.

Chongqing TV Station was established later, and the program was officially broadcast on the National Day in 1981, which is only five years away from now.

"This method is commendable, but the content of the advertisement is still too simple. Who thought of this?" Li Lei praised, and then asked the question.

"People from the TV station helped to come up with the idea, saying that the current commercials are shot in this way, and the effect is very good! After we published the commercial, many people did call and ask."

"It's the same 15 seconds, change the content, maybe the effect will be better! You contact the people at the TV station, we will go there now, and find a way to discuss an advertisement that people will remember more clearly!" For Li Lei, who has experienced the bombardment of advertisements in later generations For me, I really don't like this most primitive TV commercial.

In fact, there are already some relatively novel advertisements, such as the Yanwu brand radio, a handsome young man with a guitar in his arms, and with the phrase "Yanwu! Yanwu! A song to express feelings!" makes the "Yanwu" radio recorder The reputation is heard all over the north and south of the river.

Miao Haojun, who filmed this commercial, also became a hit. Later, he was admitted to the Central Academy of Drama. After graduation, he filmed everywhere. It should have been smooth sailing. Unfortunately, in 92, he accidentally died in a fight with other members of the crew and was sentenced to death. After four years, it was already cold when it came out.

After that, I can only take on some small roles to make a living, such as the nine princes in "Yongzheng Dynasty", the Ouchi bodyguard Saiwei in "My Fair Princess", etc.

In addition, when many washing machine manufacturers are advertising with the function of the washing machine as a selling point, Weili launched the advertisement "Dedicated to Mother's Love", which is the first time to use the method of emotional appeal to attract customers.

At the beginning of the ad, a white car with a washing machine on its back drove into the winter village surrounded by children. The elderly mother came over with the clothes being washed in her hand, and the son got out of the car. Mother took the clothes in her hand,
Then the montage switched, and the mother used the washing machine, so she no longer had to worry about freezing her hands, and the voice-over sounded, "Powery washing machine, dedicated to mother's love!"

This ad is easier to remember than simply explaining what to buy. People who made money outside at that time would buy one and take it home to free their mothers from the hard work of laundry. Power has thus become synonymous with filial piety. 19 units were sold within a short period of time.

Today's other departments of the TV station may still retain the arrogance within the system, especially the reporters, who will be looked up to wherever they go, with the exception of the advertising department.

They have the most contact with the market, and the advertising fee is also related to their own bonuses, so Li Lei and Wang Feng were warmly received as soon as they passed by. Chen Wenming, the director of the advertising department, personally poured him tea and praised Hui The benefits that farmers have brought to the people in Chongqing, and then I asked about my intentions.

"I came here this time to talk about advertising cooperation. We want to increase the number of advertising broadcasts and change the content of the advertisements by the way!" Li Lei said.

Chen Wenming was even happier when he heard that it was a door-to-door delivery of money, and hurriedly agreed, "No problem, how long do you want to extend? If it can be twice as long as it is now, then I will make an advertisement for you for free!" "

Now the production of commercials is also in charge of TV stations, and some TV stations even have special commercial actors. Miao Haojun was the commercial actor of BJ station back then.

"At least three times more." Advertisement is for the purpose of advertising. The content is important, but the frequency is also very important. If the number of broadcasts is too many, it will be difficult for the audience to remember.

Shi Yuzhu is a master of this trick. Almost as soon as he turned on the TV back then, he could hear the slogan "No gifts for this year's festival, only melatonin for gifts", which almost made people vomit.

"Boss Li is generous in his work. After the advertisement is broadcast, Huinong will definitely make a lot of money!" The advertising fee has doubled, so there is no need to worry about this month's bonus. Chen Wenming gave a thumbs up and praised repeatedly.

"Then I'll call the people from the production department to listen to Boss Li's opinion? Let them shoot whatever you want!" This big order must be won.

"No hurry, is it convenient to bring the program list from the station? I first need to understand the style of other programs before I can decide what kind of commercials to shoot. Otherwise, the commercials produced will not match other programs. Isn't it appropriate?" Li Lei said.

This must be no problem. Chen Wenming immediately asked someone to find the program list. At this time, the TV programs are not broadcast 24 hours a day. Usually there are no programs until [-] o'clock in the evening, and they start broadcasting again in the morning, and every Tuesday The inspection time is from [-] pm to [-] pm, and there is no program.

The programs at other times will be rebroadcast many times. The content that was broadcast in prime time at night will be taken out and continued during the day the next day. Counting the number of programs, it is not too much.

"News Network" is broadcast by all TV stations across the country, and then there is Chongqing TV's own news program "Mountain City News", and the rest are of course TV dramas, some of which are TV dramas produced in other places, and there are even Hong Kong martial arts movies, no need Guess, it must be a pirated video tape.

This is what many local stations have done, especially after the establishment of county-level TV stations in the future. Low, Li Lei watched TV every night when he was a child.

I have watched Jin Yong Gulong's martial arts series almost all over the place. Sometimes I missed it at night, and I used my nap time to watch it again during the day. The school started at 59 o'clock, and I got stuck at [-]:[-]. Then I ran all the way to catch up at [-]:[-] When entering the classroom and at the school gate, you can often see many people running out of breath like him.

"Hey, do you still have local drama programs?" After watching for a while, Li Lei finally found what he wanted.

"Our Sichuan Opera in Sichuan is also very famous, and the common people love to watch it, so we asked the Sichuan Opera Troupe to record some programs, such as "Wu Song Kills His Wife", "The Legend of the White Snake", and "Selling Paintings and Beating the Door", and the common people also love to watch them. Especially in the countryside, where the theater troupe doesn’t come here once a year, they just rely on watching TV to get their fill of the show, and advertising before and after this show will definitely work well.” Chen Wenming’s brains are pretty easy to use.

"Fight, I must fight! Just like you said, the Sichuan opera show will be played before and after!" What they said is also reasonable. The audience of this show has a high degree of overlap with feed consumers. If this is the case, then it must be played.

"Are you going to the theater to shoot, or did you invite the troupe to come and shoot?" Li Lei continued to ask.

"All of them. Today, people from the Sichuan Opera Troupe came to record the show. It is a new drama "Ling Tangyuan" written and performed by the people of the Sichuan Opera Troupe. Get scolded!" Chen Wenming thought he was interested in Sichuan Opera.

"Then let's go, I'll go get some knowledge." As soon as Li Lei heard the name of the play, he knew that he was lucky today. He thought it would take a lot of effort to find it, but he didn't expect it to be in this building.

When I entered the studio, I saw a fat man with big ears and a bald head, standing on the stage, performing Sichuan opera in Sichuan dialect. I was afraid that I couldn't help but laugh out loud, which would affect the shooting.

"Boss Li, this man is called Liu Deyi. He is very powerful. He learned from Sichuan opera famous ugly Li Wenjie and Liu Yuneng when he was 12 years old. A few years ago, he adapted the deeds of Lin Minghe, a famous big boss in Chongqing history, into a Sichuan opera "Ling Tangyuan", which caused a sensation once the performance was performed!"

"Last year, I also won the [-]nd Sichuan Opera Show in SC Province, the Outstanding Screenwriter Award and the Outstanding Actor Award. Our station is also very optimistic about this story and wants to adapt it into a TV series, but we haven't raised enough money, so we can only release it temporarily. Where is it, first shoot the Sichuan opera version for everyone to take a look at! Wait until you have money for two years before filming!"

Of course I know this, "Mr. Foolish"!Li Lei came here for him this time. In the future, Liu Deyi, the head of the top ten Bashu comedians, has acted in dialect comedy shows such as "Mr.

He may not be well-known in other places, but in the hearts of ordinary people in Chongqing and Sichuan, he is definitely the most popular actor, more popular than the four heavenly kings.

"Director Chen, can you tell me that I want to ask him to shoot an advertisement?" Liu De looks happy, has a fat body, and is well-known in Chongqing. It is absolutely suitable to ask him to shoot a pig feed advertisement. In fact, he will do it in the future I hope the advertisement for pig feed works very well.

It is definitely a good way to invite celebrities to shoot advertisements, but it also depends on whether the selected celebrities match your product style and whether your customer group likes it. If you choose the right person, you will get twice the result with half the effort. If you choose the wrong person, you will be completely blind.

For example, PepsiCo likes to choose young people’s idols for commercials, because they always show that they belong to young people’s Coke. The cooperation between Jay Chou, Beckham, Messi, Yao Ming and others can be said to complement each other and achieve a win-win situation.

The counterexamples are Shedejiu and Hailan House. They are brands aimed at male customers, but Yang Li is invited to endorse them. The people in the marketing department definitely have a grudge against the boss. After the advertisement was released, they immediately scolded , Not to mention increasing sales, you have to return what you have already bought.

If you want to advertise agricultural products, you can't find a fashion star like the Four Heavenly Kings. Who knows you among the people who raise pigs!If you want to choose, you have to choose a star who is highly recognized and down-to-earth in the hearts of ordinary people.

When you get out of Shanhaiguan, you can find Zhao Benshan. With Zhao Benshan to help you advertise your feed, you don’t have to worry about sales in the Northeast.

If you want to explore the Shandong market, Brother Dayi is the best candidate; if you want to attack the Sichuan and CQ markets, you can't go wrong looking for Liu Deyi.

If one day the products are sold to Yunnan in the future, needless to say, you must invite Mr. Mao Jiachao, who will drive a truck to load your feed, and then add the song "Old Driver, Take Me" to make you happy. Everyone in Yunnan knows about your products.

"Ms. Liu is very popular in our Chongqing. Whether it is performing in a troupe or sending a play to the countryside, there are always crowds of people. Let me tell you, in Chongqing, there are many people who don't know the name of the mayor. , there are not many people who don’t know Mr. Liu! You are right to invite him!”

"However, Mr. Liu has always paid attention to his own image. If he is asked to shoot a commercial, he may not necessarily agree!" Chen Wenming reminded that the acceptance of commercials by actors nowadays is not as high as that of later generations.

"Director Chen, please introduce me. I'll treat Mr. Liu to dinner later and discuss the matter of asking him to be the image spokesperson of our factory!" Li Lei will never give up such a precious and unique resource to others. He planned to tie Liu De together for the rest of his life.

"What is an image spokesperson?" Chen Wenming was confused, he had never heard of this word at all.

(End of this chapter)