Agricultural giant since 1983

Chapter 248
This change is inseparable from the improvement of people's living standards. When the economy is not affluent, cooking is reluctant to add a little more oil, so there is still room for entanglement in the quality of the oil?So even if the stores are full of bulk edible oils with many impurities, heavy oil fume, and no guarantee of hygiene and safety, consumers have no opinion.

But nowadays, you don’t need a ticket to buy oil anymore, and you have more money in your pocket. Those who have better economic conditions slowly start to learn to talk about the quality of life. As long as they eat, they can’t live without oil. The quality of oil is good or bad. Food taste has a decisive influence.

Arowana has spotted this trend, followed the trend, and launched small-package edible oil, promoting it as "meeting the taste needs of ordinary people while ensuring safety and hygiene", which quickly won the favor of consumers and became a Chinese brand. The first brand of edible oil.

Of course, it will take a long time for small-packaged edible oil to replace bulk edible oil. Until 2011, edible oil consumption was still dominated by bulk edible oil, accounting for about 10% of the market share. The conditions are relatively affluent, and the first rich class pay attention to the quality of life, while ordinary people buy more cheap bulk oil.

However, this does not affect Li Lei's plan to start the era of small-package oil ahead of Arowana, because the oil quality of Luhua Factory is good, and it should be sold at a better price, and there are more and more rich people nowadays , They are fully capable of digesting the production capacity of the Luhua factory.

The more important point is to establish a brand. It is definitely easier to establish a high-end image at the beginning of building a brand, and then slowly extend it downwards to be accepted by ordinary consumers, than to take the civilian route at the beginning and then find a way to enter the high-end market.

In today’s edible oil market, except for Yihai Kerry, most other companies have no brand concept. It is very easy to create a high-end brand image. It only needs to do a good job in packaging and strict quality. To produce bulk oil, wait for other edible oil manufacturers to realize the importance of brand before doing so. At that time, the intensity of competition they face will be completely different.

"The quality of our peanut oil is better than that of other factories, but when it is sent to the store, it is still the same price as those oils with poor quality. It has improved a lot, and at the same time, the brand of Luhua has been established! And all that needs to be paid is a plastic bottle, and this account feels appropriate no matter how it is calculated!" Li Lei said.

He decided to make small packaging oil, even if Sun Mengquan ruled out the injection molding machine before, he would still do it. At worst, let Weikang’s packaging factory open a branch factory in Shandong, producing cartons and plastic bottles at the same time, and then let Lu Hua buy it. Yes, now that Sun Mengquan has included the injection molding machine in the list, it will be more convenient.

"But if it's too expensive, I'm afraid no one will sell it! You have to eat oil every day. Even if a barrel of oil costs a few cents, it's not a small number all year round." Sun Mengquan calculated.

This calculation is also correct. According to the normal demand, a person eats 25-30 grams of oil per day, so a family of three will eat 75-90 grams of oil. There are 365 days in a year, and a family of three needs about six barrels of five liters of oil. Oil costs a few cents per barrel, and a few dollars for six barrels. Nowadays, ordinary families spend every penny in petals. They will definitely hesitate when there is a difference of a few dollars, not to mention that Li Lei is not satisfied. A few cents difference.

"Your calculation is right or wrong. For ordinary people, a few cents is really not a small amount of money, but for others, let alone a few cents, they don't care even a few dollars! We should aim at mid-to-high end The market! The peanut oil produced in this way may not be bought by many people in Laiyang and Laixi, but there will definitely be a lot of big cities like Qingdao, Yantai, and Jinan!"

"We can also transport the oil by sea to big cities like Beijing, Shanghai, and Tianjin, where there are even more rich people!" The economic conditions of Shenzhen are closely related to the top-ranked big cities in China.

Luhua is slightly inferior in this respect, but it is not irreparable. Shipping by sea is very cheap, and the increased cost of transporting peanut oil from Shandong Peninsula to Beijing and Shanghai is not high.

"I have cooperated with many big shopping malls in Beijing and Shanghai. I used to supply him with eggs, chicken, and packaged food. Now it is not a problem to add cooking oil! They are definitely willing to sell this kind of food with better packaging and higher profits. Oil!"

"And I have cooperation with KFC and McDonald's. They also need peanut oil. Once we open up the sales of these two restaurants, as long as we tell customers that KFC and McDonald's use Luhua brand peanut oil, they will definitely buy it. Try it!" KFC and McDonald's usually use shortening or palm oil when frying food, but for food taste, they still use some peanut oil.

Li Lei has learned this information from Wang Dadong a long time ago, and he is very dissatisfied with the quality of domestic peanut oil, so he has been using imported peanut oil. Now that Li Lei can provide him with high-quality domestic peanut oil, he is definitely willing Reduce the purchase cost and buy peanut oil from Li Lei instead.

"What's more, we still have overseas markets. I have obtained the standards for peanut oil imported from Europe, America and Japan. According to my judgment, the peanut oil produced after the new equipment is installed and the workers adapt to the new technology will definitely meet this standard. By that time, we will be able to earn foreign exchange!"

Backed by a big tree, it is really good to enjoy the shade. Before marching into Qingdao, Yantai, and Jinan, Sun Mengquan dared to think a little bit. As for the capital and Shanghai, they did not dare to think about it, let alone overseas markets. After finishing the contract, Li Lei put the way in front of him.

Although Li Lei cut off Lu Hua's beard, with his help, Lu Hua will definitely develop faster and better than in the original history. In the end, if the total net worth is counted, Sun Mengquan's ranking on the rich list will only be higher than before. Higher, so this cooperation is very beneficial to both parties.

What's more, this is just a current cooperation. In the future, they can carry out more business. In addition to peanuts and soybeans that can be used to extract oil, corn germ can also produce edible oil. Now the best corn breeding experts in China have already We have started cooperation with Li Lei. In the future, we will ask Li Denghai to help cultivate several types of corn that are more suitable for oil extraction. Doesn't Luhua have a new business?

In addition, there is sunflower oil. The Northwest is one of the main sunflower seed producing areas in China. The production of sunflower seeds in Kazakhstan is not low. Li Lei has already started the layout in Kazakhstan. When the future policy allows, he will also contract in the Northwest A large piece of land is used to plant sunflower seeds, so doesn't Luhua have another chance?
Even if it is soybeans, Li Lei has a way. Kazakhstan can also grow soybeans. In addition, although it is not convenient to buy plantations in Brazil now, it does not mean that it will not work in the future. As long as it can be won, Luhua will have stable soybean raw materials. The soybean oil market may not lose a battle with Yihai Kerry.

"We have spent so much effort researching technology, if the peanut oil produced can only be poured into oil tanks, and sold at the same price as other inferior oils, it would be a loss! Let's do as the boss wants, and then we will concentrate on getting familiar with New technology, starting to expand the plant, recruiting employees for training, and starting to produce small-package peanut oil as soon as the new equipment arrives!" Sun Mengquan made a decision.

"As soon as possible, arrange a few people over there in Zhucheng to help make adjustments, and let them meet the standards here as soon as possible. In addition, the Zhucheng Oil Press Factory will be renamed Luhua Zhucheng Branch Factory!" I didn't expect to lead a cow away with a rope, and I definitely made a lot of money.

"Okay, Lao Yang, I will leave this matter to you. You will go over there and cooperate with Manager Li to complete the training and management of workers as soon as possible!" Lao Yang is Sun Mengquan's right-hand man. He must have no problem doing this. As for Manager Li, it is Li Xinwang. It is impossible for Li Lei to hand over all the work to people from Luhua. Li Xinwang will also bring a few people from Huinong there.

"The cooperation between me and Teacher Li will take a few days to complete the formalities. I will stay in Luhua for the past few days. Let's understand the new technology together!" Li Lei also plans to stay in Luhua for a few more days. The shareholding structure is relatively simple. It was basically set up by Sun Mengquan and a few old brothers in partnership. The procedures are not complicated. Li Denghai's Corn Research Institute is different. It has shares in the Academy of Agricultural Sciences, and it took so long to complete it. process.

In the next few days, Li Lei focused on Lu Hua. In addition to production technology, he also conducted market research with Sun Mengquan to determine the specifications of the small package. In addition, he called people from the advertising company from the capital to come over. Helped to redesign Luhua's identification system and oil barrel packaging.

The oil barrel must be in transparent packaging, which allows consumers to see the quality of the peanut oil more intuitively. The peanut oil is golden yellow. From the perspective of visual communication, the combination of golden yellow and red is more impressive, so Li Lei adopted the packaging scheme of Luhua in the future. The main color of the logo and the outer packaging are red.

After the sample was made, Sun Mengquan and others were full of praise, "This is good, it is high-grade at first glance, and it is festive. People will definitely be willing to buy it!"

At the same time, they felt that the cooperation with Li Lei was so correct. If he hadn't reminded them, would they have thought of hiring an advertising company from the capital?They all know the level of Laixi, Laiyang and even the Qingdao advertising company, and they will definitely not be able to produce such a high-end and high-grade design.

"Register all these as soon as possible, so as not to be preempted by others!" Li Lei was tempted for a moment, should he also register the brands of Arowana, Orchid Flower, and Longevity Flower?But after thinking about it, this little trick has little effect on Yihai Kerry. Without Arowana, they can come up with other brands.

"It's been arranged. I'll go find someone and give it to them as soon as possible." These days Li Lei has been educating them on the importance of brands and trademarks, and Sun Mengquan and others have made rapid progress.

"Okay, I will sign a contract with Mr. Li tomorrow. After signing the contract, I will go back. I will hand it over to you. I will come back when the equipment comes back! Oh, by the way, you can also cooperate with Mr. Li on peanut planting. He In the field of breeding, many people are familiar, and many things are easier than us!" Li Lei suggested.

"I think so too. Just like what you said, boss, professional matters are left to professional people. I will discuss with Mr. Li first, and then report to you, boss when the discussion is almost done!" Now Sun Mengquan calls Li When it was time to leave, I had already called the boss directly.

The next day, Li Lei, Li Denghai, and representatives of the Academy of Agricultural Sciences signed and stamped the contract together. Li Lei bought a large number of shares from the Academy of Agricultural Sciences and took control of the Corn Research Institute. Restructured, renamed Denghai Seed Industry, and operated in accordance with the commercial operation model.

As for the management personnel, Li Lei selected several agricultural college graduates from Huinong, and worked with him for several years. Talents with clear business acumen and management skills were in charge, but these people were only responsible for the company's management and business operations, breeding On the one hand, Li Denghai is still in charge, and he has the full power to decide. What the company needs to do is to provide him with all assistance such as funds, equipment, and logistics services, so that he can travel lightly and devote all his attention to breeding.

After signing the contract, everyone celebrated, and then Li Lei stayed in the research institute for a few days, and was ready to go back after the work was on the right track.

As a result, as soon as he arrived in Jinan, his mobile phone rang, and when he answered it, it turned out to be Lao Mouzi, "Hahaha, Boss Li, good news, great news, how much stock do you have over there? I want all of them." Now, hurry up and prepare to deliver!"

"Oh? The contract with Lao Maozi has already been signed?" Li Lei understood that Lao Mouzi had tossed and tossed and tossed for so many years, but he found an opportunity to make a lot of money.

"Well, it has been signed. They are very satisfied with our samples. They signed the contract soon, and now they are ready to ship. As soon as the train moves here, their plane will take off!" Seeing that tens of millions of profits are about to be obtained, it is naturally unusual to be excited.

"Congratulations, congratulations! Now you are going to shock the whole of China!" Although Li Lei must have made more money than Lao Mouzi these years, most of the profits in the futures market are kept abroad, and most of the domestic industries are slow and steady. In terms of legend, it is definitely not as good as Lao Mouzi.

"Hahaha, it's all supported by my friends. If it weren't for your help, I wouldn't be able to win such a big deal!" Now that the money hasn't arrived, Lao Mouzi is not very easy, but he can already feel this sign.

"Delivery is easy to talk about, but you haven't paid for the previous batch of goods. The agreed checkout time has already passed?" Li Lei teased Lao Mouzi.

"Uh, don't blame me. It's just that the old man is too slow in handling things. Just ship the goods now, and I'll pay you when the plane arrives!" You can't run out of stock at this time!

　I will take two days off from tomorrow, and I will make up for it later
　　
　
(End of this chapter)