Agricultural giant since 1983

Chapter 273

"Now the ham sausages on the market are mixed with good and bad people, and the quality levels are uneven. Most of them are produced by small factories. No matter the quality, reputation or sales ability, they are far inferior to our Panpan. The only advantage is that they are cheap. It won’t affect us, customers who have a little more money in their pockets would rather spend more money to buy our Panpan brand ham sausage, don’t worry if you eat it with a big brand!” Hou Tao, who is in charge of the ham sausage business, told everyone at the meeting Introduce the current situation.

Li Lei listened quietly at the top. According to his thinking, unless it is absolutely necessary, he does not plan to fight this battle himself. Now that Huinong is a group company, if even such a small matter has to be personally involved, Sooner or later, he will die of exhaustion like Zhuge Liang.

He felt that with the abilities of the group of people in the conference room, they would definitely be able to fight this battle well. If they couldn't fight well, then the person in charge of the ham sausage business should be replaced by another group of people.

"There are only two opponents that need to be paid attention to. The first is Chundu ham sausage, and the second is Shuanghui ham sausage from Luohe! Although Shuanghui ham sausage has just been introduced to the market, this enterprise is backed by Luohe Meat Factory, and the capital The strength is relatively strong, and there are ten production lines at the beginning. This kind of production capacity can also be ranked in the forefront of the country, and their factory director Wan Long is very capable. Under his management, Luohe Meat Union Factory is thriving. The meat joint factory in this city is not at all good."

Li Lei nodded slightly after hearing this. To study an opponent, one must not only study the size of the opponent's technical equipment, but more importantly, study the opponent's helm. No matter how big it is, don't worry, Hou Tao's work can achieve this step. It's really good.

Luoyang Meat Factory is now a public enterprise, and it will be eaten by Wanlong in a few years to become Shuanghui Group. Later, it was renamed as WH Group and listed in Xiangjiang. Soon after listing, it entered the world's top [-] and became a global leader. Needless to say, Wan Long's ability to make the company so big is a top meat product company; it's a pity that he manages the factory well but not the house. Later, a woman quarreled with his father and son, and the whole country saw it. Big joke.

"Wan Long is very shrewd and has a good relationship with local sellers. Since the launch of Shuanghui Ham Sausage, our sales in Luohe have declined significantly, and this decline has spread from Luohe to the surrounding area. In response to this situation, I plan to strengthen the advertising efforts in Luohe and its surrounding areas, and at the same time launch a variety of promotional activities, and regain the lost market by giving consumers and dealers profits!"

Well, this is a good way to deal with it. You must be cautious when reducing the price of fast-moving consumer goods, because it is easy to reduce the price, but it is difficult to raise it back. It is easy to arouse consumers' resentment; regional price reduction is even more so. The ones here are cheaper than mine, so maybe you won’t buy them if you get angry.

The rebate promotion is much more convenient. Buy five and get one free, which is basically the same as a 20.00% price reduction, but it gives people a completely different feeling, and after the event is over, the customer’s opinion will be much smaller, because the gift sounds like It seems that I took advantage of it for nothing, and if the price is lowered and then raised back, it will give people the feeling of paying more, but the difference is huge.

But these methods alone are not enough. This is just a conventional commercial competition method, but Shuanghui is a local snake. These methods are enough to deal with ordinary competitors, and it is still far from fighting the local snake; Li Lei thought to himself, But he didn't say it, he wanted to see if Hou Tao could think of this.

Hou Tao did not disappoint him, and quickly said what he wanted to hear, "Considering the influence of Shuanghui in the local area, the other party may use some unorthodox means to attack us, so I suggest donating a hope primary school for the local area. , and asked high-level guests to appear, make the donation ceremony more lively, and at the same time invite more reporters and publish more articles, so that they will not dare to come up with crooked methods in a short time!"

"This is a good idea!" Li Lei was satisfied. Firstly, he did this to impress the local people, and secondly, he also showed his strength. We were able to invite such high-level guests and so many reporters. Of course, it's not easy to mess with. If you do crooked ways, we hope that we can immediately find a lot of reporters to report and report the situation to them.

In this way, Shuanghui has to weigh carefully when doing things, and the local government has to think twice when pulling sideways, at least not to make it too obvious.

"Let's talk about Chundu again. Chundu is currently second only to us in terms of popularity, word-of-mouth among consumers, product quality, and production scale. Moreover, their factory director Gao Fenglai was able to take the lead in introducing the ham sausage production line back then. It is the first ham sausage manufacturer to advertise on TV, and Gao Fenglai has contributed to the popularity of ham sausages. Facing such an opponent, we can’t be too careful!”

It is definitely a good thing to be able to see the strengths of the opponent, but after listening for a long time, I did not hear him talk about the weaknesses of Wan Long or Gao Fenglai. If you can realize so much, you will not lose this battle. The only thing you need to consider is how much you win and how little you win. Li Lei plans to wait until the battle is over before talking to Hou Tao about these things. He has an example before. more understandable.

Hou Tao attached great importance to Chun. According to the plan he made, if counting the troops planned for this battle as ten, [-]% would be used to deal with Chundu, [-]% would be used to deal with Shuanghui, and the remaining [-]% ​​would be used for To deal with those small miscellaneous fish, from this can also see Chundu's current status.

Panpan regards Chundu as the biggest competitor, and Chundu also has ambitions to pull Panpan from the number one position in the country, so Gao Fenglai is also calling a meeting with the backbone of the factory to discuss competition strategies, ". Facts It proves that advertising is effective, and the more money you spend, the more you earn, so I plan to spend another sum of money to advertise on the padded platform, hope to invite Ge You, and we will hire the more famous one."

Just when Gao Fenglai was full of enthusiasm, the door of the meeting room was pushed open suddenly, "Factory Director, it's bad, the cold storage where we store pork is on fire!"

"What do you eat!" The cadres at the meeting were all angry. We are here to work hard to find a way out for the factory. You are good, even the cold storage is not good!It's not easy for you to set fire to a place like a cold storage, right?Now that it is on fire, those who look at the cold storage should not be outside, but inside!It is better than you to pull out the dead pigs in the cold storage to watch the door!

A group of people went downstairs in a hurry, and then rushed to the cold storage. When they got nearby, they couldn't help covering their noses. Some ran too fast and breathed too quickly, and they squatted down and vomited. The smell of burning pork had already spread. Come here, the burnt smell with meaty smell is really disgusting.

"Has anyone from the fire brigade arrived?"

"Here we are, fighting the fire inside!"

"They are fighting a fire? You just watch? Hurry up and fetch water to help put out the fire!" At this time, there is no need to pay attention to what is not easy to get involved in danger. If something happens in the factory, everyone has to go together. The leaders take the lead, and the workers rush forward , Some used basins to catch water to put out the fire, some dug fire ditches, and some snatched things from the cold storage.
With the efforts of the big guys, the fire was finally extinguished, but the [-] tons of pork stored in this cold storage had been burnt badly.

"Is the pork in other places okay? Will the next production be delayed?" Someone asked quickly, now is the critical time to fight with Panpan, if the stock is out of stock, it will be over!

"Only this cold storage has an accident, but other places are fine. There is still enough pork to meet a month's production demand. We can use this month's time to make up the gap! I'm afraid we will have to add an additional purchase expense! And The amount is quite a lot!" Chundu Factory was originally a meat joint factory, and there are many channels for purchasing pork, so as long as you spend money, you can definitely make up for the gap of these two thousand and six hundred tons.

"That's good!" Everyone breathed a sigh of relief. This is a blessing in misfortune. 13 tons of pork is a lot, but now the national average is only [-] kilograms of pork per person per year. Today The pork burned is enough to feed [-] people for a year.

But it’s not much, and it’s not much. Chundu manufacturers have a big business, and Chundu ham sausages are selling so well. If they work overtime to produce a few more batches of ham sausages, these losses will be made up for.

"How did the fire start? It must be strictly investigated and dealt with strictly after it is found out!" Thinking of the losses suffered, these leaders became furious and expressed a serious attitude of pursuing responsibility on the spot.

"Leader, there are still some unburned pork in the fire, what should we do?" Someone asked, because the rescue was done in time, not all the pork was burned.

"How are the rules and regulations stipulated? Contaminated raw materials must be destroyed, so this batch of meat should be disposed of!" Someone remembered the regulations in the system. Food processing companies attach great importance to the quality of raw materials. This batch of pork must be It cannot be used to reproduce ham sausage.

"Wait a minute!" An older leader stepped forward and vigorously lifted the carbonized pork that was covered on it, revealing the half-burned pig underneath, and cut open the intact half with a knife. Open the knife edge and carefully observe the texture of the pork, "These pork should still be usable! You see, they are all good!"

This is the case with older people, who are reluctant to waste a little bit, and when they hear that all the vain pork bought at a big price will be destroyed, he will feel distressed.

"Isn't it suitable? These pork seem to be fine, but after all, they have been smoked and roasted for so long, so they must be different from normal pork. What if something goes wrong when they are used to produce ham sausage?"

"What could go wrong? If you're worried, I'll cook it right now and eat it for you. See if I can make something wrong with it?" The veteran cadre retorted on the spot. In his opinion, destroying the edible pork would That is a crime, "Have you forgotten the time when you were hungry? Back then you couldn't eat wild vegetables, and now you start to dislike pork as unclean?"

The on-site leaders were divided into two groups and kept arguing. In the end, those who supported recycling prevailed. They also came up with a solution, "Pull back the usable pork first, and then mix it with unburned pork. , Smash the enema, it will definitely not be eaten like this."

Ever since, they mixed some raw meat that was not too badly burned into the qualified meat for producing ham sausages to produce ham sausages. Enter the market like intestines, put it on store shelves, and then deliver it to consumers.

But soon, consumers in Luoyang discovered the problem, hey, why did the taste of the Chundu ham sausage change?Doesn't it taste as good as before?

Today’s common people don’t have many entertainment activities, and they always like to get together to chat in the yard after work. I don’t know who started it, but they talked about the taste of Chundu ham sausage. At the beginning, everyone chatted quite normally. Someone even clearly pointed out that the cold storage of Chundu factory caught fire some time ago, and this batch of ham sausage must be made of burnt pork.

But as more and more people discovered the problem, the topic of chatting began to distort. I don’t know who started it, and the rumors slipped in a more terrifying direction, "Chundu has joined forces with the crematorium! Chundu ham sausage It's made of human flesh!"

According to the principles of journalism and communication, the more thrilling and exciting information spreads faster, the more people will listen to it. That's why there are so many headline parties in the UC Shock Department.

It's the same now. The rumor of human ham sausage quickly overwhelmed other rumors. When people first rebroadcast, they like to add more details, so more and more people spread it, and even evolved different versions. .

Someone said, "Chundu is next to the local funeral parlor, and takes the meat from the corpse's thighs and buttocks in the middle of the night every day."

Someone said, "Hair and nails have been eaten from Chundu ham sausage".

Someone said, "There is a psychopathic old man living in the cremation factory. He cuts up the corpses to be cremated and sells them to Chundu at a price of a few yuan per catty, and most of them are female corpses. Someone will be sent to pick it up."

Some people also said, "In fact, some workers accidentally fell into the big pond for making ham sausages, and in the end there were no bones left."

These rumors were so vivid that people couldn’t help but take them seriously. For a while, the common people in Luoyang stopped eating Chundu brand ham sausage.

Even if you don’t believe these rumors, you won’t eat them. First, your family will stop you. Second, when you see these ham sausages, you will think of those vivid rumors. Who has the appetite.

Ever since, Chundu Factory's ham sausage sales have plummeted. When Hou Tao saw the latest data, he was stunned. I haven't exerted my strength yet. Why did you fall down?
　The real case, but the time is slightly different.

　　
　
(End of this chapter)