Agricultural giant since 1983

Chapter 283 Placement of Advertisements
After the visit, they went back. A few days later, the leaders of the logistics department of the military region came to Heyang and signed a formal agreement with Li Lei. Huinong would provide them with breeding chickens, breeding pigs and feed, and at the same time send technical personnel to monitor their breeding. The personnel carry out professional training until they all master the feeding techniques.

The direct profit of this cooperation benefiting farmers is very meager, which is much cheaper than providing the same goods and services to other farms, but the indirect benefits are hard to say!
Let’s take the example of helping them train the breeders. On the surface, Huinong seems to have no benefit, and let people learn skills for nothing, but Li Lei reached an agreement with them. After these people are discharged from the army, Huinong can be hired first. Nowadays, it is not easy for the army to change jobs, especially for rural soldiers. Few people can find good jobs. The salary offered by Huinong immediately convinced the army leaders, and they agreed immediately.

This is tantamount to training employees for themselves in advance. After they leave the army, they can seamlessly connect and go directly to Huinong's farm to work. Huinong also saves the time for training new employees. At the same time, these veterans are very disciplined. Well, it is also very convenient to manage.

In addition, selling breeding pigs on a large scale equalizes the research and development costs of Huinong. From the current point of view, Huinong does not seem to make much money from breeding pigs, but after the sales increase, even if it is sold to other troops, the price will still be the same, because the cost has been reduced. , Huinong can earn more.

Breeding pigs have been developed now, thanks to the help of Professor Xiong, and the breeding work of laying hens and white feather chickens is about to see results. From its establishment to now, He Zhanhai has been in the breeding center for seven years. During these seven years During the time, he has been studying quietly, and now it is finally time to produce results.

After the development of its own white-feathered chicken breeders and laying hen breeders, there is no need to worry about being stuck by international breeding giants such as Hy-Line International and Alba Yijia, and Huinong will also earn more lucrative profits.

Out of the importance attached to this cooperation, Li Lei personally sent the first batch of breeder chickens, breeder pigs, and feed to the army, and was warmly welcomed by the army. They even entertained Li Lei to experience his addiction to guns and cannons , although Li Lei has also played these games in Kazakhstan, how can he enjoy playing them now?I left reluctantly until my ears were too shocked to bear.

After he came out of the army, he didn't go back to Heyang directly, but went to the capital. After arriving in the capital, he first visited Tong Lao, Du Lao and other seniors, and then went to chat with Jing Shuping, Jing Shuping told him A piece of good news, "I met Mr. Zhu some time ago and told Mr. Zhu about the establishment of a bank. Mr. Zhu did not object directly, but asked two questions. Why should private enterprises invest mainly? Why can’t the state be the major shareholder? Although these two issues are relatively complicated, President Zhu didn’t directly object, and that’s enough!”

"Mr. Zhu is now the governor of the central bank, and he happens to be in charge of our affairs. It's really good news that he doesn't object! Since Mr. Zhu has asked us questions, let's answer them carefully. As long as we can answer these two questions well, say Maybe our application will be approved!" The news is indeed good, and Li Lei is also very excited.

After seeing Jing Shuping, Li Lei went to meet his acquaintances in the capital again, such as Zheng Yuanjie and Lao Mouzi. He was the guest of honor for two sessions of the local government and businessmen. Lao Mouzi was absolutely at ease when he came to this kind of occasion, and they were stunned by the talk. The local government offered him various favorable conditions to invest, and the local businessmen were also vying for it. He wanted to contribute money, hoping to get a share in his business.

"I am now cooperating with Chongqing University. I want to transform Chongqing hot pot and open chain stores across the country. I strive to achieve an annual sales income of 100 billion yuan within the year. Now that the company has been registered, I am waiting for a big deal! When the time comes, eggs, Get chicken, pork, etc. from you!" Even after seeing Li Lei, Lao Mouzi couldn't help but want to brag.

"Opening a chain hot pot restaurant is indeed a good business. Compared with ordinary restaurants, hot pot restaurants have very low requirements for chefs. They don't need to spend a lot of money to hire a chef, and they can concentrate on the production of base ingredients and then distribute them to various branches. In this way, the uniformity of taste can be guaranteed, no matter which branch you go to, the taste of hot pot is the same!" Li Lei thinks this idea is actually very good, isn't that how Haidilao made its fortune?And before Haidilao, chain brands such as Little Sheep and Little Swan have achieved quite good results.

Before Lao Mouzi was happy, Li Lei was a but, "But it's a bit inappropriate for you to choose to open this company in Chongqing!"

"Why? Chongqing hotpot is so famous. In terms of enthusiasm for eating hotpot, no place in the country can match Chongqing!" Old Mouzi couldn't understand.

"The problem lies in this place. Chongqing people have too high requirements for hot pot! In the hearts of Chongqing people, the best hot pot restaurant is always downstairs! Because these hot pot restaurants have been open for many years, and the regular customers around love it. They are very clear about the taste; if you open a chain hot pot restaurant, it will definitely not be as popular as those old hot pot restaurants!" In the future, Haidilao will be opened all over the country, and it is very popular everywhere, but no one cares about it in Chongqing. They have faith in hot pot, and Haidilao obviously cannot satisfy them.

"As for out-of-town consumers, consumers in other cities may not be accustomed to the taste of Chongqing hot pot. Chongqing hot pot is heavy in oil and spicy. It is an authentic wharf dish. Because people who work on the wharf have heavy moisture, they must eat this way. Let the moisture out of the body! But other places don't necessarily have this kind of demand."

In Chongqing, people are dismissive of mandarin duck hot pot and tomato hot pot, but Haidilao has proved by its own success that these kinds of hot pot bottoms are the most popular among consumers. Brand, this business is really difficult!

He Yongzhi's Little Swan hot pot started from Chaotianmen Wharf, but she can sell it all over the country because she gave up her obsession with Chongqing hot pot and launched mandarin duck pot and lychee-flavored pot bottom, which are completely heresy in the eyes of old Chongqing people way of doing.

Of course, the fundamental reason why Li Lei is not optimistic about Lao Mouzi’s undertaking this project is actually not these. If Lao Mouzi is willing to do things in a down-to-earth manner, it is not impossible to make a career like Little Swan He Yongzhi and Haidilao Zhang Yong. However, He just isn't the type to do things!Compared with working hard to open a hot pot restaurant, he still likes to engage in speculative activities such as exchanging canned food for airplanes.

"Haha, don't worry about these things, I'll take care of everything!" Sure enough, Lao Mouzi didn't listen to Li Lei's words. The funds have been disbanded and the distribution has been collected. It is estimated that he was just bragging on a whim, and he had no intention of doing it at all.

Of course, these are all things for later. After Lao Mouzi left, Li Lei invited Wang Zhigang to dinner at home. He helped call many reporters over in Changsha before, and he had to thank them for bringing this matter up. Wang Zhigang was also deeply moved by this matter. He traveled here and there in these years, and he has seen more rich people than Li Lei, and naturally he has come into contact with more negative information.

After talking about two disgusting cases, Wang Zhigang didn't want to continue talking about it. What else can this kind of thing be said besides being in a bad mood?So he talked about another thing, "I have been a reporter for almost ten years! I am mainly responsible for the research and reporting of major national macroeconomic topics. After running around for so many years, I clearly feel that the economic field Very dynamic, compared to the media industry is much worse, especially the mainstream media is a pool of stagnant water, the changes are far less than the economic field! I really don’t want to be reconciled to soaking in stagnant water anymore! I also want to come out !Even if nothing is tossed out in the end, it is better than the present day!"

Wang Zhigang is a senior reporter of Xinhua News Agency. Today, the influence of journalists is much greater than that of later generations. No matter where he goes, he is offered by good people. Regardless of economic income or social status, he is far better than ordinary people. However, he still cannot bear the tide of the times. Temptation, going to go to sea.

Nowadays, it is not just him who has such a head start. Since 92, many cadres who have already had a certain position in the system have given up their stable jobs and plunged into the business world; The environment is very different.

This situation also reflects the different times from the side. In the 90s, there were many opportunities outside the system. With a little bit of tossing, you can earn money that you would never earn in the system for a lifetime!But in the era that Li Lei traveled to, the economic vitality declined, and it became a better choice to work in a stable system.

"What are you going to do?" Li Lei asked.

"I haven't figured it out yet. There are mainly two directions. The first direction is media. I shot a lot of large-scale feature films in the south, such as "The Great Tide Surges the Pearl River", "The Restlessness in the North", and "The River in the South". Wait, the response is not bad, if you do this full-time, you might be able to make money!"

"Secondly, I wrote a lot of business books before, and many companies thought I was an expert in the business field, and wanted to pay me for ideas, just like He Yang, the current idea king! But I think He Yang's idea is more like a brainstorm, it is not systematic at all, it can only solve temporary problems, and it will not work in the long run! I have also seen how many companies have succeeded and failed over the years, so I can help them make some plans Work is still possible!"

In September last year, an authoritative newspaper reported on him with the title "He Yang Sells Ideas and Earns 40 - Good Ideas Are in Demand", which immediately aroused huge repercussions across the country, making him almost the most popular in the country. famous people.

He often does sales consulting for companies that lack market development capabilities, which are commonly known as selling ideas, such as disposable cups produced by a plastic factory that are unsalable.He gave an idea to the manufacturer: print the name of the station along the railway on the cup, and then print a small map on the cup. The cup is very popular; another example is the heat of the Iran-Iraq War, and asked the manufacturer to make the table lamp into the shape of a Scud missile. , It was sold out immediately after listing.

This report and those miraculous cases of He Yang made him a hit. Inviting him to attend the event cost him 4 yuan to appear on the stage, the same price as Liu Xiaoqing.

It's a pity that the good times didn't last long. A few years later, He Yang entered because of suspected fraud, and his three employees also disbanded. Two of them became celebrities in the business world in the future, one was Wang Wenjing from UFIDA, and the other was Zhang Dazhong of Dazhong Electric.

"There are many planning and consulting companies in Europe and the United States, but not many in our country. You do have many advantages in this area, so I am more optimistic about the second project; at the same time, if you do planning, you will not delay the first business. Many Local governments or large companies also need to produce feature films, which is also a kind of planning, and it can be taken care of at the same time!" Li Lei's old habit has fallen again, "When you think about it and really plan to do it, just call me if you need money , I will invest in you!"

"Definitely!" Wang Zhigang immediately agreed. Although planning is an intellectual industry and does not require much investment in hardware, at least it is necessary to rent a better office and decorate it, right?In addition to hiring people and so on, all of these need money, and he really can't afford it.

"At that time, if it is convenient, train me some people. I will select a few young people, pay them wages, and let them go to study with you! After they have learned enough, let them come back to be responsible for the marketing and promotion of Huinong!" Li Lei knows that Wang Zhigang will be one of the best planners in China in the future, and he will definitely learn a lot from him.

Wang Zhigang left happily after eating, and the next day, Li Lei welcomed a new guest here, a leader who set up the stage came with a man wearing glasses and small eyes, "Director Li Long, I've invited screenwriter Liang over for you!"

"Hey, hello, screenwriter Liang, hurry up and do it! Your recent "I Love My Family" is really good!" Li Lei gave a thumbs up, and the person who came was Liang Zuo, the screenwriter of "I Love My Family" At the same time, he is also the brother of Liang Tian, ​​who plays the role of Jia Zhixin in the play. The director of this TV series is Yingda, but the soul is him.

"I Love My Family" began to be broadcast on various local stations one after another, which aroused considerable repercussions. After dinner at night and then turning on the TV, watching "I Love My Family" has become a common choice for many people.

After entering, while waiting for the food to be served, a few people sat at the tea table and chatted. Li Lei picked out a few classic jokes and praised Liang Zuo's comedy talent. Why did you call me over for dinner?Are you advertising?To advertise, you have to find actors or TV stations?
However, Li Lei didn't just think about this, "Mr. Liang, have you heard of product placement?"

　Two days before the year, make up for it later

　　
　
(End of this chapter)