Agricultural giant since 1983

Chapter 284 Grain Processing
"I know, I know, it is in the "Story of the Editorial Department" written by Wang Shuo. At that time, BJ Bailong Green Technology Co., Ltd. paid 13 yuan, so that every episode was recorded with a Bailong mineral spring pot. The Bailong mineral spring pot must appear in the episode for more than 5 minutes, and a special scene must be made up in it, and Ge You and Lu Liping will help them shoot an advertisement at the end!" Liang Zuo immediately remembered that Yingda wanted to find Wang Shuolai at the first time After writing "I Love My Family", Wang Shuo recommended Liang Zuo, so the two had known each other for a long time and knew about it.

Bailong Mineral Spring Pot can be said to be the first product in China to pioneer the placement of advertisements in TV dramas. The advertising effect is very good. Immediately after the TV drama was broadcast, it became a household name product. dragon effect.

Liang Zuo obviously paid attention to this issue and learned a lot of information, so he chatted enthusiastically, "The origin of product placement can be traced back to the early literary creation. In Eastern and Western literature, you can find different There are few examples; for example, Feng Menglong wrote in "The White Lady of Leifeng Pagoda Yongzhen" that "this umbrella is made by the honest Shu family of Qinghu Bazi Bridge. It is a good umbrella with 84 bones and a purple bamboo handle. Some of them have never been broken. Go to Hugh! Be careful, be careful!' This is the advertisement of Shujiasan."

"There are also product placement advertisements for tailors in the famous French writer Balzac's "The Comedy of the World". In order to repay his benefactor, Balzac wrote the name and address of the tailor in "The Comedy of the World". Comedy, many readers have read the novel and patronized it, which has achieved a very good advertising effect."

"In the modern period, product placement gradually appeared in some film and television works. The earliest was an American cartoon "Popeye". The protagonist of this film will become infinitely stronger after eating spinach! Why is it designed in this way? ? Because this cartoon was funded by a canned spinach factory and wanted to use it to promote its products! It became popular immediately!"

The effect of "Popeye" is far more than that. Since the cartoon was broadcast, the sales of spinach in the United States have directly increased by one-third. The vegetable farmers frantically started to grow spinach. After that, they are still in Crystal City, which is known as the spinach capital of the world A statue of Popeye was erected in thanks for the work.

"Come closer, have you seen Hollywood's "ET Alien"? There is a scene where the protagonist uses chocolate beans to attract aliens. This is actually sponsored by Hershey Chocolate. After the movie was broadcast, Hershey Chocolate The sales volume of this chocolate bean in the United States has increased by nearly [-]%!" Liang Zuo is a very professional screenwriter and is very familiar with industry information, so he thought of several examples at once.

"Since Mr. Liang is so familiar with product placement, I'll save my time! That's why I invited you here this time. I want to place some ads in "I Love My Home"!" Li Lei put his own ham Small snacks such as sausage, instant noodles, fruit skin, hawthorn rolls, etc. were taken out, "These children's foods can be eaten by Yuanyuan, and I would like to have a few lines to promote them! For instant noodles, can you think of a plot? For example, because some The reason is that Xiao Zhang and Heping can't cook anymore, and then they start eating Huafeng instant noodles, or other plots are fine, as long as the product can appear!"

"The cost is easy to say, I promise it will be higher than Bailong's "Story of the Editorial Department"!" Li Lei knows how popular "I Love My Family" is, as long as he can put some advertisements in it, the price of his own products will be higher. Sales will definitely increase, especially for Huafeng instant noodles. In the past, the market for Huafeng instant noodles was mainly in the south. Although the sales in the northern market are not bad, they are still not as good as those in the southern market. "I Love My Home" is also in the north. The fire over the south just formed a complementarity.

"Your idea is very good. Personally, I am willing to accept such a challenge, but for such a big matter, I must discuss it with the unit and the director!" Liang Zuo actually wanted to try it.

"These shouldn't be a problem. I talked about it with Chairman Wang of your company at the last meeting. Chairman Wang agreed very readily. As for the director, my sponsorship is in place, and his filming funds can be more generous. There is no reason not to agree! The reason why I invited you here first is to hear your opinion. The most important thing about placing an advertisement is to match the film itself and not make the audience feel awkward. This depends on you Great screenwriter!" Li Lei didn't want to come up with a bunch of blunt product placements.

As for the Wang Dong he mentioned, it is Wang Guangying, the chairman of China International Culture and Art Center, the producer of "I Love My Family". Mr. Wang is a veteran of the industrial and commercial circles. He has been the vice chairman of the Federation of Industry and Commerce before, and was elected as the honorary chairman this year. Li Lei is now the vice chairman of the Federation of Industry and Commerce, and the two often meet each other in meetings. When the time is right, Li Lei tells him about it, and Mr. Wang immediately agrees.

"Then there's no problem, as long as the unit and the director agree, it won't take much time for me to write the script!" As the top domestic comedy screenwriter, Liang Zuo is very confident in his ability.

Liang Zuo went back to tell the unit that the unit heard that Li Lei was going to shoot the placement advertisement, and the product had no major problems, so he immediately agreed, and the two parties sat down to negotiate, and Li Lei spent 30 to finalize the deal From now on, Jia Yuanyuan in "I Love My Family" can only eat children's food produced by Panpan Food Factory, and other people who want to eat instant noodles can only eat Huafeng brand. Vegetable oil, except Luhua's peanut oil, is not allowed to be used.

At the same time, at the end of each episode, there will be subtitles thanking Panpan Food Factory, Luhua Peanut Oil, and Huafeng Instant Noodles; in addition, the characters in the play have to shoot a special advertisement for Li Lei according to their needs. After thinking about it, I would hesitate to ask Jia Yuanyuan to shoot children's food, Xiao Zhang Heping to shoot Luhua peanut oil, and Huafeng instant noodles. It stands to reason that Jia Zhixin and instant noodles go well together, but his image in the play is really good. Without a stage, will it be counterproductive to ask him to take pictures?
This price is more than double that of Bailong Mineral Pot's sponsorship of "The Story of the Editorial Department", but Li Lei also has many product categories to be implanted, so it is more in line with the market overall.

Just after signing the contract, Liang Zuo took out the script. He wrote a special episode for Huafeng Instant Noodles. The general content is the same as what Li Lei said at the beginning. I have to go back to my hometown for a few days to do something, and then Comrade Heping also suddenly went on a business trip. Now there are only three big men who can't cook and Jia Yuanyuan, who is still in elementary school, worrying about what to eat every day.

At this time, Jia Zhixin, who has always been very wild, brought back a box of Huafeng instant noodles, and immediately solved the problem. Let everyone eat instant noodles!

Two days ago, everyone ate deliciously. They ate it dry, soaked it, and boiled it in different ways. Heping called back to care about them, and they showed off proudly. We ate well without you. The business trip was extended; but no matter how much delicious food you ate, everyone couldn’t bear it. After eating instant noodles for several days, everyone was tired of it. Looking at instant noodles, Jia Zhixin even tried to steal Jia Yuanyuan’s Snacks to eat.

They were rescued when Heping came back from a business trip, but after eating normal meals for a few days, this group of people missed instant noodles again. Enjoyed it, but was caught by Heping who came back early
The story is such a story, but Liang Zuo wrote it very wonderfully, and the funny burden was thrown out one after another. Li Lei laughed so hard that his stomach hurts just watching it, and the plot design is also very ingenious, making people think it tastes like instant noodles. It must be good, as for the part where they are tired of eating, there is no problem, even if you eat too much of the best food, you will get tired of it. Everyone knows this truth, and there is a supplement at the end. After a few days, they began to miss instant noodles again.

"This book has nothing to say!" Li Lei gave a thumbs up, "I have no objection, just shoot according to this, and start broadcasting as soon as the filming is finished!"

"No problem, it only takes a day or two!" Liang Zuo readily agreed. The first [-] episodes of "I Love My Family" were scripts polished in advance, and after that, they were written and filmed, and broadcast while filming. They have long been familiar with the set mode, and the scenes and actors of the sitcom are fixed, so it doesn't take long to shoot an episode.

Li Lei also followed them to the studio to watch the excitement, sitting under the stage as an audience, watching the filming process of this episode, the cooperation of several actors is now very tacit, after digesting the lines, they began to act accordingly, except for playing Jia Yuanyuan Apart from the occasional mistakes made by Guan Ling who was still young, Liang Tian, ​​Yang Lixin, and Wen Xingyu almost all did it once, and rarely needed reshoots.

In one day, the filming of the new episode of "I Love My Family" was finished, and then I met with audience friends on TV. When the audience turned on the TV and waited habitually for "I Love My Family" to start, the screen quickly The name of the new episode appeared - "Instant Noodles"!
"What's the name? Could it be that Jia Zhixin is going to start making instant noodles?" Seeing the name, many viewers guessed like this. It seems that Jia Zhixin's impression on everyone is too unreliable.

The following plot made the adult audience laugh and remember the Huafeng instant noodle brand at the same time. Many people had the same thought, is this instant noodle really so delicious?How about going to buy two packs tomorrow and try it out?Then, as in the TV series, it is served with Panpan brand ham sausage!I have eaten this ham sausage before, and it tastes really good.

What the children remember is the bag of snacks that Jia Yuanyuan kept privately, especially the sentence when she lent the snacks to Jia Zhixin, "You can eat the food, remember to leave the small card inside to me! My " The little card in Journey to the West is short of Erlang God Yang Jian!"

"Is it this one? It's not Erlang God, it's Zhu Bajie!"

"Hey, I already have almost twenty Zhu Bajie!"

"Who told you to eat so much? If this continues, you will almost become a pig!"

Buying snacks and drawing cards made the children have an inexplicable sense of intimacy. They have been tossed by the small cards of Panpan Food Factory all these years, so they also decided to go to the school canteen tomorrow to see if they can get some rare ones. A small card, good to show off to your friends.

There are few TV stations at this time, and there are not as many programs as in later generations. Good-quality TV dramas often get mythical ratings in the eyes of later generations. The ratings of "I Love My Family" are as high as 80.00%. Son, as long as people watch TV during this period, 85 out of [-] families are watching "I Love My Family".

This data is reflected in the advertising effect, which is enough to make Party A of later generations envious. In the early morning of the next day, almost all stores and canteens encountered customers who asked about the same product, "Do you have Huafeng brand instant noodles here?"

"You're late, it's already sold out, but don't worry, I've already called them to ship it, why don't you come over after get off work? Maybe it will be in stock!"

However, it was still out of stock after work time, "I really didn't lie to you, they did deliver the goods, but they sent a little less, only three big boxes, and they were robbed in less than two hours! They said they will replenish the goods tomorrow." , why don't you come over early tomorrow and leave a few bags for you. Well, we have been neighbors for many years, how can I promise you this little thing?" I really don't want to pay you now For the sake of it, I agreed.

Li Lei was also doing research in a large shopping mall. He saw that the shelves of Huafeng brand instant noodles were empty long ago, and the salesmen had no time to replenish them. The customer who was quick-eyed and quick-handed was directly taken away to check out.

"Remind me to call Liang Zuo later, and ask him to write an advertisement while the iron is hot, and shoot it immediately, and let the TV station broadcast it when it is finished. We have to take advantage of this craze to make Huafeng instant noodles stand in the northern market completely. Keep your feet steady!" Li Lei ordered, and the assistant behind him hurriedly took out a notebook and wrote it down.

After going to several big shopping malls one after another, almost all the instant noodles were out of stock. Li Lei hurriedly called Xiong Yiwu and reminded him to arrange for warehouse transfers around the capital.Even if you spend more money, you must ensure that the stock will not be out of stock.

After finishing his work, Li Lei didn't leave immediately, and continued to walk around the mall. He wanted to see which products were the most popular recently, and whether Huinong could find any opportunities.

After turning around, he really found it. In the grain and oil section of the supermarket, Li Lei saw a pile of flour wrapped in white bags with the words Wu Deli written on it.

Hey, Wudeli flour has entered BJ's big supermarket, so can we Huinong also start to consider entering the grain processing market?Li Lei began to think seriously.

　This chapter makes up yesterday's, today's will come out later

　　
　
(End of this chapter)