Agricultural giant since 1983

Chapter 292 Chinese Turtle Essence
"I have a friend who is a reporter from Xinhua News Agency. I have collaborated with many places to shoot feature films, such as "The Great Tide Surges the Pearl River", "The Restlessness in the North", "The River in the South" and so on. The response is very good and they are powerful publicity Local changes! We Wuchang can also take a similar approach, first shoot a feature film for Wuchang rice, and then broadcast it on major national media, presenting the historical origin and current development of our Wuchang rice to audiences all over the country! Let them all know that our Wuchang rice is the best in the country!"

"Then we can also adopt more attractive means to promote, such as inviting famous screenwriters to come to Wuchang to conduct research and write a TV series focusing on Wuchang rice. The family’s changes in the great era are the main line, with the historical development of Wuchang rice interspersed in the middle; for ordinary audiences, TV dramas are definitely more attractive than feature films.” Alas, it’s a pity that Kong Sheng’s skills are not yet fully developed, otherwise let him show it. Filming this show at the level of "Crossing the Guandong" will definitely explode.

"Like "Annual Rings" or "Shanghai Family"?" Ke Xisheng suddenly became interested, and what Li Lei described was very novel to him.

"Shanghai Family" tells the story of a "family" that happened in a shantytown in Shanghai from the end of the 20s to the eve of the liberation of Shanghai; The story of the reunion and reunion of several educated youths in Harbin; these two works have aroused considerable repercussions in the past two years, and are relatively close to what Li Lei described.

"Somewhat similar, but not the same. These two TV series are people-centered. I imagine this TV series should be based on Wuchang Rice!" It can be seen that as soon as the TV series was broadcast, Lipu taro sold like crazy.

Li Lei continued to describe the TV series he imagined to him, "For example, we can start from the Guandong in the late Qing Dynasty and the early Republic of China. After the protagonist's family came to our Wuchang, they reclaimed land and planted rice with other people. The Japanese army invaded China, and finally waited until the founding of New China to stand up and become the master. Then his children and other Wuchang people participated in the construction of the Longfengshan Reservoir. His grandson was admitted to university to study agriculture. After graduation, he returned to Wuchang and followed Japan. Experts learn to continuously improve the quality of Wuchang rice. With the efforts of several generations, the planting area of ​​Wuchang rice has continued to expand, and the yield and quality have also continued to improve.”

While Li Lei was describing, he wondered who to find to write this work. Logically speaking, Liang Xiaosheng is quite suitable. Whether it is the current "Annual Rings" or the future "Human World", it can be seen that he is interested in Dongbei is very familiar, but his works still prefer to think about the relationship between people. If he really writes it, he may deviate from the main body. There may not be much content about Wuchang rice.

Other writers have similar problems, but Lu Yao is better. If he is asked to write this work in the way of "Ordinary World", it may be more suitable than Liang Xiaosheng. passed away.

Hey, let Jingshu try it. Yu Jingshu has written a lot of works over the years, but most of them are essays or short stories. Although she has already gained a lot of fame in the literary world, she still lacks the weight A level work, if this work is written well, she can get what she wants.

Moreover, Yu Jingshu is his wife, so it is very convenient to communicate. She will definitely understand her intentions. When the time comes, I will tell her some classic episodes of classic period dramas of later generations. The quality of this work must be good; time is no problem, Yu Jing Shu has now quit her job to write at home full-time. Li Yanyou is not young, and Xiao Jiayue doesn't need her to take care of her every day. When the time comes, she can hire a nanny and let her mother help her. She can come to Wuchang to collect stories and materials , started preparations for this work.

Ke Xisheng listened with fascination and was very moved, "Mr. Li, you really know our Wuchang very well. It is true that we have experienced the hard work of several generations to make Wuchang what it is today. If the efforts of these generations can be made into a TV series , it will definitely be an exceptionally wonderful civilian epic! We must make this work well!"

But talking about Ke Xisheng was embarrassing, because the cost of making such a big TV series was definitely not a small amount, and Wuchang City's financial revenue was not abundant, so it might be difficult to come up with the money.

"We Huinong can invest in the shooting of these two works!" Li Lei said decisively. If you want to gain a firm foothold in Wuchang, you must not just rely on your mouth. You have to benefit the local people in order to make them accept you willingly. Doing so can also bring benefits to Huinong. When the time comes, a subtitle such as thanking Huinong at the beginning and end of the film will play a good role in publicity. Moreover, Wuchang rice is popular, and Huinong's rice will definitely sell better.

Li Lei's suggestion is not limited to this. After talking about publicity, he talked about other things, "However, if you want to make Wuchang rice well, it is not enough to rely on publicity alone. Publicity is an external factor. The quality of our Wuchang rice itself It is an internal cause! Therefore, Huinong also intends to subsidize our Wuchang breeding experts and agricultural technology extension personnel to provide them with support in various aspects such as funds, equipment, information, etc., hoping to contribute a little to the improvement of our Wuchang agricultural technology level. "

Li Lei made a list of his sponsorship, "We have cooperated with slow-release fertilizer companies in Europe and can provide advanced slow-release fertilizers for breeding bases. The approval of father Yuan Lao, corn breeding expert Li Denghai and other industry authorities will definitely improve the breeding efficiency of our Wuchang rice."

"We will also provide Wuchang with [-] tractors and supporting equipment. At that time, whether it is breeding or going to the field for agricultural technology promotion!" These tractors are naturally products of Shifeng Factory, and Kubota can use the assistance Wuchang has the opportunity to gain a firm foothold in the local area. I believe that Shifeng will also be able to build a branch factory nearby, and then he can expand his own agricultural machinery industry to the Northeast.

"We will not be stingy when it comes to providing a batch of computers to help these experts improve their work efficiency. In terms of funds, I have prepared 100 million for the first batch, which will be used to purchase urgently needed equipment and materials for scientific research and improve the living conditions of scientific researchers! "These people who have made outstanding contributions to Wuchang Rice deserve better treatment.

"Mr. Li, you are so real!" Ke Xisheng was so excited that he didn't know what to say. He quickly got up and shook Li Lei's hand for a while. These funds and supplies are just what Wuchang urgently needs. With these, Wuchang rice The development of the company is bound to be faster and better, and all the gratitude and excitement finally merged into one sentence, "On behalf of the 90 people of Wuchang, thank you!"

"Dong Li, whenever we need the support of our Wuchang, just ask. We will do what we can, and we will find a way to do what we can't!" Thank you is definitely not enough.

"Hasn't grain purchase and processing been liberalized now? Huinong has already set foot in the field of wheat, corn, and peanut purchase and processing in other places. Our Wuchang rice is so famous. We, Huinong, must participate in it. Selling it to more places can also help the people of Wuchang to increase their income! So there are still many things that will trouble you in the future!" Li Lei said with a smile.

"No problem, absolutely no problem! Huinong is willing to come and we agree with both hands!" Ke Xisheng felt relieved immediately, knowing the other party's purpose is much easier, "Whether it is land use, formalities approval, or preferential policies, we will give our best If it is convenient for you, Mr. Li, we can go to see the land now! Try to settle this matter as soon as possible."

"There is no need to worry. I will stay in Wuchang for a few more days this time. The supplies and equipment are on the way and will arrive soon. Send these things down first!" Li Lei plans to use Wuchang as Huinong rice The core area of ​​the business is to be done, so these things have to be carefully studied, and you can't make a hasty decision. He is not afraid that Wuchang will take something and deny it. No matter whether it is Du Lao, Tong Lao or Xing Shuwang, Wu Chang will not let Wuchang Dry.

"Let's continue talking. Mayor Ke, have you heard of geographical indication trademarks?" Seeing Ke Xisheng shaking his head, Li Lei began to educate him, "The so-called geographical indication trademarks indicate that a certain product originates from a certain region, and the product is The specific quality, reputation or other characteristics of a product are mainly determined by the natural or human factors of the area, and developed countries in Europe and the United States have long used this method to promote local specialty products in the agricultural field.”

"The more famous ones include French champagne wines. Only sparkling wines that use grapes grown in the Champagne region, use specific grape pressing methods, and secondary fermentation of wine in bottles to cause carbonation can be called champagne; there are also Italian sparkling wines. Parma ham, Kalamata olives from Greece, Munich beer from Germany, etc. There are similar products in Japan, such as Kobe beef, Matsuba beef, Yubari melon, etc.”

"Last year, the European Community established the "Protected Designation of Origin" system covering hundreds of European local brands, established a relatively complete geographical indication protection system through strict rules and regulations, and was at the forefront of the world; they By standardizing trademark management and insisting on unifying excellent varieties, unifying production operation process, unifying supply and use of inputs, unifying field management, unifying signing of bills, recycling, processing and sales, and establishing industry associations in the production process, the high quality of these special products has been effectively maintained. , increasing the prices of these products and increasing local income!"

"In fact, there are many regional specialties in our country that meet this requirement, such as Zhangqiu green onions, Korla fragrant pears, Jiaozhou Chinese cabbage, etc., and of course our Wuchang rice! It is a pity that everyone does not have this concept at present, resulting in weak brand awareness. The development ideas are very different and the processing quality is mixed, so these high-quality specialty products cannot be fully utilized. If we Wuchang can take a good lead, we can not only make the reputation of Wuchang rice, but also set a benchmark in the whole country!"

"It's no wonder you, Mr. Li, created such a big family business at such a young age. In terms of vision and insight, even in the whole country, there are few people who can compare with you!" With a high economic level, it can also bring you shining political achievements. This method is really amazing!
In fact, this is what Wuchang will do in the future. They first register geographical indication trademarks for closed management, adopt the form of enterprise and packaging codes, and implement a distribution system, which effectively curbs the random printing and sale of rice bags in Wuchang; The establishment of the Rice Association, and then the unified management of the production process, gradually launched the brand of Wuchang Rice.

"What I know is only a feather and a scale. If you want to better understand how the geographical indication trademark system works, it is best for you to form a delegation with other departments and go to France, Germany, and Italy to see it in person. Look! We Huinong are willing to bear the cost.” Li Lei sent another big gift, so that after the establishment of the trademark system in the land and the establishment of the rice association, they are ashamed not to give Huinong the right to speak?In the future, Huinong will become the largest rice processing and sales enterprise in Wuchang.

"Mr. Li! Why are we so embarrassed?" Ke Xisheng admires Li Lei to the extreme now. He can come up with a good plan and bring them direct benefits. Who doesn't want to go abroad for inspection nowadays?Moreover, he still went to developed countries such as France, Italy, and Germany. Before he heard that Li Leiguang donated to the rice practitioners, he was a little bit pissed, but now he has nothing!This is a trip to Europe!How many kinds of equipment can compare?
Li Lei's first appearance in Wuchang left a deep impression on the local leaders, and then various departments began to quarrel over the places to go abroad. The materials and equipment donated by Li Lei were also in place one after another, and new equipment and fertilizers were obtained. After that, Daohuaxiang will definitely appear on the Chinese table earlier than the original history.

As for the trivial matter of building a factory, it goes without saying that Li Lei was optimistic about the land, and the local government immediately approved it. The next day, a team was organized to start the work of three links and one leveling.

After sending away the European delegation headed by Ke Xisheng, Li Lei returned to Heyang and shared his thoughts with Yu Jingshu. Yu Jingshu was really interested. When Li Lei went to Wuchang next time, she would I will follow the past to collect information, gather stories, and prepare for writing.

When eating in the evening, Li Qiyun was very excited. After asking, he found out that it was Ma Jiajun who won the World Championships, breaking the European and American monopoly on track and field gold medals.

Just as he was talking, Ma Junren appeared on the TV. He held up a box of health care products and said in Mandarin with a strong northeast accent, "What we drink is Chinese soft-shelled turtle essence!"

The era of health products has come!Li Lei muttered in his heart.

　Thanks to Traces of Lightning and Deciduous Leaves 89 for their rewards

　　
　
(End of this chapter)