Agricultural giant since 1983

293 Get Out

There is a catchphrase about "Chinese Turtle Essence" - "One old man has two pots of soup, and three farmers put the cans in it". In a word, it has become the most well-known health care product in the country, and has been looted by consumers all over the country.

The explosion of "Chinese Turtle Essence" also opened up the volcano in the health care product market in 1994, making health care products the hottest business of the year; in fact, after entering the 90s, the health care product market began to develop rapidly, emerging A number of companies with astonishing profit margins emerged, and after several years of brewing and preparation, this industry finally ushered in an explosion in 1994.

Health care products companies that have made famous names before include Shenyang Feilong, Guangdong Sun God, Shanghai Onli, etc. Shenyang Feilong spent 1991 million on advertising in 120, and made a profit of 400 million that year. In 92, it invested 1000 million on advertising. The profit exceeded 6000 million. Last year, the advertising fee increased again, and the profit directly exceeded [-] million.

The owner of this company, Jiang Wei, graduated from Harbin Military Industry. When Jiang Wei came to Feilong in 1990, it was a small factory with a registered capital of only 75 yuan and a total of 60 workers. At that time, Feilong produced a product called Feiyan Slimming Tea. This stuff won't kill people but it's useless. After research, Jiang Wei decided that the weight loss market is not big now and we can't do this. We want to make kidney and aphrodisiac medicines, so we have Yansheng Hubao Liquid.

As the saying goes, when you are full of warmth, you think about lust. Now that the economic level has improved, people want more things. Yansheng Hubao Liquid immediately hit the G spot of the market and quickly became popular; He still learned a lot. When he advertised, he learned the art of war in the War of Liberation, which is to concentrate superior forces on a local battlefield to fight a war of annihilation. Therefore, his advertisements often have overwhelming effects in a certain period of time and in a region. , It also creates an illusion of wealth and power for consumers.

For example, in Changchun, Jilin, Jiang Wei invested 68 yuan at a time, and bought almost all the Changchun newspapers; while it is more interesting for him to fight in Shanghai, to surround but not to fight, to advertise first, and then not to deliver goods, which whetted the appetite of Shanghainese At the same time, he did not add factories or assets, and followed the route of light assets and heavy marketing. These methods made Feilong the leader of the national health care product industry.

But companies without core products are just rootless trees after all. After experiencing the initial prosperity, Feilong was gradually overtaken by companies such as Sanzhu and Giant, and lost steadily in the market. Although Jiang Wei repeatedly resorted to tricks in the future, Even the preemptive registration of Viagra to catch the popularity of Pfizer has been done, but it still cannot restore the decline of Feilong. After a short period of glory, this company finally went into decline.

The means of the Sun God are better than that of Feilong. If there is no Li Lei, this company will be the first enterprise in the country to establish a complete VI system. They are taking the route of putting the brand image first, and their pace is much more stable than that of Feilong. Last year, it achieved sales of 13 billion, with a profit of 3 million.

Relying on the metropolis of Shanghai, Angli No. [-] has also achieved good sales performance, but they are lacking in marketing. Then this loophole was discovered by their agent Wu and his son. After analyzing the function, and quickly figured out the details of this thing, he established his own company, Sanzhu Pharmaceutical, and launched Sanzhu oral liquid with almost the same function as Angli No. [-].

At the same time, the success of Chinese soft-shelled turtle essence has made Ma Junren the favorite of the boss of health care products. Ma Junren is not willing to only charge a little advertising fee, and he also wants to gain more benefits for himself by gaining a wave of popularity. When interviewed by reporters, he hinted many times that he has a prescription that can quickly restore physical strength. Ma Jiajun's brilliant achievements are inseparable from this prescription. At this time, he did not talk about turtle essence.

Few of the health care product bosses across the country believed what Ma Junren said, but they all knew that whoever could win this prescription would be able to create the next Chinese soft-shelled turtle essence, so they all came to Ma Junren to compete for this recipe. Mysterious prescription.

In the end, it was taken down by Guangdong businessman He Boquan. He Boquan was originally the boss of Robust. He has been making fruit milk for children since the end of the 80s. He can earn more than 2000 million yuan a year. It is second only to similar companies such as Panpan and Wahaha in the industry. He has made some achievements, but He Boquan is not reconciled to the status quo, and looks around for opportunities to make his company take off. When he saw Ma Junren's interview in a magazine, he immediately realized that the opportunity had come.

So he quickly found Ma Junren and started negotiating. Ma Junren still wanted to sell it for a price, "Even if someone offered 1000 million yuan for my prescription, I wouldn't necessarily sell it!"

"Okay, then I'll offer 1000 million! Will you sell it or not?" He Boquan knew that at this time he had to cut through the mess quickly, and he must not fall into a long tug-of-war, so he gave Ma Junren a condition that he couldn't refuse!
Ma Junren was directly smashed to the ground by a huge sum of 1000 million. Although there were many bosses who approached him before, those people were very stingy. Not to mention 1000 million, he immediately agreed, for fear that if he missed this village, the store would not exist, and it would not be easy to encounter such a big guy next time.

He took He Boquan as a fool, and He Boquan also regarded him as a tool to use him. He started to promote the signing of the contract, put the signing place in a five-star hotel in Guangzhou, and asked a police car to escort Ma Junren and Yao Fang to the signing site, and signed the contract. After the end, the prescription is deposited in the bank safe, which is full of gimmicks.

Two months later, a health care product called "Life Nuclear Energy" was launched on the market. When consumers looked at the formula list, they saw that it was full of supplements such as ginseng, astragalus, red dates, and donkey-hide gelatin, plus Ma Junren and Ma Jiajun. Fame, subconsciously feel that it is reliable, so "life nuclear energy" also became a hit.

Seeing the overwhelming advertisements of health care products in newspapers, TV, and magazines, Li Lei began to think about the reasons for this craze!On the bright side, people's living standards have improved, and many people have moved away from simple food and clothing and began to pursue a better quality of life, so the demand for health care products is increasing; in fact, this situation is more than It happened in China, and the United States, Japan and other developed countries have also experienced the same thing. Otherwise, how could Amway develop so fast?In Japan, there are also brands of health care products such as Maruman.

On the downside, the management of the medical and food market and advertising in China is still very chaotic. Any messy things can be sold, and any exaggerated advertisements dare to be published. At the same time, people's scientific literacy needs to be improved. , otherwise you won't be fooled by advertisements for health care products.

Li Lei originally thought that this matter had nothing to do with him, but when he went to pay New Year's greetings to Xing Shuwang, Yu Shenyuan and other elders during the New Year, he found that they had piled up a lot of health care products at home, such as Angli No. [-] and Chinese Turtle Essence. There seemed to be Yansheng Protecting Liquid in the corner, and Li Lei was speechless for a while, and could only give them a popular science on the disadvantages of these things and tell them not to eat them.

When I got home, I found that when other people came to give me New Year greetings, they were also carrying health care products. It seems that the overwhelming advertisements have already given these health care products the melatonin treatment in advance, making them a popular choice for New Year gifts !The packaging is exquisite, and there are health care functions, these things are simply too suitable for Chinese New Year gifts.

Now Li Lei is embarrassed to say anything more, he is here to give him a gift, can it be said that the gift is not good?He could only tell Li Qiyun and Wang Fenglian not to eat them, and at most tell Li Xinwang and other close relatives about the disadvantages of these things, and the others could only accept them with a smile.

If it is said that seeing health care products during the New Year gift giving and receiving gifts is just dumbfounding, what he saw after the Spring Festival made Li Lei completely angry.

On the way home from the company meeting that day, Li Lei already found that this year is different from previous years. In previous years, the walls of the houses on both sides of the road were mostly advertisements for feed, but this year there are many advertisements for three-plant oral liquid. , not only on the walls, but also on telephone poles, road guardrails, even pigpens, barns, and toilets, there are advertisements for Sanzhu oral liquid everywhere.

When they passed by the market in Liushu Township, they found many old men and old ladies lined up in a long line. Li Lei asked Wang Shibin to park the car on the side of the road, and when he went over, it was as he had imagined. Several people in white coats The doctors sitting in the front, hung up the sign of "Free Clinic Going to the Countryside", and treated these ordinary people for free.

It stands to reason that sending doctors to the countryside is definitely a good thing. Since the reform and opening up, there have been no activities to send doctors to the countryside for many years. Therefore, when ordinary people see doctors in the city going to the countryside for free, they are very active and come here one after another. Wait in line.

But what these doctors said was not so true, "Oh, your stomach problem is quite serious, but it doesn't matter, just buy a few boxes of Sanzhu oral liquid and drink it back!"

Regardless of the patient's condition, they used the same routine. First, they threatened the other party, saying that the disease was very serious, and most of them were caused by gastrointestinal problems, and then began to sell the three strains of oral liquid.

Sanzhu Oral Liquid started later than Feilong and Taiyangshen, and did not have such strong financial strength as He Boquan, so Wu Bingxin, Wu Siwei and his son thought of a way. Taking the route of the revolutionary period, encircling the city with the countryside, so they hired local doctors to go to the countryside, pretending to be a free clinic to sell Sanzhu oral liquid.

This is so deceiving!And it is the most bottomless deceit, not only cheating the hard-earned money of the common people, but also delaying their illness!If it was in other places, Li Lei would not see it, but they all sold it to Heyang, and sold it to their own door, and the victims were all their relatives and friends, so how can they bear it?
"Stop!" Li Lei walked up to him and took a look, but he recognized the doctor in the lead, "Oh, isn't this Director Gu from the county hospital? I remember you seem to be an orthopedic doctor? Seeing a gastrointestinal problem? And I haven’t heard that the county hospital organized an activity to send doctors to the countryside? What’s going on?”

"Uh, Li Dong! This, this..." Gu Weimin, the director of the orthopedics department at the County Hospital, stood up immediately when he saw Li Lei, and he hesitated for a long time, but he didn't have the nerve to tell the truth. If other people asked, Gu Weimin would not answer him, but Li Lei was definitely someone he couldn't afford to offend, and he didn't dare to deal with it.

"Well, Director Gu, you should go back with some doctors today! I will go to the county tomorrow and discuss it with Secretary Lao and Dean Fang. The free clinic must be a good thing. We Huinong absolutely support it. When the time comes, we Huinong Donate some commonly used medicines, and give some money to you as a subsidy, and then work hard for you, and hold a few free clinics." Li Lei emphasized the words "Zhenger Bajing".

"Okay! I'll report to Dean Fang when I get back. Dean Fang must be happy to hear that!" Gu Weimin was relieved when he heard that Li Lei didn't clarify the matter, and at least he saved himself some face. He immediately got up Just leave, for fear that Li Lei will regret it after leaving.

"Director Gu, Director Gu, we agreed. You have collected all the money. It would be inappropriate to leave before the free clinic is finished?" The staff of the three plants next to them still tried to stop Gu Weimin and others before they understood the situation. People, I want them to continue the free clinic, oh no, it is this scam that continues.

"Everyone, stop them!" Li Lei greeted. Although the people next to him didn't understand why Li Lei wanted to do this, they either had family members who worked for Huinong, or they had breeding chickens and pigs provided by Huinong. , Now that the big boss has spoken, why don't you hurry up and support it?The crowd swarmed up and directly controlled several staff members of Sanzhu.

"What are you doing? What are you doing?" The staff of Sanzhu panicked.

"You know what I'm doing! Go, take them to the township government, I'll borrow a meeting room!" Li Lei took them into the meeting room, pointed to his nose and said, "My name is Li Lei, you guys Call Wu Bingxin now, and tell me that Li Lei said that I don’t care what Sanzhu is doing in other places, but you must not come to Heyang! Get out as soon as possible, if we see you in Heyang next time Engaging in these messy things is not as simple as driving people away!"

"Boss Li? Our three plants are legal enterprises." Some people were dull-witted and tried to tell the difference.

Li Lei was impatient to listen to what they said, and interrupted him with a wave of his hand, "Just say whether you want to make this call, or you don't have to leave! I'll let people from the Industry and Commerce Bureau, the police station, and the Health Bureau talk to you. explain!"

"Boss Li, wait a moment, we'll fight right away!" Now someone finally understood that the three plants had offended local snakes.

So they quickly borrowed the phone number from the township government and started calling. They were just salesmen at the lowest level, and they definitely didn't know Wu Bingxin's phone number. They could only call the city-level agent first, and then find the provincial agent. Find Wu Bingxin.

(End of this chapter)