Agricultural giant since 1983

Chapter 295 The Legendary Origin
Wang Shi continued to tell Li Lei about his mental journey from diversification to specialization, "At first I didn't think there was anything wrong with taking the road of diversification. Isn't that what South Korea's Daewoo Group does? Isn't it also the global industry now? Well-known big companies? And now more than [-]% of the companies in the Special Economic Zone are diversified companies. To be honest, opportunities to make money are everywhere now. If you patronize your own stall, you will miss a lot of opportunities to make money. Just put it in front of me, who can resist picking it up?"

"But there were two things that aroused my vigilance last year. The first was Vanke's going public in Xiangjiang. I told you about this at the time. But when I arrived in Xiangjiang, I met a young man from Standard Chartered Bank at the planning meeting. Fund manager, he stopped me with one sentence, he asked, 'Mr. Wang, what are you doing at Vanke?'”

"I was stupid at the time. It is reasonable to say that Vanke is engaged in real estate, but the bulk of the profit in the past two years is not real estate. We have a beverage factory, a power supply service company, and a speaker factory. Now we see that the health care product market is booming. , Many people suggested that Vanke should also produce health care products! I feel that Vanke is just a big grocery store with everything.”

"If you are engaged in health care products, then I may have to withdraw my shares and leave!" Li Lei told Wang Shi about driving away the three oral liquids.

Wang Shi smiled awkwardly. In fact, when Vanke was discussing entering the field of health care products, they also studied the advertising strategy of Sanzhu, and they rated it highly and planned to learn from it. But no one thought there was anything wrong with it. Luckily, it didn’t work out, otherwise, if Li Lei withdrew his shares, this battle between Junwan and Wan would lose a capable partner.

"The other thing is that I went to Haier for a visit. Zhang Ruimin is quite a man!" When talking about this visit, Wang Shi, who rarely admires anyone, also gave a thumbs up, "I went to the Haier refrigerator factory. The assembly line inside is orderly, the quality control system is extremely strict, and the garden-like factory area makes people feel very comfortable, without the oppressive feeling of other factories at all.”

"These are secondary. What impressed me the most was the meeting with Zhang Ruimin. His first words after the meeting made me feel a little uncomfortable. He said that he only had 10 minutes, and he would go to the meeting in 10 minutes! I think I'm also the boss of a big company anyway, why don't you give me face like this? But I forgot about it when we started chatting, chatting with Zhang Ruimin was very comfortable, the first 10 minutes were all about pleasantries, and the last 10 minutes When it came to business matters, Zhang Ruimin looked at his watch and said, "I'm sorry, it's time, let's talk again next time." Then he drove me away, and when I left the factory, The car that Haier came to pick me up just happened to come over! At that time, I thought that Zhang Ruimin was too scary, and Haier will definitely be terrible in the future!"

"Actually, in terms of enterprise scale, sales and total profit, our Vanke is no worse than Haier, but seeing Haier like this, I always feel that if Vanke does not make changes, Haier may still be able to live better ten years later. Vanke Not necessarily! Our two companies are definitely not at the same level in the face of crisis! It must be a professional company like Haier that will live better in the future! We Vanke will also develop in this direction!" Wang Shi is decisive said.

"Diversification means the lack of core competitiveness, while specialization means the strengthening of core competitiveness. Only professionalism can be strong!" Li Lei also supports him in doing so.

In addition, Zhang Ruimin is really popular in the past two years. His popularity is not only due to the rapid development of Haier, but also because of his breakthrough in management and corporate culture. He not only learned advanced management from multinational giants such as Panasonic and Toyota. Based on the experience, it has also been transformed according to Haier's current situation in order to better promote Haier's standardized management. This is one of the few domestic companies that can compete with multinational giants in management.

Zhang Ruimin proposed the management ranking of "Nissing and Rigao" this year. "Nissing" means that the work of the day is completed on the same day, and "Rigao" means that after today's work is completed, there should be higher goals. Its connotation is to let Every worker must learn to manage their own time and goals. This management system is later called "OEC Management Law", which means to manage and control every day, everyone and everything in an all-round way.

Coupled with a fairer and clearer talent management system, Haier has become the company with the highest management level in the country, attracting a large number of companies to study. Li Lei also selected a group of talents from Huinong to learn from Haier. Nice effect.

On the occasion of the tenth anniversary of Haier's founding this year, Zhang Ruimin wrote an essay "Haier is the Sea". In this essay, Zhang Ruimin used the sea as a metaphor and explained with passionate language that Haier should embrace all rivers like the sea. Streamlined, united and dedicated silently.
This is the first time for a domestic company to explain its corporate culture in clear language. For small companies, corporate culture may not be of much use, but if they want to become a large company, having their own corporate culture is an inevitable path. Haier He has also come to the forefront of domestic enterprises, and Zhang Ruimin has thus become the hottest entrepreneur of the year.

Wang Shi was also influenced by Haier before he decided to take the road of specialization. "I plan to spend two or three years to sell all beverage factories, speaker factories, and power supply service companies, and concentrate on real estate in the future!"

"If you want to sell the beverage factory, you might as well sell it to me!" Li Lei knew that the beverage factory owned by Vanke had a good production capacity and the quality of the workers. Buying it would just make up for Huinong's shortcomings.

"You support me in taking the road of specialization, but you plan to set foot in a new field?" Wang Shi was a little confused about what Li Lei was going to do.

"No conflict, my Huinong is an agricultural company, and beverages are also part of the agricultural industry in a broad sense! This is like you Vanke who want to build a building and run a property company. It can’t be considered diversified! And it can also form a supporting package with other industries. To make beverages, you must have raw materials? Whether it’s fruit or sugar, they are all grown in the ground. Farmers want to grow fruits and sugarcane. They have to use chemical fertilizers. I have The fertilizer factory buys fruits and sugar cane from the local area to be transported, and I also have a logistics company, and I have a sales team to buy the beverages produced. This is all on one line!"

Taking advantage of the opening of the grain market, Li Lei expanded the strength of Huinong's logistics team and established a new logistics company. This company is responsible for the transportation of various raw materials and products for Huinong. At the same time, they can also Go outside to take orders.

"That's true. We will notify you as soon as we decide to sell the beverage factory!" Wang Shi readily agreed, but he didn't say anything. Since it is a business, the price must be right.

After seeing Wang Shi, Li Lei went to see Shi Yuzhu again. He has just experienced the peak recently and is facing the danger of falling to the bottom. The sales of Chinese cards in the past two years have been very good, so he has become the darling of the media and the government. In a media survey of tens of thousands of young people in ten major cities in China, he was rated as one of the most admired young people in the country, second only to Bill Gate.

Last year, the sales of Chinese cards increased by [-]% compared with the previous year, bringing tens of millions of profits to the giant. Shi Yuzhu can be said to have gained both fame and fortune; The country lifted the ban on computer exports to China, and multinational giants such as Compaq, Hewlett-Packard, and IBM entered in a large scale, and the domestic computer industry was in turmoil for a while.

Back then, the young man who was ambitious to create IBM in China, now that he really met IBM, panicked just like the dragon-loving Ye Gong in the idiom story. Shi Yuzhu had no confidence at all to compete with IBM. When he encountered this situation, he consciously chose In order to evade it, he intends to use diversified operations to resist this risk. Just like what Wang Shi said before, opportunities to make money are everywhere in China now, why do you have to fight IBM head-on?
Li Lei was very disappointed about this. An entrepreneur who is afraid of competition cannot achieve great things. From this point of view, the giants are not even as good as Lenovo. The coping methods are not so clever, but they have persisted anyway, and have accumulated a certain strength by virtue of government orders, and finally acquired IBM's personal computer business, and the giant ran away directly. Health care products are sold.

"I remember when we met for the first time in Hefei, you said you wanted to be China's IBM. Now that IBM has come in, you don't even have the courage to compete at all?" Li Lei also tried to make the last effort to put Shi Yuzhu pulled back.

"With the giant's current technical reserves and production capacity, there is no way to survive the brutal price war." Shi Yuzhu frowned, smoking one cigarette after another. He was also under great pressure during this period. In fact, the company It also takes a lot of courage to make a strategic shift.

"Lenovo can get orders from the government to hang itself. You giants have a good relationship with the government. If you fight for it, you will definitely get orders. With orders, you can survive. Then use this time to thoroughly understand technology and improve manufacturing capabilities. Go up, and you may not be defeated by IBM!" Li Lei pointed out a way for him. For security reasons, the government will definitely prefer domestic brands when purchasing computers and related equipment. In addition, supporting the development of domestic enterprises is also one of the functions of the government. One, if Shi Yuzhu is willing to speak, he will definitely get the order.

"Forget it, the giant is already planning to turn around, let's build the giant building first! When this building is sold, we have sufficient funds, and maybe we will come back to continue working on computers!" Although Shi Yuzhu said so, But judging from his appearance, he has lost the courage to challenge IBM. As for the dream of creating China's IBM, I am afraid that he has long forgotten.

Li Lei shook his head secretly, fearing that the Giant Building would not be able to be built. Although the off-plan buildings of the Giant Building sold very well, they were sold at a high price of 38 square meters in Xiangjiang, and the Giant got in 70 million after just laying a foundation. It is equivalent to four times the total profit of Hanka last year; but Li Lei is very clear that Shi Yuzhu and the Zhuhai government have been dazzled by the large sum of money, and the planning of the Giant Building has been continuously increased from [-] floors to [-] floors. The tallest building in the country, and then Shi Yuzhu was dragged down and went bankrupt.

"Well, since you think so, then I won't persuade you! I still have 5.00% of the shares in the giant, you can give me back, and the giant building doesn't need to be counted, just calculate according to the market value at the end of last year!" Li Lei didn't want to have anything to do with the giant anymore.

Otherwise, just after scolding the three plants in Heyang, the giant will start making health care products. Then if he sees Wu Bingxin somewhere next time, how can he be ashamed?
"No, why do you want to withdraw the shares? The giant can definitely make money!" Shi Yuzhu didn't understand for a while, why should he withdraw the shares when he is serious!Although the giant encountered a little trouble, as long as there is a giant building, everything is not a problem.

"I invested in Shi Yuzhu who wanted to be IBM, not Shi Yuzhu who planned to sell health care products!" Li Lei didn't like this choice very much. Shi Yuzhu chose to enter the health care product market. It is because he thinks that the recklessness of health care products is much easier to deal with than the multinational giants. Now Shi Yuzhu has changed from an entrepreneur who wants to do things to a businessman who only wants to make money. Let Shi Yuzhu make money, but it is meaningless. It is far less than that Hanka can bring real benefits to the common people while making money.

Li Lei and Shi Yuzhu broke up unhappy, and Shi Yuzhu quickly returned his shares. From now on, the giant and Li Lei have nothing to do with each other!Li Lei gave the money to Ren Zhengfei. Huawei has also encountered some troubles recently, and the funds are relatively tight, but the old Ren is not as easy to back down as Shi Yuzhu. More like young people.

After completing these tasks, Li Lei was ready to go back, but before he left, he met Lao Mouzi, who was invited by the northern Shaanxi government to visit. Li Lei was also very interested in this place, so he told Lao Mouzi passed together.

After arriving in northern Shaanxi, they went to the Loess Plateau. Looking at the ditches and ridges, Lao Mouzi suddenly thought, "No wonder the soil erosion is so serious in this place, and the people are so poor. How can we cultivate land in such a terrain? I don't think it is worse than Invite a blasting expert to blow up all these ditches and ridges, blow up the high places to fill the low places, won't this place become a plain? There will be no soil erosion, and the climate will become better. Like the song that sang in the past, it became a good Jiangnan, and we in northern Shaanxi will no longer have to suffer from poverty!"

The local leaders who accompanied the investigation looked at each other, but Li Lei suddenly realized, I said how he figured out how to blast the Himalayas, so the original idea came from here!

(End of this chapter)