Agricultural giant since 1983

Chapter 309

Driving all the way from Wuchang to the capital was a little tiring, so Li Lei planned to rest in the capital with Yu Jingshu for a few days, but at his stage, it was too difficult to have some personal time, even if he didn't plan to do anything himself, there would be Countless people and things came to him, and Feng Lun was the first to come.

He came here mainly for two reasons. First, he is also very interested in the upcoming Minsheng Bank and wants to take a stake, so he first came to Li Lei to pay his respects to the pier. Although Li Lei doesn't like this person very much, Minsheng Bank really needs funds now. The second thing is to do sales. After returning from Hainan, he, Pan Shiyi and others set up Vantone Company, planning to engage in real estate development. They found it near Fuchengmen on the West Second Ring Road last year. He bought a piece of land and planned to build an office building, and now that the project is more than halfway through, he wants Li Lei to buy some too.

"In the 18th century, when British immigrants bought Manhattan Island in New York from the aborigines, they paid only 24 US dollars; in the 20s, as the financial center of the United States and even the world, the land value of Manhattan exceeded 70 billion US dollars," Feng Lun said. Talk, "What Vantone is looking for in BJ is a 'mythical land' similar to Manhattan, and Vantone New World Plaza is BJ's Manhattan; the simplest reason is that Chinese financial institutions are all gathered in the West Second Ring Road The Bank of China’s treasury is also located near the Fucheng Gate on the West Second Ring Road, and it is sure to make a fortune by leaning next to the financial institution and the treasury; in the same way, the value of the lot near the Fucheng Gate is naturally comparable to that of the United States. Manhattan."

Li Lei has been to this place in later generations. When he passed, Vantone New World Plaza had become a wholesale market for small commodities. It was completely different from the Manhattan that Feng Lun is talking about now. However, there are not many office buildings in the capital, so you can buy some and store them for a few days. You can earn some money by changing hands every year, so Li Lei didn't refuse, "Then leave me a floor when the time comes, it's just for the Beijing branch!"

"Currently, there are many people coming to see the house, including many big companies from Hong Kong, Taiwan, Europe and the United States. According to our calculations, the price will be between [-] and [-] U.S. dollars when the market opens in December. I will leave you a reserve price. When the time comes I'll sell it to you at [-] dollars per flat!" Feng Lun was very happy that the sale of the whole floor was settled in one go.

The current exchange rate of Renminbi to U.S. dollars is about eight to one, which means that Vantone New World Plaza costs 3 to 1994 yuan per level. This may be too exaggerated in the eyes of ordinary people in 6700. For expensive office buildings, the unit price of the Henderson Center developed by Henderson Zhaoye near the train station is as high as US$2020, or about [-]. It looks like, if inflation is included, it means that it has been falling here.

This also reflects a problem from the side, that is, the supply of office buildings in Beijing is in short supply. With the development of the market economy and the influx of a large amount of foreign capital, the demand for office buildings is increasing day by day. Now as long as the office buildings can be built well, they can be sold. Big price!But this is only temporary. Many developers flocked to develop office buildings at the same time, which quickly led to an oversupply. Except for a few high-end office buildings, the remaining sales were not very good.

This means that Li Lei does have this demand, and he plans to change hands in a few years before buying. If he just wants to invest, buying an office building is far worse than buying a house; the price of a house in the capital is now between two thousand and four thousand. A 20-fold increase in [-] years is considered a small amount. If you encounter demolition, you will earn more.

After talking about the business, the two started chatting. Li Lei was very curious about the follower behind Feng Lun. It stands to reason that the big boss should be followed by a beautiful girl, but the one behind him is a handsome young man. I have never heard of him. What is the orientation that is different from ordinary people?Hearing Li Lei's question, Feng Lun laughed and explained to him, "Dong Li, these are my Patriot missiles!"

What?Patriot missiles?Li Lei didn't understand even more. Feng Lun continued to popularize science, "This is all a problem left over from doing business in Hainan. At that time, there were more and more young and beautiful girls on the negotiating table and dinner table. The boss travels with Xiaomi. I After research, I found that these are the ways of the KGB swallows back then, letting young and beautiful girls do business intelligence, the effect is very good! Many people have suffered from it!"

"In the circle, these people are called meat bombs. It's true that they look beautiful, but be careful, don't be blown up if you don't pay attention; then I thought of a way to recruit a group of handsome guys , train them, if there are meat bombs coming, they will intercept them immediately, let these handsome guys instigate those meat bombs, provide false information to the people behind them to mislead them, or just let them go back and kill their own company leaked information to us! With these Patriot missiles, we survived in Hainan!"

Li Lei was speechless, okay, is this a real shopping mall struggle?You think that the battle in the shopping malls is about strategizing and winning thousands of miles, but in fact it is the collusion and anti-collusion of handsome men and beautiful women!

Feng Lun became interested, and continued to tell Li Lei about his miraculous experience in Hainan, "There are too many people in Hainan who have trouble with women, and I have to guard against it! In 92, a real estate company in Hainan The boss and the secretary fled with 5000 million yuan. Not long after, the Haikou Public Security Bureau received a fax stating that the boss was dead on the streets of Brazil; another leader was targeted by a female reporter. The female reporter was young, beautiful, and talkative Not bad, I don’t know how many times better than the yellow-faced woman in his family, and I don’t ask him for anything. During the interview, I looked at the leader with adoring eyes, and it didn’t take long for the leader to fall! At this time, the female reporter Tuqiong Seeing that he didn't dare to refuse when he was asked to help out, because during this period of time, people had already pinched him, and he was getting deeper and deeper like this. Later, the female reporter made enough money and wanted to leave, so he directly sent the female reporter away in a moment of anger. Killed, caught and eaten peanuts!"

"Hey, that's why, I'm more careful with women now!" Speaking of these things, Feng Lun also had lingering fears, but seeing that Li Lei didn't seem to be interested in these things, he quickly changed the subject, "Let's not talk about these things, by the way , Have you read the newspapers recently? Tianfu Cola is a big deal! This drink was served at a state banquet, and now it has been bought by Pepsi! Of the eight famous carbonated drinks in the country, only Shanghai Zhengguanghe is still there We have it in our own hands, and the rest will either be sold to Coca-Cola, or it will be taken by Pepsi!"

"You know, two Cokes flooded the Seventh Army!" Li Lei was very clear about this, Tianfu Coke was later taken down by Song Weiyang.

The flooding of the seven armies with two Cokes is also a landmark event in the history of China's reform. In the 80s, due to the continuous increase in people's income, major companies introduced production lines from abroad to expand their production scale, and the domestic carbonated beverage industry also became popular. Except for BJ Beibingyang , Shenyang Bawangsi, Tianjin Shanhaiguan, Qingdao Laoshan, Wuhan Binjiang, Chongqing Tianfu Cola, Guangzhou Asia Soda, Shanghai Zhengguang and these eight major enterprises, there are also small and medium-sized brands such as Xi'an Bingfeng, Henan Haibi, and Harbin Dabai Li. The warm welcome of consumers can be described as a hundred flowers blooming.

However, the good times didn’t last long. The two international giants, Coca-Cola and PepsiCo, began to exert their strength. Although they had built factories in China before, they were not allowed to sell domestically. They could only be exported or sold in special places such as Friendship Stores. As time passed, these constraints were loosened step by step, and the two major Cokes were finally able to show their fangs against domestic beverage companies.

At this time, the wave of joint ventures is on the rise. Regardless of whether there is such a need, it has become a very fashionable thing to find a foreign-funded enterprise to conduct a joint venture, and the leaders will also vigorously promote it. Coca-Cola and Pepsi, as international giants, naturally own and cooperate with domestic beverage companies. With the help of its strong financial strength, it resorted to three tricks: low-price promotions, cooperative acquisitions, and frozen storage.

First use price cuts and promotions to encroach on the market of local brands. The two major Cokes not only have money but also have rich promotion experience, so they quickly captured many markets, and the life of local brands began to be difficult; I found a good man and said that we can cooperate and provide you with advanced technology and management experience. The two companies will develop together. In the era of joint ventures, this kind of reason makes the leaders completely unable to find a reason to refuse, so Coca-Cola won Shenyang Bawangsi, Tianjin Shanhaiguan, Qingdao Laoshan, Wuhan Binjiang, Pepsi also won BJ Arctic Ocean, Tianfu Cola, Guangzhou Asian soda.

At the beginning, the situation seemed to be very good. The newly established Pepsi Arctic Ocean Beverage Co., Ltd. generated a profit of 930 million yuan in the first half of this year alone.This is 1993% more than the profit of the whole year in 257. Many media rushed to announce the good news and wrote articles praising this cooperation as the strength of the old state-owned enterprises.

There are also sharp-eyed ones. For example, at the press conference this year when Tianfu Cola and Pepsi announced their cooperation, a reporter specially packed a can of Tianfu Cola in his bag and said, "I'll take a can back as a souvenir." Why commemorate it?People have already seen that with such a cooperation, Tianfu Cola will definitely be doomed in the future!It's a pity that such people are a minority after all, and they don't have the right to speak.

After signing the cooperation agreement with the domestic soda factory, Coca-Cola and Pepsi quickly used various methods, such as increasing capital, counting management as shares, etc., to continuously erode the equity of the domestic soda factory, and quickly hide these after they have the right to speak Soda, use the production line to produce Coca-Cola or Pepsi.

Why are they doing this?The first is to attack competitors. These brands are gone, so if consumers want to drink Coke, they can only buy their products?Secondly, in order to save costs, if the same company has a large number of homogeneous products for internal competition, it will undoubtedly be a huge waste of resources; so after Li Lei acquired Huafeng, he quickly reduced his own white elephant. The investment in the promotion of instant noodles, because you promote two brands and promote one brand, the cost is definitely different.

Although they haven't started to do this yet, and the newspapers are full of unanimous praise for these cooperations, both Li Lei and Feng Lun have seen the intention of Coke, Feng Lun shook his head, "Hey, I guess I won't be able to drink it in a few years. Go to the Arctic Ocean!"

"As long as the brand is still there, there are still opportunities in the future! Domestic companies do not have enough experience in competition, and it is inevitable to suffer losses. Don't just suffer losses without gaining knowledge. When you get familiar with their routines in the future, you will be able to kill them again. It’s not a rare thing! Of course, not every brand has such an opportunity!” In the future, beverage factories such as Arctic Ocean and Dabaili will be revived, but some brands will disappear completely.

"Foreign-funded enterprises are now aggressive. Not only the beverage industry, but other industries are also having a hard time! A few days ago, I got together with Lao Liu. Lao Liu is also facing internal and external troubles. The external devaluation of the RMB has greatly increased the cost of importing computer spare parts. For promotion, international computer giants such as IBM, Compaq, and HP are pressing harder and harder, and he and Lao Ni are also quarreling internally!" Feng Lun talked about the computer industry again, and now he has mixed with Lao Liu and the others.

What he is talking about now is the dispute between Ni and Liu, or the dispute between "industrial technology" and "trade technology". In the end, Lao Liu gained the upper hand, drove Lao Ni away, and used this opportunity to strengthen his control over Lenovo. , Then led Lenovo to launch a counterattack, fought a price war and opened up government relations at the same time, repeatedly defeated IBM, Compaq, HP and other international brands in government procurement, and gained a firm foothold.

From this point of view, Lao Liu is a little stronger than Shi Yuzhu, at least he still dares to confront the international giants, unlike Shi Yuzhu who was scared when he heard the name of IBM!When leading Lenovo to rise in the future, it was also highly praised by the masses. As for the conscience that everyone casts aside, that is all after the new century.

Foreign companies are aggressively attacking, and national brands are losing ground in various fields. In addition to the beverage and computer fields mentioned above, the same is true for household appliances, daily chemicals, fast food and other industries. National brands have encountered the biggest crisis since the reform and opening up.

This has advantages and disadvantages for Li Lei. The advantage is that it is easier for New Century to acquire companies. At the same time, his farm has also made a lot of money by flourishing around KFC and McDonald's. Attacking fiercely, "I'm under a lot of pressure now. Although I made a small victory in Tianjin before, Master Kong and Uni-President's financial strength are very strong, and now they have basically eased over! This battle still has to be fought!"

"But it doesn't matter, they can fight if they want to fight! Not every foreign company can be a big success. For example, Danone of France has been operating in China for so many years, so why not pay for it!" Li Lei thought of going to Guangzhou before, Seeing that no one cares about the lactic acid bacteria produced by Danone, several years have passed, but Danone still has not been able to understand the Chinese market.

In addition, when he came to the capital this time, besides resting, he also planned to play a big game in this instant noodle war.

(End of this chapter)