Agricultural giant since 1983

Chapter 310
Still in the courtyard, Li Lei invited two guests today, one is Wang Zhigang, an old acquaintance, and the other is Tan Xisong, the director of the advertising department newly appointed last year. Worked in the radio and television department. After ten years of personnel work, he entered the work of Diantai International Company, and changed to a new position last year. Li Lei had dealt with her when he was looking for Diandai to advertise.

"Zhigang is here too? I heard that your company is developing well, maybe we will have a chance to cooperate in the future!" They both work in the capital and are in the advertising industry. Tan Xisong also knows Wang Zhigang.

"Since you both know each other, I won't need to introduce you! I invite you to come over and have two things to discuss!" After exchanging greetings, Li Lei went straight to the topic.

"What's the big plan for this year? I can't guarantee it for others. I will try my best to find a way if you, Mr. Li, want advertising time." Tan Xisong readily agreed. Well, we should support both emotionally and rationally.

Not to mention Wang Zhigang, inviting him here is to give him business. As Party B, isn't Party A doing what Party A says?Moreover, his company has just started for a short time now. Although he has received a lot of orders with the help of his previous connections, he still lacks a big project that can set a benchmark, so he attaches more importance to the cooperation with Huinong.

"Sister Tan, now companies are paying more and more attention to advertising. At the same time, with the popularization of television sets, the importance of TV advertising has surpassed traditional advertising channels such as newspapers and magazines. Media, you must have been harassed by these companies a lot!" Needless to say, the influence of the padded station, especially before and after the news broadcast, is watched by almost all TVs in the country.

"Isn't it! In addition to normal cooperation, there are also people who come to send money directly to the door, and even ask the leader to approve notes. Just dealing with these extra things makes me exhausted!" Tan Xisong is also deeply touched, so she doesn't like it very much now Eating outside, because it is easy to meet people who are close to me, I only came here today when I heard that I was eating at Li Lei's house.

"What does this mean?" Li Lei spread his hands, "It means that the advertising value of our set-up platform has been greatly underestimated! So many people would rather spend more money to get these resources! It is easy to solve this problem , we directly call all the companies that want to advertise and then bid, and whoever offers the highest price will give the advertisement to whoever! Of course, the bidding company and the content of the advertisement must meet the standards we set up. Can't go! This way the big guy will have nothing to say, and won't bother you!"

"The method you mentioned is really good. In fact, we are also discussing it internally, especially the specific details, such as when to take out the bidding, what method should be used for the bidding, whether it is an auction or a secret bid, etc. need to be carefully discussed. But the results are coming out soon, and it is estimated that results will come out this year! Why, Huinong also plans to participate in the bidding?" Tan Xisong replied, what Li Lei was talking about was the bidder who would set up the stage in the future, and this plan was in her hands It was completed and put into practice in the past, and the previous bidders all became popular all over the country overnight through this method.

"The one that is definitely the most valuable is the period after the end of the "News Network" and before the start of the "Weather Forecast"! Only in this way will it be sensational and attract more companies to bid; the advertising cost of the prime time will go up. , The price at other times must also go up!" This time period is definitely the time with the highest ratings in the country, and this is the only way to support the price of the king.

"I want to go with you! But even so, I can't directly give you the advertising time for this period of time. I still have to come and bid for it! Everyone said that Li Dong has a good vision, so I was a little bit unsure. , now I feel relieved to hear Li Dong say that!" Tan Xisong obviously relaxed, there are quite a few people who oppose such a big plan, and now that she has the support of big customers, the pressure on her will be less.

"That's for sure. We Huinong are determined to win this bid. No matter what price other companies offer, we will definitely be higher than them!" Li Lei knew that the first bid king was paid 3079 million by Shandong Confucian Mansion Banquet Yuan's winning, with a sentence of "drinking Confucian banquet wine and making articles in the world", it created a sales volume of 2000 million a year. You must know that Moutai did not break through the annual sales volume of [-] billion until [-]. Even Xiongba Baijiu Fenjiu, which has been ranked in the sales ranking for many years, has been thrown away by him.

In this case, Huafeng only needs to be slightly higher than him to get this spot. With the support of CCTV's advertising time, Huafeng will definitely beat Uni-President and Master Kong, and continue to occupy the throne of the number one instant noodle brand in the country; but his appearance Maybe there will be some butterfly effects. Maybe some company offers a higher price than the Confucian banquet wine, so Li Lei has to communicate with Tan Xisong in advance.

"I definitely believe in Li Dong's determination. With your handwriting, the bidding this time is definitely close to ten!" Tan Xisong understood Li Lei's thoughts and gave him reassurance; although it was a secret bid, the organizers There are still ways to operate, such as the NBA draft. Isn’t there a routine of folding the corner of the envelope, or putting a specific envelope in the refrigerator to freeze?Now that Li Lei has promised the highest price, he will give it to him. At worst, he will first know the quotations of other companies in advance, and then secretly leak them to them, so that he will not suffer a loss when he puts up a cushion.

"Happy cooperation!" Li Lei picked up the wine glass, and the three of them drank the wine in the glass. Li Lei continued to pour the wine, "now foreign-funded enterprises are coming aggressively, national brands are retreating steadily, and two Cokes are flooding the seven armies. Lenovo We are struggling, and the impact on my subsidiaries is not small. Master Kong and Uni-President are pressing hard on Huafeng, and Yihai Kerry’s Arowana is also chasing Luhua, so next year’s advertising will focus on these two plate!"

As for the aquaculture and feed industries, due to their different natures, it is necessary to choose a more down-to-earth advertising method, cooperate with celebrities such as Liu Deyi, Zhao Benshan, Zhao Lirong, etc. The effect is higher than that on the cushioning table.

"I'm going to let Huafeng bid for the bid king. If Luhua chooses other time slots, on the one hand, the scale of the two companies is different. Luhua's current sales are not as good as Huafeng, and they cannot afford prime-time advertisements; on the other hand, competition The situation is different from the current market situation, Luhua is under less pressure, and the market for small-package oil is still in the cultivation period, so for now, the golden hour is enough!" With Luhua's current size, it is impossible to compete for the top spot. It's a good deal. In a few years, Lu Hua's size will definitely increase, but the price of the king will only be higher, so Lu Hua probably has no chance to compete for the king.

"Huafeng's size is worthy of this time period! Moreover, Huafeng's reputation has always been very good, and the leadership of Huafeng is probably happy to get the bid king!" Tan Xisong hinted again, and also gave some benefits by the way , "If it is won at that time, I will count the contracts of Huafeng and Luhua together and give you some discounts. The price must not be compromised, but I can give you more advertising resources in extra time."

"Do it first!" Li Lei drank another glass, and then told Wang Zhigang about the requirements for the content of the advertisement, "Although Huinong now has an advertising department, these young people still need to exercise, so the production of this advertisement is troublesome. You are the main one, and then I will send a few people to participate and learn more from you!"

"Then let me have a toast too! Thank you Director Li for giving me so many opportunities!" Wang Zhigang picked up the wine glass. Li Lei had already helped him win the Wuchang rice documentary business before, and now he has sent a set of cushions for prime time Advertising production business, these two projects alone are enough for him for a period of time.

After eating, the name Wang Zhigang should also be established in the domestic advertising industry. At that time, will he still need to run around the business like now?Some big companies and big bosses line up to ask him for help; advertising is like being a star, no one will take care of you if you are not famous, as long as you are famous, you don’t have to worry about things in the future. If you have a few more good projects, then The days are more moist.

"Do you have any requirements for the direction of advertising? I have an idea. Didn't you say just now that national brands are losing ground? Huafeng is now one of the few national brands that can resist foreign-invested products. Now the common people are suffocating. As for the tone, as long as you use the banner of a national brand, you will definitely be popular!" Wang Zhigang chatted with him about his thoughts after drinking.

"No, this method is indeed effective, but the national card is also a double-edged sword. If you don't use it well, you will hurt yourself!" Li Lei vetoed this plan. He didn't want to be like Song Weiyang, and doing so would have sequelae. Now Lenovo started to play this card, and after Lenovo carried the flag, it really became popular, but after a few years, this flag became Lenovo's incriminating evidence, making Lenovo the object of spit.

Of course, Huinong will definitely not undergo a change like Lenovo in the future, but Huawei has also suffered a lot of criticism after carrying this flag; so after comprehensive consideration, although carrying the flag can now get a lot of money, Li Lei still Abandoned the idea.

"In addition, using national brands as a gimmick can easily lead consumers to misunderstand that our products are not as good as others, and we can only use national brands to talk about it! But my Huafeng instant noodles no matter in terms of taste, nutrition or food safety In terms of performance, it is no worse than Uni-President and Master Kong, so why use this brand?” Li Lei neither wants to use a national brand to win sympathy, nor to use a foreign name, so let’s talk about the quality of the product, “This time The advertisement is still the same as before, starting from the product itself, without involving other things! The same is true for Luhua."

The direction of the advertisement was settled, and Tan Xisong quickly asked another matter, "Dr. Li, you just said that there are two things, the king of the standard is one, and what is the other?"

"Biaowang Auction will definitely increase income for the platform, but it will definitely attract criticism. Our platform is a national media. It not only depends on economic benefits, but also social benefits! If you only manage this, it will be easy. People say that they don’t have a big picture and only pay attention to economic benefits, so we have to create a project with social benefits! Then they will have nothing to say!” Li Lei talked about another project that Tan Xisong will host in the future.

"As you know, I've been busy with my Guangcai business during this time, and I've been to many impoverished areas. In fact, these places have good things, such as jujubes, pears, and raisins from XJ, herbs, tea, and ham from Guizhou. Lychees, mangoes, pineapples, etc. from Guangxi, when you leave later, take some back to taste, they are all good things!" These were all sent locally, and Li Lei gave them away when he couldn't finish them himself.

"These good things are hard to sell, and there is no way to bring good economic benefits to the local people. One of the important reasons for this is the lack of fame. Outsiders don't know it. Local consumption alone can't absorb much, and they can't be sold. No price!"

"Since this is the case, can we make use of our advantages to cooperate with our Guangcai cause to make poverty alleviation advertisements for farmers for free, and broadcast advertisements for farmers for free, so that there will be economic and social benefits? Just like the chief designer said, 'grasp with both hands, hard with both hands'!"

"It's time for me to drink this time!" Tan Xisong picked up the wine glass this time, "Thank you very much, you have figured out our matting platform, we are short of such a project now! I will give it when I get back The leader will report, and the leader will definitely support it!"

Can you not support it?This incident can be regarded as a show of support for the August [-]th poverty alleviation plan. This is a major policy of the country. Who dares to oppose it?

"Mr. Li, you have to count me in this matter. If you want to broadcast an advertisement, you have to make it first, and leave this link to me!" Wang Zhigang is unwilling to stay out of the matter, he also wants to get involved, not only the stage has to be paid attention to For social benefits, his advertising company also needs it!

Because it is not only enterprises that need to advertise for promotion, but sometimes the government also needs it. How do they choose advertising companies?Relationships are naturally important, but social influence is equally important, and this is an opportunity to expand social influence and leave a good impression on the hearts of governments at all levels. Not to mention doing it for free, even if it costs money, there are a lot of advertising companies willing to do it. go out.

"Then let's cooperate with each other. Guangcai Business will provide everyone with information and local connections. Then Sister Tan will choose the projects that are suitable for the TV station, and Zhigang will help them shoot the film, and finally broadcast it on the TV station!"

After talking about the details for a few more hours, Tan Xisong and Wang Zhigang left with a full harvest, and started preparing when they returned.

Li Lei continued to take Yu Jingshu to Shandong for inspection, and returned to Heyang after the end. One concentrated on writing, and the other continued to work. At the end of October, Tan Xisong sent news that the Biwang auction was about to start.

(End of this chapter)