Agricultural giant since 1983

Chapter 337 Industrial Production

As long as there is no problem with the general direction of R&D, then it is nothing more than a matter of time and investment. Qiu Pingjiang and others have rich experience in making dried sauce, and the R&D room of Panpan Food Factory has strong financial resources to support it. High-level R&D personnel provided assistance, so it didn't take much time to overcome the various shortcomings pointed out by Li Lei, and came up with spicy strips that could meet sales requirements.

Then according to regulations, the research and development room organized a judging team composed of managers, food sales personnel, agents, ordinary consumers, and nutrition experts to rate the spicy strips. Only through their review can this new type of food be qualified. Officially entering the production and sales link, this is also to reduce the damage caused to the company by brain-slapping decisions. Generally speaking, if these people agree, then sales will not be a big problem.

"The main ingredients of spicy strips are protein, fat, carbohydrates and sodium, which have certain nutrition, but the sodium content is a bit too high, so if you put it into production, you must pay attention to controlling the proportion of sodium, try not to be too high, otherwise If you eat it for a long time, it may have adverse effects on your child's development!" Nutrition experts were the first to express their opinions after the test.

Some of them are internal researchers of Huinong, and some are experts temporarily invited by outside institutions. They all know that Huinong's work style has always been pragmatic, so they say what they have, and they will not hide the facts because of concerns about certain reasons. , In the end, the score they gave was indeed not high, but it did not reach the limit of not allowing production and sales. This first hurdle was considered passed.

Next it is the turn of the food sales staff to express their opinions. Their criteria for judging whether a new food can be launched is very simple, that is, whether it is delicious and whether it will be welcomed by consumers. On this point, they gave Latiao High evaluation, "I didn't feel anything when I first put it in my mouth, but the more I chewed, the more fragrant it became, and it was very chewy. It tasted very addictive, and it would definitely be welcomed by children."

The agents are most concerned about profits, so they first asked about the production cost and sales price of the spicy strips, to see how much they could get in their own hands. Qiu Pingjiang answered on behalf of the R&D team, "the main The raw materials are flour, chili and oil, which are very common and cheap raw materials, and the process is not complicated, which is much lower than the production cost of dried sauce!"

A member of the accounting team added, "According to our calculations, a pack of 128 grams is most likely to be accepted by consumers. In this way, the terminal retail price of a pack of around [-] cents will be very competitive, and it will also leave enough space for everyone. According to our Huinong tradition, the more you sell, the more money you can get. You can get a dime a bag at most. This profit is quite considerable! If you look at the profit margin purely, Even higher than ham sausage and instant noodles!"

The money they can get for every pack of ham sausage or instant noodles is definitely more than [-] cents, but ham sausage and instant noodles are more expensive and take up more funds. I really can’t keep up with Latiao, but these agents still have concerns, “This kind of profit margin is good, but Latiao is a new product after all. Although we all think it’s okay, it’s hard to say whether consumers will accept it or not. What should we do if we store up a lot of goods and can’t sell them?”

"This problem is very easy to solve. On the one hand, before the official production, we will definitely conduct a nationwide market survey and invest a large number of samples for consumers to taste and give evaluations! Today we invited some target customers to come and listen first. Listen to their ideas, if they approve, we will conduct a larger test, if they don't approve, then we will continue to change the formula!" Hou Tao, who presided over the meeting, pointed to the consumers present, some of whom were from Heyang Yes, and some came to Zhongzhou from other places and were temporarily invited by Hui Nong to spend money. This can make the distribution of the test group a little wider, so that regional taste preferences will not affect the final decision. This is a product that will be sold nationwide However, it is not enough for the locals in Heyang to like it.

"On the other hand, we will also invest a lot of money in publicity and promotion, including but not limited to advertising on the bedding platform, inviting celebrities to endorse, etc.!" Hou Tao continued, the marketing team has come up with a rough plan, Since this product is a snack food for teenagers, the most suitable advertising time is before and after the animation column. Please endorse or invite stars that children like, or make an advertisement based on animated characters. Easily recognized by children.

"Finally, as before, when new products are just launched, there is a market cultivation stage. During this period, we will make some profit sharing, and returns and exchanges are more convenient than those products that have already been recognized by the market, so You can rest assured that even if this product does not achieve the expected results, it will not bring you any losses, and the cost will be borne by us Huinong!" Hou Tao now fully understands the importance of cultivating food in the market for so many years. In the first stage, a large amount of investment must be made, and we should not rush to make money. As long as the product can be recognized by consumers, there will be opportunities to make money in the future.

"Then we can rest assured! It's still comfortable to cooperate with Huinong, unlike those small factories, who are so picky and not arrogant at all!" Representatives of the agents smiled, in fact, they had already recognized it after tasting the spicy noodles. After buying this product, I said that before just to gain some more benefits. Now that the goal has been achieved, I immediately gave Latiao a high score.

Hou Tao is also very aware of their small thoughts, but now the promotion and sales of Huinong's various products are inseparable from these agents, so he can only pretend not to know; but this situation will not last forever, Huinong I have been cultivating my own sales team, trying to learn the advanced experience of Coca-Cola, Pepsi and other fast-moving food giants, and making improvements according to the actual situation in China. After a few years, the importance of agents will also increase with that of Huinong The maturity of the sales force becomes lower and lower, and by then, their good days are over.

Then it was the turn of consumers of different ages and from different places to express their opinions. The children almost unanimously thought that this kind of snack was great. The spicy and chewy taste made them extremely obsessed, and some children even gave it to them as soon as they couldn’t control it. I ate all the samples, and immediately chased the staff to ask for them.

Older consumers with children have more considerations. What they care about is whether this food is healthy and whether it will have adverse effects on children. Nutrition experts have answered them. You eat this kind of food as a meal Definitely not, but if you eat a small amount of it as a snack, there is basically no problem, so they feel relieved and then give the spicy bar a score. Suitable for children to eat.

Finally, these scores were put into the formula for calculation, and the results made Qiu Pingjiang and others completely relieved. The final score of Latiao far exceeded the passing line for production and sales. According to Huinong’s rules and regulations, this new product You can go out of the laboratory and enter the workshop for production.

The research and development office also distributed a large amount of bonuses to them in accordance with the regulations, but there is still a lot of work to be done before getting the commission. First of all, it is to cooperate with the production department to study how to change the spicy strips from simple handmade to industrial production on the assembly line , Only when this standard is met, can the spicy strips be sold, otherwise the cost will be too high if it is only made by hand.

Although industrial production requires a lot of investment at the beginning, as long as the production line can run smoothly, the cost shared on each pack of spicy sticks will be lower and lower, and the uniformity of quality can be guaranteed. This is manual production. Completely incomparable advantages.

"Let's break it down step by step first! According to the process of your R&D room, the first step is to press the flour into strips with a single-screw extruder! This step is very simple. We can improve the noodle press for making noodles. The above There is a funnel, the flour goes down from the funnel, and then squeezed by the machine, it can squeeze out strands of noodle-like gluten, that is, the thickness of the noodles needs to be adjusted, and how to ensure that the thickness of the noodles will not break requires some special methods But it’s not difficult, just give us some time and we can solve it!” The engineers in the industrial production department drew pictures on the whiteboard while talking. So they work equally energetically.

In contrast, if you solve the same problem in a state-owned enterprise, you will not get so much. Even if the factory leader is willing, other workers will be dissatisfied, so the current state-owned enterprise is becoming more and more unable to retain people. The engineer Tang Mingfang in front of me was recruited by Huinong from a state-owned food factory. Before coming to Huinong, the couple and their two children could only live in a small house of [-] square meters. It was replaced with three bedrooms and one living room, and the child was transferred to a better school, so his enthusiasm for work was greatly improved. Using his knowledge and experience, he helped Huinong solve many problems encountered in the process of industrial production.

"The next step is cutting. Here you can set up two parallel conveyor belts up and down, and send the extruded noodles to the first conveyor belt for flattening and cutting. You can also add some parts according to your needs so that the noodles can be pressed into pieces. The shape that is easier to taste, after being pressed and cut, it is poured onto another conveyor belt and sent to the seasoning link." Tang Mingfang continued to draw a schematic diagram.

"It is relatively simple to configure the seasoning. Other food production factories already have very mature seasoning configuration equipment. There is a cylinder on the top. Workers add various ingredients such as peppers into a barrel-shaped machine, and the machine keeps stirring. , there is a pipe connected to the bottom of the machine, and the seasoning can be discharged to the seasoning barrel below the nozzle at regular intervals! In principle, it can be used directly, and we will see if there is any problem during the experiment and whether it needs to be improved. Let's go!" This link is relatively simple, Tang Mingfang introduced the existing technology and it was over.

"The next step is the most critical part - taste! If you want to make noodles taste evenly, you can't do without a blender! I saw your production process, and if you want to ensure that the spicy noodles are fragrant and spicy, you need at least two blenders. Put the adjusted seasoning into the blender, then pour the cut noodles and stir at a constant speed, and you must control the stirring speed for better taste! How big is the blender? What shape should be made, and the speed of stirring should be How much it is, all of these need to be explored through experiments!"

"The final bagging is easy. The plastic sealing production line is ready-made, and it can be used with a little modification!" Tang Mingfang analyzed every link in the production process of spicy noodles, summed up the key technical points, and then found the corresponding The equipment is modified, and then the experiment is carried out step by step.

This also requires a lot of investment. The machines are not cheap, and the salaries of engineers who understand technology are not low, so many small companies do not have the strength to do this. They can only wait for large companies to mature their research and development, and then steal technology. Huinong does not exist. That's the problem. The company takes a certain percentage of sales from sales and invests it in research and development every year. Tang Mingfang only needs to submit the report, and he will be able to get the approval soon and get the equipment he wants.

The noodle pressing process is very simple. It didn’t take much effort to modify the noodle pressing machine that can ensure uniform thickness and will not break. The cutting production line is also very easy. This technology is also needed when making instant noodles and other foods, so it is very easy It's almost done.

As Tang Mingfang expected, the most difficult thing is the taste link. Although this technology is also needed when making snacks such as pickled peppers and chicken feet, chicken feet and spicy strips are different after all, and they cannot be used directly. Fortunately, Hui Nong has also accumulated a group of technicians with rich experience in flavoring. With their assistance, the Latiao industrial R&D team finally found the most suitable shape and rotation speed of the Latiao after many failures.

Then it was to find manufacturers to order machines, which took some time. By the end of the year, the first production line was finally installed and debugged. Li Lei came to the site in person to watch them conduct trial production. Qiu Pingjiang and others watched nervously. Flour falls from the funnel, and after being extruded, it becomes gluten strips with uniform thickness and will not be broken, and then cut into long and short spicy strips on the cutting production line. After some processing, the spicy strips are sent to Stir in the blender, and when it comes out, it has changed from white to red, a color that is full of appetite at first glance.

Before these spicy sticks entered the packaging process, Qiu Pingjiang couldn't wait to pick up one and put it in his mouth. After a few bites, he finally felt relieved, "The taste is very close to the effect of handmade!"

　Relatives shouted for a drink and had to go. If they drank too much, tomorrow's update would have to be postponed.

　　
　
(End of this chapter)