Agricultural giant since 1983

Chapter 338 Breeding Station

Latiao can finally be put into production, and other departments are also ready. The marketing department has negotiated with Zheng Yuanjie to register the trademark of Latiao and name it Pipilu Latiao. The characteristics of Latiao are similar to Pipilu's naughty Huinong and Shangmei's Pipilu animation is currently being filmed, and it's time for Latiao to hit the market when it's released, and it's time to borrow a wave of popularity.

After seeing the production plan and marketing plan of Latiao, Li Lei is full of confidence in this project. After so many years of training, the ability of Huinong employees has also been cultivated. He basically does not need to be responsible for such small matters, so he can rest assured. Hou Tao was responsible for this matter, and he took Yu Jingshu to the northeast to talk to Ke Xisheng from Wuchang City about the TV series about Wuchang rice. Now Yu Jingshu has written the original novel of the TV series. Well, as long as you can get the approval of Wuchang, you can start shooting.

Compared with the last trip to Wuchang, Li Lei brought more entourage this time. The economic situation in Northeast China has become worse and worse in the past two years, and the social environment has become more and more turbulent. For the sake of his own safety, he should accompany more Some people are good. These people are all local veterans in Heyang, and most of their family members work in enterprises under Huinong. They are trustworthy. With them by their side, Li Lei is quite at ease.

As soon as they got off the plane at Harbin Airport, the Wuchang government office picked them up, and then a group of people went straight to Wuchang, where Ke Xisheng had already prepared a banquet, and representatives from several teams were all present, which was much better than Li Lei's treatment when he came to Wuchang Yes, when asked, Ke Xisheng also told the truth, "You are the richest man in the country now, everyone wants to meet you, and the economy in Northeast China is not good now, everyone also wants to get more investment from you."

This is not the first time that Li Lei has enjoyed the benefits brought by the aura of the richest man in the country. No wonder in the future when Hurun compiles the list of China's richest people, many people would rather give him money than list their names. If it is different, you will be able to obtain many advantages such as more convenient loans and more favorable projects; of course, not everyone is like this, and some people are just the opposite. If you hear that Hurun intends to list yourself, hurry up Send money to let him take his name down, because they don't want others to know that they have money. As for the reason, either they are timid, or the money is not easy to see.

After drinking for three rounds, Ke Xisheng took the initiative to express his opinion, "We have communicated the outline of the novel before, and the general direction must be fine, so the rest is the details. As long as the content is not too sensitive, we can pass it here. I also want to film this TV series as soon as possible to promote the brand of Wuchang rice. We went to Europe to investigate and found that resisting trademarks has indeed greatly improved the sales and prices of agricultural products. Since Wuchang has such good conditions, we should Show it! But if we want to do this well, we still need to prepare a lot, and we need Dong Li's help in this regard!"

"Yes, yes, I brought a few European agricultural experts this time. They have rich experience in how to manage and operate geographical indication trademarks. I can just ask them to teach our Wuchang Rice Industry Association and pass on some experience. ;In addition, I also customized some rice processing equipment from Japan, all of which are good products of Satake Co., Ltd., and the rice produced tastes better!" Li Lei said.

In the field of flour processing equipment, Buhler Switzerland is the undisputed global leader. They also performed well in rice processing equipment, ranking second in the world for a long time. However, because the habit of eating rice in Europe is not as common as in East Asia, they still cannot catch up. Satake, Japan was established in 1896. Satake has hundreds of years of experience in rice processing equipment production. Its business scope covers many fields such as breeding and cultivation, harvesting, drying, storage, processing and even cooking. process.

As for domestic rice processing equipment, the gap is not as big as that of flour processing equipment. Binzhou Grain and Oil Machinery Co., Ltd., established in 1967, has since entered the top three in the world, second only to Satake in Japan and Buhler in Switzerland. Dongfanghong and Hubei's Dongfanghong also performed very well. During its heyday, China's rice processing machinery once occupied eight positions in the top ten global brand rankings.

So now Li Lei is importing products from Satake, Japan and Buhler, Switzerland, while setting up a rice processing equipment research department inside Shifeng Agricultural Machinery Factory, digging talents from foreign and domestic counterparts, intending to absorb the strengths of various competitors and create his own When the brand comes, I will also go to Japan Satake and Switzerland Buhler to have a good arm wrestling.

"In areas such as grain procurement and transportation, we, Huinong, will also increase investment in order to deliver better Wuchang rice to consumers faster!" As long as we can control the brand of Wuchang rice, Huinong will invest now No amount of money will be lost, using Wuchang Rice to promote the brand of Huinong’s rice, and then drive the sales of other varieties of rice. This is a successful strategy that has been proven by COFCO and Yihai Kerry in the future, and Li Lei directly copied it .

"Our Wuchang has been working hard during this time. We have united the major rice-related enterprises and units in the city. Everyone is working hard for the rice association. In addition, we have persuaded the leaders. In the next few years, Wuchang Rice will continue to work hard. They will all be used for state banquets." Ke Xisheng also talked about the efforts made by Wuchang, especially the latter point. Words such as state banquets and special offerings have always easily touched the G point of consumers. These words alone can save a lot of promotion The funds can also allow Wuchang Rice to sell at a higher price.

As long as you can help yourself to establish political achievements, leaders are always very enthusiastic and efficient, even in the Northeast. Ke Xisheng and others have clearly realized how important it is to them to establish the first geographical indication trademark in China. , once successful, it will be an extremely solid political achievement, which can push themselves straight to the top, so they spare no effort in this matter.

With the support of the local government, coupled with Huinong’s strong financial strength, and Li Lei’s comprehensive execution and promotion strategy, the next thing became a matter of course. The review department quickly finished reading Yu Jingshu’s novel, and only After a small number of details have been modified, the script can be handed over to a professional screenwriting team to create the script, and the shooting team will also start to form immediately. Li Lei and Ke Xisheng chose the director who just won the Five One Project Award and the Golden Eagle Award for "Annual Rings". Deng Yinghai came to take charge of this project.

Although Li Lei prefers Kong Sheng, the great director of civilian epic dramas such as "Crossing the Guandong", "Love of Mountains and Seas", and "Great Rivers", it is a pity that Kong Sheng has not yet directed any works, and his skills are not yet mature, so he can only Regretfully giving up for now.

Deng Yinghai is a native of the Northeast and is very familiar with the environment in the Northeast. Before that, there were many successful works reflecting the local conditions and customs of the Northeast, such as "Annual Rings", "Family Honor", "The Great Wilderness", and asked him to direct this "Scent of Rice Flowers". Lei is also relieved.

As soon as I heard that Li Lei was going to make a TV series, Benshan and other actors Li Lei was familiar with immediately found him. Although he is very popular in the field of sketches and has a tendency to replace Chen Xiaoer as the king of sketches in the Spring Festival Gala, he is not satisfied with In addition, he wanted to make a bigger name in the field of film and television, but it was a pity that he crossed the border after all. The previous attempts were not considered successful. Now that such a heavyweight work is in front of him, he can't help being tempted.

"Okay, let me tell the director, haven't you acted in "The Chief of a Village" before? It's definitely no problem to play a rural role again. Then let the director arrange it and give you a suitable and important role!" Li Lei fully agreed that Benshan is now the brand spokesperson of Huinong. His fame has increased, which is also good for Huinong. In addition, actors such as Gao Xiumin and the most ruthless man in northern Liaoning, Fan Debiao, can also be added, so that they can get used to it and get familiar with TV dramas During the filming process, maybe the classic "Country Love", "Liu Laogen", and "Marshal Ma" can be born ahead of schedule, and then add some product placement ads that benefit farmers, and easily earn money back.

"Benshan! It can be seen that you are a person who pursues art! I suggest that you can learn more from Director Deng, gradually accumulate experience, and then try to make movies by yourself! When you need financial support, just ask me!" Li Lei first planted a seed for Benshan.

Ben Shan was immediately grateful. Since the Spring Festival Gala became popular, he has performed everywhere and made a lot of money, but he is still far from shooting film and television works. Now that Li Lei has given him such a promise, he does not have to worry about funds. , the plan of leading a work by himself can also be advanced, he immediately raised his glass and drank it down, "Mr. Li, Dongbei Bank doesn't say those nonsense, then you can watch my performance when the time comes! As long as Hui If you need anything, whether it’s for commercials or activities, I’m always on call! I’ll definitely help you get things done!”

"I can trust your Ben Shan's words!" Li Lei also took a sip with him, and Ben Shan immediately felt proud. Although Li Lei didn't finish his drink, the richest man in the country has already drunk with you. This is enough, put down the glass Li Lei continued, "Oh, by the way, Liu Deyi, the spokesperson of Huinong in the southwest area, you know? He didn't make TV dramas at the beginning, but now he has made several dialect comedies in a row and are very popular. The situation is different, but I think the two of you can still communicate more, pass on your experience to each other, maybe you can make better works!" Li Lei is looking forward to what kind of sparks they can create.

"I have seen Mr. Liu's work for a long time, and I really admire it. There are many things worth learning! I have long wanted to visit, but unfortunately I have not been able to find anyone to recommend it. With your words, I feel more at ease! Waiting for this I will take time to visit Mr. Liu in Chongqing!" Benshan also often studies comedy works in other places, and he is also very envious of Liu Deyi. A comedy series of its own.

There is nothing wrong with Benshan's acting skills, but Deng Yinghai still has some concerns, because Benshan has left a deep impression on people in comedy, and "The Fragrance of Rice Flowers" is a real drama. He appears in such a TV series for the audience to watch Will there be a play?Thus affecting the effect of the TV series?
But this is the person introduced by the big boss, and he can't be driven away directly, so Deng Yinghai can only let Ben Shan try the play first. , Deng Yinghai immediately felt relieved and gave him an important role. In addition, the auditions of Gao Xiumin, Fan Debiao, the most ruthless man in northern Liaoning, and others also went smoothly.

Forming a film crew is just a trivial matter for Li Lei. He is more concerned about how Tian Yongtai's rice flowers are cultivated. When it’s cold, you can go to Hainan to breed. The efficiency is many times higher than he didn’t know before. The mature version of Daohuaxiang is very close to success. According to this progress, when the TV series "Daohuaxiang" is finished filming, it will be on the stage. At that time, the rice flower fragrance in Wuchang happened to be a good harvest.

Soon, the news of Li Lei's arrival in the Northeast spread, and leaders from other places hurried over to ask Li Lei to investigate investment and buy state-owned enterprises that were on the verge of bankruptcy. Their news was very well-informed. The news that Huinong has obtained permission from the superiors to allow them to carry out pilot acquisitions has already spread. There are so many enterprises in the Northeast that are on the verge of bankruptcy. In order to solve this problem, the leaders of various places are very troubled. Maybe let it go?

"Leaders, I also want to help you, but after all, the superior only asked me to do a pilot project. It is definitely not cost-effective to acquire so many companies at once, and we Huinong only do agriculture-related industries and do not do other things! So at most only I can choose one or two companies.” Li Lei definitely can’t eat so many companies, and he can’t eat them all. Maybe many of these companies have already been targeted by others. Li Lei is not afraid of trouble or offending people, but the premise It has to be meaningful, and most of the enterprises here are not very meaningful to Huinong.

"Understood, I understand. Mr. Li will take a look at the list first. There are so many companies, how many of them are suitable?" The leader thinks directly, and if he gets rid of the burden, he will lose one. Even if he only buys one company, then they The burden on the shoulders can also be lightened.

"Let me take a look!" Li Lei carefully flipped through the information, and he was attracted by looking at it, "Hey, the farm is going bankrupt now?"

And it's a farm equipped with a breeding research institute, so you have to buy it for this alone!
(End of this chapter)