Agricultural giant since 1983

Chapter 344 Turning Public into Private
Since 1985, Jianlibao has firmly occupied the No. [-] spot in the sales list of domestic beverage brands, but last year, this honor was won by the Coconut Group led by Wang Guangxing. Li Jingwei's Jianlibao, Wang Guangxing stole the limelight for a while; a few years later, Li Jingwei was sadly abandoned by Jianlibao, but Wang Guangxing has been in charge of the Coconut Tree Group, and has always occupied the throne of the first brand of coconut juice drinks in the country. No one can shake it. If such a boss comes to visit, Li Lei will definitely want to meet him.

While waiting for Wang Guangxing to come over, Li Lei recalled his information in his mind. Wang Guangxing was born in the 40s and started working at the age of 17. He first worked as a business artist in the Hong Kong Workers' Cultural Palace, and was transferred to the Haikou Cannery Factory as an artist in the second year. Li Lei laughed when he thought of the clerical position. No wonder the packaging of Coconut Tree Brand Coconut Juice is so impressive. The big boss of the company is an artist, and his aesthetic ability must be online. He knows what kind of patterns consumers like.

After working in the canning factory for more than 20 years, Wang Guangxing was transferred to the Haikou Beverage Factory as the factory director in 1983. Coincidentally, Li Jingwei also started to produce Jianlibao at about this time; the Haikou Beverage Factory at that time, like many state-owned enterprises, Facing the problem of poor product sales, the backlog of more than 800 tons of wine could not be sold, and this responsibility fell on Wang Guangxing.

His early art background played an important role at this time. After some research, Wang Guangxing decided to change the wine into festive red packaging. After it was put on the market, it became an instant hit, and the inventory was quickly cleared and returned to the beverage factory. With a profit of more than 100 million, Wang Guangxing also realized the importance of packaging at this time.

The leaders of Hainan discovered Wang Guangxing's ability through this incident, so they used him as a firefighter. When there was a problem in that factory, they sent him there. He first turned Haikou Electronics Industry Corporation into profit, and then returned to his factory. A cannery that has worked for more than 20 years.

At this time, the Haikou Cannery had been losing money for five consecutive years, and its family property loss of 5 million yuan was only 720 yuan before it went bankrupt, accounting for 2% of the losses of Haikou industrial enterprises at that time; The four advanced reforms of "breaking the three irons", "rewarding science and technology", "rich people first" and "employee stock ownership" have reversed the bad atmosphere of the cannery in one fell swoop, and achieved a turnaround.

But Wang Guangxing felt that this was not enough. On the one hand, traditional products such as canned pineapple, canned tangerine peel, and coconut butter produced by canning factories have gradually become unsuitable for the market; New product.

Wang Guangxing set his sights on the biggest resource in Hainan—the countless coconut trees growing along the coastline. This is the place with the most coconut trees in the country. When foreign tourists come to Hainan, they almost always buy a few coconuts and taste the coconut juice. Since So why don't we make a coconut drink?Fresh coconuts are inconvenient to be transported outside the island, but coconut juice drinks do not have this problem. As long as the taste of the drink can be improved, it will be successful.

So he set up a big prize. Whoever can develop a coconut milk drink that is popular with consumers will be rewarded with a TV. When the coconut milk drink is profitable, he will be rewarded with 3% to 5% of the profit; at that time, the whole country Except for a few companies such as Huinong, no one dared to offer such a high reward, which immediately mobilized the enthusiasm of the R&D personnel, and soon made a delicious coconut milk drink.

Then Wang Guangxing began to work again. He felt that this drink must have eye-catching packaging. He hired the famous painter Ke Lanting to help design the packaging of the drink. The final effect is basically similar to what consumers see now. The taste is delicious and the packaging is eye-catching. Coconut tree brand coconut juice became popular in no time, which brought huge profits to Hainan Cannery. Wang Guangxing also fulfilled his promise and awarded a heavy reward of 30 yuan to the research and development team.

Unexpectedly, this bonus caused a lot of trouble. Report letters flooded to various competent authorities like a snowflake, and even alarmed the media. " started a big discussion on the front page. After about a month of discussion, the newspaper office received more than 30 letters from readers. Fortunately, 1000% of them supported the practice of Haitan Factory's scientific and technological awards.

In the end, people from the city, the province, and even Li Carpenter who came to investigate expressed their appreciation for this behavior, and the turmoil gradually subsided. Wang Guangxing also secured the position of director of Hainan Cannery Factory, and led the production of Coconut Tree Brand Coconut Juice All the way to conquer the city, the sales continued to grow, and now it has caught up with Jianlibao.

Last year, the Hainan Canned Food Factory was designated by the Government Administration Council as one of the "[-] National Pilot Units of the Modern Enterprise System". The director of the canning factory has become the chairman of Coconut Tree Group, but Coconut Tree and Huinong had hardly had any contact before, and there were even some conflicts between Panpan Almond Dew and Coconut Tree Coconut Juice when they competed for the market. Now Wang Guangxing Suddenly came to find yourself, what is it for?

While he was thinking about it, Wang Guangxing had already arrived, so Li Lei put all these aside for the time being, and got up to greet Wang Guangxing, "Hello, Wang Dong, the coconut tree is now the number one in the national beverage sales list, and we, Huinong, have to pay a big respect to him." You learn a lot!"

"Mr. Li, you are welcome. Beverage is only a small department of Huinong. I should ask you, the richest man in the country, for more advice!" After being polite, the two parties sat down by the sofa, and there was no coconut juice on the coffee table. There was no almond milk, and the two of them drank Baisha green tea, which is locally produced in Hainan. This kind of tea is mainly produced near the meteor crater in Li Autonomous County of Baisha City. Although it is not well-known, it tastes very unique.

The two sides began to exchange pleasantries while drinking tea. Li Lei praised the coconut tree brand coconut milk as real ingredients without preservatives, and the marketing and promotion were also clever. , is an example for all colleagues in the beverage industry across the country to learn from.

After flattering each other for a while, Wang Guangxing suddenly sighed. Li Lei knew that this was a serious matter, so he pretended to be puzzled and asked, "The coconut tree is developing so well, why are you sighing?"

"Hey, the coconut tree looks like flowers blooming on the surface, and the fire cooking oil is so prosperous, but in fact it is full of hidden dangers. As the chairman of the board, I am walking on thin ice. If I am not careful, I will never recover! I am here this time, I just want Li Dong to lend a helping hand and help Coconut Tree get through this hurdle!" Wang Guangxing looked at Li Lei eagerly.

"Where does this start? Isn't the coconut tree in good condition? There are no problems with sales and products, right?" Li Lei continued to pretend not to know.

"Sales and products are important, but they are not the most important! You are also an enterprise, so you must be very clear that the property rights of the enterprise are the most important thing!" Wang Guangxing talked about the reform of the coconut tree last year, "Although the coconut tree It was listed as a national reform pilot and completed the restructuring from the cannery to the coconut tree group. However, this restructuring is not thorough. The ownership of the company's property rights has not changed, and the state-owned shares still occupy the main position. This is the same as all our coconut tree employees The previous expectations were not the same!"

Through Wang Guangxing's words, Li Lei understood that, just like many managers of state-owned enterprises who have made the enterprise bigger and stronger by themselves, when the enterprise expands to a certain scale, they will inevitably consider a problem. Is it worthwhile to make such a big contribution but only get such a small salary?Is there any way to make the company my own? Jianlibao’s Li Jingwei is like this, TCL’s Li Dongsheng is like this, Haier’s Zhang Ruimin is like this, Changhong’s Ni Runfeng is like this, and Wang Guangxing is naturally not immune.

It's just that the general environment did not allow it a few years ago, so they could only hide their thoughts. In the past two years, there have been new changes in policies. Small businesses in many places along the southeast coast have quietly turned public affairs into private interests. They can see that I was greedy in my heart, and finally started to test.

There are many ways to turn the public into private, the most common of which is management buyout. The management of the company pays a sum of money to buy the shares that can be controlled, and then the company is theirs. As for how to get the money, there are also different ways. Many, for example, you can first borrow a sum of money to acquire a company, and then use the company as collateral to repay the money from the bank loan after success, and finally use the company's profit dividends to repay the loan. After simple operations, you can realize empty space. The purpose of the glove white wolf.

You can also cooperate with other companies, such as using your power to purchase raw materials from certain suppliers at high prices, and then the suppliers will secretly return the excess profits, and then use them to buy shares after saving enough money; or let your own Some people set up a third-party company, take over the company's product agency rights, sell a large number of products and then evade the payment, cancel the company and sell a few hands, and then use the company's due payment to buy the company.

Some methods can also be mixed in, such as underestimating the value of the enterprise, etc., so that the management can take down the enterprise at the lowest cost. These dazzling methods will become popular in the next few years, and many factories and enterprises will change from state-owned to Becoming a private enterprise has also allowed a large number of people to achieve a class transition.

Nowadays, the management of many factories and enterprises and the children of ordinary workers are still studying in the same school. Although there is a difference in daily food and clothing expenses, it is not obvious; It's farewell, your father has been laid off, and his father has become the boss. You may not be able to catch up with him in your whole life.

However, management buyouts are still a bit too bold now. Wang Xingguang dare not use them for the time being, so he came up with another plan, which is employee stock ownership. Coconut Tree has made some attempts in this area before, but employees hold shares. Some shares account for only a small part of the total shares, and the majority is still in the hands of the state, so Wang Xingguang proposed a new reform plan to repurchase state-owned shares, making Coconut Tree a 100% employee-owned enterprise. The purpose of controlling the coconut tree can be achieved by controlling the employee stock ownership meeting.

Such words are less dynamic than a management buyout. On the surface, the coconut tree still belongs to all employees rather than him personally, but in fact it does not affect his control of the company. This method Lu Guanqiu previously removed Wanxiang from the collective It was used when the enterprise became a private enterprise, and Ren Zhengfei also controlled Huawei through a similar method.

"The survival of an enterprise depends on decision-making, and the success or failure of a factory depends on management, but if the problem of property rights is not resolved, the management will not feel at ease for a day, and no one knows whether they will be picked by others if they do a good job. How can it be possible to ask them to do their best for the enterprise? It would be great if it were changed to all employees holding shares. This system allows employees to live and die together with the enterprise, solves the disadvantages of the system that the public suffers from losses and strengthens the enterprise The vigor and vitality of the company have maintained the stability of the management! But the superiors just won’t approve it!” Wang Guangxing said worriedly.

Hehe, in my opinion, you are the one who wants to pick the fruit the most, right?Li Lei pretended to be sympathetic, but he didn't take it seriously in his heart. Does the problem Wang Xingguang said exist?There must be, but is this the only way to solve these problems?Obviously not, he chose the most beneficial one among many methods.

"Most of the more than 100 enterprises managed by HAN Province are losing money, and some are not far from insolvency and bankruptcy! Only our coconut tree and several other enterprises that have carried out employee stock ownership pilots are still profitable. It shows that the method of employee stock ownership is effective! Why didn’t the superiors approve it?” Wang Guangxing was very unwilling, as long as he passed this hurdle, the coconut tree would become his, but the last layer of window paper was too difficult to pierce .

"The higher-ups also have concerns from their superiors. Of course, the reform needs to be taken at a leisurely pace, but sometimes we are afraid that the steps are too big. It is already progress that the coconut tree can change from a cannery to a coconut tree group. It is much better than in the past; maybe In a few years, the policy will be loosened again, and it will not be too late to start 100% employee stock ownership at that time!" Li Lei said high-sounding words, while guessing Wang Guangxing's purpose, he must not come to him just to complain.

"That's what I said, but you also know that the competition in the market is ever-changing, and sometimes one day can determine the life and death of a company! In the past two years, the competition in the beverage industry has become increasingly fierce. Hei Hei, our Coconut Tree is also trying to support it, if we don’t settle the matter sooner, I’m afraid Coconut Tree won’t be able to persist!” Wang Guangxing frowned.

Perhaps feeling that the groundwork is almost ready, Wang Guangxing finally stated his purpose, "Mr. Li, judging from the current situation, it is impossible to rely solely on our coconut tree to promote the restructuring. For example, the introduction of strong foreign aid will do. So I would like to ask Li Dong to take a stake in the coconut tree, and we will work together to complete the restructuring of the coconut tree.”

(End of this chapter)