Agricultural giant since 1983

Chapter 373 Hot Sale
The story begins in the countryside of Yutai County, Shandong Province at the end of the Qing Dynasty. The Tian family has lived in the rice-rich Yutai County for generations. This was originally a land of fish and rice, and the common people had no worries about food and drink. down.

In the morning, just after the sun came out, several old people from the Tian family wore brand new clothes and came to bask in the sun under the wall at the entrance of the village. After meeting each other, they laughed when they saw each other's new clothes, "Are you wearing them too?"

"Well, put it on, have you eaten?"

"Don't eat! I've eaten enough for a lifetime, save some for the dolls!" After speaking, the old man sat down on the stool, squinting his eyes comfortably under the warm sunlight.

The seemingly ordinary conversation hides a cruel reality. The new clothes worn by these old people are actually shrouds. Now the village is about to run out of food. The most important thing is to leave the food to the children, and at the same time reduce some troubles for the children.

On the second day, the same dialogue, the same scene, but there were two fewer old people basking in the sun; on the third day, a few more people were missing, and on the fourth day, there was only old man Tian Jiye left. , When it was time to eat, his grandson Tian Dehai came to call, and the old man struggled to get up. He knew that his time was coming soon, so he returned home with Tian Dehai's support and began to confess his last words.

"You didn't want to leave before because you were worried that I wouldn't be able to leave. Now I can't drag you down! After I'm gone, you can go to the Guandong with other people! Staying in Shandong is a dead end. Going outside the pass may not be easy. I can earn a living!" He tremblingly pointed to the cabinet at the top of the kang, Tian Dehai quickly opened the cabinet, took out a small bag of rice seeds and handed it to Tian Jiye.

Tian Jiye opened the bag, took out the full rice seeds and put them in the palm of his hand. Looking at these rice seeds, he showed a proud expression, "Our old Tian family has grown rice for generations. The rice has fed your great-grandpa, grandpa, and me. I have been growing rice since I was a child. I learned how to grow rice from them. The rice I grow has always been the best in the whole village. Every year when I harvest rice, other people will ask me for seeds! Take these rice seeds with you when you leave , When you find a good place outside the customs, plant these rice.”

"Grandpa, I heard that it's very cold outside the pass, so we can't grow rice!" Tian Dehai said subconsciously because he was still young and didn't know what time it was.

"Who said that as long as there is water and soil, rice can be grown! Remember, it is the life of our old Tian family to plant these rice! Do you remember?" Tian Jiye shivered and poured the rice seeds down Put it back into the bag, then stuff it solemnly into Tian Dehai's hand, staring into his eyes,

"Your father asked you something, please agree!" Tian Shichang slapped his son on the head.

Tian Dehai nodded in confusion, "Grandpa, I remember! I will definitely plant these rice well."

Tian Jiye showed a gratified smile, and then closed his eyes. There was a loud cry in the room. After Tian Jiye was buried, the family packed up their simple luggage and set foot on the road to the east of the Guandong. They followed the large team along the land road. Go, go through Shanhaiguan and go north along the Liaoxi Corridor.

During this period, they experienced many difficulties, such as robbery by bandits, extortion by officials, and fights among colleagues because of stuttering. Nevertheless, they still tried their best to protect this bag of precious rice seeds. For this, Tian Dehai's uncle even paid the price with his life; The family finally arrived at Wuchang. Tian Shichang looked at the river in the distance, bent down and squeezed a handful of soil. "There is water here, and the soil is good. Let's stop here."

The family barely survived by doing odd jobs and digging wild vegetables. They even cultivated a small piece of land and planted the rice left by Tian Jiye when the weather was warm in May.

Then the first two episodes ended like this. Although this was just the beginning, and although these two episodes of the TV series told the story of Tian Dehai's family from beginning to end, everyone present felt the thick and epic sense contained in the TV series. No one spoke, and after a while there was warm applause.

"Director Deng, this film is well shot! It captures the vigor and vigor of our five ordinary people!" Ke Xisheng shook Deng Yinghai's hand violently for a while.

"It's Teacher Yu's well-written story." Deng Yinghai said politely, but his eyes were also full of joyful smiles. He felt that the quality of this film definitely surpassed that of the "Annual Rings" filmed before, and now it has been added. Ertai, I will definitely win a lot of awards at that time. Last time "Annual Ring" only won the Golden Eagle Award, this time I will try to win both the Golden Eagle Award and the Feitian Award. Maybe there is still hope for the Five One Project prize.

"Everyone is a hero, and they are all great heroes of our Wuchang!" Ke Xisheng's face was full of joy. As long as the subsequent episodes maintain this level, it will be difficult for this "Scent of Rice Flowers" to become popular, and Wuchang Rice's reputation will be greatly improved by then. It will definitely resound throughout the country.

In the first few episodes, the audience's attention was only on the Tian family, but soon, a plot ignited the audience's interest in Wuchang rice. The rice harvest season is approaching, and the Wuchang government began to select the best quality rice locally. The tribute rice was tributed to the imperial court. The eight words "thousand-year rice, hundred-year tribute rice" instantly aroused the curiosity of the audience, and they began to look for the shadow of Wuchang rice in local stores and supermarkets.

Thanks to the previous efforts of Huinong and the Wuchang government, many viewers have found this kind of rice as they wished, especially those who went to the big supermarket to buy it. As soon as they entered, they saw the still photos of the leading actors of "The Fragrance of Rice Flowers" hanging in a prominent place. Below There is also a rice cooker that has steamed rice, and the aroma can be smelled from a long distance.

"Well, it is indeed more fragrant than the rice we ate before!" Walking along the aroma, he saw that he could still taste it. The salesperson took a little with a spoon and put it in a small paper bowl. After taking it, he saw rice grains It is oily and has a strong fragrance, and then it is sent to the mouth to taste carefully. It is light and slightly sweet, soft and slightly sticky, fragrant and refreshing, and has an endless aftertaste.

"Our rice has another advantage, that is, it is oily and nutritious. Let's take a look!" The trained Huinong promoter demonstrated to everyone on the spot. He first filled a bowl of rice, and then poured it into the rice bowl. In the other bowl, the empty bowl was covered with oil beads, not even a grain of rice.

This caused everyone to be amazed for a while, and the promoter took the opportunity to do a science popularization for everyone, "This is the easiest way to distinguish whether it is authentic Wuchang rice. There are several other types, and I will show you."

"Don't talk nonsense, tell me how much your rice costs per catty! I quickly weighed it and went home!" Some people couldn't wait to eat it early.

"No need to say, our rice is packaged, ten catties a bag! Each bag is 28 yuan!" The promoter picked up a bag of rice to show everyone. Nowadays, most of the rice is in bulk, and most of the packaged ones are also packaged with snakes. There are not many leather bags that are directly vacuum-packed like Huinong.

"Two yuan and eighty-eight cents a catty? The rice is only one yuan a catty. Isn't that too expensive for you?" The rice doubled three or four times at once, which is indeed a bit expensive.

"It is more expensive than ordinary rice, but our rice is good. In the past, this is the tribute rice that only the emperor can eat! Think about it, you can experience the feeling of being an emperor for about 58 yuan. Is it still expensive? And we are holding an event now. A bag of Daohuaxiang rice and a barrel of Luhua peanut oil are only 70 yuan in total. If you buy it alone, you can get nearly [-] yuan! The event is only held for a few days, and it will be late. Already!" The promoter brought up another bucket of peanut oil, which now costs about forty yuan.

Those who are interested in catching up with the trend are often not poor people, so they struggled a lot and still paid for it. What people say makes sense, this is what the emperors ate in the past, and it should be more expensive!And from their inner thoughts, if the rice is sold cheaply, they may not be willing to buy it.

"Don't grab it, don't grab it, we have a lot of stock! We have it, everyone has it." The promoter kept passing rice and peanut oil to the customers. At first, the customers waited honestly for him to send, but later those who wanted There are more and more, and the people behind are afraid that they will not be able to buy them, so they rush to grab them by themselves.

As a result, before the customer could be stopped, the salesperson from the supermarket came over, "The sale is too fast, and the outside display is about to run out, hurry up to the warehouse and help move it here!"

"Good guy, I'm going to exhaust me today!" The salesman felt pain and happiness. The pain was because of too much hard work, and the happiness was because the better his performance, the higher his commission bonus would be. If he could do this in the next few days , he can live a good year comfortably. For the sake of money, he cheered up and hurried to the warehouse to help the warehouse staff replenish the goods. When the supermarket closed, he was too tired to stand. I couldn't get up, and collapsed on the floor of the supermarket, panting heavily.

It's a pity that he still can't rest now, because the manager of the supermarket has already come, "Xiao Zhang, right? Oh, your Huinong products are easy to sell. You have worked hard today. Let's have a meal together later? By the way, let your company hurry up Delivery, I just checked, if tomorrow or the day after tomorrow is still the same as today, the goods in the warehouse are only enough to sell for three days, if the sales are better, maybe it won’t last for two days, such as replenishing the goods as soon as possible! "

"Thank you, Manager Ma, but no need, the company stipulates that we cannot accept banquets from partners. Don't worry about replenishing the goods. I will go to the warehouse to urge them now. No one can give you the goods. Manager Ma, your goods must be rushed tomorrow. Deliver it before opening in the morning!" The promoter rubbed his sore legs and stood up again.

After a few more polite words, seeing the firm attitude of the promoter, Manager Ma had no choice but to give up, "Oh, next time I see you, Manager Liu, I have to tell him well. You are such a good employee, why aren't you promoted?"

The promoter smiled and did not speak. He has actually been on the promotion list. The promotion of Wuchang rice is a key task this time. The person in charge of every supermarket is a training target. As long as the task is completed well, he can be promoted before the annual meeting. Promotion, and there are additional rewards at the annual meeting.

"It's a little late now. It's not safe for you to ride there, and it's not easy to take a taxi. I'll let our truck drop you off, and I'll bring back the rice and peanut oil along the way!" Manager Ma was also worried. According to the news, the same situation has appeared in several large local supermarkets. Now the major supermarkets must be scrambling for Wuchang rice, and want to replenish the goods as soon as possible, so as to catch up with the hot sale period years ago.

If he doesn't be more active, what if he arrives late and people have already snatched up all the goods?If he switched to another company's brand, he could also threaten to take their products off the shelves if they didn't supply them in time. After all, in the cooperation between supermarkets and brand owners, supermarkets often take the initiative, but there are always times when customers bully the store. , When encountering big brand owners, they dare not use this trick.

Just imagine, if a supermarket does not even have Coca-Cola and Master Kong instant noodles, it will definitely have a great negative impact on consumers’ shopping experience; the same is true for Huinong today. I saw a series of hot-selling products such as Panpan ham sausage, Huafeng instant noodles, Luhua peanut oil, Panpan almond milk, etc. at the location of the supermarket. How long can the good days pass.

Considering these reasons, Manager Ma could only choose a softer method. On the one hand, he kept calling Huinong to urge Huinong to replenish the goods, and on the other hand, he spoke good words to the promoters stationed on the site, hoping that they would hurry up.

"Manager Ma, don't worry, our company has already made preparations. We have rented several large warehouses in the suburbs, enough for us to sell for several days. Even if the local stocks are sold out, we can replenish them from Xuzhou as soon as possible. So put your heart in your stomach, our two families will definitely have a good year this year!" The promoter comforted, "If you are still worried, you can come with me to see how many we have in stock!"

Manager Ma really followed, and when the truck arrived at the warehouse in the suburbs, he found that there was already a long queue outside, all supermarkets and grain and oil stores in the city came to replenish the goods, and the outside was packed to the brim with large and small carts.

However, the people who came to replenish the goods were not in a hurry, because they could see at a glance that the brightly lit warehouse was full of Wuchang rice and Luhua peanut oil, so there was no need to worry about not being able to get the goods.

At the same time, Huinong's service is also very good. There are staff members who give them numbers, and provide them with hot water and snacks. Everyone can sit and drink tea and chat leisurely. Just go and pull the goods.

This is the advantage of preparing in advance. Before the TV series is broadcast, Huinong has made complete preparations. When the TV series is officially broadcast and consumers rush to buy, Huinong can deal with it calmly.

Within a few days, news of the best-selling products came from all over the country.

(End of this chapter)