Agricultural giant since 1983

Chapter 374 Will there still be Mengniu?

"We fought a good battle this time. Now only one-third of the warehouses in BJ, Zhengzhou, and Nanjing are left, [-]% are left in Guangzhou, Chengdu, and Chongqing, and less than half are in Zhongzhou, Hefei, and Xi'an. The locals have to replenish the goods quickly, and I have asked the warehousing and logistics department to speed up the transportation, please tell the railway department in the city, otherwise the wagons are quite unnecessary!" Li Lei congratulated Ke Xisheng with the report!

"Haha, if this goes on like this, our Wuchang's inventory for several years will be emptied! Director Li, you have done a great deed for our Wuchang!" The popular broadcast of "Wuchang rice" has driven the hot sales of Wuchang rice. This brand has been erected. As long as they don't mess around in the future, Wuchang people will have a stable long-term financial source.

"Don't worry about the car wagon. I'll contact you right away. If they don't give it, I'll call the province or the ministry! This is a major issue that affects the livelihood of Wuchang Wan rice farmers. No one can do it at this time. Lose the chain for us!" Seeing that the political achievements are about to be obtained, whoever causes trouble for them at this time will be a deadly enmity, and Ke Xisheng can hate him for the rest of his life.

"Our rice association must also check it out. It is difficult to erect the sign, but it is too easy to smash it! Especially at this critical time, we must not allow anyone to shoddy and ruin the reputation of our Wuchang Rice!" Li Lei He continued to remind that Huinong is not the only company benefiting from the hot sales of Wuchang rice. COFCO also has a rice processing plant here. The Fulinmen rice they produce has also been warmly welcomed by the market. In addition, there are local rice companies in Wuchang. Arowana's processing plants and so on.

Although these enterprises compete with each other, at this time, everyone let go of the old grievances and want to do their best to do this well, because they all understand that this is not a one-time deal, but how much they can do. Ten years of long-term business, so they expressed their willingness to protect the golden signboard of Wuchang rice.

"I have another suggestion. In order to increase the enthusiasm of the people for planting, can we increase the purchase price of Wuchang rice? So as to attract more people to plant it? I will also take part of this year's profit to help Tian. Expand the scale of the breeding station, and strive to provide enough Daohuaxiang rice seeds to the common people next year; at the same time, please help Xiao Qingyu, Xiao Qingyu, director of our Agricultural Technology Extension Center, to help promote it, and strive to let more rice farmers master the cultivation technology of Daohuaxiang rice as soon as possible!" Li Lei continued.

"This is what it should be. Now the cake of Wuchang rice is not big enough. We can't rush to make money. We have to make the cake bigger first! We, COFCO, have agreed to increase the purchase price next year, and at the same time, we will also sponsor Tian Stationmaster and Director Xiao Wait for someone to work!" The manager of COFCO Wuchang Branch immediately agreed, and Li Lei's suggestion was very beneficial to big companies like them.

Other relatively large rice companies also agreed, and they also realized that this is a good opportunity to squeeze out competitors. As for the remaining small rice companies, they are helpless. They are definitely not willing to increase costs, but Li Lei's reasons were aboveboard, and they had nothing to say.

Li Lei has done more preparations than this. He also cooperated with Liu Zhanlin, the director of the original seed farm. Liu Zhanlin and Shifeng Agricultural Machinery Factory jointly established a new agricultural machinery research center in Wuchang, specializing in the development of agricultural machinery suitable for rice planting. Machinery, in order to improve planting efficiency; at the same time, Huinong's chemical fertilizer and pesticide research and development departments also have special research institutions in Wuchang to do corresponding research.

The fame of Wuchang rice in the future is mainly due to the contributions of three outstanding agricultural workers. Tian Yongtai cultivated Daohuaxiang rice; Xiao Qingyu is the promoter of rice planting technology. He goes to the villages and fields all the year round to guide the agricultural production of the city. , high-efficiency popularization and popularization of new agricultural technologies. Through various forms, more than 1 agricultural teachers have been trained for Wuchang and outside the province, and 60 farmers have been directly trained; Liu Zhanlin is responsible for the selection and breeding of Wuchang rice varieties, the experiment and application of rice mechanization made outstanding contributions.

Now Li Lei provides these three experts with a more relaxed research environment and superior supporting services. I believe they will make greater contributions than in the original history and help Wuchang Rice achieve leapfrog development earlier and reach Tens of billions of brand value.

Li Lei also saw the dissatisfaction on the faces of representatives of those small rice companies, but he still insisted on doing so, because if no one is willing to spend money to invest, how can it be possible to make the brand of Wuchang rice bigger and stronger?Agriculture requires long-term and continuous investment, just like growing crops. If you don’t breed, fertilize, apply pesticides, and conduct fine field management, how can you achieve high yields?

A few days later, except for a few temporarily unmovable stocks, all the rice accumulated by Wuchang has been sold out, and the supermarkets that need to continue to purchase have rang up the phone calls of all the rice companies, but at this time no one can afford it. When Rice comes, he can only watch the opportunity to make money fly away.

"Don't worry, there is a term in marketing called hunger marketing. The shortage of supply is conducive to maintaining the product image and higher prices and profit margins. Those consumers who did not buy Wuchang rice this year will definitely keep this in mind. In my heart, when our rice is on the market next year, they will definitely rush to buy it as soon as possible! So in the long run, this is a good thing for us!" Li Lei comforted.

At the same time, remind them, "Before I asked the big guys to increase the purchase price and increase investment in breeding farms and promotion centers. It seems that some people are still unwilling? Now realize the importance of this matter? How much rice can Wuchang grow next year? , These are the key points, if you spend one yuan on this now, next year the rice harvest will be bumper, and you can earn back ten yuan more, you must have a long-term vision when doing business!"

"Dong Li is right, and I want to announce something here!" Ke Xisheng looked around the crowd sullenly, and then took out a document to read to everyone, "It has been found that Wuchang Shenglong Rice Industry Co., Ltd. , buy other varieties of rice from other places, and sell them as Wuchang Rice, which greatly damages the brand image of Wuchang Rice, and also violates relevant national laws and regulations, and the rules and regulations of Wuchang Rice Association! In view of this, Wuchang Municipal Government, Wuchang Rice The association jointly decided to seal down Wuchang Shenglong Rice Industry Company, suspend the company’s qualification to use the Wuchang rice geographical indication trademark, and then hand it over to relevant departments for processing.”

Sealing up an enterprise is an administrative means, and the government can make a decision. The Wuchang Rice Geographical Indication trademark is managed by the Wuchang Rice Association. Canceling the right to use a company’s trademark requires a decision from the Rice Association. Anyone who wants to use the trademark Enterprises must be audited by the Rice Association and spot checks from time to time.

"Comrades, we have worked so hard to make the brand of Wuchang rice bigger and stronger! It turned out that he was lucky, and insisted on a rat droppings to spoil a pot of soup. Fortunately, we found it in time, and this batch of rice has not had time to enter the market. Otherwise, the consequences would be unimaginable! We must deal with such black sheep severely!" Ke Xisheng almost scolded this company in his heart, isn't this a slap in the face?
"At the same time, we will also give rewards to those who report similar illegal incidents! Shenglong Rice's batch of counterfeit Wuchang rice is worth 30 yuan, and we will give the whistleblower a cash reward of 3 yuan in accordance with the regulations! In recognition of his dedication to safeguarding Wuchang The contribution of the brand image of rice, and at the same time inspire more people to learn from him and actively participate in the action to protect the jobs of our Wuchang people!" Ke Xisheng continued to read the document, in order to protect the golden signboard of Wuchang rice, they gave goods The high reward, worth one-tenth, is not as strong as the tobacco company's reward for counterfeit cigarettes, but it is attractive enough.

It takes more people to produce rice than to produce fake cigarettes. As long as the participants know about it, they will definitely report it. How much money do you earn by working hard for the boss?A successful report is a reward of tens of thousands of yuan. A house is so easy to get. If the fraud is larger, you can even get 10,000+ or ​​hundreds of thousands. This account is estimated to be calculated by anyone. With rewards and severe punishments, the number of people who dare to counterfeit and sell counterfeit products will definitely decrease a lot.

Ke Xisheng’s campaign of killing chickens and monkeys has achieved good results. Now he receives calls for Wuchang rice every day, but they can’t produce them. Many companies see the opportunity to make money slipping away from them. People have even started to think about counterfeiting, but before they can act, they are greeted with a slap in the face. Ke Xisheng directly seized Shenglong Rice Industry, deprived them of the right to use the trademark, and they will also get the legal dues. The punishment, I guess I have to go in and step on the sewing machine.

Many of these companies have quickly put away their thoughts that they shouldn't have. Although they have made less money this year, as long as the Wuchang Rice brand is still there, as long as they can still use the geographical indication trademark of Wuchang Rice, then next year, the year after, and the big You can still make money the next year, but if you are caught doing crooked ways, you will have nothing.

In the end, various companies of the Rice Association, the Wuchang government and other relevant organizations gathered together for a summary meeting, summed up the gains and losses of this year, and formulated a development plan for next year, which can be regarded as a successful end to this year.

Li Lei can also leave, but he is not in a hurry to go home for the New Year. There is still a lot of work to be done in the Northeast. First, he went to Beidahuang to see the situation of the Dashan Dairy Industry. This company has received capital injection from Li Lei. Later, the scale of production was expanded, but the economic downturn in Northeast China in recent years has caused more and more workers to be laid off from state-owned enterprises, and their products are not very easy to sell.

"The consumption environment in Northeast China will not be very good in the next few years, so we have to make preparations in advance! In the past, Wandashan could not go out of the Northeast, but now it is different. With the support of COFCO and our Huinong, Wandashan can also More publicity funds can be used for promotion! I happen to be going to the capital in a few days, so find some of you to go with me, let's chat with the matting platform, and see what kind of advertising time we can win! "Li Lei is very clear that the sales of dairy products are inseparable from promotion. If he wants to solve the sales problem of Wandashan, he has to go to the padded platform to advertise.

In the future, Mengniu will be the king of the bidder, but Wandashan is not yet qualified to participate in the competition for the king. Although they now have two major backers, COFCO and Huinong, the pasture and dairy herd resources of COFCO The integration has not yet been completed, and Wandashan's expansion has just begun. Even if it wins the bid king, there will not be so many products to sell.

So next year, we will win the next important time period first, so that consumers can have a general impression of the Wandashan brand; after another two years, Wandashan will win more pastures, and have more dairy cows and dairy product processing. When the factory has the ability to supply products to the whole country, then go to fight for the standard king of the matting platform.

"By the way, how is the talent pool doing now? Next year and the year after the next year will be an important expansion period for our Wandashan. We must seize this opportunity. As long as we can grasp it well, Wandashan can surpass Yili and become the The number one brand in the national dairy industry, but if you miss this point in time and want to achieve this goal, the difficulty will be more than doubled!" Li Lei asked.

At present, the domestic dairy market is still relatively chaotic. Even top-ranking companies such as Yili and Guangming can only dominate one side, and are temporarily unable to spread their products to the whole country. It was not until Niu Gensheng left Yili and established Mengniu that the dairy industry was intensified. Due to the competition among companies, some small brands are gradually eliminated by the market, and the dairy products of large companies are gradually spreading to the whole country.

So this is a good opportunity for Wandashan to expand. Taking advantage of the relatively weak competitors, Wandashan can rely on Huinong’s financial resources and channels, COFCO’s grasslands, and policy resources to quickly expand itself and rush ahead of Mengniu to expand the market. After eating it, it is talent that restricts Wan Dashan's expansion. Their existing talents alone cannot support such a big stall.

Huinong and COFCO will provide them with some talents, but compared with the demand, it is still not enough, so after Li Lei came to Wandashan, he was most concerned about the talent issue.

"Regarding the issue of talents, we have always regarded it as the most important task, and adopted various channels to recruit talents. At present, there are mainly the following types. First, strengthen cooperation with major technical secondary schools to recruit relevant talents, or ask them to train them on their behalf. Secondly, to attract laid-off workers, we have reached an agreement with the provinces in Northeast China, as long as they have relevant experience in the dairy industry or master relevant technologies, we will give priority to hiring." Wang Desheng, the person in charge of Wandashan, reported immediately.

"In addition, we are also actively paying attention to the developments of other peers and are ready to poach people at any time; recently we heard a news that Niu Gensheng, the vice president of Yili, had a big conflict with the boss Zheng Huaijun. The talent is here!"

Li Lei was in a trance for a while, if this happened, would there still be Mengniu?
(End of this chapter)