Agricultural giant since 1983

Chapter 419 Channel is King
"Your building is magnificent." Not long after entering the village, everyone saw Pei Yougen's house. It was a two-and-a-half-story building with shiny tiles on the outside, copper-plated doors, aluminum alloy doors and windows, This is in the inland countryside at the end of the 90s, but it is so beautiful.

As soon as Xu Damao praised his house, Pei Yougen could not restrain his smile. In a sense, living in the countryside and building such a magnificent house is like setting up a monument to tell everyone Man, how prosperous this family is.

So in later generations, even if the family spends most of the time working outside every year, and earn money, they must try their best to build a beautiful house in their hometown village, otherwise the villagers will not think highly of you. Think you didn't make any money outside!

It's a pity that these houses are empty most of the time, and they are constantly depreciating. They are also several 10 yuan. Some people build houses in the village, and it is rare to live there for a few days all the year round. Some people buy houses in the city. , The house is constantly appreciating. After a few years, the price of a house bought with the same money can even be ten times different.

Nowadays, few people can think so far. When Xu Damao and others saw Pei Yougen's house, they only had envy in their eyes, especially when compared with their own house, which was tens of square meters, they immediately felt that this is a good life.

Pei Yougen invited them into the house, the daughter-in-law had already prepared the meals and boiled a pot of wine, Xu Damao and others were about to pour wine for them as soon as they were seated, Xu Damao hurriedly stopped them, "Yougen must know, the company has regulations, You can't drink until the work is finished, you have to drink it after you finish telling them in the evening, and then we can have a good drink!"

"It doesn't matter if you drink two cups. It's not that we don't know how much you can drink! It's no problem to drink a pot by yourself!" Pei Yougen's wife continued to persuade, but Xu Damao still didn't drink.

"Since it's the company's regulations, forget it! Xu Shicai came to Huinong, don't cause trouble for others!" After all, Pei Yougen often dealt with Huinong, and knew that Huinong's internal regulations have always been strict, so he stretched out his hand and slipped the jug to the side, and began to stop Grab vegetables for Xu Damao and Yan Mugen.

After eating and drinking enough, Xu Damao first went to the village committee to borrow the village's loudspeaker to inform the whole village that there would be a free movie in the evening, so that everyone could go to the playground of the village school to occupy a seat after eating, and then, together with Yan Mugen, arrived early The playground started to be decorated, and Pei Yougen also helped, because this matter was actually related to him. It is impossible for Xu Damao and Yan Mugen to stay in Xiahe Village all the time. Their main task is to develop the market, and he will have to order and replenish in the future. Such local households do it.

Before the promulgation of relevant documents in 1998, it can be said that the domestic chemical fertilizer industry had no concept of marketing at all. At that time, the supply of chemical fertilizers was often in short supply. Can make money, almost no need to go out to run business.

However, with the relaxation of policies and the improvement of production capacity, the good old days of actively waiting for customers to come to buy fertilizers are gone forever!The competition in the chemical fertilizer market is becoming more and more fierce. Whether it is a large state-owned factory or a newly established small private factory, it has to find a way to attract customers. into the fertilizer industry.

Huinong realized this, so he quickly recruited talents, formed a capable sales force, started from the field, and shifted the focus of sales from county-level agents to township terminals and even village-level units. What we are doing now is staking the land. Whoever can occupy more markets before most of the peers react and let more people recognize their own brand of fertilizers will be able to take the lead in the fierce competition in the fertilizer market in the future, because Farmers use chemical fertilizers with inertia. If they are used to a certain brand of chemical fertilizers, they will continue to use them as long as there are no accidents. Seizing the market in advance can get twice the result with half the effort.

Otherwise, when other people's fertilizers have been spread to the village and town level, if you want to grab them, you have to convince the local farmers that the fertilizers they are using now are not good, and then let them accept your fertilizers as better. This process requires It took a lot more effort than it does now.

After tidying up, the villagers came one after another. Most of the life in the countryside is relatively boring, but if there is something new, it will attract many people. Some of them know Xu Damao and Yan Mugen and come to greet them with cigarettes, " Master Xu, Master Yan, you haven’t come to the movie for a long time! Why are you here today? Haven’t heard of any happy event?”

"Hasn't it been a long time since I came here? The projection team in the county has been cancelled, and I didn't come here to show it for someone this time! I came to Huinong to work recently, and this time it is Huinong to invite everyone to watch Movies, let me show you some promotional videos by the way!" Xu Damao had already entered the working state, and began to tell them the purpose of his trip.

After waiting for a while, when the time was almost up, Xu Damao started the machine skillfully, and first played the promotional video of Huinong brand compound fertilizer. The content of the film was very simple, it was a comparative planting experiment between compound fertilizer and ordinary fertilizer. Huinong has done it many times and edited different promotional videos.

For example, Xiahe Village is going to plant corn soon, so what appears in the promotional video is a comparison experiment of corn. When changing to a village that grows wheat, the theme of the promotional video must be a comparison experiment of wheat, so that the audience's experience will be more direct and more attractive. them.

If you put wheat in a comparison experiment in a village that has never grown wheat, everyone will be confused and have no way of judging whether your chemical fertilizer is good or not.

"Hey, it really looks different. The leaves of the corn using ordinary urea are all yellow, but the corn seedlings using this compound fertilizer are still green. The growth is much better!" If you let go These farmers may not understand much, but they have been fiddling with the crops all their lives. How many days after sowing the corn seedlings should look like, and what kind of growth is good for them. The fertilized corn seedlings were much better than those they had grown themselves in the past, and they immediately became interested in this chemical fertilizer.

After the screening of the promotional video was over, Xu Damao took advantage of the excitement of the big guys and started to give a speech, ". If you want to talk about growing crops, everyone must be better than me. Whether what was shown in the movie just now is true or not, you can see at a glance Now that I’m out, I’ll give you a brief introduction to the benefits of our Huinong compound fertilizer. So it’s the same as eating, you need a combination of meat and vegetables to eat well, and you need to use compound fertilizers for growing crops.”

"Huinong has never lied to us for so many years. We trust you. Anyway, I haven't bought any fertilizers this year, so I'll buy yours and try them out. If they are good, I will use this compound fertilizer from now on!" Trusting Xu Damao himself and Huinong, many people decided to place an order on the spot.

"Okay, it doesn't matter if you don't bring any money to register at Mu Gen. We'll be here all the time tonight, and you'll have time to get it when you go back!" Xu Damao greeted, and you must collect money when ordering, even if it's just a deposit for a little thought. You have to pay, this is what Xu Damao's instructor repeatedly emphasized during the training, because people have similar psychology, and the feeling of paying the money is completely different from not paying the money.

When you haven’t paid the money, when others say bad things about a certain brand, you will instinctively be more inclined to agree, and once you pay the money, even if it’s the same words, you will subconsciously maintain it, because after paying the money, you You will think that this thing is already your own, and you definitely don't want others to say bad things about your own things.

"There is still a discount for ordering today. For every [-] catties of fertilizer you buy, you will get [-] catties for free. This is like a [-]% discount. This event is only for today. Even if you pay tomorrow, it won't be such a good thing!" See Seeing that the atmosphere was good, Xu Damao threw out another piece of good news, and now even more people gathered around, who doesn't like to pick up a bargain?
Seeing so many people actively subscribed, many people who hadn’t made up their minds couldn’t help it. Anyway, they want to buy chemical fertilizers, so they might as well order today, or they will have to spend more money next time.

This is the store effect, the more people grabbing, the easier it is to stimulate consumers' buying psychology. Based on this theory, Huinong's marketing team has formulated a strict sales process in order to use the store effect to improve the sales force of the sales force. Success rate.

In addition to the price discount, there is an additional benefit for this purchase. Huinong will help them deliver the fertilizer to the village for free, so they don't need to go to the distribution point in the town or the village to pick it up.

After the end of the night, Xu Damao reported the data to the fertilizer factory. At noon the next day, the trucks delivered the fertilizers ordered by the villagers of Xiahe Village to the village entrance, and then the villagers lined up to pay and transport the fertilizers home. When the time came It can be used directly.

In just half a month, Huinong's sales team traveled all over Heyang and all the towns in the surrounding counties. The newly formed sales team completed the task brilliantly. Great commissions and bonuses.

Xu Damao can now go home with his head held high, and he has regained the self-esteem of the head of the family in front of his wife, because the first bonus he received exceeded his wife's three-month salary.

But besides being happy, Xu Damao also encountered troubles, because Zhang Longfa talked to him before, first affirmed Xu Damao's work during this period, and then asked him if he would like to leave Heyang to work in other places, if so, Xu Damao You can immediately be promoted from an ordinary salesperson to a county-level sales manager, and be responsible for the formation and training of a sales team for the entire county.

The county-level sales manager has many advantages. First, the basic salary is higher than that of ordinary salesmen. Second, ordinary salesmen can only get their own commission. In addition to their own commission, the sales manager can also get the sales commission of the entire team. Xu Damao secretly Counting Heyang's total sales this month, if he can get such a performance by going to other places, not even half of it is needed, and his income can easily break through five figures.

But there are many problems. First of all, after staying in Heyang for a lifetime, can I adapt to going to another place suddenly?Secondly, he has never managed people before, so it may not be so easy for him to form a team independently!The most worrying thing is that I have just found a job with great difficulty. What should I do if I go to another place for poor performance and get fired by the company?
Xu Damao asked his daughter-in-law to cook a few dishes, discussed with her while drinking, and finally looked at his cramped and cramped house, and then thought about the luxurious small building in Pei Yougen's house, Xu Damao slapped the table hard, "Go to the fuck, Why can I only be a subordinate for the rest of my life? I can’t be a leader? I didn’t have a chance before, but now that the opportunity is in front of me, I still dare not accept it!”

"If you want to go, go, there will always be opportunities to change your life several times in your life, if you keep shrinking, you won't be able to make a big deal! Don't worry about my family affairs! But there is one thing that needs to be clarified in advance! Xu Damao's daughter-in-law raised her eyebrows suddenly, "If you dare to mess around outside, I'll cut you off!"

"Don't dare dare!" Xu Damao suddenly sobered up more than half of his wine, and quickly swore to promise his wife.

After returning to work, Xu Damao expressed to Zhang Longfa that he was willing to go to other places for a try. Zhang Longfa was very happy, "Now the chemical fertilizer industry is in a period of intense change. There are many opportunities at this time. If you can grasp it Not to mention the sales manager, it is not impossible for the sales director or even the regional sales director. Many executives in the breeding business department and the feed business department have been promoted in this way! In the future, our fertilizer business department will definitely have a lot of such I hope there will be one of you by then!"

As before, Xu Damao was not directly sent to work in other places this time. Instead, several employees who performed well in the previous work were gathered together for special training. This training was conducted in accordance with the requirements of the county-level sales manager. Yes, I invited the sales director of the company to tell them how I captured the market of an entire county from scratch, what problems I encountered in the middle, how to solve them, how to recruit, how to train, how to carry out daily management, etc. wait.

Then I also issued a pamphlet, which clearly stated various key points of work. As long as I can thoroughly understand this pamphlet, general problems can basically be solved.

After completing the training and passing the assessment, Xu Damao left Heyang and came to Changyun County in the neighboring province to start working. He first posted a job advertisement in the local area, and then took advantage of the waiting time for registration to walk through the towns and towns of this county one by one. He found a problem.

Compared with Heyang, people in Changyun County's recognition of Huinong's brand is too low. It may be impossible to start the situation just by relying on the company's name like in Heyang.

(End of this chapter)