Agricultural giant since 1983

Chapter 420 Resource Sharing
The people in Changyun County used to use the fertilizers produced by the chemical fertilizer factory in the province. As I said before, once the people are used to a certain fertilizer, they will not easily change it. It is a relatively difficult task for them to change the fertilizer brand. Difficult things, these have been mentioned in Xu Damao's previous training.

The training plan also said how to solve this problem. The easiest way is to set a good example, find cooperation with well-known local big growers, and persuade them to use Huinong's chemical fertilizers. The benefits will naturally be used. Who doesn't want to harvest more food when farming?As long as there are benefits, everyone will make the right choice.

But this method is a bit slow, and it takes several months for a season of crops. If this is the case, Xu Damao's performance in the second half of this year will not be very good!Although the company told him before sending him out that he should not be in a hurry and not think about getting results right away, but he has already received a high commission before. willing.

So is there any other way?Xu Damao took out the brochure issued by the company during the training and continued to study. When he saw another plan, his eyes immediately lit up. This plan was about resource sharing. Huinong’s company not only has chemical fertilizers, but also feed, breeding, There are a lot of businesses such as agricultural machinery. These different business sectors share resources and help each other in Yiwu. The company also has corresponding incentives for these.

For example, you were originally engaged in chemical fertilizer business in a certain county. Later, Huinong’s agricultural machinery brand wanted to enter this county. You helped the local contacts and made the agricultural machinery department achieve good sales performance. After the payment was received, the company also You will be rewarded, and you can get your own commission from the sales performance of agricultural machinery.

The reverse is also true. Although Changyun County did not have Huinong's chemical fertilizer sales outlets before, Shifeng's tractors sold very well in the local area, accounting for more than half of the agricultural machinery market. Shifeng's agents have a very high status in the hearts of local farmers. Gao, if you can ask him to help convince the local farmers, it will definitely be faster than running around by yourself!
After figuring it out, Xu Damao immediately found the local general agent of Shifeng Factory, revealed his identity, expressed his intention, and sought help from the other party, "When I first came to Changyun, I heard people mention your name, Boss Mao, and they all said you did it. The business is fair and benevolent, and the twelve villages and towns of Changyun are full of your friends, since I want to do business in Changyun, I must first pay my respects to your Boss Mao’s wharf!"

"Haha, Manager Xu, you are too polite!" Mao Zhaoping has a bold personality and likes to make friends. He was very happy to hear Xu Damao say this, "We all rely on Huinong to make a living, so we can be regarded as a family. Since we are Don't be so polite when talking as a family! Let's go out to eat first, and say something at the dinner table!"

When we arrived at the restaurant where Mao Zhaoping usually went, he made a pot of tea first, and then Mao Zhaoping started calling to shake people. Before the tea was finished, the people he called came one after another. Mao Zhaoping introduced Xu Damao one by one. There are large local households who have contracted a large area of ​​land for planting, township agents who help him with distribution, local people who are leading cadres in townships, and agricultural technicians who have worked in agricultural technology stations for many years. The side with small energy is powerful.

Everyone gave way for a long time before taking their seats according to their identities. Mao Zhaoping introduced them, "Come on, let me introduce you. This is Xu Damao Xu, the sales manager of Huinong Chemical Fertilizer Factory who just came to our Changyun. Manager Xu has brought you a new way to make money, let him tell you about it today, if anyone is interested, please join us, let's make money together!"

"Huinong is coming to us to sell compound fertilizer? I have heard that your new compound fertilizer is good. If it is really useful, I can buy some and try it first!" Most sensitive, ask right away.

"What kind of crops does the boss mainly grow?" Xu Damao immediately asked, and after getting the answer, he took out the form from his bag and handed it over, "This is the process and results of the comparison experiment of chemical fertilizer use conducted by our Huinong Chemical Fertilizer Factory in Huaishuping Village. As a result, they planted Yedan No. 1 corn just like you, the boss. As a result, with the same land, the same seeds, and the same field management methods, the land that used compound fertilizers was 100 more per mu than ordinary chemical fertilizers. If you convert it into money, you can earn more than 50 yuan per mu of land!"

"Let me see!" Ban Shijie immediately took it over and studied it carefully, "Well, these people are indeed experts in growing crops, and the ratio of diammonium and urea is the same as what I use, which is the most cost-effective and the best effect! The output of Yedan No. 13 should be like this! From this point of view, your compound fertilizer is really powerful!"

"Of course, our chief engineer is a Ph.D. who came back from the United States." Xu Damao gave a thumbs up and blew Jiao Gaoliang's resume, "... he is so capable, and the fertilizer he produced is not enough. Can it be worse? Why is American agriculture more developed than ours? It is because people have used compound fertilizers for a long time!"

"That's the reason. Since their technology is advanced, let's learn from it! Manager Xu, where can I buy fertilizer? Tell me, I'll go buy some and plant a few acres tomorrow, and if it works Alright, next year I will replace all of them with your chemical fertilizers!" Ban Shijie was a little moved, but he only planned to try to plant a little less, after all, he had never used Huinong's compound fertilizers before, so he had to be careful not to overdo it. Just go up.

"Thank you, boss, for your support. Come on, let me toast you!" Xu Damao hurriedly stood up and raised his glass to thank him, but this achievement was not enough for him. He knew that the data he saw on paper and what he saw with his own eyes were two different things, so he took out another A promotional policy that benefits farmers.

"Boss Ban, we Huinong recently organized an event, inviting agents and large consumers from all over the world to travel to Hainan, and take a look at the application effect of compound fertilizers; the weather in Hainan is good, and the corn on our side has not yet started. The corn over there is almost ripe, if you are interested, I can sign up for you, and then you can go to Hainan for a few days and see for yourself the effect of the compound fertilizer!"

"Is there such a good thing? If you go to Hainan, can you see the sea? I haven't seen what the sea looks like yet?" Ban Shijie immediately became interested.

"Are you sure? You can also go swimming in the sea, eat seafood, visit the experimental field, eat, live, and play, all free of charge, as long as you go alone!" Xu Damao said that he was envious, but they, the salesmen, also have the opportunity. By the end of the year Sometimes, the company will select outstanding employees and reward them to go to Hainan, and they can also bring their families. Xu Damao is going to win, and then he can take his wife with him.

Ban Shijie asked again and again, and after confirming that there were no other additional conditions, he readily signed up. At the same time, he also made a decision. After seeing the effect of the compound fertilizer with his own eyes, he might be able to buy more and use it.

This is also the way Huinong came up with for promotion. Taking advantage of Hainan's climate advantage, users can witness the effect of compound fertilizer in advance, so that more people can be persuaded to buy it. Once they start using it, their relatives and friends will also see it. With the benefits of compound fertilizer, it will be much more convenient to promote it in the second year.

Of course, not just anyone can get such an opportunity. During the training, I told Xu Damao and the others that they must either be an influential local grower or an agent capable of helping Huinong complete the distribution of goods as soon as possible. When going to Hainan, the words of ordinary people do not have a big impact on the surrounding farmers. The cost-effectiveness of inviting them in the past was not high, and the marketing also needs to be cost-effective.

With Mao Zhaoping's recommendation, it was much easier for Xu Damao to start his work. Not only did they order some fertilizer for themselves or their relatives and friends, but they also recommended some capable people to Xu Damao, so that he could quickly recruit enough salesmen. These salesmen also have certain connections in the local area, and it is easier for them to come to the door to sell than Xu Damao himself to gain the trust of the local people.

Ban Shijie and the other two lucky ones got the chance to visit and study in Hainan. They happily packed their luggage, met representatives from other counties and cities in the provincial capital, and boarded the plane together to Haikou. After landing, Huinong The receptionist has long been waiting outside the airport with the bus.

Then it’s time to visit and play. The canteen, dormitory and other supporting facilities in the experimental field are complete. They start to drink coconut water and eat seafood after a short rest. There are staff next to them to help them take pictures, and the photos can be washed out when they go back. It's also for publicity, it's definitely better to show off with photos than to talk in plain language.

After eating and drinking enough, everyone went to visit the field together. There were comparative experiments on fertilizers for various crops, from wheat, rice to corn, potatoes and other common crops. Everyone walked on the path in the field and saw those neat and uniform fertilizers. The experimental field can't help but be eye-opening, "Look at the crops they grow, they are better than ours! And it's not as good as 01:30!"

The two adjacent fields have exactly the same seeds and cultivation management methods, only the fertilizers used are different, and the results show completely different effects. The branches and leaves of the crops using compound fertilizers are more lush, and the ears of wheat and corn are bigger and more beautiful. Full, the technicians leading the team broke down the truth and told them.

He even took them to the audio-visual room, watched the special scientific and educational film produced by Huinong, explained the advantages of compound fertilizers to them clearly, and answered all their questions. After the visit, these representatives from all over the country We basically understand the benefits of compound fertilizers.

Then, after spending two days relaxing in Hainan, I happily returned to my hometown with special products such as coconut tree brand coconut milk and dried coconut. After returning, many people immediately bought a large amount of compound fertilizer. The benefits have been seen with their own eyes, and the truth of it has been explained clearly by experts. If so, what is there to worry about?This year, if you spend more time in autumn, you can harvest more food. Who wouldn't want to earn more money?
The same is true for Ban Shijie. He bought a large amount of chemical fertilizer from Xu Damao. At first, the nearby villagers gossiped, saying that he ate too much. He obviously had to buy expensive fertilizers if he didn’t have cheap ones. In the end, he didn’t wait much. Today, when the corn seedlings just emerged, everyone saw the obvious difference. The corn seedlings using compound fertilizers grew much better than those using ordinary chemical fertilizers.

Even in the same county, due to differences in altitude and geographical location, the time for sowing and emergence of the same crop is still somewhat different. The seedlings on Ban Shijie's side have already grown, and some places have not yet started sowing, so Xu Damao took people from these villages to visit Ban Shijie and showed them the benefits of using compound fertilizers, which attracted many people to buy them.

These people have been planting crops for a lifetime, and they still understand what is good and what is bad. The effect of compound fertilizer is so clearly shown in front of them, so they can't help but believe it, so Xu Damao made another wave of performance, According to the current performance estimates, he ranks relatively high among all the new county-level sales managers, and the hope of taking his wife to Hainan at the end of the year is also growing.

The corn planting time in Lin County is later than that in Changyun County. Many people at the junction of the two counties have also seen the benefits of compound fertilizers, so some people want to buy from Xu Damao. It is reasonable to say that Xu Damao is only responsible for the sales in Changyun County. The sales in the county are not under his control, but Xu Damao just hesitated for a moment, and decided to sell the goods to Lin County. Anyway, there is no Huinong sales in Lin County, so let's take it first!
In order to usher in new opportunities for his decision, his superiors saw that his sales performance was good, so he immediately promoted him to be in charge of sales in several surrounding counties. When he returned to report at the end of the year, Xu Damao had already He sold the compound fertilizer to several surrounding counties, and became a municipal sales manager in charge of an entire prefecture-level city. In less than a year, Xu Damao's identity has gone through three leaps.

At the beginning of the year, he was just a laid-off worker, worrying about how to support himself, but when he returned at the end of the year, he was already in a car, and the car started honking before the gate of the courtyard, waiting for the people in the courtyard to come out , Xu Damaocai got out of the car in a suit and leather shoes, opened the trunk, took things out in large and small bags, and distributed candy and cigarettes to the adults and children in the yard as if they didn’t need money. He seemed to have returned to the past ten years ago. The glorious years when I came back from the movies in the countryside.

After Xu Damao rested at home for two days, he took his wife and daughter to Hainan to enjoy the free vacation trip arranged by the company.

At the same time, Mao Zhaoping, as an excellent agent of Shifeng Agricultural Machinery, also got the opportunity to come to the headquarters of Heyang Shifeng Factory to participate in the annual meeting. keen interest.

(End of this chapter)