Agricultural giant since 1983

Chapter 432 Recycling Industry Chain

Before coming here, I said hello to Xing Shuwang, and when I arrived, I went to visit him first. After learning about the situation, Xing Shuwang was also very interested in this demonstration ranch, so he decided to visit the ranch with Li Lei. After all, he was his relative, so Li Lei You can speak directly, "You are welcome to come to our place for inspection, but can you not arrange reporters and media to accompany you? The ranch is still in the exploratory stage, and many things are inconvenient to be disclosed to the public! To avoid exposing commercial secrets!"

"I can listen to you!" If the other leaders heard this, they would definitely not be happy, but Xing Shuwang had also visited the breeding center in Heyang before, and understood Huinong's style, and this was his own, so there was no injustice Some people misunderstood, and the next day they only took a few people and went to the grassland with Li Lei.

Along the way, Xing Shuwang asked about various information he was interested in, "I see that most of YL's milk is purchased from herdsmen. Why do you run your own ranch? It must cost a lot of money, right?"

"There are two reasons. The first is that centralized breeding can increase the production of milk, and the second is also conducive to ensuring the quality of milk." Li Lei explained to him patiently, citing data and introducing the Netherlands, New Zealand, Australia and other countries Advanced experience, and finally even made an assertion, "Whether it is YL or the newly established MN, if they do not change the mode of purchasing milk from free-range farmers, sooner or later there will be quality problems. This is not a curse. Competitors, but objective laws!"

"According to international practice, the capital share ratio of the three links of dairy farming production, dairy product processing, and milk product sales is usually 6:3:1, which can ensure the quality and quantity of milk, so as to produce high-quality dairy products. But in China, the situation is very different, almost the other way around, not even one-tenth of the funds allocated to dairy farming and production! Advertising and marketing costs account for the bulk!" Especially MN, they even have factories If others help to build it, the money spent on marketing will definitely exceed [-]%, and it may even reach [-]%. The production and dairy farming will not even add up to [-]%. Under such circumstances, how can the quality of the product be guaranteed?Even if they want to be strict, I'm afraid those collaborators will not agree, right?

In the future, some people will make statistics and analysis. In the 08 years before 10, YL and MN invested a maximum of 3 million in the construction of milk sources, but in marketing and milk processing, both of them reached more than [-] billion. It has become a common problem of dairy companies to focus on marketing and neglect milk source construction, so the melamine incident has become an unavoidable phenomenon. If all the money is spent on advertising, then there is still energy to manage quality?
Don't YL and MN know the importance of milk source?They must know that when MN Australasia International Ranch, the first ranch with [-] cows in China, was established, MN used the news to publicize it and regarded it as its proud work. In it, MN was only a small shareholder at the time, and the major shareholder was actually someone else. MN just used this as a gimmick to promote that’s all.

After the melamine incident broke out, MN spent a huge sum of money to acquire [-]% of the shares of Ausia International Ranch, and then other dairy companies also bought the ranch one after another, and started the construction of milk sources; see, they all knew where the problem was, and found it immediately got the right solution!
But why wasn't it done before?The reason is simple, because it costs money to build a ranch. Building a modern ranch with [-] cows requires a lot of funds, which can easily cost hundreds of millions. However, the competition in the domestic dairy market is still in a reckless stage. Consumers are not aware of the importance of quality. Whoever advertises well, they will buy their products, and the company will get very beautiful sales data.

According to post-event calculations, in recent years, the profit of the three links of dairy farming production, milk product processing, and milk product sales is 1:3.5:5.5, and it will become 0.8:3:6.2 in the future, and the profit of the dairy product sales link is still continuing. The profit of dairy farming and production continues to decline. Under such circumstances, it is no wonder that good milk can be produced.

For the same [-] million yuan, if you spend it on the ranch, you may not be able to recover the cost in a few years, but if you use it for advertising, you can get several times or even ten times the return. This is the same as the health care products and liquor industry back then. , Today's dairy market is all about advertising. Since then, YL and MN are stupid to spend money on pastures.

The capital allocation of Changfu Dairy is more in line with developed countries in Europe and the United States. They have 100 yuan, and they invest 80 yuan in the ranch, 15 yuan in the production equipment, and the advertising sales fee may be less than 5 yuan; but this ratio is also unreasonable. The advertising and marketing expenses were too low to expand the influence of its own brand, which restricted the development speed of the company. At the same time, due to future strategic decision-making mistakes, the company soon fell down.

Wandashan’s capital allocation is different from that of YL, MN, Changfu, and European and American dairy companies. It is closer to the ratio of 4:3:3. [-]% of the funds are used for ranch construction, [-]% are used for production, and the last [-]% are invested. In terms of advertising and marketing, there is no other way. Now other dairy companies are advertising heavily. If Wandashan does not do it, consumers will not come to buy their products.

At the same time, the domestic dairy market started relatively slowly, and its production technology lags far behind developed countries in Europe and the United States. Therefore, it is necessary to invest a lot of money in improving production technology and researching and developing production processes that are more suitable for China. This part of investment is also essential. Have you been buying equipment from abroad?
Moreover, Chinese people's physique is also different from that of Europeans and Americans, especially the problem of lactose intolerance. Many people will feel uncomfortable after eating various dairy products after going to European and American countries. Many public officials use this to publicize that Chinese people are used to drinking melamine However, after drinking good milk, you can’t get used to it. Many people believe it to be true, but it’s actually the cause of lactose intolerance.

If you want to produce dairy products that are more suitable for Chinese people, you must conduct research and exploration by yourself, and this also requires a lot of time and money. It is not an exaggeration to say that these add up to [-]% of the expenditure.

[-]% of the funds used for the construction of pastures may sound less than that of European and American countries, but compared with YL, MN and other companies, it is already conscientious enough, and because the expenditure of contracted pastures in China is lower than that of European and American countries, and COFCO and Beidahuang through their own The country has allocated a large number of high-quality grasslands for free through the channel, so overall, Wandashan’s investment in dairy farming production is actually not low.

Of course, some places spend less money, while others spend more money. Although Wanda Mountain can get grassland at a lower price, it spends a lot more on cows than European and American countries. The Netherlands, the United States, New Zealand and other countries import breeding cattle and frozen semen. These expenses are not low!

Therefore, in order to avoid having to spend a lot of money to import breeding cattle from abroad every once in a while, Huinong started breeding cows and sheep a long time ago. Li Lei spent a lot of money to hire a graduate from Wageningen from the Netherlands. University, Professor Van der Vaart, who worked in the famous CRV dairy breeding company, and Professor Hutchinson, Department of Animal Science, YL Noy University, will be the heads of the dairy breeding team, striving to solve the problem of dairy cow breeding as soon as possible and breed more suitable for China. Dairy breeds come.

"You have to be tough to strike iron. If you are not hard, you just know how to yell. This business is indeed going to go wrong!" Xing Shuwang nodded silently. He likes to chat with Li Lei very much, because every chat has a lot of gains. Today's short In just a few sentences, the problems existing in China's dairy industry are clearly explained.

When we got to the ranch, we took a short rest and had something to eat, and then started to visit. It was still Li Lei who personally introduced to Xing Shuwang, "Our project is the first ten-thousand-cow ranch in China, with a total area of ​​522804.74 square meters. The construction area is 157228.2 square meters, with a total investment of 20368.24 yuan; the building includes cowsheds, milking parlors, green storage cellars, warehouses, living and office areas, biogas power plants, manure treatment areas and supporting facilities. The project plans to keep a whole herd of cows 10417 heads, with an annual output of 62805 tons of high-quality raw milk.”

In the original history, this title belonged to the MN Australia-Asia International Ranch, but now it has been preempted by Wandashan, and the ranch is very modernized. "This is a design we invited Dutch ranch experts to do, based on resource recycling. , no waste discharge, and build a green circular industrial chain of 'forage planting-dairy cow breeding-manure treatment-biogas power generation-manure returning to the field', which can not only ensure the health of cows and the quality of milk , and avoid environmental pollution caused by industrial grazing!”

Dairy Farms Pollution?This may sound strange, but it is true. Dairy farms are the same as pig farms. The biggest source of pollution comes from animal manure. An adult cow excretes more than [-] kilograms a day, and [-] cows add up to [-] tons. , if left alone, it won't take long for the cow pen to become a dung mountain, which will seep into the ground and pollute the groundwater.

In the future, many dairy farming enterprises have learned a lesson from this. For example, Modern Dairy once built a dairy base of [-] cows in Fanzhong Village, Jiugongshan Town, Tongshan County, HUB Province. Due to the problem of cow manure, it could not be dealt with properly, resulting in the surrounding The village has become a fly village and a cow dung village. They even poured the waste biogas slurry directly into the river, polluting the local water source, not only causing trouble to the lives of the local people, but even threatening the water safety of the nearby nuclear power plant. .

Since these problems have not been resolved for a long time, the local government can only issue an order to evict them, and in the end the investment has also been in vain.

There are many reasons for the problems in the [-]-cow base of Modern Ranch. First, their site selection is not suitable, too close to the residential area; second, their manure treatment technology is not well done.

Therefore, the Wandashan ranch thought of a solution at the beginning of the design, equipped the ranch with large-scale biogas power generation facilities and manure comprehensive utilization facilities, and adopted the harmless treatment mode of biogas fermentation to realize the utilization of renewable energy in the production process. Recycling.

Li Lei pointed to the lamp above his head and said, "Leader, you see, a large part of the daily electricity consumption of our ranch now comes from biogas power generation. We generate electricity for our own use, so the daily cost has dropped a lot! The remaining manure and biogas We will also process the liquid and make it into organic fertilizer, or sell it to the surrounding farmers, or sprinkle it on the pasture planting area, so that the pasture grows extra strong, and then use it to feed the cows! This not only solves the pollution problem, but also Save costs and improve economic efficiency."

"That's good, that's good, how can I feel at ease to cooperate with you Huinong! Because we all know that you will never cause trouble to the local area." Xing Shuwang is very satisfied, the pollution problem has been avoided, and Tiannan Province has saved a lot of trouble.

The group continued to visit, and soon they were attracted by a set of prototype equipment made of metal. Xing Shuwang asked curiously, "What kind of equipment is this again?"

"You'll find out after a while!" Li Lei took the time to bring them here. After chatting for a few words, he saw the staff driving the cows in. In a separate grid, the staff will clean the milk-producing organs of these cows. This is done to prevent germs from contaminating the milk. Then, the first three handfuls of milk will be manually squeezed out, and then the switch will be pressed, and the vacuum cup will automatically start milking.

"Hey, is the technology so advanced now?" Xing Shuwang felt his eyes widened. "When I first came in, I was still curious, wondering how could there be so few workers on a ranch with [-] cows? I'm afraid I can't even milk them all." Right? I didn’t expect you to start milking with a machine! But how does this machine know when to stop? It won’t keep on milking, right?”

"It's easy." Li Lei pointed to the milking cup and said, "Each set of milking cups has a flow monitor. When the collected milk flow is less than the set minimum flow, the vacuum cup will automatically take off the cup. Then spray disinfectant to disinfect the cows."

While talking, I saw a cow had finished milking, and leisurely came out of the cubicle to graze outside, and then another cow filled its place, and the milk was gathered together along the pipeline.

Li Lei continued to take them on a tour and introduced the next step of milk processing, "The collected milk will pass through a plate heat exchanger, which can quickly cool down the milk, and the cooled milk will be pumped into the milk tank Stored, and finally transported by cold chain trucks to the dairy processing plant for the next step of processing."

"Now this ranch can produce hundreds of tons of fresh milk every day, and the quality is very uniform. The raw milk bacterial community is only 10, which is much less than the milk collected from free-range farmers! It is no exaggeration to say that our Wandashan The quality of the milk source is definitely the best among all dairy companies in the country!" Li Lei said confidently, looking at any dairy company in the country, it is impossible to do what Wandashan does.

　Hey, that Urban Cultivation has been edited and rejected, what else is there?

　　
　
(End of this chapter)