Agricultural giant since 1983

Chapter 433 Good Grass, Good Cows, Good Milk
"This is what it looks like to be a down-to-earth enterprise!" Xing Shuwang compared Wandashan's approach with YL and MN, and instantly felt that this is the way a dairy company should go, and wholeheartedly provide consumers with better products. Products, what the common people need is such an enterprise, but there are too few such enterprises now.

"The milk and milk powder I drink at home are all from Wandashan. In addition, I have made a request within the company that Wandashan's own employees should also try to buy their own products when buying milk. If a food company The employees don’t even dare to eat their own products, so how can they have the face to ask consumers to buy them?” Li Lei didn’t say anything, because it is true that some people with special constitutions can’t drink ordinary milk.

Of course, if any leading cadre uses such a reason as an excuse to buy milk from other companies, he must verify it carefully to see if it is the case.

In addition, Li Lei is also very curious, do the executives of dairy companies such as Sanlu, YL, and MN also buy their own products when they buy milk for their children?After much deliberation, I probably still will, who let there be another product called special offer?Moreover, some dairy companies have obviously different quality requirements for export products and domestic products, which shows that they are capable of making good products, but why don't they do so?

"This is a good rule, and other companies should also learn it. Those who make food must dare to eat their own products, and those who make home appliances are best to use their own products, so that even if there are problems, they can be found as soon as possible, so that they can be corrected in time and avoided. An even bigger loss!" Xing Shuwang gave Wandashan a business right from the very beginning of his visit, "From now on, when our Tiannan Provincial Government has hospitality tasks, we will use all your dairy products !"

"Thank you, the leader. We must strictly control the quality and strive to let consumers drink better milk!" Li Lei quickly thanked him. This is good news for Wandashan. The common people's eyes are keen, and they must know The quality of the milk that leading cadres drink is absolutely fine. As long as the leaders of Tiannan Province start to drink up Dashan’s milk, then word will spread, and Wandashan milk will soon become popular in Tiannan Province. It's more useful than advertising.

Next, I went to visit the ancillary facilities such as the biogas power plant. After I came out, I visited the pasture again. Xing Shuwang looked at the cows grazing leisurely, and had a new problem, "Hey, I didn't notice it when I was indoors just now. After I came out, I realized that the cows in your pasture seem to be different from other cows, right?"

"This is a Holstein cow imported from the Netherlands. Most pastures in our country now graze Chinese black-and-white cows. This cow is a hybrid of a Holstein cow and a native Chinese cow. It was approved and renamed by the Ministry of Agriculture in 1992. They are Chinese Holstein cows, but compared with orthodox Holstein cows, this kind of cows are far inferior in terms of milk production and the number of calves they breed!" Li Lei introduced.

"Oh? The gap is so big? Tens of thousands of cows have to be imported. I'm afraid the expense is not small?" Xing Shuwang imagined the scene of the cows crossing the ocean to China, and felt that the freight alone was not a small figure. .

"The expenditure is indeed not small, but it is not as much as everyone imagined! Most of these cows are bred by buying frozen semen and then breeding!" Li Lei replied, it is definitely not as good as directly importing cows. But the cost is much lower, all in all, this is the most cost-effective choice right now.

Seeing that Xing Shuwang seemed to be very interested in this topic, Li Lei began to introduce him to the classification of dairy cows, "Now there are almost ten kinds of famous cows in the world, and the milk produced by these cows is also different. Among them, the most famous , The Holstein cows that are raised the most are this kind of Holstein cows that are famous for their high milk production. An adult Holstein cow can produce more than [-] tons of milk in a lifetime, while our domestic cows only have about [-] tons, a difference of three full. one-third."

"The milk of Holstein cows has lower fat content and higher protein content, which is suitable for making low-fat, high-protein dairy products; the milk of Holstein cows has a light taste and slightly sweet taste, and is suitable for making yogurt, Cheese, milk powder and other dairy products; in addition, the milk of Holstein cows is also widely used to process various dairy products, such as chocolate, ice cream, biscuits, etc.; generally speaking, it is suitable for the needs of our domestic consumers, so We didn't have much controversy when we introduced the breed, and we quickly chose Holstein cows!"

"In addition, there are Dutch Duris cows. The milk produced by this cow is rich in protein and fat, and has a rich taste. It is suitable for fresh drinking, processing and other purposes; , and on the other hand try to produce some fresh milk.”

"Breeding experts in Germany and Switzerland have bred Brown Rui cows according to the eating habits of the local people. The milk fat content of this cow is as high as 3.8% to 4.2%, and the protein content is also between 3.0% and 3.5%. It is suitable for making Dairy products, such as yogurt, cheese and butter, etc., the current domestic consumption of cheese and butter is not high, relying on the existing dairy cows can be satisfied, so there is no introduction for the time being."

"In addition, there are Gustav cows in England, Somerset cows, Montabella cows in Italy, Piedmont cows, Tarbes cows in Germany, Himalayan cows around the Himalayas in South Asia, etc. These cows Each has its own characteristics, but due to various problems, it is not suitable for introduction to China for the time being!"

"Finally, there are Mongolian dairy cows in our country. This kind of cow is highly adaptable and does not have high requirements for the growth environment. The milk it produces is relatively thick, has a mellow taste, is rich in protein and fat, and is beneficial to the human body, but unfortunately The milk yield of Mongolian dairy cows is really too low, less than one-tenth of the hybrid breeds of Holstein cows and native cattle! Not to mention compared with purebred Holstein cows, so it is not suitable for large-scale commercialization Breed!"

"We have formulated two plans for Mongolian dairy cows. The first is to try cross-breeding. Mongolian purebred cows are crossed with European purebred cows. The average annual production of hybrid cows can be increased several times! At the same time, considering the production of Mongolian dairy cows Due to the high nutritional value of milk, we are also trying to develop dairy products made from Mongolian milk, specifically to meet consumers’ needs for healthy, high-quality dairy products.” In the future, both YL and MN have launched products made from Mongolian cows. The product has also achieved good sales, but Li Lei is still a little uncertain whether consumers can accept that products from local cows are more expensive than imported cows.

"Leader, look here again! Our ranch has a slogan called 'good cows, good grass can produce good milk', you saw the cows just now, let's look at the pastures again! Cows need long-term and stable good nutritional supplements to produce milk. To produce good milk, we use a golden ratio of alfalfa, corn, oat straw, cottonseed, etc. to make nutritional energy feed for dairy cows. According to the different nutritional needs of dairy cows of different ages, we adopt targeted feeding to provide each cow with more Appropriate nutrient allocation can truly realize scientific feeding.” The formula of dairy cow feed also needs to be carefully studied. Fortunately, Huinong’s own feed company has research and development and production capabilities, which is much more convenient than other companies.

"In addition, we also contracted land nearby to grow silage corn and silage wheat to reduce the cost of feed purchases; at the same time, we also cooperated with Professor Lin to cultivate Juncao suitable for dairy cows. The yield of Juncao is very high. If this problem can be broken through, then the cost of raising dairy cows can continue to drop!" It has been a while since Professor Lin was kidnapped by Li Lei to Tiannan Province, and Li Lei set up a research institute for him, and cooperated with the local government to start planting fungi Grass, on the one hand, is used to prevent sand and restore pastures, and on the other hand, develops the feed function of Juncao. So far, certain results have been achieved.

Walking around the pasture, Xing Shuwang got to know a lot of pastures that cows love to eat under the introduction of the staff, and then he had a new problem, "The area of ​​your pasture is indeed not small, but there is no way Do you feed tens of thousands of cows? Just now, I heard from your staff that a cow needs to eat [-] to [-] kilograms of various feeds every day. How much grass can your pasture produce every year? It’s not enough. This question How did you solve it?"

"There are several options. The first is feed. Our Huinong has specially built a feed factory in a nearby place rich in raw materials to produce special feed for dairy cows. These feeds solve the daily consumption of some dairy cows; Contracting land to produce silage fodder; the last is to cooperate with the surrounding herdsmen to drive them to plant pasture, place orders for them, provide them with start-up capital and technical support. Now tens of thousands of herdsmen have signed contracts with us. To provide us with pasture, millions of tons of pasture can be harvested every year, which is enough for these cows to eat!"

"And these herdsmen can also increase their income. Since we built the ranch here, the surrounding herdsmen have had several ways to earn money. The first is the dividends from the contracted land. We rent the land from the local government and pay as scheduled every year. The rent is paid, and the government distributes dividends to the herdsmen whose land is occupied; secondly, there is income from odd jobs. We deliberately limit the number of employees on the ranch, and hand over some relatively simple and undemanding jobs to nearby herdsmen, such as Transport pasture, etc., so that they often get opportunities to do odd jobs, and even some herdsmen who are more active, down-to-earth and willing to learn have passed our assessment and become regular employees of the ranch; the last is to sell pasture and silage. Income, the addition of these things can greatly increase their income level, and many herdsmen have been lifted out of poverty and become rich because of this!"

"This is good, this is good!" Xing Shuwang was much happier when he heard this. As the second-in-command in a remote province, he is most concerned about the employment and income of ordinary people. The Wanda Mountain ranch can bring so many people out of poverty. , This is great news for him.

"We also arranged for staff to give mobile lectures on the grasslands, imparting modern breeding knowledge to local herdsmen, and helping their cattle and sheep to see a doctor. Now the staff of our ranch are very welcome when they go outside; once, a The young technician went to see a doctor for the herdsman's cattle and sheep, and the herdsman wanted to marry his daughter to him, and we all laughed when he came back!" Li Lei talked about gossip with a smile.

This seems to increase unnecessary expenses, but in fact it is of great benefit. After establishing a good relationship with the local herdsmen, it will be much more convenient to carry out some cooperation in the future, and the competition in the dairy market in the future will inevitably start from the marketing Expanding to the competition for pastures, Wandashan has become friends with herdsmen everywhere, and it is not so easy for other dairy companies to compete.

"All in all, we are now using the most advanced technology and equipment to plant good grass, raise good cows, and process good milk; use the most scientific and professional production methods to ensure the nutritional value of milk, and strive to provide consumers with higher-quality nutritional protection ;Our current level can be completed within 4 hours from the completion of milking to the start of processing, eliminating the need for storage and transportation of raw milk, minimizing thermal damage to milk, and retaining active nutrients in milk to a greater extent Substance." Li Lei finally concluded, "So I can say now that the milk products produced by this ranch are definitely the best in the country!"

Compared with competitors such as YL and MN, their raw milk has to be sent to the milk station first, and the milk station will store a certain amount before it is sent to the factory for processing, not to mention whether there will be problems in these processes, but In terms of time, there is no way to compare with Wandashan. The fresher the milk, the higher the nutritional value. Everyone knows this truth.

After talking about the achievements, Li Lei talked about his regrets, "But compared with developed countries, there is still a big gap. First of all, the breed of dairy cows. We still have to buy from abroad, but we have already spent a lot of money to build Breeding Center, and hired experts from the Netherlands and the United States to preside over it, and strive to breed dairy cows that are more suitable for China as soon as possible! The second is the scarcity of professional and technical personnel. We drink milk much later than Europeans, and the accumulation in this area is far behind. Far from enough, the Dutch milk company can already process milk within two hours, and we are twice as long as others.”

"However, as long as we can advance step by step, we will be able to catch up with them sooner or later! I have confidence in our employees!" To achieve this goal, we have to compete with domestic competitors, or If the overall market is rotten, Wandashan may not be able to survive alone.

"Now this ranch is equivalent to the Whampoa Military Academy of domestic modern ranches. How much economic value can be created is secondary. The key is to continuously train talents, and then these talents will go to Inner Mongolia, XJ, Northeast and other places to replicate the successful experience here. Build more pastures!" When Wandashan's modern pastures spread all over the country, how will YL and MN compete?

　Still haven't figured out what to write
　　
　
(End of this chapter)