Agricultural giant since 1983

It is not only the milk station and the dairy company that suffered losses in this exposure, but also the dairy farmers who raised a large number of cows. The closure of the dairy station and the dairy company deserves it all, and most of the dairy farmers are innocent. If the quantity is large, if it is not handled properly, it will definitely cause serious consequences.

Then this responsibility fell to Wandashan and other dairy companies. Since you created the matter, then it is up to you to finish it. These dairy farmers must be stabilized and they must not be allowed to go bankrupt.

In this regard, Li Lei has been prepared for a long time. In fact, it is not difficult to make the milk produced by free-range dairy farmers meet the national procurement standards. It is only necessary to feed the cows with better pasture and feed. Of course, this requires dairy farmers to pay more costs, but they may not be able to come up with the money.

At this time, Li Lei's previous layout can finally come in handy. Small agricultural loan services are quickly spread to major milk producing areas. Minsheng and Xinhe United will issue loans to these dairy farmers so that they can have money to buy benefits. Special feed for dairy cows produced by Huinong, thereby improving the quality and output of milk. At the same time, after Huinong takes over the milk station, it will also increase the purchase price of raw milk, so that they are still profitable.

The Annong Insurance Company has now been officially established. They can provide insurance services to dairy farmers, allowing them to apply for loans with peace of mind. Even if there is an accident during the breeding process, there will be insurance compensation as a guarantee to prevent them from going bankrupt.

This is the benefit of financial support. Since it is a market economy, it should provide necessary support services to reduce the risk of farmers and allow them to raise dairy cows with confidence.

But these are excessive means. The domestic dairy farming industry still needs to complete the evolution from free-range farming to intensive farming, so as to ensure the output and quality of milk. This scattered farming model will be eliminated by the times sooner or later. If it does not change With this model, the Chinese cannot drink enough good milk.

However, intensive farming does not mean that these dairy farmers will be unemployed, so Li Lei has also launched corresponding services. Wandashan can provide training for dairy farmers and teach them how to unite to form dairy cooperatives. The dairy cows are brought together for breeding, and the cost of building a dairy farm can be borne by the strength of everyone. At the same time, the more money invested, the more profits can be made.

Think about it, if you have more cows and more scientific breeding methods, will you be able to produce more milk with higher quality?Sell ​​for more money?This account is not difficult to calculate at all, and most dairy farmers are willing to expand the scale of production, but they lack capital and technology.

There is no need to worry about technology at all. Wandashan’s training team will give them lessons on the grassland every day, and will solve problems for them at any time during the operation process. There is no need for dairy farmers to pay training fees. When the dairy farm is completed, the output Then sell the milk to Wan Darshan.

This is also a cooperation between dairy companies and dairy farmers, but it is fundamentally different from before. Why did those dairy companies manage technical matters before?I knew to ask dairy farmers for milk; now Wandashan provides technical support to ensure that the milk they produce can meet the national standard, and at the same time supervise the whole process of production to find problems in time, so as not to wait for melamine as before. It all started to flood, and the dairy company didn't realize it until the end, and didn't even find out in the end.

As for the problem of funds, it is still solved by the financial supporting system. Wandashan helps them formulate business plans, and then the dairy farmers take the plan to Minsheng and Xinhe to obtain agricultural loans. After reading the plan, the bank uses their pasture and Dairy cows are used as collateral, and loans are issued for them, so that they can buy equipment and build better and more scientific dairy farms.

At the same time, they will also pay insurance premiums and purchase insurance services from Annong Agricultural Insurance Company. In this way, even if they encounter problems such as epidemics and snow disasters, they can still get compensation from the insurance company. You can make a comeback and continue to raise dairy cows to make money.

If some dairy farmers don’t want to continue to engage in the farming industry, and they plan to do something else, they can choose to sell the pastures and cows to Wandashan, and then Wandashan will raise these cows themselves; they can also rent the pastures and cows. For Wandashan, it is right to buy shares in the form of physical objects and receive dividends at the end of each year.

These two methods have their own advantages. The first one can get a lot of money at once, and they can use this money to do business or do something else; Income, in the end, it may add up to more than the first kind.

The milk station model will be phased out gradually. Firstly, there will be too many intermediate links affecting the profits of dairy companies, and secondly, the quality of raw milk cannot be guaranteed, so in the end it will definitely become a direct connection between dairy farmers and dairy formulas; but there are many The boss who has made money on milk is still unwilling to give up this industry.

Li Lei also prepared a way out for them. They can partner to set up a breeding farm. These people have funds and influence in the local area. Three or five people can set up a breeding farm in partnership, and Wandashan and Huinong can also do the same. Provide them with a full range of services from dairy calves, farm design, feed supply, feeding guidance to milk purchase, as long as they sell the milk to Wandashan in the end.

Modern farms are an asset-heavy industry. Even with the size of Wanda Mountain, there is no way to rely entirely on their own farms to supply raw milk. Therefore, it is inevitable to cooperate with other companies. The introduction of new funds can speed up dairy farming in China. The progress of intensification, and these people are good partners.

It is also beneficial for them to cooperate with Wandashan and Huinong. First of all, the construction of a modern farm will definitely require calves and various equipment. If they buy it themselves, let alone whether they can buy it, even if they can, they will not be able to get such a favorable price. After all The price of large quantities of purchases is definitely different from that of small quantities of purchases.

Wandashan has its own breeding center, and the price of calves for cooperative enterprises is definitely cheaper than that for other enterprises; at the same time, as the largest purchaser in China, they can also get the best price for purchasing equipment, and provide these to cooperative enterprises. can greatly reduce their costs.

Not to mention technical support, now Wandashan is definitely the number one in the country in this area, and they can have fun secretly if they can get the number one technology in the country!In the end, there is no need to worry about the market. As long as the raw milk they produce is qualified, Wandashan will take as much. Moreover, there is no such thing as pawning money and not paying, which minimizes the risk of the farm.

Now that Wandashan has made a move, Guangming, YL and other companies must follow suit, and soon there is a wave of intensive breeding farms across the country. YL has strong financial strength, and their actions are second only to In Wandashan, Guangming is stretching his hips again at this time, and the major shareholders are still reluctant to spend money on milk source construction, so Wang Jiafen is so angry that he patted the table with them again.

The major shareholder is also angry. Now the most important thing for Guangming is to quickly resolve the equity dispute with France's Danone. Why do you keep making trouble for us?So they forgot Wang Jiafen's contribution to the rise of Guangming in the past, and began to consider whether to change the head of Guangming.

After Li Lei heard the news, he also took the opportunity to push and strengthen the competition in the field of yogurt, trying to widen the gap between Guangming and Danone.

Bright and Danone have cooperated for ten years. In 1992, Danone entered Shanghai and began to cooperate with Bright. After that, Bright took over Danone's yogurt business. Danone also took this opportunity to sell its yogurt all over South China. , East China, with the help of Guangming, Danone got rid of nine consecutive years of losses in the Chinese market and achieved profitability for the first time.

However, during this period, the two parties also had many conflicts. For example, after the completion of the joint venture fresh milk factory, Danone replaced the agreed fresh milk equipment with room temperature milk equipment, resulting in a sharp drop in Bright’s sales; Because of the pricing of yogurt and the management rights of the yogurt factory, there have been many disagreements.

At this time, Wang Jiafen made the decision to part ways with Danone, but at this time, it was a critical period for Guangming to prepare for listing. If it wanted to go public, it needed the help of minority shareholders and experienced people. At this time, Danone used this as an excuse After convincing the major shareholders, not only were they not driven away, but they also became small shareholders of Bright.

Originally, the cooperation between the two companies could last for a few years, but because of the sudden rise of Wandashan, especially Wandashan has also invested a lot of resources in the yogurt business, threatening the number one position in the bright yogurt field, so Danone and Bright contradictions are becoming more prominent.

The person in charge of Danone feels that he is an international giant, so he has a very strong attitude. He believes that Danone has advanced experience and management systems, and the yogurt business must be his own. Wang Jiafen's attitude is also strong. It is true that you are a multinational company, but your People can get high salaries just by doing PPT, lack of respect and understanding of the domestic market, and entrusting the business to you for management will definitely make a mess.

The two parties were in dispute, and the relationship was almost broken. In the end, both parties suffered losses. Danone suspended its cooperation with Guangming and transferred all the shares in its hands. After Danone left, Wang Jiafen also quickly resigned from the positions of general manager and chairman, and left Guangming.

After Li Lei received the news, he immediately flew to Shanghai to meet Wang Jiafen, and then talked about the various measures taken by the new head of Guangming, "Changing your matrix management structure into a line management structure has indeed made some progress." At the very least, the autonomy of local governments has become greater, and they can respond faster according to the market!"

"But these are just superficial. If we don't solve the problem of milk source, we don't have enough high-quality milk source. I am afraid that the brightest moment will be the most glorious time, and it will only decline slowly in the future!" Li Lei shook his head again and again, It's normal for the new head to show his ability and weaken the influence of the old head, but you also have to know what is the most important thing. The foundation of the building of Guangming is not stable now, and you still only care about doing things in the future. I'm afraid it's impossible to carve patterns on the windows, right?
"Hey, I have told the leaders many times that we are already a step behind Wandashan, and we can no longer be slower than YL and Sanyuan. I can't keep it!" This has become a knot in Wang Jiafen's heart. She clearly knows what is the right way, but she can't do it because of the constraints of shareholders. This is really uncomfortable.

"Yes, now our Wandashan is indeed a little ahead, but not too much ahead. If Guangming is willing to spend money, it may not have a chance to catch up! It's a pity that YL, Sanyuan and even New Hope Dairy are all looking for suitable products everywhere. The pastures have spent a lot of money to build modern dairy farms, but there is still no movement in the light; in a few years, when the light is connected, I am afraid that the good pastures will have been divided up, and they will not be able to build a building that can be compared with Wanda Mountain and Wanda Mountain. A high-quality milk source base comparable to YL!"

"The era of competition in the dairy industry has changed. It has begun to change from the past marketing competition to the current quality competition. Brightness will not change the past." Li Lei shook his head, feeling sorry for Brightness and happy for Wandashan. Wang Jiafen is only 50 years old this year, which is the golden age of a business manager. If she is brought to Wanda Mountain, at least for ten years, Wanda Mountain will not have to worry about being in charge.

At the same time, he is also quite relieved that in the original history, the marketing battle of the dairy industry will continue for many years. From 2001 to 2008, the golden age of the rapid development of China's dairy industry, most companies focused their energy on marketing. Quality was neglected, and then the giant tower of sand collapsed in 2008 because of melamine.

Now that I have detonated this bomb in advance, and at the same time changed the competition in the dairy industry from a marketing competition to a quality competition, the development of China's dairy industry will definitely be healthier in the future.

After chatting for a while, Li Lei sent an invitation to Wang Jiafen again. Wang Jiafen was a little hesitant. She really wanted to go to Wandashan. After so many years in the dairy industry, she still wanted to do more in this field. It seems a little unkind to go to Wandashan, right?
Li Lei gave a plan that he had prepared. He previously joined forces with other dairy companies to set up a China Dairy Strategy Research Institute under the China Dairy Association, which is mainly responsible for macro research. Wang Jiafen can go to the research institute for a while and think quietly. The future development direction of China's dairy industry is to come to Wandashan to work after the matter of her leaving Guangming fades.

This time Wang Jiafen readily agreed, and verbally promised that next year he would go to Wandashan as the general manager. Li Lei finally found the head of the dairy industry he had been looking for for many years.

And just when Wang Jiafen left Shanghai to go to work at the China Dairy Strategy Research Institute in Beijing, Li Lei's previous idle move had already fallen on the chessboard. After more than a year of warm-up, "Food Wars" The book is finally on sale.

Yibi, who is always blocked, will finish writing the plot of the soybean war and forget about it. A new book will be released in the second half of the month.