Agricultural giant since 1983

Chapter 461 Preheating Public Opinion
More than a year ago, Li Lei found a young writer named Zhang Xiu. He provided materials, and Zhang Xiu edited and wrote the book "Food War", and began to serialize it on the Tianya Forum. The unbelievable stories in the book have attracted many readers to urge them to update every day. The era of online novels has not yet begun, and Zhang Xiu has become addicted to the Internet god.

After the book gained a certain reputation, Li Lei let Netease, Penguin, Sohu and other Internet companies he invested in publicize on their websites, which brought Zhang Xiu more exposure, and soon became a bookmaker. A hotspot on the whole network, every update can get a lot of replies and likes.

At first, some felt that what Zhang Xiu wrote was too unimaginable and exaggerated, but after they collected relevant information and confirmed it, they found that every case written in his book had already happened in reality. Conclusive records.

Someone posted the original English version of the materials they found, and immediately aroused the shock of a bunch of netizens. They began to speculate on Zhang Xiu's identity. It is not easy for ordinary people to find these things. Could it be that this is a researcher from a certain research institution?Or a top student studying abroad?
Zhang Xiu kept Li Lei's advice in mind, deliberately kept this kind of mystery, and never announced his identity to the public. Now netizens became more curious and began to analyze Zhang Xiu's identity from every detail. Unfortunately, no one guessed it right. It added a lot of heat to his serialization.

Afterwards, every time Zhang Xiu updated a chapter, someone immediately verified and analyzed the cases written in this chapter. The results proved that what Zhang Xiu wrote was true every time. Information on the four major grain merchants of ABCD.

These companies have deliberately kept a low profile for a long time, but it is impossible for such a large company to cover up all the facts. With the joint efforts of netizens, the information of the four major grain merchants was slowly unearthed. This information surprised many people. These companies have already begun to set foot in the domestic market.

Bunge has established a trading company in China since the 90s, supplying soybeans to China, and also assisting China in exporting corn and wheat. In order to further expand, it also built a new soybean processing plant in China.

Cargill’s trade with China has already started, selling grains, oilseeds, sugar and meat, and even acting as an agent for nearly two-thirds of China’s corn exports.

Louis-Dreyfus has been selling feed and grains to China since the 60s, but compared with other companies, Louis-Dreyfus is more low-key, but Louis-Dreyfus is also the one with the deepest understanding of China .

On the one hand, Louis Dreyfus sells Chinese corn to South Korea, Southeast Asia and other countries. On the other hand, because they have mastered the supply and demand of countries around the world, they release information and price references every day, which once became the price vane of the grain market. , Louis Dreyfus not only manipulates the spot market, but also obtains double benefits by manipulating the futures market.

As for ADM, they established Zhangjiagang Donghai Cereals and Oils in China through cooperation with COFCO Group and Singaporean Guojia very early on, and built five soybean crushing plants in LYG, Guangxi, QHD and other places. Soybean oil is sold to consumers in China, and in addition, they have built several animal feed factories in Dalian and other places.
This result surprised netizens, "Wo Cao, I always thought that Arowana and Orchid were purely domestic brands, but I didn't expect them to be controlled by the Americans?"

"What's written in this book is too scary. From now on, I'll try to buy Luhua's peanut oil, soybean oil, and corn germ oil, lest our country's edible oil be completely controlled by ADM in the future!"

"Yes, you should eat domestic vegetable oil. I'm not obsessed with domestic products or not. The key point is that most of ADM's soybeans are cultivated using genetically modified technology. Whether genetically modified foods are harmful is still unclear. I still choose safer. Let's do it!"

These serializations also brought an unexpected joy to Li Lei. The sales of Luhua's soybean oil, peanut oil, corn germ oil, sunflower oil and rapeseed oil have all been greatly improved. In contrast, their sales in the field of vegetable oil Yihai Kerry, the biggest competitor, has experienced a stagnation in sales growth.

Although the number of netizens is only over 2000 million, and not every netizen has read Zhang Xiu’s articles, these people have some influence, and they will influence the people around them, and persuade them not to buy Arowana, orchid flowers And other products, most of these people choose Luhua's products as a substitute, so the vegetable oil field has experienced a situation of ebb and flow, and Luhua has once again expanded its advantages.

At the end of the series, Zhang Xiu released the content that after joining the WTO, what impacts will China's agriculture face, what methods will those international agricultural giants use to launch attacks, and what methods should we adopt to deal with it, which just caters to In addition to the upsurge of public opinion after joining the WTO, the click-through rate and reprint rate of the article jumped a lot.

In this article, Li Lei followed Zhang Xiu's pen and wrote out all the methods used by the four major grain merchants in the future. He stated in the article that there is no need to worry too much about the two staple foods of wheat and rice, and that corn has certain risks, but Because the gap is relatively small, it is not a problem in the short term.

The most important thing is soybeans. Since the total domestic production of soybeans reached a peak of 1994 million tons in 1600, the production has been reduced year after year. Increase year after year, so how to fill these gaps?

Only imports. In the 80s, China’s soybeans were still exported. Even before 1996, China’s annual soybean imports were less than 100 million tons. However, with the increase in economic income and people’s consumption levels, the people’s demand for vegetable oil and meat Soybean, which is the main feed raw material and source of vegetable oil, has become a necessity of life. The consumption has increased year after year, and the total import volume has also continued to rise.

In 1997, the total amount of soybean imports increased to 300 million tons, and in 1999 to 400 million tons. In 2000, it more than doubled, and the total imports exceeded 1000 million tons for the first time. In 2001, it rose to 1400 million tons. comparable to the total domestic production.

In the future, as the people’s demand for meat and vegetable oil further increases, the shortage of soybeans will also increase. It is only a matter of time before the total import volume exceeds 2000 million tons, 3000 million tons or even 4000 million tons. The amount of soybeans can be double or even triple the total domestic production.

However, more than [-]% of soybeans in the international grain market are in the hands of the four major grain merchants, and they even control [-]% of China's imported soybean market. Under such circumstances, the four major grain merchants will definitely take measures to completely destroy the domestic China's soybean industry firmly holds the soybean pricing power in its own hands. This is the severe test China is about to face, how to keep the soybean pricing power and the upstream and downstream industries.

Zhang Xiu also wrote in the book the possible methods of the four major grain merchants. The first is to lure domestic growers to plant soybeans on a large scale, and at the same time raise the price of soybeans in the international futures market. From historical data, it can be seen that Chicago futures The soybean market on the trading market has risen from 415 cents per bushel to 627 cents per bushel, more than half the increase.

Feedback of this line to the country has also led to an increase in soybean prices. Many farmers in the Northeast have seen that planting soybeans is profitable, and they have also expanded their planting area, and crushing companies have also taken the opportunity to expand their production capacity. In the short term, this is a good thing, because the domestic The increase in production will certainly reduce the demand for imports, and this year's total imports should decline to a certain extent.

But in the long run, it may not be so, because this wave of soybean market is deliberately speculated by the four major grain traders, and it cannot reflect the real situation of the market; when they raise the price of soybeans to a high enough level, they will suddenly release bad news If the price of soybeans is lowered, farmers who expand their planting area this year and companies that invest in the construction of oil extraction plants will lose money.

Farmers have lost money in planting soybeans, and they will not plant again in the coming year, so the domestic dependence on imported soybeans will be further strengthened. Can control China's soybean processing capacity.

At that time, they can also use their own processing capabilities to influence farmers in reverse, such as restricting the types of soybeans purchased, so that in order to sell soybeans, farmers can only grow soybean varieties restricted by the four major grain manufacturers. They can use the seeds to strengthen their control over farmers.

The entire industrial chain of seeds, purchases, and crushing will be controlled by the four major grain merchants. This is a method they have used many times in other countries, but although the trick is old, it is very difficult to deal with, because the shortage of soybeans in China is real. existing.

At the end of the article, Zhang Xiu did not give a solution, because the solutions are all with Li Lei. He does not want to remind the four major grain merchants, but hopes to use this opportunity to paralyze his opponents, making them think that the country has not responded well Strategy, so that Li Lei can catch them off guard.

After the serialization ended, Zhang Xiu also announced at the end that the book "Food Wars" would be officially published soon. In fact, as early as when this book was being serialized, many publishing houses contacted him, hoping to publish this book as soon as possible. However, Zhang Xiu insisted on not publishing until the end of all serials. This request dissuaded many publishing houses. They thought that since they could read it online, who would buy physical books?

Fortunately, there is still a publishing house that persisted. Finally, after discussing with Li Lei, Zhang Xiu chose the China Agricultural Press to be in charge of the publication of this book. It's just right.

When it was officially published, all the major websites helped to promote it, and Qingzi worked hardest. Who told him that he was originally a book publisher?Not only did he advertise "Food Wars" in the most conspicuous position of Dangdang, but he also used his own resources to push the book to the most conspicuous display areas of major chain bookstores, so that people can see this book as soon as they enter the bookstore. Coupled with Kissinger's phrase "whoever controls the food, controls the world" on the cover, it immediately attracted the interest of many people.

Thanks to the efforts of all parties, "Food Wars" quickly became a bestseller, and Zhang Xiu also became a well-known best-selling author. Magazines and TV stations also keep sending interview invitations, wanting Zhang Xiu to talk about this book.

This book also aroused certain repercussions in the business world. Many agricultural business owners bought it and studied it after hearing about it. The various methods of the four major grain merchants opened their eyes, and some began to worry that if their industry encountered these How should we deal with the competition from the giants? Others are thinking about whether our company can follow their example when developing overseas business?

After seeing the early warning of the soybean war at the end of this book, more people fell into deep thought. Some began to ponder whether to hoard more soybeans before the current price peaked, and others were entangled in whether to give up. I plan to invest in an oil mill, but now I just need to open an oil mill near the port, and then use imported soybeans to squeeze oil to make huge profits. Who would give up such a good business?Maybe this book is just scaremongering, why not make money with the money you get?They still couldn't resist the temptation.

This book also gradually spread to the United States. After reading this book, an ordinary white-collar worker named Song Hongbing suddenly realized that readers are so interested in this kind of business secrets.

He has been in lobbying companies, pharmaceutical companies, and financial companies for many years without making a name for himself. It was not until he read this book that he found his way to the future. Although I have not made any achievements in these years, I still listen to I have had a lot of gossip and secrets, so if I refer to the writing method of this book, and then exaggerate it, adding more gimmicks and conspiracy theories, can I also write a best-selling book?
Then let’s start writing from the financial field that I am most familiar with and the readers are most enthusiastic about. The financial field is the most suitable for conspiracy theories, so he immediately started to prepare. A few months later, another serial post called "Currency War" appeared on Tianya
Li Lei's hype for Zhang Xiu is not just to produce a best-selling book, but also to prepare for the upcoming soybean war and warm up public opinion.

In the just-concluded dairy industry war, he led Wandashan to a complete victory, but there was not much time for him to rest, because the soybean war was about to start, and this war was bigger and more serious than the dairy industry war. Intense and brutal.

The victory in the dairy war has allowed the Chinese to drink healthy milk. If they win the soybean war, they will be able to save the Chinese from being squeezed by the four major grain merchants.

If I can complete these two tasks, then I have not crossed in vain.

(End of this chapter)