Rebirth 98, the rise started from ripping off Microsoft

Chapter 824

SOMY's idea is very simple, you can come to buy products, but if you want to cooperate with me in research and development, it is impossible.

What level is your Xia country, do research and development with me?Just buy my products honestly.

Regardless of whether it is the two surrounding countries, or Europe and the United States, the attitude towards Xia Guo's technology is basically the same.

What's more, both sides have very complicated historical reasons.

Under such circumstances, Lu Yiming still wanted SOMY's technology, which can only be said to be overthinking.

However, it was clear that Nakaba Ryoji underestimated Lu Yiming's determination.

Lu Yiming came here to talk about cooperation because he fell in love with SOMY's technology. Now that SOMY doesn't plan to cooperate, Lu Yiming feels that there is nothing to talk about.

SOMY's technical ability is indeed strong, especially in the aspect of video, with its own unique understanding and attainments.But this does not mean that SOMY's products are the only ones on the market.

Since SOMY didn't want to cooperate, Lu Yiming wasn't used to it either, and got up and left if he wasn't used to it.

"Since you say that, then we have nothing to talk about, so leave."

Seeing that Lu Yiming was about to leave, Nakaba Ryoji hurriedly said, "Mr. Lu, let's talk about purchasing. SOMY values ​​the market and partners of Xiaguo very much. We will definitely provide products to you at the best price. You."

Lu Yiming didn't even pause for a moment, let alone turn his head: "No need, leave your discount to someone else, I'm not short of that little money."

After leaving, Yu Jiayi asked: "Mr. Lu, the president of Zhongbo refused to authorize our technology. What should we do next? This old man is really serious. It's not that we can't afford the money, why he just refuses to sell it?" ? Didn’t you say that as long as there is profit, capitalists can do anything?”

Lu Yiming obviously did his homework when he came here. He said: "Ryoji Nakahachi has been working for SOMY since 1977, and it has been almost 30 years. It can be said that he has worked hard for SOMY for half his life. So he must He has feelings for SOMY, and wanting to convince him to sell SOMY's technology is any different from finding a father who wants to buy his child? So, it's understandable for him to make such a decision."

Yu Jiayi was surprised with some doubts: "In this way, isn't it more difficult for us to obtain the technical authorization of SOMY?"

However, Lu Yiming changed the subject and said: "Ryoji Nakabachi has a lot of feelings for SOMY, but some people are financial elites who have no feelings. Do you know that the latest CEO of SOMY is actually a beautiful Englishman? Are you a Chinese? And he got up from the branch office, and behind him are those financial vampires on Wall Street. You said that such a person, how could he have any feelings for SOMY?"

"You mean, we can go directly to the CEO of this newest merchant in Somy?"

Yu Jiayi was shocked, but even more incomprehensible: "Why did SOMY let such a person be the CEO of the group?"

Lu Yiming said with emotion: "How can economic globalization have only advantages and no disadvantages? SOMY is booming in the beautiful country, and the status and power of the branch are growing. In addition, there is a financial consortium from the beautiful country behind it. , what’s so strange about turning back to SOMY’s headquarters?”

Yu Jiayi suddenly realized: "It's no wonder."

Lu Yiming continued: "Unless SOMY is willing to give up the interests in the beautiful country, the problem of the big tail will never be solved. In fact, it is absolutely impossible for SOMY to give up the huge interests in the beautiful country. With such a negative teaching material, we will If you really want to go abroad, you must always be vigilant against Wall Street and other financial capital forces. Under their gentle mask, there is a greedy and bloodthirsty nature, and they really can eat people."

On this day, early in the morning, Howard Stringer came to his office of SOMY company.

Wearing gold-rimmed glasses and a black suit, he is 1.9 meters tall. He is burly and elegant, and his temperament is indescribable.

With a smile on his face, he carefully wiped the leather seat under his buttocks.

After so many years of hard work, he finally became the CEO of SOMY Group. Howard Stringer felt that his life seemed to have reached the pinnacle.

He is of English descent. He joined the beautiful country nationality in 1985. He has worked in CBS News for 30 years, from reporter and producer all the way to the position of president. CBS Evening News, which Seth collaborated with, was once the most-watched news program in the United States.

In May 1997, he joined the beautiful country branch of SOMY Company with all the honors and served as the president. He was mainly in charge of entertainment-related industries, such as movies and music.

At the end of 2004, Howard Stringer once again led the merger of MGM Films with rich personal connections, and merged SOMY Music and Boardman into SOMY Boardman Music Entertainment.

It is precisely because of this credit and his bloodline that Howard Stringer was finally voted by the SOMY shareholder meeting and became the first foreign leader in the history of SOMY.

Howard Stringer at this moment is undoubtedly complacent and smug.

After wiping the chair, he turned on the computer and asked his beautiful female secretary to deliver a cup of warm freshly ground coffee, ready to start the day's work.

He had just finished drinking coffee when a tall female secretary, wearing a black hip skirt suit and flesh-colored stockings, stepped on black leather high-heeled shoes, walked in with her hips twisted, and said to him: "Sir, an Asian from Xiaguo Mr. Lu Yiming, the richest man, just called you and wants to meet you in Ginza at noon."

Ginza should be the most prosperous place in Kyoto, and many business and political leaders like to visit there.The number of times Lu Yiming came to the island country was not bad, so he naturally followed the trend and set the meeting place in Ginza.

As a business elite in the beautiful country, Howard Stringer is very familiar with Lu Yiming.When he heard that Lu Yiming wanted to see him, he said without hesitation: "Tell him that I will be there on time at noon."

"Okay, sir."

At noon, Howard Stringer met Lu Yiming in a high-end izakaya in Ginza.

Lu Yiming took the initiative to say hello, "Nice to meet you, Mr. Howard Stringer."

Howard Stringer was also very polite to Lu Yiming, a super rich man, and said: "It is my honor to know Mr. Lu, just call me Howard."

"Howard is such a gentleman, come on, please sit down."

The two sides sat down, and Howard Stringer asked curiously: "I don't know why Mr. Lu asked me for it?"

Lu Yiming didn't hold back, and said straight to the point: "I want to cooperate with SOMY. I have approached the president of Zhongbo before, but unfortunately I was rejected, so I can only come to you, Howard."

Howard Stringer was able to climb up to the position of CEO, so naturally it is not a fuel-efficient lamp.

He quickly realized that Ryoji Nakabachi refused to cooperate with Lu Yiming, there must be something hidden in it.

Although he became a CEO, a CEO is just a CEO. To put it bluntly, he is the highest-ranking person who works.

Commonly known as the top tool man.

The real talkers of the company are the bosses.

So, after hesitating for a moment, he said, "Mr. Lu, if the president rejects you, then I have nothing to do."

Of course Lu Yiming knew that what he was talking about was nothing more than bullshit, SOMY, how dare he go against Wall Street?
He immediately said: "Don't rush to reject me, Howard, why don't you listen to my conditions first?"

"Okay, you say."

Decided to give Lu Yiming a face, anyway, there is no harm in listening to it.

Lu Yiming smiled and said: "You have just become the CEO of SOMY, and now is the time when you need to prove yourself with your achievements. This is the basis of our cooperation. Compared with an old stubborn like Nakaba Ryoji, maybe we have a better relationship." Maybe we can chat well, after all, SOMY is too old, if he can't embrace the new era, he can only be ruthlessly eliminated."

Howard Stringer's expression became a little more serious, apparently Lu Yiming's words moved him a little.

As the first foreign leader in the history of SOMY, this is both an honor and a pressure for him.

In order to secure this position, he must come up with eye-catching data, otherwise the shareholders will never tolerate his existence.

The top priority for Howard Stringer right now is to fully coordinate the fragmented departments of SOMY and reform SOMY's rigid traditional management system, especially to improve the unprofitable electronics department.

Although Lu Yiming's words were not pleasant to listen to, they pointed to the point.

In the financial report of the electronics sector in 2004, SOMY produced and launched about 100 new products in China, with a total output value of nearly 40 billion U.S. dollars, among which a large number of local components and local talents were used. Contributed to industrial development.

Of course, SOMY has also achieved huge returns. For example, the sales of electronic products in China reached nearly 30 billion US dollars, an increase of 60% over the previous year, showing a good momentum of development.

In 2005, SOMY released the latest high-tech digital products such as the latest cost-effective portable digital hard disk music player NW-HD5, Cyber-shot digital camera and Handycam digital video recorder.

In addition, SOMY also released the K750i with Ericsson, which made this controversial mobile phone a great success, and its market share reached a new height.

Its powerful camera performance, built-in FM radio and excellent music player have won the favor of more and more users.

If this development trend continues, SOMY is really likely to regain its vitality.

But these projects are promoted by SOMY’s “old school” such as Ryoji Nakabachi. They believe in the concept of technology first, and believe that SOMY’s brilliance is created by strong technical strength, so they want to return to the past. In order to gain the dominance of electronic consumer goods, it is necessary to increase investment in scientific research.

For Howard Stringer, this is unacceptable.

Because he is in charge of the entertainment department, does the success of the technology department have anything to do with him?

On the contrary, the development of the entertainment department led by him has been hindered because of a large amount of resources being squeezed. Regarding this situation, Howard Stringer has long been dissatisfied, and he can't wait to abolish the R&D department directly.

After all, how much is invested in scientific research?

The risk is so high!
If you take the wrong technical route, you will lose all your coffins. This is how many island companies have declined in recent years, and SOMY has suffered a lot from this.

In Howard Stringer's view, Ryoji Nakabachi and other SOMY diehards simply forget to eat but not fight. SOMY wants to restore its former glory, and now it should focus on entertainment and finance.

Wouldn't it be good to make a few movies, pile up the box office, and then go to the stock market to cut leeks after a lot of hype?
Easy and profitable!

After the technical research and development department is abolished, the scientific research expenditure will drop sharply, and the financial report data will become very good. At that time, a few good news will be disclosed at that time, and the stock price will rise slowly?

Isn't this better than working hard on research and development?
Behind Howard Stringer stands a bunch of Wall Street financial and capital forces, who have long been playing with stocks, so they look down on old-school SOMY people like Ryoji Nakabachi, and feel that it is because of their existence that they Hindered the take-off of SOMY.

Various thoughts circled in Howard Stringer's mind. He became interested in what Lu Yiming said, and asked, "So, how do you want to cooperate with SOMY?"

Lu Yiming said straight to the point: "I hope to acquire some technology patents and related industries of SOMY."

Howard Stringer's eyes lit up when he heard that, he was worrying about how to cut off these "gold swallowing beasts that don't make much money and burn money", and he hit it off with Lu Yiming.

However, as a greedy capitalist, in order to strive for the maximum benefit, he still said with a cold face: "Mr. Lu, you know that technology is the foundation of SOMY, and it is not for sale."

After all, it was nothing more than asking Lu Yiming to add money.

Lu Yiming never cared about problems that could be solved with money.

He breathed a sigh of relief, and secretly sighed in his heart, chatting with a person who only has money in his eyes is indeed the most comfortable.

Although his heart was full of joy, Lu Yiming still looked embarrassed, and said: "Howard, you know, many of SOMY's technologies are already behind, such as HDR-FX1E, although this is a high-definition digital that complies with the HDV1080i standard. The camera, but its sales volume is not as high as expected, and it is not worth mentioning compared to the huge scientific research expenditure. We only bought it for technical reserves. If the asking price is too high, we can only give up. "

What Lu Yiming said is completely true, because the technology is backward, so it is in a backward position in the market competition, and it is a money-losing product in the company's assets.

However, what Lu Yiming said about making technical reserves was farting in Howard Stringer's view.

Even if it is a backward technology, it is advanced enough for the current Xia Kingdom.

Howard Stringer doesn't feel bad for being a cub and selling his grandfather. Anyway, the "grandfather" of SOMY is not his real grandfather. As long as he can make the financial report data beautifully during his tenure, he won't bother to care about what will happen in the future.

Of course, it is impossible to sell at a low price, and SOMY's technology is still very valuable.

"Mr. Lu, I think you want it sincerely. I have also heard about your deeds on Wall Street. Why don't I make an offer and treat it as a friend with you. Buy it now, $80 billion, how about it?"

"80 billion? Pay back the US dollar? Why don't you grab it? Don't talk about the US dollar, even the Japanese yen is expensive to me!"

As soon as Lu Yiming heard it, he knew that this guy was talking to the lion.After all, before he set off, he had already found someone to evaluate the value of those technologies.

Howard Stringer saw that Lu Yiming seemed to be very angry, not only was not upset, but smiled happily: "Mr. Lu, there is no way, the market is like this."

Seeing Howard Stringer's attitude, Lu Yiming couldn't help scolding the old fox inwardly.

Sure enough, he is worthy of being a person from Wall Street, so he is not easy to deal with.

Lu Yiming felt that if he was just arguing about the price, he might not be able to reach any conclusions when it comes to darkness today, so he changed the subject and said with a smile: "Well, this is really beyond my expectation. I think we can talk about other things now. Like movies? SOMY's movies are very good, if possible, we can also cooperate in this regard."

"I have a company in the beautiful country called Su Qiao Films, I think you should have heard of it. We are shooting a series of superhero-themed movies. Through superhero movies to build an IP industry chain, if this is done, It’s easy to make tens of billions of dollars.”

Howard Stringer's complexion changed, he was very interested in what Lu Yiming said!

If SOMY Films can make money, he can definitely get rid of those old antiques in the board of directors with a crushing advantage, and carry out drastic reforms to SOMY.

Seeing the fish biting the bait, Lu Yiming immediately smiled and said, "This plan is still being kept secret, but we have acquired the copyrights of almost all characters in Marvel, except for Spider-Man, which was taken away by SOMY."

Howard Stringer immediately said: "We can cooperate completely, you should understand the commercial value of Spider-Man."

Lu Yiming shook his head: "I have the entire Marvel, so many superheroes, and SOMY can only come up with one Spider-Man. I am at a disadvantage from such a cooperation. How about this, this time you help me acquire SOMY's hardware department, I will facilitate the cooperation between you and Su Qiao Films, this condition is very fair, what do you think?"

After going around in a big circle, I finally brought the topic back to this.

It's just that now with the bargaining chip of the movie, the conditions of both parties have immediately reached a whole new level.

Howard Stringer hesitated for a moment, then said, "Okay, but SOMY's cell phone business isn't for sale."

What kind of garbage is a SOMY phone?
Lu Yiming was not interested in the "hybrid brand" mobile phone jointly developed by SOMY and Ericsson. After the smartphone came out, even Nokia was swept away. What kind of rotten fish is SOMY?
But acting in a full set, Lu Yiming still pretended to regret and said: "Well, Howard, in terms of our friendship, I am willing to accept this condition."

In fact, the two had a fart friendship.

But no matter what, without Howard Stringer, SOMY's "internal traitor", it would be impossible for Lu Yiming to buy SOMY's core technology assets.

He is still willing to make this friend.

(End of this chapter)