this man is not calm

Chapter 124
When a profitable business has no irreplaceable core competitiveness, it is very dangerous.

Especially in the Internet industry, the so-called creativity is the least valuable. Once it proves to be effective, someone will spend money to learn to do it.

It's like Jin Shang used the Internet cafe opened by Fan's Home, and a company spent tens of millions to open a larger one.

If the business model of Jinxi Culture proves to be feasible, there will be countless imitators.

There are many people who are quick-witted and quick-witted in the pursuit of making money.

In Mei Yingnian's view, Jinxi Culture has reached a critical point in time. If the next step is to take it to the next level, but you can't find the real pillars to keep you standing, take advantage of the most valuable time, hurry up It is the best choice to sell it off in exchange for more reserves for the next venture.

Once caught in the vicious competition of price wars and money-burning subsidies, it may be difficult to have a big future by relying on better management methods and the boss's own talents.

"Does little cousin know the shortcomings of his company?"

"Should know it!"

Mei Yingnian replied with some uncertainty,
"I had little contact with that child when I was a child, and I have never seen him when I grow up. I can only understand him through my brother-in-law's dictation, news programs, newspapers and magazines. He must be in control of the general direction. Can the details be handled? Well, it’s hard to say. Entrepreneurship is not about pretending to be a family wine. Although traditional industries are difficult, the victory lies in safety. Once emerging industries choose the wrong direction, no matter how hard you work, it will not help.”

To put it bluntly, what Jin Shang is doing now is to open up a new path in a field where there is no reference object, and the difficulty can be imagined.

Failure is a high probability event.

But once successful, it may become a milestone figure in business history.

While yawning and wanting to rest for a while, the wife who had to listen to the chatter between father and son said casually:

"Some time ago, I heard that Fengchun went to sing with Ah Shang. It was introduced by my brother-in-law. I don't know how they got along! They used to fight a lot when they were young. They are obviously good boys. Why is their relationship so bad?"

"Sing? What song?"

Mei Yingnian, who seldom cared about the trivial matters of these parents, asked,
"Didn't the youngest not allow her to be a star?"

"It's not easy to care so much about young people's affairs. When will your two daughters listen to your lessons? It's not like the left ear goes in and the right ear goes out!"

"In public... what does it look like!"

"It's as if Lao Mei's family is such a great person, and how much face they have embarrassed their family by being a star. Let's not talk about it now, look at Dai Yiqin, you can see his news and posters everywhere you go, and he makes a lot of money. The reputation is out there. The country doesn't say anything, other people say something sour, what does it matter?"

The second child of the Mei family worries about billions of billions of dollars in business every day. The money in his private account is really not that much, and the liquidity on the company's books is not very rich.

No amount of money is enough for a capital-intensive business.

For example, when it comes to the difficulty of making money and the quality of life, it's hard to say who lives a smarter life than Dai Yiqin, Mei's second child who has been worrying all day long.

Mei Fengchun could earn tens of millions if she sang a few songs a year. Why push such a good thing out?

Let alone tens of millions, a few million is the best thing.

Nowadays, an old house in the core area of ​​the capital costs only 67 yuan.

Earn a few houses a year, that bit of decency and reserve is not worth mentioning.

"The girl's family is always tossing around outside. It's normal for family members to be worried. Money touches people's hearts. It's really hard to say which one is more dirty, that circle or the shopping mall where the winners and losers."

Mei Yingnian argued strongly that even though she knew her excuse was a bit lame, she still didn't like seeing her niece become an entertainer with a low social status.

After finishing speaking, Mei Yingnian didn't want to delve into this topic, but turned to the eldest son and said:
"Sometimes I don't see things very clearly about young people. You can pay more attention to A Shang's company and see how he does it. If you do well, you have to learn. If you do poorly, you have to learn a lesson."

"Ok!"

Mei Wenhui's character is not very ostentatious, and he can't do things like Jin Shang, but it doesn't prevent him from deep down, thinking that what his little cousin does is really interesting and cool.

I don't have the vigor to act recklessly, and I envy others' flying youth all the more.

"Erhui called me and said that Fengchun was secretly practicing autographs, and he was ready to become famous. Ah Shang is really an energetic guy. He played music and filmed movies with his brothers from the Nan family and Dai Yiqin, and he could also bring other people. It’s cool to play together.”

Hearing what her son said, the mother seemed to think of something, and couldn't help asking:

"Fengchun and Dai Yiqin are very close, can I get tickets for the concert? Recently, there are always people showing off in front of me, they have a deep relationship, and they have booked infield tickets in advance. I can’t figure it out, I’m so pissed off.”

The ecological chain in Mrs. Fu's circle is really complicated. Even Mei Yingnian, Mei Wenhui and his son can't figure out what they are comparing with each other every day.

"I'll ask my brother-in-law!"

Mei Ying gave a young sigh, and then replied,
"It's not a problem to buy tickets for the concert at his home's football stadium. It's just... It's a little embarrassing to trouble him for such a trivial matter."

"A trivial matter? My face and mood are trivial matters? Why don't you just find a reason to get together with him? In the past, if you have time to go out for drinks and tea, you are really embarrassed?"

"Okay, okay! I'll be home soon, take a rest first, and I'll ask tomorrow."

Young people are not the only ones catching up with the trend. When a person's popularity has surpassed his own circle and become a phenomenon of the whole people, the attention will be greatly improved.

The people of the country who gradually have spare money in their hands are constantly expanding their demand for material civilization and spiritual civilization. Especially in the capital city, in the midsummer of the heat wave, there are no large-scale sports events during the intermission of the football league. There is no big event for "onlookers", and an "event" that stirs people's hearts is too much needed to add a bit of brilliance to this slightly dull season.

The right time, place and people seemed to be on Dai Yiqin's side.

In fact, the concert tickets have not yet started to be sold publicly. Although they have been approved, the procedures are still going on, and the qualifications and prices need to be reported for the record.

The so-called pre-booked tickets were all just verbal guarantees from Nan Dabiao and Jin Shang through various relationships, and opened a member account in Jinxi Culture's offline life zone, recharged in advance, and waited for the public online sale.

Although it was not intended, it has in fact artificially caused the effect of hunger marketing.

Not only is it hard for fans to buy, even "scalpers" can't find a way.

The wife who couldn't wait long ago couldn't wait for tomorrow, so she called Mei Fengchun directly to ask what was going on.

Before arriving home, after asking his niece, his wife Yan Shufan, who was completely sleepy, hung up the phone.

"How to say?"

"Fengchun said that she has just finished her singing practice, and the tickets are not a big problem. She is a supporting singer, and she has a few free tickets for friendship. If there are more, please ask Ashan."

Yan Shufan clicked his tongue in admiration,

"It seems that this kind of thing, the face of the little girl is better than you."

Mei Yingnian, who had been domineering for half her life, couldn't bear it anymore.

"Wait until I talk to my brother-in-law, as much as I want."

The second son of the Mei family was also in a dilemma about this kind of thing, because the relationship between his sister and nephew was not good, and his uncle couldn't put on airs of an elder, so he had to talk to his brother-in-law.

The whole family is desperate for face, and they are stubborn and awkward. If they don't fix things, they will feel uncomfortable.
-
On the third day of the [-] college entrance examination, after the last physics (history) exam, Jin Shang immediately asked Li Xuan to publish the answers of her own exams from the previous two days. An hour and a half later, the last two exam papers were also posted on the portal website. superior.

After thoroughly "squeezing" the traffic of the college entrance examination, Jin Shang's slightly tense nerves relaxed a lot.

It remained calm until the end, and there was no discussion about the difficulty of the exam questions and whether the topic selection was appropriate, which proved that even if there was a storm later, it would not cause too much momentum.

Very few people know that the poem "Xi'er" was written by Jin Shang.

As long as no one deliberately promotes it, it will probably become a CD city legend, and there is no way to get empirical gossip.

This... There is not much risk to Jin Shang.

Afterwards, Jin Shang also thought about why this happened.

If people didn't know about it before the exam papers were unsealed, by now, a group of people must have known that there was trouble.

How can we remedy the situation?

Naturally, it is impossible to push Jin Shang, a young man who is already very popular, to the cusp of the storm. If he does this, he may not be able to use Jin Shang as a shield or a target, and he may even get burned.

It is better to focus the topic on whether the difficulty of the test questions is appropriate and discuss it in detail.

As for the standard test answers, they will generally be released that evening for the first round of evaluation.

In some remote places, it is even necessary to extract the answers from the next day's newspaper and distribute them to the students.

Therefore, the answers on the Northern United Online website are the earliest published exam answers.

At Jin Shang's level, it must be extremely close to the standard answer. Therefore, many candidates, and even impatient school teachers, directly printed it out from the Internet and handed it over to students and parents who were also anxious.

As a result, there are naturally joys and sorrows.

It will take a day or two for this matter to ferment. Jin Shangke doesn't have the time to spend all day on the forum and be complacent about watching netizens' replies.

After resting for a while, under the scorching sun, I drove Li Xuan to the office building of Changdi Culture.

In the slightly dim viewing room, the Nan family brothers, Dai Yiqin and others couldn't wait.

After the final edited version of the film is ready, it will be tested internally first, and then the managers of major theaters and the heads of distribution companies will be invited to participate in the viewing meeting to determine the film arrangement and release promotion.

These days, old-fashioned projectors are still the mainstream, and making a copy is expensive and inefficient.

There are also digital screenings, but not many.

The so-called publicity, the most effective mode is that the main creative team takes copies and runs from city to city.

Although the advertisement is effective, it is not as effective as the presence of a big star or a big director in person.

Because of the downturn in the film market, the production company will ask industry experts to give an evaluation after the completion of the project, and then determine how many copies to make.

Once the self-assessment is too high, hundreds of theaters are screened at the same time, and the audience is scarce, and the money for making copies may not be earned back.

Before the movie started, Nan Dabiao whispered in Jin Shang's ear:

"The approval document is here..."

"A concert? Why didn't I see it?"

"I've inquired about it, it's been stamped, and it's in the process of being sent, and it will be delivered to you tomorrow working day."

It turned out to be internal news, Jin Shang nodded clearly.

"After receiving the official documents, at 40:[-] p.m., the pre-sale on the website will officially start, and then the offline confirmation points in more than [-] large and medium-sized cities across the country will be announced."

"Where do you have an outlet?"

Jin Shang turned his head and looked at Nan Dabiao strangely, and the other party reacted immediately.

"Rental store?"

"It's all ready-made, why not use it, it will be mine anyway."

"Let me just say, your media and the Internet are doing well, and the rental, sales and distribution outlets are so hard, it's not worth it, so it's because of this..."

"It's just one of the reasons! The country is so big, it seems inappropriate for people to travel all the way to the capital just to get a ticket. Every ticket is sent by postal express, which is too expensive."

Confirmation at offline outlets makes things much easier.

Just let the rental and sales store handle it incidentally, and use it as the origin of local shipments for online sales of books and audio-visual products, which can save a lot of manpower and material resources.

Based on this, first set up offline services in several big cities, and then slowly radiate to the surrounding areas.

Whether it will be successful or not is another matter, in short, try it first.

"When will offline tickets start selling?"

"After 72 hours of online sales, tickets will be released offline."

"Why wait three days?"

"Prices... need to be reported! If the online sales are good, I can prove that the price is reasonable, and I am not afraid of people checking! There is a real problem, three days is also a buffer period, online more refunds and less compensation, so convenient, offline refunds and changes, too trouble."

"Make a sample first, so as not to be gossiped?"

Jin Shang shrugged and said as a matter of course:
"1000 yuan is too much. A big star sings a few songs on stage and earns a lot of money. What do you make others think? The one who made the atomic bomb is not as good as the one who sells tea eggs. Now another artist is not popular, and the whole people are chasing popular stars. ? Button one hat after another, you wear it or I wear it? I think Brother Dai has a very hard head, do you want to try it?"

Dai Yiqin, who heard the words, showed a helpless expression as if he had been shot innocently.

The choice of the people is the most convincing!
It would be too eye-catching if there were hundreds of meters of queues waiting all night to buy tickets. If tens of thousands of tickets were released online, it would not be very conspicuous, and naturally there would not be so many criticisms.

"Yes, yes, what A Shang said makes sense. When most people are still struggling to get enough food and clothing, let's not be too ostentatious about making money."

(End of this chapter)