this man is not calm

Chapter 125: Collaborative Momentum
The relatively introverted traditional culture makes Chinese people more inclined to make a fortune in silence.After becoming rich and powerful, ostentatiousness is often considered to be an act of causing trouble.

Such statements are not universal truths.It's like the two sayings "Don't leave relatives when you are poor, and don't return to your hometown when you are rich" and "Don't return to your hometown if you are rich, like walking at night in brocade clothes" exist at the same time, and each has its own fans.

What the entertainment industry pays attention to is business mutual bragging, bullying each other, and competing for fame and fortune.

When it comes to real money, you still have to be a little more reserved, and don't be hated too much, but when you are in the limelight, you can't be modest.

After chatting in a low voice about the details of the concert preparations, Jin Shang and Nan Dabiao stopped when they saw the film started to show, and carefully watched the pioneering work that entrusted the ambitions of the Nan brothers.

At the opening of the film, after flashing the pre-roll advertisement and the list of main creative personnel, accompanied by the theme song, the three characters "Big Times" flashed.

At the very beginning, the movie title was not this, but "Golden Age", implying the wave of rapid transition from a traditional society to a modern country in that era of overflowing thoughts and turbulent winds.

Jin Shang felt that his own grandfather's turbulent and magnificent life deserved the title, he was the epitome of decades of history.

It's just that the movie intercepted a short story of a time period, saying that the "golden age" is a bit over.

The Nan family brothers suggested using "Jiang Qing's Family", although it is more suitable than the previous "Golden Age", it is a bit biased.

If it is about the grievances and hatreds in the deep house, or family inheritance, historical origins, etc., it would be appropriate.

But this movie is essentially a period piece with a witty comedy style. The so-called "family" and "rich family" are not necessarily appropriate.

Besides, the so-called "Jiangqing family" has been weakened by the melee of warlords in the late Tang and Five Dynasties, and it has long lost the courage of a wealthy family. The prestige of "the king and the horse share the world" has long since disappeared. There is no longer the ability to control the change of dynasties and the rise and fall of history.

The so-called "Jiangqing family" was still deeply rooted in Sichuan, Shu, Huguang and other southern areas at the end of the Five Dynasties and the early Song Dynasty. These "family remnants" who dominate the local area no longer have the basis for self-defense.

At the beginning of the Song Dynasty, in order to suppress the arrogant soldiers and powerful generals and the local wealthy families to make a comeback, more than one ban was issued more than once, and they were not allowed to call themselves the "Jiang Qing Family".

Nowadays, except for a very small number of documents, this word still exists, and some scholars who study history do not necessarily know its ins and outs.

Since everyone doesn't know about it, don't hype it as a "gimmick", it's useless.

In the end, there was nothing I could do about choosing the relatively mediocre name "Big Times".

Although the main content of the film is not about financial stock speculation, blood relative revenge, it is more or less on the sidelines.

The background of the story is one of the two protagonists based on Jin Shang’s grandfather. He is determined to revive the national industry, open a factory and buy a house. In the end, under a series of black and humorous coincidences, not only the business fails, the company goes bankrupt, and people become crazy. A bleak story.

Compared with the dandy with a golden key background, although the image of the "true protagonist" of the rival show is very decent, the connotation is not enough.

A grassroots hero who is too standard and perfect does entrust people's good wishes, but it is not real enough. On the contrary, it is the arrogance, impatience, brutality, aggressiveness and style of the opponent's protagonist, who has high ambitions but low-sightedness. The son of a rich family is portrayed to the fullest.

At the end of the film, the desolate middle-aged man in his later years is living an ordinary and sad life under the care of his steadfast servants and maids.In the last scene, a group of children dressed up as elites in the workplace, pretending to cooperate with the meeting, and when the host was satisfied, the servants handed out some candy and cakes, and then they all dispersed, reminding Jin Shang of the previous TV version of "Dragon Babu" ", the maids invite the ignorant children nearby to pretend to be house wine, and the finale scene where the crazy Murong regains his addiction to the emperor.

In contrast, after the poor boy counterattacked, he became famous, married Bai Fumei, and reached the pinnacle of his life. On the contrary, the absence of this scene makes people feel a lot of emotion.

In essence, Jin Shang's grandfather is not a bad person, but just one of the mortal beings who have been crushed by the wheels of history. He was born in a wealthy family, and he is also a good young man who has done something for the country and the people, but , The world is changing too fast, and he who can't keep up with the times has stepped into the pit many times, and has been defeated and defeated repeatedly.

To be able to suffer so many blows, Lin Lao couldn't bear the blows, became mentally disturbed, Jin Shang also had to sigh with emotion, his will was still very firm, and there were quite a few people who couldn't bear it, went bankrupt once or twice, and committed suicide.

For nearly an hour and a half, a short story alluded to the movies of that era. After the show, Nandalong in the front row turned around and asked:

"how?"

"The overall quality is good, the actors are well chosen, the director's standards are well grasped, and the background music is okay, but the theme song is a bit mediocre."

"Not everyone is like you, reciting poems right, proficient in all kinds of poems and songs. This is still the result of choosing the best from the best. Others are even worse..."

"That's it, hold a viewing meeting as soon as possible, and then release it."

"Are you sure you don't want to change it?"

"It's all like this, it's very mature, I think it's okay, but whether it's really 'can play' has to be tested by the market. It's really good if the fans say it's good."

Judging from the eyes of Jin Shang who read countless movies in his previous life, this movie is definitely not bad, and the quality is excellent. Whether it can make money or not depends on the ability of the Nan family brothers to publicize and distribute.

"What does Xiaojin think of the future?"

Nan Dabiao asked expectantly. The opinions of professionals are generally very positive. However, the likes and dislikes of young people like Jin Shang are more important. Those who are really willing to go to the cinema and pay to watch movies are mostly young people.

"It won't be a loss, at least it won't be a big loss! Xuanfa..."

Jin Shang thought for a while and added,

"We can be more aggressive. We would rather earn less, but we must increase the number of movie viewings and the total box office. Our "Big Times" trilogy has invested so much. I don't know how many people are waiting to watch it. The market reaction is the wind vane." , once the result is good, it will be a tailwind, and everyone from top to bottom will be happy to see it happen.”

Although there are many people who can't understand the Nan family brothers who break into the circle halfway, everyone wants to see a prosperous market.

The market reaction of "Big Times" is not good, and cynicism is certain. If it really becomes popular, it will be good for everyone.

After the preview, under the recommendation of Nan Dabiao, Jin Shang got to know the director, screenwriter and the main creative staff, and then went to discuss with Nan Dabiao about the specific means of publicity.

"Traditional methods must continue. Shopping malls, subways, office building billboards, radio, television, newspapers, and online channels must follow suit. Also, I asked my grandmother's collection of essays to be republished as soon as possible. The publicity campaign does not want to be overwhelming. But the main audience groups must be well covered. By the way, we must pay attention to the problem of buying tickets. Uncle Da Biao hurriedly took over the management of the theater, and then sold some movie tickets online. , but the movie tickets to participate in are easy to buy' trend."

"Is it appropriate to sell online? I haven't done this before..."

"Discount, Uncle Da Biao! The more popular shows are purchased offline at the original price, and the deserted early morning shows and weekday time slots can't be sold anyway. If the studio directly sells them at a low price, it may dissatisfy the audience who bought the original price tickets. But it’s not that much of a problem if you put it online, if you have the ability to buy discounted tickets on the Internet, no one cares about them.”

The current movie tickets are really too expensive. Now that the average monthly salary in Beijing is just over 20 yuan, the average price of movie theaters across the country is 30 yuan, and it is generally around [-] yuan.

Even though the market is not good, you still don’t lower the price to save your life, can you believe it?
This ticket price is no longer a question of killing chickens to keep warm and fishing in a dry lake. It is simply a sense of sight that drives away the audience.

Even if someone really wants to watch a movie, the exorbitant ticket price makes people stay away.

"Discount for early morning show?"

Nan Dabiao hesitated,
"Will this affect prime-time movie ticket sales?"

"Uncle Big Biao, you're wrong!"

Jin Shang persuaded, dumbfounded,
"If the news, which is hard to get tickets during such unpopular time periods as early morning and weekdays, is published in the newspaper, will it attract more curious audiences to see what kind of movie is so good?"

"Movie-watching craze? I understand!"

Temporary box office losses are nothing to worry about, as long as word of mouth rises, there will naturally be an endless stream of fans buying tickets to join in.

After thinking about the cause and effect, Nan Dabiao gradually came to his senses.

"Ashhang, your business layout... is interesting!"

Online publicity, online ticket purchases, rental and sales outlets, plus magazines, newspapers, comics production, shareholding in Changdi Culture, Lao Jin's football club, local fresh supermarkets and hot pot cities, clothing factories, a series of The commercial channels connected in series by the Internet can form a linkage.

The Internet itself may not be worth much, but it can give more possibilities to other formats.

Just like buying tickets online, it is also a means to control the managers of photo studios and theaters in various places.

False reports, false reports, concealed reports, and box office stealing, no matter in the past or present, all exist. Once the sales channel is moved to the Internet, it actually reduces the space for the on-site personnel to do their best.

"Foresight! You didn't think of this step many months ago, did you?"

"It's not that exaggerated! Uncle Da Biao, just make the most of the situation! I'm just on the road..."

Showing a reserved smile with everything under control, Jin Shang said modestly,

"The actual operation still requires Uncle Da Biao to come. After all, my main business is in Jinxi Culture, film and television theaters, and I really can't handle it. If there is anything that needs my assistance, just let me know in advance."

"Okay! With the help of your affiliated company, I can relax a lot. Tomorrow afternoon, I will send someone to send the promotional posters, and send them to rental and sales outlets in various places together with your single disc..."

"Linkage publicity!"

"That's what it means! The last glory of the family in this century in 2000, what a gimmick! Thanks to Mrs. Xian, if it weren't for her old man, the old Huang family would not be so famous."

Under the impact of modern society, the traditional big family gradually disintegrated and integrated into the citizen class of the new era. The "Big Times" based on Jin Shang's grandfather is just a typical case.

only……

"Is the post-production so fast?"

"Catch up. Besides, they are relatively mature songs, so there is no need for complicated adjustments. Just hire a few more helpers and work overtime. It will be finished soon."

"Fine!"

"When will the moon be there" released under the stage name of Mei Shuying, "Farewell" and "Duplicity" released under the stage name of Yuanxiu, it is not difficult in the later stage, and they will be able to meet fans soon.

Locally in the capital, it can be put on the shelves tomorrow night at the latest, and in major large and medium-sized cities, all can be laid in place within two days.

That's fine.

Before leaving, Nandalong wanted to ask someone to have a meal to celebrate his achievements, but Jin Shang declined.

The movie is a big hit, so it's not too late to have a reunion, now there's no need for it.

On the way home, Jin Shang and Li Xuan found a cool little restaurant, ate some home-cooked food, went shopping in a nearby shopping mall, bought some daily necessities, and then returned home in a leisurely manner.

Girlfriend Li Xuan went to the study to study, preparing for the CPA exam next month, while Jin Shang flipped through a few evening newspapers he bought at random.

There are official standard answers for this year's college entrance examination.

Not only that, Jin Shang finally saw a few news articles about Jin Shang.

A university professor who had worked as a question-setting teacher before and reviewed the papers commented on Jin Shang's "Fisherman's Pride" and the "Partridge Sky" on social platforms.

The styles of both articles tend to be bold and unconstrained, which is exactly the same as Jin Shang himself. The difference is that "Partridge Sky" is obviously more arrogant, although it also shows a certain degree of contempt for fame, fortune, prosperity and wealth. After all, it is too informal One grid.

In addition to being wild, "Fisherman's Pride" actually has a touch of melancholy, introspection at a loss, and a desire to set sail, hoping for a better future.

Judging from the evaluation between the lines, the evaluation of "The Pride of the Fisherman" by the literary and art circles is higher than that of "Partridge Sky".

This is also consistent with the reputation comparison of Li Qingzhao and Zhu Dunru in the previous life, and the evaluation passed down to later generations.

"From the perspective of cultural accomplishment and appreciation, the literati in this life are obviously superior! 』

After skimming through a few criticisms on the difficulty of this year's exam questions, Jin Shang saw a comprehensive review in which several well-known education experts compared the answers published by Jin Shang with the scoring ranges of the standards.

The total score of liberal arts is between 710 three and 720 two, and the total score of science is between 720 five and 730 four.

Obviously, science subjects with more objective answers have very few points deducted. Judging by the most stringent standards, they are also extremely close to the full score of 750 points.

In previous years, the top scorers in science were basically in the early 680s, more than 690 in liberal arts, and rarely more than [-].

This year's difficulty is still so high, and the score line will obviously drop a lot.

(End of this chapter)