this man is not calm

Chapter 133 Solving Difficulties
How to promote books and video games, Jin Shang already has a mature plan.

But how to show their characteristics in front of many judges, and finally pass the appraisal and become a cultural product promoted at the national level, the well-informed Mr. Jin has no idea.

Only one step at a time.

After turning off the promotional animation, the focus of the explanation is the game or the book, and Jin Shang finally decided to focus on the game.

The text is too unintuitive to have a decisive impact on the judges.Moreover, the charm of historical novels belongs to the category of the beholder, the benevolent and the wise see wisdom. Some people like it, while others hate it.

And video games, you can pull the high-tech tiger skin.

"First of all, let me clarify that whether it is a novel or a game, they are one. In essence, "Romance of the Three Kingdoms" is the background novel of "Records of the Three Kingdoms", and "Records of the Three Kingdoms" is a game that allows readers to participate in it."

After clarifying the relationship between the two, Jin Shang continued:

"Although the two can exist independently, when they are regarded as a whole, there will be an amazing feeling. We all know that whether we read official history, unofficial history, or drama novels created for the second time, there will be a very common emotion, that is, it is hard to understand! For example, why did the Yellow Turban Uprising fail in the end? In the era of heroes and heroes, Liu Bei, the only one who did not slaughter the city and insisted on "benevolence and righteousness" all his life, why did he fail to rejuvenate the Han Dynasty? The incomparable Marquis Wen Lu Bu died in Baimenlou, and there were no flying generals in the Han Dynasty..."

"All kinds of regrets are hard to let go! Reading novels can make people feel the life and allusions of each hero with the author's brushstrokes; playing games can relieve the unwillingness in the heart. This epoch-making strategy game can allow players to have a deeper understanding of the people and events of that era, and manipulate forces one after another to conquer the world and make their minds clear."

Next, Jin Shang demonstrated the gameplay and features of each level composed of classic stories.

To be honest, many of the people here are elderly, not to mention video games, not many of them even understand computers.

If it hadn't been about the historical themes of the Three Kingdoms, it would have been considered polite for Jin Shang to introduce it boldly on stage, not to be criticized for being playful.

Exquisite production, vivid characters, very unique "original" story, really exciting.

Especially in the most classic series of half-truths and half-false processes such as Sangu thatched cottage, Changbanpo, tongue war against Confucianism, Jiang Gan stealing books, bitter tricks, grass boat borrowing arrows, iron locking Hengjiang, borrowing Jingzhou, etc., the selling points of "Romance of the Three Kingdoms" are displayed to the fullest through video game operation process guides, high-definition CG and cutscenes.

With a relatively quick explanation, and after explaining a few "historical stories" such as Taoyuan's three knots, serial plan, empty city plan, etc., Jin Shang looked at the time, and it was almost the same, so he almost concluded.

"At the end of the Han Dynasty and the Three Kingdoms, there were almost inexhaustible and inexhaustible materials. How to form them into a whole can make readers and players have a more intuitive feeling. The creators of Jinxi Culture have done a lot of fruitful work, and the assisting units--the teachers and students of the School of Computer Science and the School of Liberal Arts of Beijing Normal University have also provided a lot of support. As a modern enterprise based on culture and technology, we will devote ourselves to mining the cultural value of the past, paying attention to the current fashion hotspots, looking to the forefront of the future, and striving to provide the masses with high-quality, happy to hear and see. cultural and creative products."

After asking Yin Feiyang and Liu Yanqing to finish the demonstration and adjust the sound effects, Jin Shang bowed deeply, signaling to end the introduction and commentary, and let everyone speak freely.

Unlike other "familiar faces" who pretended to ask some innocuous questions, the judges were not at all polite to the immature figure standing on the stage and accepting the question alone.

"Why is Liu Bei respected so much in the novel and Cao Cao belittled like a tyrant?"

It was this kind of soul torture at the beginning, which made Jin Shang feel very energetic.

"The book "Romance of the Three Kingdoms" is a classical chapter-style novel based on the summary of official history and unofficial history. Since it is a novel, it is natural to consider the storyline. On the premise of not tampering with history in principle, it is created with an inherent framework, which has many restrictions. After careful consideration, we believe that Han Zhaolie Emperor Liu Bei is the most suitable protagonist. His entrepreneurial journey, in the context of the end of the Han Dynasty, is really inspirational."

"Won't emphasizing on storytelling greatly reduce the value of art?"

"Popular novels must first consider the reader's acceptance. The history of the founding of the Shu Han Dynasty is the history of Liu Bei's counterattack. Early followers, Guan Yu was a fugitive, Zhang Fei was a butcher, Zhao Yun was a cavalry pawn and the head of the guard, Jian Yong was a fellow street thief, and Liu Bei himself was a middle-aged man who weaved mats and sold shoes. Such a family background, compared with Cao Cao and Sun Quan, really made people cry when they heard it."

Generally speaking, the stories that can attract attention are like this. The poor boy counterattacks, don’t bully the young and poor, 30 years in Hedong and 30 years in Hexi, if it is a development track that can be seen at a glance, the plot will not bring surprises to people.

What is there to write about Yuan Benchu ​​of the Four Generations and Three Dukes?

Sun Quan, who inherited the foundation of his father and brother, can be regarded as a young hero, but it is a pity that Sun Wu's later actions are lacklustre. With him as the protagonist, most of them can only focus on temple intrigue and palace scandals in the end.

Cao Cao can be the protagonist, but there are too many novels and operas in this life with him as the protagonist, even if he can write flowers, it is too difficult to be the first.

Sima Yi's life is a bit interesting, but unfortunately, the later performance of the Sima family is really suitable for the villain role.

The oath of Luoshui is not true. Sima Yi, who is in his 70s, completely shattered the value system of scholar-bureaucrats established in China for thousands of years. His family and country have no faith. It took more than 300 years for China to rebuild a new order.

Sima Zhao killed the king in the street, which is unique throughout the ages, and the bad influence on the history of later generations is catastrophic.

In his previous life, Jin Shang had read so many historical novels about traveling through the Three Kingdoms, but he had rarely seen one with the Sima family as the protagonist.

The king and the horse share the world, and no one speaks for the Sima family. When the Eastern Jin Dynasty fell and the Sima family was exterminated, it was only judged that it was their own fault, and that death was not to be blamed.

In contrast, Liu Bei's reputation is really much better. In the troubled times where martial arts are demonstrated by killing, insisting on "benevolence and righteousness" as the foundation of one's life is really a strange flower that emerged from many rotten fish and rotten shrimps in the afterglow of the end of Han Dynasty.

Even if his so-called "benevolence and righteousness" is pretending, it is rare to be able to pretend for a lifetime.

In rounds of questions and answers, Jin Shang talked a lot intermittently, giving detailed answers from the original intention of creation, the consideration of topic selection, the re-creation of the story, and the reference of character prototypes.

In fact, the time has passed long ago. Jin Shang glanced at the staff maintaining order, and had no intention of calling a stop, so he said it boldly.

"Belittling Cao Cao is not my intention. In fact, in the process of creating the main story line, the 'conflict' plot rooted in historical facts, and the necessary 'villain' setting, apart from Cao Cao, I really can't find a second suitable object. Sima Yi and Sima Zhao are suitable, but they appeared too late. Without changing the timeline, there is no possibility of reconciliation. limited, and can only move around within the category of 'capable ministers who rule the world, and villains in troubled times'."

For this explanation, the two judges who tended to study literature gave a positive evaluation.

A masterpiece with both storytelling and literary value is the best, but in many cases, you have to make a choice.

Judging by the standards of a popular novel, Jin Shang's choice is also normal.

What's more, the artistic value of this "Romance of the Three Kingdoms" novel is not inferior, it's just that people habitually have higher requirements for historical novels.

The questions about the novel and the game itself have been asked almost. Next, some people asked some questions about market development and public response intermittently.

Products that are already on sale are also one of the considerations for promotion.

"The development of the game "Romance of the Three Kingdoms" is unlikely to be actually profitable, because the number of domestic computers is too low and the market capacity is limited. Compared with the development costs, it is too weak. Our company's attitude is to win with less losses. The first generation of products mainly focuses on opening up the market and cultivating users. The writing of the novel "Romance of the Three Kingdoms" does have the possibility of making profits.

"That is to say, your company will continue to develop the theme of 'Three Kingdoms'?"

"Of course! After the novel and game came out, the company has already started the production of 'Three Kingdoms'-themed comics. In the second half of the year, it is expected to be serialized in well-known youth comic magazines across the country. In addition, related animation dramas, even live-action TV series, movies, and peripheral products will be promoted one after another when the conditions are right."

In fact, at this point, Jin Shang is already confident that he can impress the judges present.

Compared with Jinxi Culture's mature plan, other projects are half-baked.

It is of course good to promote ethnic musical instruments, prairie folk songs, local operas, excellent repertoires, etc. However, once something is made, how to make it recognized by the audience is completely resigned to fate.

Just like Jingcheng Science and Technology's "100 Years of Gyeonggi" column, it is full of bells and whistles and seems very lively, but there is not even a plan for how to attract netizens to browse.

As for high-tech gimmicks, most of the participants don't understand much, but which ones are really "advanced" and which ones are just appearances, and they can be distinguished.

The existence of Jinxi Culture is simply the natural enemy of Beijing Science and Technology.

It's no wonder that after Jin Shang came to power, the middle-aged female chairman of Jingcheng Technology kept a dark face the whole time.

People compare people, shop around, pull them out brightly, and they all show their prototypes.

"It seems to be a very mature product!"

Sitting in the front row, the man who had been talking very little all the time, with a little white hair, Jin Shang didn't know where he was coming from, coughed twice and said,
"Commercial promotion is also very layered. It's a good idea to start with video games and comics that are more acceptable to teenagers. Is it your idea?"

Jin Shang smiled reservedly.

"Our company's core business basically revolves around the two directions of culture and technology. Although we are young, we have gathered a group of powerful talents who are very aggressive."

"Then... have you encountered any difficulties?"

"In actual operation, there must be some, it is inevitable..."

"Tell me!"

"For example, we have very mature plans for background music, promotional videos, theme songs, etc., but we can't find a more suitable symphony orchestra to cooperate with. We haven't been able to get an appointment with a truly capable bel canto male singer. A while ago, I wanted to ask the teacher of Yangyin for help. Unfortunately, I'm either busy recruiting students or I'm on vacation recently. I guess I won't be free to arrange it after a while..."

"Yangyin, the symphony orchestra and the bel canto teacher..."

The old man who heard the words pondered for a moment, and a young secretary who looked like a secretary hurriedly wrote a few words in his notebook.

"anything else?"

"translate!"

Jin Shang replied very frankly,
"Whether it is a novel or a game, we intend to produce multilingual versions, but this requires extremely rich experience and many talents."

Nowadays, the demand for translation talents in all walks of life is so great that it is jaw-dropping. Using a more popular analogy to illustrate, simultaneous interpreting these days is more popular than artificial intelligence doctors 20 years later.

A small company like Jinxi Culture can't recruit professional foreign language talents at all, to translate novels and games?

It's not a famous work, who cares about you?
Jin Shang also tried to get in touch with several foreign translation agencies. As a result, it was really taken for granted that a group of people who did not understand domestic history translate "Romance of the Three Kingdoms".

"Is there a foreign language version? Whether it is to reach minority audiences or go abroad, translation is really needed. How many versions do you plan to have?"

"Japanese, English, Russian!"

"Not for French and German?"

"For large-scale distribution, the commercial value is too small."

"Sometimes, it's not just about the visible and tangible benefits when considering a problem. If you can do it, do it by the way!"

In fact, around East Asia, many people do not understand each other's language. However, the ethnic groups that have been in the Chinese cultural circle for a long time have created a very interesting way of communication, that is, "writing talk".

Talking face-to-face, local accents and slang are interchangeable, like a chicken talking to a duck. They can't understand each other, but as long as they take out a pen and paper and communicate in Chinese characters, the communication is basically smooth.

In fact, there is no need for Japanese, etc., as long as the local literati and ordinary people have received compulsory education, they can basically understand it.

However, considering the local love for the culture of the Three Kingdoms, the local language version was considered.

Jin Shang didn't think much about it at first, but this seemingly energetic old man wanted to take care of everything and help him out, and Xiao Jin naturally wouldn't push it out. Some seemingly simple tasks, without external support, Jinxi Culture itself couldn't handle it at all.

For example, the distribution channels have not been understood in China, let alone abroad.

(End of this chapter)