this man is not calm

Chapter 134 The Time Is Not Right
It took nearly 40 minutes for Jin Shang to finish his speech. Shortly after stepping down, the host announced that the meeting was over.

It's long past time for dinner.

The snacks, fruits, tea, etc. on the table can only satisfy the hunger, not fill the stomach.

On the way back, Jin Shang asked Zheng Liangzhi, Liu Yanqing, and Yin Feiyang to order a few small dishes in a small restaurant on the road and have a light meal.

"This time, it should be stable, right?"

"Hopefully!"

Facing Jin Shang's question, Zheng Liangzhi nodded cheerfully, but didn't say anything to death.

This kind of thing, before the official results are released, no one can say for sure.

Jinxi Culture is strong and "stopping", others can naturally "overtake on a curve".

Out of sight, competition remains fierce.

"All right!"

Jin Shang also understands that there is really no way to believe this kind of thing.

"I don't know who is an expert who has taken a fancy to our products and can actually step in at this time."

"I don't know either! Maybe someone really likes it, or maybe the higher-ups are... very dissatisfied with the current ones!"

To be honest, apart from Jinxi Culture's novels and video games, everything else is old-fashioned and the model is outdated. It has been done in the past, with few results, and there is nothing new this year.

Playing some slightly fashionable songs with traditional instruments is considered innovative?

Will the problem be solved by moving propaganda documentaries from TV to the Internet?
Promote your own opera and perform it locally, how many foreign friends can watch it?The so-called "tour" to foreign theaters is actually a show of spending money, and it is basically supported by expatriates in the region, which does not achieve the effect of cultural export at all.

Works on the theme of the Three Kingdoms may not make much waves in the West, but there is definitely a market in Asia.

It's not that Jinxi's culture is so good that people can't let go, but other things are too hip.

"Even if it's cheating money, at least show some sincerity! It's like this every year. Isn't it too arrogant to treat the people above as fools?"

Zheng Liangzhi said leisurely,

"Our company's novels and video games don't matter how big the scale is. At least they really have dry goods, are based in the local area, radiate to the surrounding area, and are really doing business development. Those who are serious about things must definitely support them. Xiao Jin is better at this.

It is impossible for all those who really do practical things to be laymen. There must be some backbones with unique vision to check, otherwise, it will be impossible to do things that are too professional.

The cultural industry is a field that requires time and energy to cultivate. Private enterprises rarely get involved too deeply. Either they are not strong enough to afford the huge investment in the early stage, or they are unwilling to take risks.

To set up a clothing factory, chemical factory, furniture factory, etc., as long as the cost is well controlled, the product quality is good, and the supply chain is smooth, you can calculate the profit or loss more accurately.

Novels, comics, songs, episodes and movies will be lost. Once the market is cold or hit by force majeure, they will lose all their money.

For example, the competent department failed to pass the review, sudden public relations crisis, frequent scandals of the main creator, suppression of competitors, etc., are countless.

After years of hard work and hundreds of millions of investment in big-budget movies, it is not uncommon for them to not even be able to earn back the salary of the leading actors after they are released.Even this is considered good. After many films are produced, they don’t even have the opportunity to enter the theaters and meet the audience. They can be released in the video tape and CD market, and those with a little back to the original are already considered good. Most of them can only be put in the warehouse to eat ashes silently.

"In addition to the need to comply with policy-oriented industrial capital, how many entrepreneurs are serious about making money in this industry? Although Jinxi Culture is young, it has a strong presence in the industry. Xiaojin himself is a well-known talent, and the company's achievements in the past few months are also very gratifying..."

Zheng Liangzhi, who was talking while eating, said with great emotion,
"Let's not mention the popular concerts all over the country. Its "Zhiyin Zatan" is already a mainstream magazine in China. It focuses on the life of the city and the positioning of urban women, and it is quite popular. As far as I know, there are quite a few well-known domestic cultural and creative groups that want to present awards, but they give up because of reasons such as 'not high-style', 'value deviation', and 'needs evidence'."

Jin Shang smacked his mouth nonchalantly.

"Embrace the masses. As long as the number of subscriptions increases, it doesn't matter whether there are awards or not. The impact of the Internet on the media is coming, so we must speed up the cash flow of traditional print media, earn more money, gain more attention, subsidize the website, and then transform at the right time."

If he had been born 20 years earlier, even if it was ten years, Jin Shang would definitely not have taken such a quick and quick way to spread the country as quickly as possible, even if he had to bear some criticism, he would still have to occupy the market share.

"The general direction is naturally controlled by you, the boss. I don't have much to say. However, Xiao Jin, don't give up on traditional paper media easily. They may decline in the future, but they will never disappear. It is not easy to gain a firm foothold in this type of industry. After quitting, it will be difficult to get involved again."

"I see!"

Jin Shang nodded in understanding.

The Internet itself is a field that needs to improve the business ecology. Online and offline linkages need to be synchronized to maximize its value.

As long as it has not reached the point where it cannot persist, a mature information publishing platform should never be cut off at will.

"I hope to announce the results of the selection soon! Although I don't intend to make a lot of money from the game "Romance of the Three Kingdoms", and the novel "Romance of the Three Kingdoms" also needs time to let word of mouth ferment, but it is so disappointing to manage it so tepidly."

In fact, it’s true to think about it, Jin Shang himself is not famous for his writing, and most of his current fame is supported by his personality as a master of academics and talented songwriters.

If it wasn't for being a famous celebrity, the sudden publication of a book might not have attracted as much attention as it does now.

"Do you want Dai Yiqin to help you advertise?"

Jin Shang said to himself, and immediately denied it,
"It's not good, it's so popular, it's not worth wasting on such trivial things."

Although Jin Shang has a good personal relationship with Dai Yiqin and the Nan family brothers, when it comes to business, one can't always think about being popular.

Even if the other party probably won't refuse, but favor is something that needs to be used less.

Good steel must be used wisely!

Seeing that Jin Shang was distressed, Zheng Liangzhi said in relief:

"Don't worry too much. When the results of the selection come out, there will be an official 'promotional package', and the corresponding subsidies and discounts will be implemented. If there is a result, there will be rewards in various places. There are many things added up."

"Well! I'm just a little unconvinced. Since the company was founded, it has been going smoothly and there are very few setbacks. Suddenly, it's a bit bumpy and I'm a little impatient."

In fact, it’s not bad. Measured by the standards of a newcomer, the release results of the novel "Romance of the Three Kingdoms" and the game "Three Kingdoms" are already considered very good in the current market environment, but they haven’t brought many surprises.

"In short, let's start with a wave of discounts and promotions on the Internet, first increase the shipments, and create momentum."

Compared with the millions of sales of concert tickets in a few days, the other ones add up to only 70 in more than a month. After calculating the cost, there is no profit.

Running a website really burns money!

Especially in the offline life sector, even if Jin Shang has told Li Xuan to keep costs down as much as possible and operate with light assets, spending money is still like water.

After this period of time, Jin Shang understood why so many Internet start-ups in his previous life had to raise money like crazy.

In the process of market development where the future cannot be seen, it is a normal operation to burn one's own money, not to die, to burn venture capital and bank money, and to share risks.

With this in mind, Jin Shang asked Zheng Liangzhi with some hope:
"Let's, can we also try to introduce strategic investors, or formulate a split listing plan?"

"Which part of the company's business is the most popular and has the greatest hope of going public?"

"Internet? It's too empty! Magazine distribution is not good, there is no fixed asset backing, relying on unstable circulation, it can't fool investors! Copyright operation seems to have a promising future, but the accumulation is too little, and it won't be able to tell a 'good story' for a while..."

After counting all the main businesses under his command, he didn't find that he could sell them. Jin Shang had to let go of this beautiful idea for the time being as a gimmick of "blowing bubbles" in the capital market.

"It's good to know. The so-called financing means that the driver puts a good steering wheel and leads a group of money-seeking people to scam money in the capital market. You are not good at driving now. The car is too broken and not bright enough. No one wants to get in the car. Don't think about it for now."

"Uncle Zheng, your evaluation of financing is too low!"

"There are more ugly ones, do you want to know?"

"Forget it!"

Jin Shang waved his hand,

"Get through this year first, get certified as a high-tech enterprise next year, and then think about the next thing."

The capital market is definitely going to "roll" in, without hot money "blowing bubbles", how to take advantage of the momentum in the turbulent Internet era?

In this industry, it is not fashionable to be steady and steady, and develop step by step. When you see an opening, you must rush into it without thinking about your own safety.

After several people had eaten and drank enough, Jin Shang sent them home respectively. It was almost ten o'clock before he dragged his tired body into the door of the apartment.

"Why did you come back?"

"The meeting was long, and eating out wasted a little time!"

"I've already eaten, ordered takeaway!"

"What happened to the noodles on the table?"

"If you come back too late, let's have supper together!"

Fine!

Jin Shang went to take a shower to refresh himself, and after blowing on the air conditioner to relax his tired body, he asked Li Xuan who was sitting cross-legged on the sofa watching TV:
"Did anything happen in the company this afternoon?"

"no!"

After thinking about it, there is nothing important to mention, Li Xuan replied without turning her head,

"By the way, the decoration company said that we should go to the mid-term acceptance."

"This kind of thing, just spend money and hire a special person to do it. How do we know this? We don't have time to toss!"

"That's what I answered!"

"After a while, if you have a little leisure time, you are going to ask for leave to travel and relax!"

In this life, Jin Shang seldom went out of Gyeonggi, and he was not very familiar with places a little farther away. It was also a bit yearning to see the great rivers and mountains of the motherland.

"Okay! It's the north, it feels hotter than my hometown!"

"Humidity affects the body temperature! People in different places have different adaptability!"

Jin Shang smiled and shook his head.

The capital city is much drier than northern Hubei, where there are many mountains and rivers and dense water networks. Li Xuan, who grew up in the south, has not fully adapted to the climate here.

After pressing the power button of the mobile phone that was temporarily turned off because of the meeting, Jin Shang couldn't help being stunned by a series of missed calls.

Clicking on the unread text message interface, a message from the old blonde jumped into view.

"what?"

With the character of his father, Jin Shi, there are very few times when he is so eager to call Jin Shang.

From the text message, Jin Shang also saw the reason of the incident.

"what happened?"

Jin Shang suddenly stopped talking, and Li Xuan couldn't help turning her head to ask curiously.

"Family affairs! It's a good thing!"

How does it feel to have a brother and sister who are very different in age?
Jin Shang never thought about this kind of thing at all, even if he was told suddenly, it still feels a little unreal.

While thinking about it, the phone rang, and Jin Shang pressed the answer button.

"Hey, it's me!"

"The meeting was late, and I had a meal with Uncle Zheng and the others, and I just got home not long ago!"

"I saw it, I was in shock!"

"I have no opinion! This kind of thing, you just make a decision!"

"It depends on the situation. If there is nothing special, I will go and have a look after get off work!"

After talking for a long time, after hanging up the phone, Jin Shang said to the curious Li Xuan:
"Let's go back a little later tomorrow. Go and see if there are any suitable gifts."

"Do you want to bring a gift home?"

"For pregnant women!"

"Eh? In your family, Uncle Jin gave you a younger brother, right?"

Li Xuan, who was still joking, met Jin Shang's innocent eyes,

"Guess... right?"

"Maybe a sister!"

"Oh, that's really a good thing! Is it suitable for me to go? I always feel that the atmosphere is so embarrassing that I pick my feet!"

"If you don't go, wouldn't I have nothing to say?"

It is definitely necessary to go. I just said "relationship normalization" on the front foot, and then I don't care about such important matters, and I don't even show my face. It seems a bit unreasonable.

"Will it be difficult to get along with?"

"I don't know, I'm not familiar with it!"

I'm used to having only my father in my family. For so many years, I haven't paid much attention to my mother's affairs. Not only that, there are also two aunts, and I don't know much about it.

Jin Shang frowned slightly, and after pondering for a moment, he said helplessly,
"In short, it's enough to be harmonious on the scene, just treat it as a child who hasn't been home for a long time, go home to visit relatives, and leave when you're done."

Accustomed to simple family relationships, Jin Shang feels that his social skills in this area have degraded a lot, and he is completely unable to cope with too complicated intimate relationships.

(End of this chapter)