this man is not calm

Chapter 145 Isolation Firewall

In the current environment, even if it is already known that the online transaction volume of Jinxi Culture has increased astonishingly, no one knows whether such an increase can be sustained and how high the upper limit is.

If it weren't for the "east wind" of Dai Yiqin's concert to take advantage of the trend to increase the number of active users in the offline life section, I am afraid it would not have the current scale.

Concerts are rare, and Dai Yiqin's concert is a rare resource. Jin Shang can guarantee that under the normal mode, the popularity of online shopping can also be so high?
"May I ask, Second Uncle, what is the total size of the small fund of the financial company in your hand?"

"Less than 15 billion."

"How is the level of this data in comparison with the same industry?"

"It's very small! The key is that the operating costs remain high and the profit is very little! Because of the conservative strategy, the loss in this round of capital market decline is not large. This year should be able to barely maintain a positive return. In the peer rankings, could rise significantly.”

Because of the problem of risk appetite, this financial company, in the process of rising, earns less than its more aggressive colleagues.

Taking advantage of the trend to avoid a round of sharp decline, it can be regarded as slightly stabilizing the situation, making the voices against Mei Yingnian's taking over a lot weaker.

It is good to take a breather for a while, but Mei Yingnian, who has not been involved in the capital market for a long time, is also a little uncertain about the next step.

"Even after going through a wave of major adjustments, this...isn't it too small?"

"The listed parent company is in turmoil, which has affected the operations of many subsidiaries and holding companies. The fund industry is still doing well, but the securities investment advisory, trust, and proprietary trading have shrunk even more."

Mei Yingnian's answer made Jin Shang understand that even in the stock market, there is also a phenomenon that the fittest survive and the unfit perish.

"If it's just to expand the scale, I think the speed of development of online shopping is very likely to far exceed your imagination, Second Uncle."

"In three years, can there be three hundred million?"

"Isn't it...should be more ambitious? If it's just a two to three billion business, then what are we still talking about when we get together?"

Now it is at the end of inflation, bank deposit interest cannot stay at a high level all the time, a new round of interest rate cut cycle is coming soon, money funds that are relatively safe and have decent returns will usher in a better period in the next few years development period.

What's more, what Jin Shang wants to talk about is not the specific issue of more money and less money, but wants to talk about specific business cooperation.

"Ah Shang, you've got a big heart! Either you're lost, or you're sure you can make so much money."

Mei Yingnian is someone who has been there, knowing Jin Shang's state of mind at this time, so she doesn't care too much about it.

"Second Uncle, what do you think is the difficulty in setting up this flexible fund?"

"There may be some problems in actual operation. Various qualification requirements and restrictions are very cumbersome. You also know that in essence, various financial companies, including banks, are willing to provide high-quality services to large customers, but they are not strong enough. A large number of small customers are not very popular. If you really want to be flexible and available at any time according to what you said, I'm afraid..."

Mei Yingnian spoke eloquently and talked about many practical difficulties.

It was the first time Jin Shang had heard of a small part, but most of them were expected.

Generally speaking, before the development of the Internet, it was impossible for ordinary people to complete the subscription and redemption of funds through remote operations on computers and a few taps on mobile phones.

Inefficient and obstructive channels make it impossible for current financial service companies to be as considerate as Jinshang expects.

"Technology and concept, haven't reached that point yet!"

While listening, Jin Shang pondered, and couldn't help asking,
"Then... second uncle thinks, what should I do?"

"Set up a financial company, gather idle funds, and then negotiate with bank fund companies. How can small customers have any bargaining power? Only big customers will be treated differently."

"Eh? This isn't..."

Jin Shang was startled, why did the topic bring up the topic of the third party again?
Looking at each other with Jin Shi, the father and son could not help but sigh slightly.

"Why... have you thought of this method?"

Jin Shang nodded, and told Mei Yingnian the plan of the third-party branch company and the results after communicating with the bank.

"The fund pool may violate laws and regulations. This...is a problem."

The attributes of the financial industry are doomed. There is still room for playing around the edges, bypassing supervision, secretly changing concepts, and even taking advantage of loopholes, but once the red line is touched, the end will be very bad.

Moreover, this may also grab the cake of banks and some related institutions.

"Then...you can only persuade the bank to cooperate? It's my fault. I didn't think carefully. I thought this step was easy. Now that I think about it, it's really a problem."

After pondering for a few minutes, Mei Yingnian asked again,
"Your...do you have all the qualifications for securities business and investment consulting?"

"It's not a big problem for me personally, but for the company... it's a bit of a problem."

"That's right, a small company that has been established for less than half a year can't pass the threshold."

There can be no third party, otherwise there will be legal risks.

If the fund company does it by itself and promotes it on the spot, the actual operating cost will be very high, and it is not feasible at all.

"Second Uncle, I have an idea, let's see if it works..."

After pondering for a long time, Jin Shang thought it was the most likely plan, so he threw it out.
"Sell that shell company to me, undertake the marketing business of the fund company's specific products, and then commission it to advertise on the website..."

Mei Yingnian's eyes lit up upon hearing the words.

"You mean, use shell companies as advertising intermediaries to link fund products with netizens' personal financial management?"

"Yes! Since the second uncle said that it is not easy to reduce operating costs in a 'one-to-many' way, then we can only take the road of Internet operations. In this way, the 'red line' will not be touched, and at most there will be Violation."

Even, this point is not to be overly concerned about. At present, there is still a large gap in the financial supervision level of Internet marketing.

"Yes, it is possible. For me, it is not difficult to operate. The question is, what are you going to buy?"

After Mei Yingnian has finished reorganizing the assets of the two listed companies, Jin Shang wants to take over and take control, and it will actually cost about 8000 million.

Jin Shang will not be able to get this money out for a while.

Several people discussed for a long time before reaching a consensus.

At the cost of advertising for three years and 500 million in cash, Jin Shang obtained 60.00% of the shares of the listed shell company, and Mei Yingnian retained [-]% of the shares.

Jin Shang couldn't afford so much money, so Mei Yingnian introduced a bank to obtain a low-interest loan.

As for why he accepted such conditions, it was because Jin Shang discovered that the company named "Beichuan Electromechanical", although it was just a shell, deliberately stayed to support the scale of the business, it was still in normal operation.

The outside world generally believes that this stock will be delisted in one year because the lease period of its largest shipyards is approaching, and it is unable to renew the lease.

There are more than 2000 skilled workers, most of whom are labor dispatch and outsourced construction teams. Once there is no work to do, they will be scattered.

This is also one of the important reasons why laymen are generally pessimistic.

But in fact, this company still has a design center consisting of nearly six to seventy people, and a relatively capable small boat building factory is in operation. Overall, the profit is meager, but the order volume is quite large, and the cash flow is still there. It is relatively smooth, and will not be delisted due to loss of ship repair business and unqualified financial indicators.

In addition, this company is also a well-known manufacturer of marine coatings in the Beihai area, and also does some OEM business of electromechanical equipment and outfitting parts.

Marine equipment floats on the sea all the year round, and the working environment is harsh. Compared with land-based equipment, the mechanical and electrical requirements are much higher, and qualification certificates from naturalized classification societies are generally required.

In this regard, Beichuan Electromechanical has a natural advantage. Relying on its good reputation in the past, it can directly entrust OEMs, or buy parts to assemble and produce by itself, and sell them on OEM.

Moreover, the profit is not bad, and it can barely be seen.

For example, marine air conditioners, fans, walkie-talkies, fire-proof, explosion-proof and moisture-proof equipment, etc., still occupy a certain share in the marine market in the Beihai area.

Mei Yingnian also knows that the shipping and shipbuilding market is about to bottom out, but the group company's strategy has shifted to commercial real estate, so it can't invest too much energy in the offshore business.

The business of Beichuan Electromechanical Co., Ltd. has not been doing well in recent years, and the family is almost ruined. However, the rotten ship still has three thousand nails. Relying on the original inertia, the possibility of bankruptcy within two or three years is actually not great.

At this time, taking this shell company down is actually profitable. After two years of market recovery, no matter whether you sell the business or sell the stock, you will not lose money.

Judging from the reaction given by "Gold Finger", Mei Yingnian did not cheat Jinshang. Although the price he offered was not low, it was considered a fair price.

Moreover, I am willing to contact you to introduce loans, and cooperate with Jinxi Culture's strategy to sell fund products that can increase in scale and have a general profit-making effect. I am really worthy of Jin Shang, a nephew whom I haven't seen for many years.

Of course, there is demand for such help.

"I originally wanted you to lend me more money to help me raise the market price of An Lan's shares, but it seems that is impossible."

"No matter how much more, I can't afford..."

"What's the point? If your company develops well, the bank is eager for you to borrow new ones to repay the old ones. As for the interest, it's not much. I can give you a discount on the rent of your bookstore and make up for you in disguise."

Jin Shang already knew that Mei Yingnian was handling the purchase of the real estate of the Meiying Studio, and the actual negotiator was Mei Wenhui, who had been listening to his father and little cousin's discussions.

Although Mei Yingnian showed good intentions, Jin Shang declined the proposal to take on more loans.

The current amount, Jin still has great confidence, it will not affect the development of Jinxi Culture and personal life, and even has benefits, but no matter how much it is, it is unnecessary.

"By this time next year, the website and various software applications are on the right track, and the cash flow is abundant. I will consider earning a little extra income in the capital market. Now..."

Considering the efficiency of capital utilization, buying the shell resources of a listed company is only incidental. The key is to use it as a "firewall" company to make up for the shortcomings of e-commerce and offline payment channels.

Even if there were any lawsuits coming to the door, Jinxi Culture just accepted an advertisement, and the legal entity has nothing to criticize.

The listed company Beichuan Electromechanical's ability to bear risks is obviously stronger. Even if there is any trouble, at most it will involve Jin Shang himself. most critical.

"Ah Shang, yes, he is courageous and willing to listen to others' advice. When he should be cautious, he also knows how to restrain greed."

Patting Jin Shang on the shoulder, Mei Yingnian said to the eldest son,
"Wen Hui has also seen a lot, but he is still worse than A Shang in terms of grasping the scale. You two will work hard in this industry in the future, so you can communicate more. Young people, you have more common topics."

Mei Wenhui, who was relatively calm, had a smile on his face and didn't say much.

Jin Shi, who hadn't interrupted much, couldn't help asking.

"Ah Shang, you asked me about the construction of the clothing brand last night, what's going on?"

"Ready to sell online! At present, only books, tapes, CDs, coupons, clothes, etc. are not too expensive, but the consumption is huge, and the production cost and warehousing logistics can barely keep up."

If possible, of course Jin Shang also wants to sell big items, such as air conditioners, color TVs, washing machines, and refrigerators. One order can be worth hundreds of orders of clothes and books, and the turnover will rise immediately.

It's a pity that I can't push it!
Compared with the most successful B2C e-commerce platform in the previous life, starting with genuine home appliances, self-built logistics, warehousing, installation and distribution, it loses billions every year, and it has been losing money for more than ten years.

It's still the summer of [-], don't think too much, it's too much fun.

"Are you about to start? There is a brand, from baby diapers to old-fashioned shirts, men's ties to women's scarves, everything is covered, and the main focus is a comprehensive one."

"That's good! Ask me again, is there a reliable toy manufacturer and an affordable dairy manufacturer that can establish strategic cooperation. More categories attract more customers. My company The proportion of urban women, young mothers, and housewives is not low. Compared with earning money from men, emotional women are more prone to impulsive consumption, and it is less difficult to earn money from children.”

"You... sure enough..."

Jin Shi originally wanted to give a treacherous evaluation, but after thinking about it, his uncle and nephew were present, so he should be more reserved.

"Now it's just a matter of setting up the framework. It's hard to tell how big it will be. Making money is second. The key is to build momentum and let people know that online e-commerce is cheap and good. .In short, let the Chinese people get used to this consumption pattern..."

"These... I'll talk about it later. Ah Shang, tell me, how far has the matter of the Three Kingdoms Historical and Cultural Tourism City gone?"

The tens of millions and hundreds of millions of things we talked about before are just appetizers, and the next ones are big projects that can really leverage massive wealth.

Even "old Jianghu" like Mei Yingnian had to be treated with caution.

"Second Uncle, if you want to make a big splash in commercial real estate, you will sooner or later find out that the film and television theater chain is really a very profitable business. A layman will definitely be tricked badly if he wanders in, but if you can really master it Upstream resources, you can make money without losing money.”

Film and television bases, cultural and tourism real estate, in this era, there are leaders. As long as the channels are opened up, the more you earn, the less you earn.

(End of this chapter)