this man is not calm

Chapter 146

No need for Jin Shang's persuasion, Mei Yingnian can naturally see the pros and cons clearly.

Even so, Jin Shang explained the benefits of the combination of cultural tourism real estate and film and television theaters from multiple perspectives.

A few minutes later, Jin Shang concluded:
"Whether it's the residential market or commercial real estate, the essence is actually the same. Capital operations, snowballing. Whether it's local governments, banks, developers, cooperative merchants, or real estate speculators, they are all grasshoppers on the same rope. Whoever thinks If you can get rid of other links and eat alone, then you can’t continue playing.”

In this world, like real estate, there are not many fields that have dual attributes of use and investment at the same time.

Moreover, the industrial chain of this industry is very long.

No matter in which country or in which era, real estate can serve as the backbone of the economy.

However, if there is only this one pillar, it is very dangerous.

Seeing that Jin Shang had almost finished speaking, Mei Yingnian nodded slightly:

"The consultants under me also think that this can be done. It's just... the film and television city you mentioned, what is your idea..."

"Before I answer, I want to ask my second uncle a question, what kind of model is going to be used for future real estate development..."

Facing the other party's puzzled gaze, Jin Shang continued to explain,
"Is it to buy the development right of a piece of land, build a large shopping mall, office buildings and apartment houses, or rent or sell it, recover the funds, and then develop the next piece of land, and it keeps snowballing?"

"What's wrong, don't all developers play like this? It has always been like this, and it seems that they can't play tricks."

"Too passive!"

Jin Shang shook his head in disappointment, then asked in puzzlement,
"It has always been like this, right? If you only consider the actual use value of real estate, that's all. The question is, how to develop the financial attributes of real estate itself?"

Seeing that the other party hadn't reacted yet, Jin Shang said bluntly:
"Take stock trading as an example. If I secretly bought a stock, or several well-known stocks of a subject, and wanted to drive up the price and attract retail investors to take over the order, what should I do?"

Mei Yingnian replied subconsciously:
"Leaving aside some professional trading techniques, in general, it's nothing more than playing tricks on financial reports, playing digital games, or releasing good news through various channels to catch hot spots, leeks, just listen to the wind. Yu, just sold them at a high price..."

"Real estate, can't this be done?"

"Yes, yes, but... By the way, Ah Shang studied urban planning in college, and he is considered a half-expert. If there are some ugly words, I will say it directly..."

Mei Yingnian drank the tea in the cup, and Mei Wenhui got up to help change a new cup, and heaved a sigh of relief before saying,

"In the capital city, it's not bad. The planning of local cities, every leader comes to power, the first thing is basically to draw a circle on the map, to set up a development zone, a new district, a new city, etc., buses and subways, The division of school districts, the relocation of colleges and universities, the establishment of large factories, etc., to put it bluntly, are all for the purpose of selling the originally worthless land at a high price..."

No matter it is this plan or that plan, money is needed to advance. Therefore, the first thing to do at the beginning of everything is to make money.

From this point of view, as long as a local official who has a little ambition and desire to do something practical, the ability to sell land is approximately equal to the ability to govern.

"From the perspective of a real estate developer, follow the official baton and follow the steps step by step, you can never go wrong."

"However, there are many competitors, right? Moreover, some urban construction and long-term planning can't be done without strong internal relations."

Therefore, if you want to maximize profits, you must keep informed, have convenient financing channels, and be able to be one step faster than your peers, which is a real big gain.

Mei Yingnian has not been involved in real estate for a long time, and compared with those seniors who have been in business for many years and have deep roots, they are far behind.

"So, earlier, I also thought about investing in football as an entry point. I have also investigated your club. I originally planned to invest in shares or even buy it, and use this as a springboard to enter the capital capital and local auction market..."

This is [-]. Has Second Uncle already thought about taking advantage of the influence of the football circle to deeply cultivate the real estate market?
I have to say, the eyes are quite sharp.

"I have already developed the name of the Beijing Northern United Football Club. It will be of great use in the future and cannot be shared. If my second uncle has not given up on the idea of ​​investing in football, I can provide a reference..."

Jin Shang, who was speaking, gave a detailed account of the information about the youth of the Beijing Sports University.

"The operation and technical capabilities of that company in Jingcheng Technology are very good, but there are serious problems in the strategic decision-making of the people at the helm. Within a year, they will definitely encounter ups and downs. If they can survive for three years, they are capable. By then , that one club can take over."

"Looking back, I'll let people take a look. Backed by the local sports school, with deep connections and sufficient backup force, it seems feasible."

"This matter... let's stop for a while, let's go back to the topic of real estate..."

After getting back to business, Jin Shang cleared his throat and explained the relationship between speculating stocks and real estate.
"The current second uncle is equivalent to a 'retail investor' who has money in his hand but has very ordinary connections..."

"Large leeks, I understand."

Jin Shi and Mei Wenhui couldn't help but burst out laughing when they heard the words, Jin Shang was fine, with a curved mouth, and continued:

"Ask for market gossip, pay attention to official announcements, and watch peer hot spots. In fact, you won't lose money. Because the market as a whole is at a low level and the capital is strong, temporary fluctuations can't help you. If you prolong the investment cycle, you will definitely make money. That's it. …I can’t make a lot of money beyond what I know. Normally speaking, what should I do to change this... The dilemma of...others drink a lot, eat meat, and run with me, and can only earn a little soup? "

Having said that, Mei Yingnian finally had an idea.

"Your own manor! You mean..."

Jin Shang raised his index finger and shook it lightly:

"Building a residence, building a shopping mall, building an office building, and then waiting for the wind of the times to blow and take advantage of the momentum is natural, but if the wind blows not in time, or the wind direction is not what you want, what should you do?"

"Only...by yourself?"

"If you want to make money in a safe and stable manner, the second uncle can manage the shipping and shipbuilding business well, which is already very good, and then dig into the upstream and downstream industrial chains properly. Wouldn't it be good to be the 'North Sea Ship King' honestly? Picking up other people's leftovers? What you want to build is not a building, a community, or a commercial street, but a city?"

"Yes! A city is a bit of an exaggeration, at least it is a business district, eating, drinking, having fun, basic necessities of life, housing and transportation, everything is included..."

After finally understanding what Jin Shang meant, Mei Yingnian felt more and more that this little nephew of hers was really bold in thinking.

"I need this film and television city plan that integrates film and television production, cultural tourism, resource development, commercial plaza and residential villas..."

The cultural industry, the production of film and television dramas, is an introduction and a feature. In essence, it is still real estate.

After pondering for a moment, Mei Yingnian asked with a smile:

"Is it easy to recruit graduates of your school's urban planning major? It seems that I was still neglecting the talent reserve in this area before, and I have to make up for it as soon as possible..."

"It may be too late this year! Second Uncle can try to poach people with a high salary, but the effect is not guaranteed. By the way, this year's autumn recruitment, you can sign up, and bring along Jinxi Culture..."

"If possible, I will contact you again."

Patting Jin Shang on the shoulder with satisfaction, Mei Yingnian asked Mei Wenhui to spread out the map of the capital, put it on the tea table, and several people gathered around and pointed.

"The core urban area is definitely not good. The fast-growing urban-rural fringe areas such as Beijing West can try. However, the development of urban complexes should be possible. The film and television base eco-tourism city is not easy, so you can only go to the far city. Get a sense of presence."

"Fengtai in the west of Beijing, we can fight for it. It is better to focus on Miyun, Huairou, Fangshan, Pinggu and Tongzhou."

After Jin Shang thought about it, based on the memory of his previous life, he roughly selected a few more reliable places.

"Well! Let me have someone inspect the local environment. The film and television city plan is almost like this. The development of urban commercial complexes is mainly in the west of Beijing. This place is relatively familiar, and Chaoyang in the east can also be tried. The development level of the capital is already very high. It’s too high, there’s not much room to move around, and there’s still a bonus period of more than ten years, but some local emerging cities, regional central cities, and potential second-tier cities, the market potential is worth looking forward to…”

"You can make up your own mind about this kind of thing. As long as the cash flow doesn't break, it doesn't matter if you operate a little bit aggressively. The general trend is the trend, and you can't lose money."

"If the commercial layout is carried out according to this idea, the money...is not enough, and the financing must be strengthened."

Groping his chin, he wandered back and forth on the map, thinking about how long it would take and how much money it would take to successfully support such a large plate.

"By the way, there is a film and television base based on the history of the Three Kingdoms in the capital, and there is another one in the south. Where do you think it should be built?"

"I think Suzhou is pretty good. You can try any of the cities with beautiful scenery around Taihu Lake."

"Not along the Yangtze River, Dongting Lake, Gaoyou Lake, Hongze Lake?"

"The south of the great river, and the north of the great river, it is clear at a glance which side has great potential and good economic conditions. The places close to the inland area, it is better to test the water when my second uncle develops in the economically developed coastal areas. ..."

"That's right. To do business, you must pay attention to following the trend. Objective conditions, business environment, the coastal area is better than the inland, and the south is better than the north. If it's not the capital..."

Mei Yingnian shook her head, and said no more.

The general trend is like this, it's really not good to go against the sky.

In this life, the calculations have already been made. The strategically important areas around the motherland are basically included. The major water systems and plains in East Asia are all in hand. The north is the capital, which alleviates the imbalance in the development of the north and the south to a certain extent.

Rim of the North Sea, Rim of the Bohai Sea, south of the Yangtze River in the northwest, large pastures, large farms, coal, oil and gas, rich forest resources, etc., to a certain extent, the north and the south can complement each other, so that there will be no imbalance between the north and the south and the widening gap in the previous life The bigger the case.

Even so, for a rich man like Mei Yingnian who has a grand business vision, the strategy of first going south and then going north, and first going to the coast and then inland, can't be mistaken.

"In the south, let's not talk about it for now, how much do you think the film and television base in the north will cost?"

"One phase and one phase construction, open to use in batches, relieve financial pressure, and let the local people see, we are not talking on paper, but can really create extremely high economic benefits. In the first phase, [-] million at first... a bit small, Just [-] million, it should be enough, three links and one leveling should be done first, and various preferential policies can also be discussed.”

"The characteristics of cultural tourism, I have learned that there are many twists and turns. In this regard, you may need to communicate with the other party."

"It's natural!"

"How are your novels and games selling?"

"It was flat at first, but in the past two days, word of mouth has fermented, and it has picked up a bit. The feedback from bookstores around the world is very good, and the growth rate of online sales is also considerable."

"How much have you sold so far?"

"Nearly 15 volumes of novels, more than 4 copies of games..."

"This data... is a bit low?"

"Second uncle, it has only been sold for more than a week now, and it is already very impressive. Because the investment in publicity is relatively large, I am actually a little dissatisfied with the initial sales, but the follow-up has stabilized, not falling much, and even gradually increasing. Long-term Look, it's pretty good..."

There are only 10,000+ Internet users in the whole country, and the actual installed computer capacity is around 60 million. Nearly one-tenth of the active Internet users bought the game "Three Kingdoms" in the first place. It can be seen that this data is really not bad.

Of course, this is also due to the lack of outstanding masterpieces on the market today, and the fact that some consumers are just greedy for cheap, buying the novel "Romance of the Three Kingdoms" and the game disc by the way.

Even so, this result is barely acceptable, and it is worthy of Jin Shang spending money on publicity and promotion.

"so be it!"

Mei Yingnian, who heard the words, didn't get too entangled in such trivial matters,

"The biggest gain today is that I heard from Ashan about the development of urban complexes. Indeed, big players have to abandon the 'retail investor' thinking. How much is the land and the buildings on it worth? Baozi How much steamed buns can sell is closely related to the cost of flour fillings, and also depends on the chef's skills and brand packaging. It is feasible to raise prices to acquire land and sell houses at low prices, but the methods are a bit rough. The top real estate developers, selling Not just a house, but a high-quality, high-quality, stylish urban life.”

No matter how good the location is, no matter how convenient the transportation is, if the surrounding supporting facilities and infrastructure are not good, the houses cannot be sold at high prices, and the rent of shops cannot be increased.

Instead of waiting for the advancement of the puzzling policy level, it is better to take the initiative to increase the size and draw the "pancake" better.

Whether it is stocks or real estate speculation, do you look at the actual value?

No, what is being speculated is the expectation of rising to make money!

In this line of work, the ability to tell stories may be more important than the ability to do practical things.

(End of this chapter)