this man is not calm

Chapter 173 Progress
Times and backgrounds are different, and the same enterprise encounters completely different difficulties.

If we look at the history of Internet development in the previous life from a perspective far beyond the present, and expand the timeline of barbaric development, web1.0, web2.0, mobile Internet and other stages, and then compare the separation of management and operation of basic operators, one is divided into six , speed up and fee reduction, 3G popularization, and the key time points of 4G promotion, you will find that they can basically correspond to each other one by one.

Internet service providers for end users do not have any bargaining power in front of basic operators.

Some time ago, Jinxi Culture’s comprehensive portal website had to keep “silent” because of complaints from its peers. Jin Shang had to be obedient and stood up to attention after being beaten. The fundamental reason was that there was no other company to choose from.

What's more, it is not just a basic operator, but also a "grandfather"-style regulatory agency. However, due to market regulations, it cannot directly intervene in market-oriented operating companies and participate in market competition.

Now, this shackle seems to be removed, even if the "part-time status" of being both an athlete and a referee, as well as being a cameo from time to time, and focusing on business development is unshakable to the current Jinxi culture giant.

Communication, even instant messaging on the Internet, is essentially vying for the phone and SMS market. Once the basic operators have an overwhelming attitude, if they want to acquire Jinxi, should they do so or not?
Even if you resist and don't sell it, it's not too difficult for the other party to make one.

If there are millions of loyal users occupying [-]% to [-]% of the market, Jinshang will be more confident in supporting it and successfully win the battle by relying on flexible business strategies.

Now?

Powerless!

After listening to Jin Shang's explanation, Li Xuan also wanted to understand a little bit, and came back to think about it.

"You mean, it may be in direct competition with our 'food and clothing parents' in the future?"

"In some areas, there may be disputes of interest. Therefore, after the instant messaging software is developed, strategic investors must be introduced. If the basic operators cannot be won over, a powerful backend must be found. Otherwise, there may be problems in the future. Not having a good time..."

As the business grows bigger, it is necessary to introduce powerful external shareholders to share the pressure.

The field of instant messaging contains huge benefits. If a person eats alone, he is likely to be taken away by someone who is jealous and powerful, even the bones and the pot.

"Don't be too greedy, but know how to share with others."

"Yeah! I understand! But the shares are not given away just like that. They can't be sold for much money now. Besides, I don't want any money..."

With abundant cash flow, Jin Shang doesn't have to worry about fooling venture capital.Compared with cash, Jin Shang is more willing to exchange shares for some tangible benefits.

For example, cross-holding shares with truly powerful giants and deeply binding.

After chatting with his girlfriend for a long time, he looked at the time and saw that it was past 08:30. Jin Shang originally planned to go for a walk in a nearby park, but gave up the idea considering the extremely hot weather.

At this moment, the bell rang, and Jin Shang picked up the phone on the coffee table and looked at it.

"Nan Xiaobiao? It's been a long time since you came to see me directly. I don't know what's urgent..."

Facing Li Xuan's curious gaze, Jin Shang pressed the answer button, and before he could respond, there was a burst of noise and wild cheers from the opposite side.

"Hey, hey, is it Xiaobiao? It's this time, what are you doing?"

"Ah Shang, it worked, you know? It's hot..."

"What's on fire?"

You called me in the middle of the night just to talk about this?

Jin Shang asked angrily,
"Tell me, what's the matter, so happy?"

"Movie, it's been more than half an hour since the first round of public screenings, and the attendance rate in various places has come out, and it's passed [-]%..."

Seventy percent, that is, 70.00% attendance?
"Is this data very good?"

"You don't know how deserted the cinemas are these days. There are some 'Three Nothings' movies with no stars, no famous directors, and no publicity. There is not even a trace of a ghost after the show. Don't talk about 'Three Days Tour', most of them are 'One Day' movies." The Japanese tour company couldn’t hold on any longer and so they withdrew.”

"Oh? What a sense of superiority through comparison!"

Jin Shang switched the phone to the other ear, reached for the remote control, and turned down the volume of the TV.
"I don't know if this result is good or not, but to have such a high attendance rate, it's a waste of money to announce and distribute. Other movie tickets are 25 or 30 yuan a piece, and we only have 15 or [-] yuan. Even [-] yuan, after passing this village, there will be no such shop.”

Replenishment of tickets is nothing new.

In the summer of [-], this trick had unexpected results, but in essence, it was still a price reduction.

Movie tickets are so expensive now that ordinary working-class families cannot afford to watch movies every now and then.

In capitals like Beijing, where the per capita monthly income has just exceeded 30 yuan, at this level, a movie ticket is more than [-] yuan, close to [-] yuan, which is simply fatal.

Where is this fishing in the dry lake?

This is digging up all the pond mud, and it is simply a pit one by one, completely ignoring repeat customers and cultivating the sense of sight of the market.

To put it bluntly, the style of elegant art in the film has not yet been completely cleared. Whether it is a filmmaker or a film actor, they are all artists.

Naturally, their works are not completely equivalent to the aesthetic desires and spiritual needs of the general public.

A movie theater is a place to appreciate art, and it is equivalent to a calligraphy and painting exhibition, an opera house, and a concert hall.

With a ticket price close to 30 yuan, the target is not popular works of ordinary people, but treasures that can enter the palace of art.

To put it in crude terms, there is a threshold for appreciating art. A movie ticket worth a few yuan or more will allow artists to drink the northwest wind.

From the standpoint of Changdi Culture, the ideas of the above-mentioned old stubborn people must be outdated, but now the industry is like this, and the Nanjia Brothers and Jin Shang have not changed their ideas on their own.

That being the case, it had to be worked around in a roundabout way.

The contemporary "ticket supplement" strategy based on the combination of network and offline was born.

Various discount coupons and tie-in sales have brought down the price of movie tickets.

Jinxi Culture definitely did not lose, and the producer Changdi Culture and Nan Dabiao, who just bought a medium-sized old-fashioned theater chain, also made money.

Although the price of movie tickets is not high, but the number of moviegoers has increased, including the surrounding area, it is also a big profit.

No matter how high the price is, it will be useless if no one is looking.

Under Jin Shang's persuasion, when Nan Dabiao gritted his teeth and accepted the publicity strategy of disguised price reduction, he was also worried about gains and losses.

Fortunately, the difficulties are over.

For Nan Xiaobiao, it took half a year of hard work and hard work to make a film that was released smoothly and achieved good results. The sense of accomplishment is really sufficient.

"So, Xiao Biao, you just want to announce the good news?"

"I said, Ah Shang, did you forget that "The Great Times" will be released today?"

"Don't talk nonsense, there is nothing!"

"You, I'm busy with my own business, so I can't take care of it. Uncle understands. At least I should care about it. It's been a long time. I didn't come to the premiere, and I'm not very excited when the number of moviegoers explodes..."

"Who says I don't care? I'm still the one who took the photos for the pre-roll ads."

"Okay, in the past two weeks, I will take the main creators on a nationwide promotional tour and hold a celebration party when I come back."

"The concert is over, let's have it together, time is too tight."

After exchanging a few pleasantries, Jin Shang hung up the phone, and then glanced at the calendar by the way.

"July 31st, time flies so fast. So it was released today. Xiao Biao mentioned it once last time, but I forgot."

"I knew it!"

Li Xuan chuckled,
"You, a big shareholder, are too incompetent."

"I'm too busy!"

Jin Shang responded with a sigh.

I really don’t know how those senior travelers manage their time well, start a big company to make a lot of money, copy literature and martial arts, master everything, including music, chess, calligraphy and painting, and still have time to go out and play, flirt with flowers, How exactly?
Jin Shang started a start-up company and took the time to form a band to play music, which used up all his time. He traveled for a week for summer vacation, and had to take time to inspect the operation of the subsidiary company and the location of the logistics warehouse center.

"There are only 24 hours in a day. Even if I don't eat, drink or sleep, I can't do much, let alone..."

While speaking, Jin Shang shook his head helplessly.

Making money, career and hobbies are just part of life. There are also many people and things that you care about, so you should not neglect them.

If it were not for the blessing and assistance of the "Golden Finger", the situation of focusing on one thing and losing another would be even more serious.

After watching TV for a while, Li Xuan went back to her room to read and prepare for the weekend exam, while Jin Shang turned on the computer and checked the background data changes.

It was released at [-]:[-], and nearly an hour after the portal website and several cooperative forums advertised, the number of downloads just exceeded a thousand, and the downward trend was relatively obvious.

Because of the preheating, many concerned netizens immediately downloaded the Jinxi public beta version and tried it out.

After the initial enthusiasm is over, you can only rely on promotional ads and natural traffic to attract users.

The current data also includes accounts within Jinxi Culture Company.

At this point in time, there are nearly 300 active accounts in total, half of them are playing games on the Jinxi Versus platform, and the remaining half are still figuring out what's fun here.

"The retention rate is not bad!The most gratifying thing is that the netizens who use Jinxi are basically users of portal websites and game platforms.The viscosity is very high, and generally the pit will not be discarded at will. 』

Is it okay to have hundreds of active users in one hour?
Without peer support, no memory of previous life data, and no comparison, Jin Shang couldn't figure out whether this trend was good or not.

Looking at his boss account with the Jinxi Culture LOGO avatar and the nickname "Shanshui Lang", Jin Shang added a few more active group chats to see what was going on.

Among them, Dai Yiqin's fan base is the most popular and has the largest number of fans because the threshold for joining is low.

The group chat with a maximum of 500 people now has more than 60 people. The nominal "group leader" Dai Yiqin is probably either accompanying Xiaobiao on movie promotions or discussing variety shows with sports channels. He has no time to talk to him. Fan interaction.

However, the "brainless fans" of big stars have this advantage. Even if the "backbone" is not there, their own people can form cliques and quarrel.

When Jin Shang added it, a customized avatar suddenly popped up in the account with the same avatar, no distinction between male and female, and an obviously unusual guy, who was immediately noticed by interested people.

I looked through the content of everyone's chats, and after rejecting a batch of chat invitations, I banned a few accounts of swearing and insulting others for half an hour, and left a sentence "The Internet is not a place outside the law, please be civilized and make friends After that, he backed out, and a bunch of netizens who were blown up guessed which "big god" this account with a unique style was.

As for whether he could guess the truth, Jin Shang didn't care.

After turning around and entering the local job recruitment group, I looked through everyone's messages and found two job seekers in the direction of text editors. After sending invitations for on-site interviews within a limited period, I deleted some obviously malicious speeches and added a silence package. .

In the end, I went to a dating group again. I looked at it and found that the working environment is relatively closed. I am usually too busy to go out to socialize, and I have no chance to meet male compatriots of the same age and opposite sex.

Occasionally, a few women with good conditions are vying for attention from several people.

Jin Shang didn't care how these people met in private. As a background administrator, he sent a safety reminder to beware of being cheated and to protect his legal rights, and then went to chat with a relatively ordinary but very popular game group chat. .

Unexpectedly, there were two people inside who claimed to be professional chess players. Judging from their winning rates and battle records, even if they were not professionals, they were probably not far apart.

Without disturbing everyone's interest, Jin Shang found a few board game enthusiasts to play two "Three Kingdoms" games that have been online for a few days.

It has to be said that the original customized games that stood out from the crowd in the previous life really had their own unique features. After limited offline publicity, they attracted a large number of fans to participate. The lobby servers in the online game area opened one after another. During the prime time, three to four thousand people can be guaranteed to be online at the same time. With the current market size, it is really amazing.

In view of this, the company has found a company that specializes in the production and sale of playing cards to cooperate, and is planning to jointly promote this board game. It should not be too difficult to catch a free ride on cultural publicity.

"Once we have a firm foothold, let's start implementing the token plan!" 』

As the company's business lines become more and more complicated, and there are more and more payment scenarios, it becomes too troublesome to load the prepaid account.

A token system that connects the company's products is really necessary.

The number of new registrations tonight is not too much. There is no such thing as a hot public beta, an overnight hit, but it is much better than the worst outcome imagined.

There are currently 10,000+ netizens in China, and it would be nice to reach 40 by the beginning of next year.

"Three months, 15 active accounts, and at least 20 by the end of the year. With this data, I can brag about the valuation with investors!"

If it goes well, this goal should not be difficult to achieve.

(End of this chapter)