this man is not calm

Chapter 174 Transferring Risk
It's August, and the weather doesn't cool down with the passage of time, but gets hotter and hotter.

The Pacific hurricanes that approached from time to time in previous years are also far away. There is no coolness from the sea, and there has been no rain for many days, which makes the capital also have some signs of drought.

Since Jinxi Culture’s high-temperature subsidies and high-temperature vacations have become popular, the rotation of full-time employees has also been put on the agenda. A small number of non-critical departments are not currently operating at full capacity.

Even so, the blessing provided by the "Golden Finger" makes employees more motivated to work, and overall, their work efficiency is still higher than that of their peers.

This is quite rare.

With the launch of Jinxi, the overall atmosphere of the company is tight inside and loose outside.

At first glance, everyone is working step by step, and they are not doing anything special.

In fact, the operation and collaboration of various groups is quite fast.

Not to mention anything else, the speed at which the documents to be processed on Jin Shang's desk increased, we could see how busy the company was.

Most of the morning was spent dealing with trivial matters. It was not until after eleven o'clock that all the things that had not been done during the trip were completed.

Jin Shang, who had settled his mind, turned on the computer, logged into the instant messaging software, looked at the background data, and played chess with a few netizens who were somewhat impressed. After winning a few games in a row, he retired contentedly.

It's a working day, and during working hours, there are more than 3000 netizens online at the same time, more than last night's prime time, which is really surprising.

Judging from the feedback obtained so far, the increase of student users is not very large, but urban white-collar workers have a very high demand for instant messaging.

It saves you the trouble of remembering cumbersome pagers and phone numbers, and you don't have to worry about finding public phones anymore.Moreover, the cost of leasing paging services and mobile phones is saved, which is really pleasant.

Just because Jinxi can communicate with customers anytime and anywhere, it is very attractive to busy migrant workers.

Among the student groups that Jinshang focuses on, the market has not yet been fully opened, and the commercial field has taken the lead in showing gratifying changes.

"The east is not bright, but the west is bright! 』

Although it was a bit off from the idea, it was a good start in the end.

Looking back at the company's promotional strategy, Jin Shang, the boss, also has to admit that among the various special services that are currently on the eve of the war, they are indeed very appealing to urban white-collar workers.

Job hunting, blind dates, making friends, work exchanges, professional communities, etc., are all needed by "community animals" who have no entertainment activities at two o'clock every day. Not only that, there are also relaxing games and online novels to pass the time. For entertainment, if you are tired, you can go to the portal website to read news information and keep in touch with fashion trends.

Even most of the commodities and coupons for online shopping and offline life are what they need.

To put it simply, Jinxi's birth has filled the gaps in many spiritual needs of office workers. After a simple warm-up, it will immediately become popular as soon as it is released. It is indeed a matter of course.

The lukewarm student group market is not only due to the low penetration rate of computers and broadband, and narrow Internet access channels, but also because the limited student netizens have been shunted away by the Beijing Student Union and a large number of campus forums.

Instant messaging software is not as direct as a forum with text and pictures.

It is impossible to feel the charm of Jinxi at a glance. If no one plays with it and cannot make friends, the so-called chat software is just a decoration.

"Without social needs, there is no need to open it. 』

Just like in the previous life, the "head bowers" would click on WeChat to check the news on the bus and subway if they had nothing to do, but few people would stare at Alipay from time to time.

It stands to reason that the functions and services provided by the two are similar, but customers waste more time on the former than on the latter.

The reason for this phenomenon is not worth mentioning to put it bluntly.

The former has a social network, the latter does not.

"One of the two major groups of netizens, "community animals" has entered the network, how should college students win over? 』

Could it be that Jin Shang really wants to spend more money and open Internet cafes near major colleges and universities across the country?

Leaving aside the cost, Jinxi Culture simply cannot afford such a big situation.

"Why don't you set up your personal space and classmate network in advance?no!too early! 』

If the technology is not up to standard, many beautiful ideas are castles in the air and cannot be realized.

It's like doing a beauty pageant on campus now, but it can't be done.

Many college student entrepreneurs in the time-travel novels like to play this trick. It seems to be a clever move, but it is actually a layman's imagination.

Having briefly learned about how foreign social networking sites have skyrocketed using this method, I thought that the same could be done at home, which is simply fanciful.

Not to mention the difficulty of organizing an inter-school beauty pageant, if the current students want to start a beauty pageant in their own school, the student union will probably "kill" the event before they reach the leadership of the college.

Even if it can be held reluctantly and forcibly, it is considered good if you can gather a few fans from passers-by, but it will not be able to create momentum at all.

It's not that college students are not interested in the so-called school flowers and grass, but that the conditions for holding public events are difficult to achieve.

Under the constraints of cultural background and campus order, the power of domestic campus student self-government groups is not so great. Without sufficient leaders and strong capital support, nothing can be done.

Jin Shang still remembers how difficult it was to organize an e-sports competition between colleges when he was in college in his previous life. It took several months, and he couldn't even get a decent venue. In the end, he had to negotiate with the campus English corner. , Borrow two days to hold an open-air competition.

That was the era when smartphones were born, and now it is [-]. In a parallel world that is more conservative than previous lives, what kind of beauty contest is held in schools in public?

Why don't you go to heaven?

Who organized it, go to the Academic Affairs Office to write a check first!

It is definitely not feasible to choose activities such as "school flowers and school grass", at least not now.

You can try the work-study program, but this kind of activity is difficult to attract the attention of most students.

After going round and round, Jin Shang still focused on the existing sections.

"Alumni record, alumni network? 』

After writing a few big characters on the paper, using divergent mind mapping, and comparing and pondering the development direction, Jin Shang got some ideas.

"Social, user profiles and interactive communication, rather than the later real-time updates and advertising and marketing, today... personal space! 』

Combine the advantages of the early QZone, alumni network and friend network to create a large and comprehensive Jinxi personal space, then try to incubate long-form self-media similar to blogs, and finally launch a typical social platform?
In the middle of writing and drawing, Jin Shang looked back and felt that there seemed to be some deviation from the topic.

The problem now is how to bind the limited college students to the product line of Jinxi Culture.

The instant messaging software Jinxi is currently only useful to students for its classmate registration function and job search function that graduates may use.

In addition, online chatting is also quite suitable for their needs, but computers are expensive, Internet access fees are even more expensive, and the little living expenses of college students cannot play for a long time.

Chatting online is actually time-consuming and expensive.

After pondering for a long time, he couldn't find the correct way to break the situation, so Jin Shang had to make the second best method.

"Mobilize white-collar workers with spending power to play classmates, find alumni, and then spread from top to bottom to the circle of juniors and juniors." 』

It seems a little difficult to directly start with college students, so at the social level, strengthen the influence and gradually infiltrate the relatively closed campus.

With this thought in mind, Jin Shang also felt that he had to do this for now and see the effect.

Immediately, I opened Jinxi again, entered the classmate record service section, entered my primary school, junior high school, high school and university class age name and graduation time, and after the public entry, I started to match the campus and classmates.

After nearly half a minute of buffering, Jin Shang also widened his eyes when he saw the results recommended by the background system.

"I'll go, there are really old classmates who have nothing to do and are playing classmates!"

From elementary school classmates to college classmates, there are a total of nearly a dozen guys with a little impression of the name, half of them are already working, and the rest are still in college or high school.

Contrary to what Jin Shang imagined, although there are many users who have entered the society, their activity level is low, and the updates posted are also very sparse. However, those early classmates whose names and appearances no longer match up can interact easily. fiery.

The older you are, the richer you are, and the students are full of vigor and curiosity about everything. They are the future of the Internet.

Grasping the "community animals" can only grasp the present, and win over students is the only way to grasp the future.

"Sure enough, without the support of the students, Jinxi seems to be without a backbone, without a sense of vitality. 』

After looking at it for a while, Jin Shang analyzed the pros and cons of Jinxi, got a general idea, and determined the focus of work for the next period of time, before Jin Shang felt a little relieved.

Since the release of the public beta version of the instant messaging software, Jin Shang is quite relieved by the reactions of his peers.

Someone cared, but not particularly.

After all, the appearance of Jinxi is really not a good time. Now that the system software and browsers are almost out of their minds, there are so many new Internet-based applications. Although Jinxi is a new thing, it is not particularly new. In the application software, it is not inconspicuous at all.

As for imitation, there is no such thing.

Jinxi's simple interface does not show the potential to survive by advertising at all, a simple chat application, and "fancy" additional functions, and even some paid value-added services that are "difficult to describe".

Although I don't dare to say that it won't work, I really don't see much value in this shabby software.

Perhaps, there are many people secretly waiting to see Jinxi Culture's jokes.

Tens of millions were spent just to advertise this money-losing product. No amount of money can even describe the extent of this waste.

How did Jin Shang view Jingcheng Science and Technology's information space-time network a few months ago, it is estimated that many people view Jin Shang in this way now.

Being underestimated is actually a good thing, at least in a short period of time, it will not be targeted, and the possibility of a sudden emergence of a money-burning competing product is basically ruled out.

After lunch, Jin Shang and Wei Shuangping chatted about the integration progress of warehousing logistics and distribution in various places.

"Mr. Jin, the vertical management of logistics distribution is the general trend and must be implemented. However, the terminal distribution in each region must retain a certain degree of autonomy, and must cooperate with the local people?"

"Eh? Can't you break the shackles of circles and reduce costs and increase efficiency through cross-mobilization?"

"No! At least not now!"

Wei Shuangping, who was talking, handed over a registered letter, pointed to an address on it and asked,

"Do you know where this is?"

"Jinzhong? I don't know, I haven't been there..."

"If you were a courier, how would you deliver the letter to the target?"

"Map, ask the locals for directions..."

Before he finished speaking, Jin Shang was suddenly startled and realized a big problem that he had not paid attention to before.

"navigation?"

Wei Shuangping nodded.

"I also had a lot of chats with people in charge of various places before I discovered this almost unavoidable pain point. If you are not familiar with the local aborigines, it is difficult to find the delivery target address. If you send a detailed map to each delivery person, the cost, But I can't control it..."

In the era of mobile Internet, all kinds of mobile phone navigation, intelligent positioning, GPS, Beidou, etc., have provided great assistance for getting through the last mile of logistics.

It's [-] now. Let alone mobile phone navigation, you can't find relatively detailed maps on the Internet.

Outsiders, can't even recognize the road, be a ghost courier!

It's better in the bustling big cities, second- and third-tier regions, remote counties, and even mountainous towns, there is no basis for distribution at all.

Why can the Post provide door-to-door service?

It's a long story, and it's not easy to expand!But no matter how you think about it, that's not something Jinxi Culture can learn from.

"Understood!"

Why were there only B2B (business-to-business) e-commerce websites before the millennium?
Whether it is B2C (business to individual) or C2C (individual to individual), there is no basis for survival at all.

This is not just a problem of fast online banking and third-party payment. Without a convenient positioning and navigation system, express logistics is like missing a leg. Without the help of local snakes to get through the terminal delivery, any e-commerce retail is a mirror image.

In this way, isn’t there only a certain living space for B2B in the early days?
Of course, it is also possible to use the postal service, but it is difficult to guarantee timeliness and cost control.

"It's no wonder that in some countries and regions, e-commerce retail is overwhelmed by brick-and-mortar stores, with high labor costs and high delivery costs, making online shopping uneconomical."In the previous life, there were only two big countries that really took the express train of the Internet.The market, labor costs, logistics and transportation, and infrastructure construction are all up to standard. 』

The country is too small, the advantage of the Internet across time and space is not obvious, there is no cheap labor and convenient air, rail and water transportation networks, the cost of bulk logistics cannot be reduced, the population is not large enough, and the market is limited.

All of the above are flaws in the Internet industry.

Jin Shang, who was muttering to himself, gradually figured out the taste, and then told Wei Shuangping:
"Try to recruit a group of local collection and storage points to join and share the risks. By the way, even if it is outsourcing, management must be strengthened and service quality cannot be reduced."

(End of this chapter)