this man is not calm

Chapter 175
In fact, the pain point of terminal distribution is not only the lack of map navigation, but also more difficulties in the actual operation process.

For example, vehicles, supervision, auditing accounts, recording workload, etc. If extensive management methods are adopted, maybe a lot of inexplicable "temporary workers" will appear every payday asking for money.

Never underestimate the "simplicity" of ordinary people. In the face of interests, any conscience and consciousness are nonsense.

It is not allowed to open the door and steal. However, if some powers are not delegated, things cannot be done.

The degree of this must be grasped well. To the extent that logistics and distribution can be barely implemented, management loopholes should be avoided as much as possible from being exploited.

After discussing the details of the disposal with Wei Shuangping, these troublesome matters were reluctantly settled.

The current measures can only be regarded as a superficial article that treats the head and the foot. Before the technical ability and social development reach a certain level, it can only pile up manpower and capital, and use a smart management model to maintain a basic operation.

"By the way, Mr. Jin, regarding the children's book creation department, I suggest that it be separated from the distribution department. The current 'hybrid' model is not conducive to the innovation of the content production sector, and also limits the independence of the distribution department. The possibility of development and growth .”

"I will think about it!"

Jin Shang also noticed the problem Wei Shuangping said.

At the company level, big means good, and all-inclusive means strong. If we can be big and all-inclusive, we will definitely be disadvantageous.

However, at a specific level, it is best to classify and clarify rights and responsibilities.

The current situation is that comics production and magazines are handled by the distribution department, so the desire to actively develop is not strong.

It’s not that the quality of comics and picture books on “Oriental Manke” and “Youth Painting Heart” is not good. Meiying Studio has accumulated many years of accumulation and its strength is still very strong.

Even if the quality of the work is occasionally poor, the distribution will not be blocked and it will definitely be sold in the end.

For the publishing department, there is not a strong demand for self-discovery of works, reasonable stocking and scheduling. Even if there are no popular new works on the shelves, they still have their own comics, light novels and picture books. There will be no shortage of sales and no shortage of repeat customers.

The two parties that should obviously promote and support each other are now competing to hold back.

To put it bluntly, they are still mixed together. Even if something goes wrong, it is difficult to clarify the responsibilities and hold them accountable.

Jin Shang wanted to split them up a long time ago, but since he just started, he didn't want to make a big move.People were panicking, and they were acquired by Jinxi Culture even without paying their wages. The most urgent thing before was to maintain stability and continue to operate the business that was about to collapse.

It's already the second month, and two months' salary plus two months' back pay is almost enough to stabilize people's hearts.

"Mr. Jin, this matter should be done as soon as possible. Take advantage of this good time to establish the situation in one fell swoop. The old order has just been abandoned, and the new one has not yet been established. When everyone recovers, they will return to the original state. It's hard to change."

"What's your suggestion?"

"The comic production business belongs to the content business department, and the distribution of books and audio-visual products is directly managed by the parent company."

"You...submit a reorganization application as soon as possible! By the way, let the air go first, so that the employees involved can prepare."

In the past, when those people were at Meiying Factory, their management was particularly extensive and local autonomy was extremely great. This also led to weak control and many shortcomings.

Jinxi Culture will certainly not allow this situation to continue.

Promoting Jiang Long, the regional manager of Central China, is one of the methods of differentiation and co-optation. How to operate it depends on Wei Shuangping's ability.
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Jinxi Culture's advertisement during the prime time of the TV station has two paragraphs. The first paragraph is a CG animation display without live performance. The background music is "When Will the Bright Moon Come". It mainly displays the cultural characteristics and technological capabilities of Jinxi Culture and will The publicity focused on the instant messaging software - Jinxi.

The second period is shorter, the background is simple, the plot is almost non-existent, the character is Dai Yiqin, and the advertisement is just "Tonight and Hexi, see this encounter? I am here, where are you...?".

It's simple and direct, without any delay, just to use Dai Yiqin's fame to attract everyone to use Jinxi to chase stars.

No matter what method, as long as it can fool people, it is a good method.

As Dai Yiqin's spokesperson, there must be more than one advertisement. Huge posters and picture advertisements can be found on bus bodies, subway billboards, and elevator buildings.

The focus of the publicity is concentrated in the vicinity of universities and first-line office buildings in several big cities.

The effect is not bad, the user increase rate is still very high, but the base is too low, and the absolute number of users is also the same.

Compared with the publicity fees spent, the actual benefits are far behind.

However, aspects that cannot be quantified, such as brand value, goodwill, and user recognition, must have been greatly improved.

It’s hard to say in remote areas. Most residents in major cities basically know that there is a “rich and powerful” high-tech company that is promoting Internet chat software.

As for what the Internet is and what is the meaning of chatting, there are very few people who can surf the Internet and type, so there is no deep understanding.

With so many bells and whistles, there is always one that is suitable.

While Jinshang is racking its brains to improve the application ecological chain based on instant messaging software as its core, a group of peers are also paying attention to the further trends of Jinxi Culture.

Since the birth of the portal website, the starting gun for the Internet battle has been fired, various reports of infringement have been infringed, publications have been published, and litigation battles have never stopped.

At these times, Jinxi Culture counts pennies and pennies, and never retreats. It would rather lose [-] to itself, but also let the plagiarists lose [-]. It really frightens some guys who want to fish in troubled waters.

Although it's revenge and resentment, it's not like a mad dog that bites everyone. Competition in non-core areas is easy to talk about, but once it touches the main business of Jinxi Culture, there is nothing to talk about up.

After spending so much money on advertising and trying their best to promote the software, no one would think of imitating it for a while.

He has already spent 3000 to 3000 million yuan, and he probably won’t be stingy about spending another [-] to [-] million yuan on litigation.

Check Jinxi Culture's patent registration in this area, and you will know how much Jin Shang attaches importance to it.

You can follow up, avoiding the patent trap, and redesigning an instant messaging software is not so easy.

Therefore, although Jinxi Culture made a lot of noise, the reaction from the peers was relatively cold, secretly inquiring about the promotion effect of Jinxi through various channels.

When he found out that the real number of registrations was less than [-], and the active users had to be greatly discounted on this basis, he felt contemptuous of Jin Shang's prodigal behavior of spending money like water.

The number of active users of the Jingcheng Student Federation Forum is more than ten times that of Jinxi, and they didn't spend a penny on promotion.

Comparing the two, it seems that the judgment is superior.

After earning a little money, I don't know how much I have. I thought I was an entrepreneurial genius, but I fell into a big fall.

Although Jin Shang himself does not know the specific views of outsiders, he can guess a thing or two.

In fact, I am quite satisfied with this data.

No surprises, but steady progress.

Yesterday, I inquired about the data with the operator. At present, the installed capacity of Internet-connected computers in the country is 31. There are a little more Internet users than this data, but it is also limited.

In three months, more than 15 registered users, Jin Shang feels that there is great hope to achieve the goal.

In fact, after the broadcast of the TV station advertisement, from the evening to the next afternoon, the number of users exceeded [-], and nearly [-] on the third day, and then the increase began to slow down rapidly.

After the release of the public beta version, the explosion of data in the past few days has occupied the bulk, followed by the steady stream of promotion and development.

More than 3 users registered on Thursday morning, and the number of daily active accounts exceeded [-], which really satisfied Jin Shang a little.

The Beijing Federation of Students Forum has more than 20 users every day and posts more than [-] updates. Jin Shang does not envy these at all. It is difficult to monetize this thing, and user stickiness is a big problem.

Tens of thousands of active instant messaging users can already make a lot of contributions to the company.

In the afternoon, I discussed the script details of "Nine Ding Wars" with the editorial team, refined the revisions, and embedded them in a series of the company's products, especially soft advertisements for instant messaging, and then asked about the graphic novels and After confirming the surrounding development situation, I discussed the first step plan with Li Xuan.

Group buying is the first batch of commercial development projects prepared by Jinshang.

Now it's [-], is it easy to do group buying?

In the era of mobile Internet, the kind of high-quality and low-cost, you cut a knife, I cut a knife, and you will definitely not be able to do things that push each other down. However, after the emergence of instant messaging software, it returns to the nature of "group buying" itself, with small profits but quick turnover. One of the goals is to support the company's online shopping scale.

Even if the postal service is the main means of distribution, some commodities that do not require high storage and have high added value are still profitable.

First of all, the first thing to do is to buy movie tickets in groups.

This thing has too high requirements on timeliness, and the release time usually ranges from half a month to two months, and the golden period is more than a week after the premiere.

"Xiao Biao's side has added 200 million 'ticket supplements'. We need to buy movie tickets as soon as possible!"

It has been in theaters for half a week, and the first weekend is coming soon. Whether you can catch the heat depends on these two days.

This is the first time Li Xuan has received such a big job, 200 million, and it is not an easy task to complete it in two or three days.

Jin Shang adjusted the background system and was ready to start working.

"Don't worry, I'm sure!"

If you want to earn 200 million yuan, it means helping "The Great Times" sell 800 million to 1000 million movie tickets.

"Last year's highest-grossing film was 400 million, and only three films exceeded [-] million, and two of them were chartered by companies. How could I not be in a hurry."

"A few days ago, the word-of-mouth and popularity of "The Great Times" has actually risen. If the ticket price is not too expensive, it may be popular. Xiaobiao saw this trend and added more tickets. This is our first ticket tonight. This is your second big show of strength, don’t let it go wrong!”

As he spoke, Jin Shang typed on the keyboard and edited a group message. Soon, all users would receive a pop-up window.

Li Xuan, who realized what Jin Shang had done, was staring at the coupon interface of local life movie tickets, and at the same time staring at the customized "group buying group", waiting for interested customers to come to the door.

Jin Shang picked up the guitar and came to the personal lounge on the upper floor, playing the guitar lightly to pass the time.

Half an hour later, Li Xuan knocked on the door with great interest.

"The first batch of 5 group-buying movie tickets has been sold out."

"good!"

"But!"

Li Xuan was a little confused, but also asked excitedly,
“There are obviously only over [-] active users, so why did it sell so many?”

Jin Shang stopped playing the guitar and explained with a smile:
"Suppose there is a limited-time event now, and a mobile phone that originally cost 1 yuan is now only sold for [-] yuan. If you want to change your mobile phone again, would you buy it?"

"Yes, it's half the price."

"Only buy one?"

"This……"

Li Xuan pondered for a while before answering,
"Buy as much as you can, use it yourself, or buy it for your relatives and friends. Even if you can't give it away, you can still make a profit if you resell it for six or seven thousand!"

Jin Shang spread his hands:

"The movie ticket is the same. It used to be close to 30 yuan, but now you can buy it for only [-] or [-] yuan. Invite friends, or go to the cinema with your family once in a while, isn't it good?"

"Is that... alright?"

"Consuming this kind of thing is essentially a repressed impulse. Nowadays, ordinary people have a few dollars in their hands, not just one or two, but there are relatively few places to spend them, especially high-quality and cheap spiritual service products. It is even rarer. At this time, movie tickets with a [-]% discount are very attractive.”

"It's so cheap, can the movie theater still make money?"

"That's a problem on another level! Our current task is to send as many potential audiences as possible to the cinema to watch movies with limited time and limited financial support. The rest is out of our control."

"I understand!"

Will the movie theater lose money?

Not to mention 15 yuan, even if it is less than [-] yuan, as long as the attendance rate of more than [-]% can be maintained, there will be a profit.

Nowadays, most of the domestic theaters are old-fashioned, and a movie hall can seat many people.

Why is Nan Dalong so happy about the [-]% attendance rate?

In theaters 20 years later, the theaters are relatively small, and even if they are full, they still look relatively empty.

Today's movie theaters, with more than half of the attendance rate, feel like a sea of ​​people.

"According to this trend, I'm afraid I can finish this order before I get off work tomorrow."

Nan Dabiao's request was two weeks, but now it seems that it can be completed in two days.

"This kind of power..."

Thinking of this, Li Xuan couldn't help shivering.

"I understand, why should I do instant messaging? Can the so-called activity level of a BBS forum be comparable to that of tonight?"

The left hand is holding the traffic inlet, the right hand is pinching the traffic black hole, and then the left hand is turned into the right hand. The picture is really beautiful.

"You...you are going to make a big deal!"

"Didn't I tell you already? To change the world, start with me!"

Jin Shang pinched Li Xuan's delicate face,

"Now it's just a small trial, it's nothing! Next, let's look at the group buying effect of milk powder, liquor, dried meat, diapers and other products. The cows that have been boasted in front of my aunt must be rounded, otherwise, I will lose face."

"Ok!"

Li Xuan looked at the pile of things with the brand name "Northern Country Spring" on the table, and couldn't help frowning.

"Milk powder and diapers are easy to talk about. How do you send liquor and dried meat? Does the post office accept this kind of troublesome logistics business? What should I do if I'm delayed on the way or if it breaks?"

"It shouldn't be a big problem! I'll think about this again and figure out how to maximize profits through tying."

(End of this chapter)