this man is not calm

Chapter 176
The goods provided by the aunt's house are basically within the understandable range.

Only diapers are a bit of a surprise.

After inquiring about it, Jin Shang finally figured out the general situation.

Most of the diapers contain non-woven fabrics, polymer absorbent materials and fluff pulp; the diaper production factory of my aunt's family was taken over later.

A medium-sized artificial forest farm was not well managed and was dismantled and sold to pay off debts.

As one of the creditors, the aunt's family has been allocated forest resources that seem to be of high quality and several small processing factories. Among them, the production base of diapers is already the best.

Different from ordinary cheap products, "Northland Spring" diapers are actually relatively high-end biodegradable and environmentally friendly diapers. The raw materials are made from a large amount of corn fiber, soybean fiber and buckwheat fiber. They are quite popular in some maternal and infant product stores in the Northeast.

Among the Zhang family’s flagship products, diapers have a relatively high profit margin. Even with heavy discounts, the gross profit from online sales still exceeds 30.00%.

In addition to diapers, the sales of milk powder are also very good. It is a bit exaggerated to say that the supply exceeds the demand, and the shipment volume is indeed large.

In his previous life, Jin Shang didn't know much about the online shoppers who "chop hands". Only now, after seeing it with his own eyes, did he realize how exaggerated it was.

Diapers are bought in dozens and hundreds, and milk powder is often sold in thousands of orders. Many families can't wait to take advantage of the "jumping off the building" to prepare all the milk powder they will use in this life.

There is a considerable gross profit margin, and it is still a batch of products that can be sold in volume. There is no middleman to make a difference. In other words, only Jinxi Culture and Family takes a small fee to maintain operating costs, so that the original unsalable products can be sold at a super fast speed. , sent to all parts of the country.

In view of this, Jin Shang specially entrusted Hao Qilian to introduce him, and chatted with the cadre in charge of the postal service in the district about setting up a quick sales point in the company.

The amount of entrustment was too large. After Jinshang made a series of promises and determined a relatively favorable package service fee, the delivery channel was obviously much smoother, which relieved the once-congested transshipment department.

On Friday afternoon, Aunt Jin Lanyun brought Zhang Yunying to the company. Watching Li Xuan keep opening orders, she directed a few customer service staff to use chat software to communicate nervously with customers. The goods were delivered quickly, and after being confirmed with the postal order, they were sent to a large truck and drove out of the temporary warehouse area.

"In the past two days, half of the goods delivered have been sold?"

"Milk powder and diapers are selling very well. What's the matter with the meat? It's so-so. It can barely sell. All kinds of drinks are a bit choking..."

"Have you found out the specific reason?"

Seeing that Zhang Yunying was busy, he went to check the delivery progress of the warehouse, and half understood how the online sales customer service communicated with netizens. Jin Shang explained to his aunt in a low voice:

"I won't mention the first two. It is inevitable to sell well. The quality is cheap and the consumption is not small. At the level of the big market in the country, I am sure that the offline stores will be everywhere. Meat products Well, the customer group is wrong, families who often eat meat don’t care about the price difference. After all, online shopping is risky, and offline brands are more at ease.”

"If you can afford it, you don't like it, if you like it, you can't afford it."

"Correct!"

To put it bluntly, they are still a relatively wealthy group, and there are not so many. For most ordinary people, vacuum-packed dehydrated dried meat, specialty bacon, sausages, braised food, etc. can be eaten or not, except during holidays and weddings. Will prepare some when the time comes.

The living conditions have not yet reached that point. After the Chinese New Year, basically every household can make a dumpling, and it is too extravagant to eat it for daily meals.

"As for alcohol, it's even more troublesome. It needs special packaging when it's sent by post. If it's over 50 degrees, it needs to go through a special channel. The transportation cost is very high, and it's sent one by one. Not to mention the trouble, the cost is high. Not necessarily worthwhile."

Moreover, selling wine involves a series of qualification issues, and no one cares about it now, which doesn't mean there are really no barriers.

"So, everything else is easy to say, but the drinks are more difficult?"

Jin Shang nodded in agreement and said:

"Auntie, I found out about your family's 'Northern Country Spring' wine industry. The quality is actually not bad. It mainly focuses on low-end and low-end wines. It takes the route of high quality and low price, and its reputation is still very good..."

"That's right! The competition in this industry is fierce, and those bastards who only know how to market without sincerity have long since closed their doors. The brewing process of 'Northern Country Spring' has a history of more than 200 years and is quite mature. According to rumors, 11 years ago, your uncle spent money to buy other people's ancestral recipes and brewing techniques, so he bought the winery..."

"The brand has not been established for a long time, but 'Northland Spring' is quite famous locally! No wonder, it has a foundation."

Compared with those big brands that are hundreds of years old and wineries that are close to cultural relics or places of interest, as a local brand, "Northland Spring" is doing pretty well.

After thinking about it, Jin Shang suggested:
"Aunt, how is your family's control over dealers in various places? I heard that wineries have requirements for agents to obtain goods during the peak season, and are forced to stock up on goods during the off-season to reduce the inventory pressure on the winery. If the terminal retail price can be properly controlled, I can try to get them to participate in group buying cooperation..."

Jin Lanyun who heard the words smiled bitterly and said:
"These are the abilities of well-known big wine companies. It is easy to control the distributors. Our family...is not easy to be controlled. Your uncle just doesn't want to be suppressed by others, and the local association is too weak. No bargaining power. The truly powerful peers are not in the north, but in Yunguichuan. The good mountains and rivers have been taken by them, so I have to accept..."

"really!"

On this point, Jin Shang also had to be convinced.

Farming, animal husbandry and non-staple food, especially wine making, is really a business that requires God to reward food.

"Let's do this! I'm still selling online, which can somewhat reduce the pressure on inventory. After my warehouse is established here and I have a minimum local delivery capacity, I will consider increasing the supply."

At present, it can only radiate the Gyeonggi region and central China, which is the radiation range in the next plan, and then the center will bloom and expand in all directions.

It's not that Jin Shang doesn't want to go to the Yangtze River Delta and the Pearl River Delta. Those places have relatively developed economies and fierce competition. It's not safe to rashly participate in the competition of "fighting gods".

In economically developed areas, the asset-light model is temporarily cultivated, such as the distribution of books and audio-visual products, the promotion of websites, and the popularization of chat software.

After the discussion was almost over, Jin Lanyun breathed a sigh of relief.

"Increase the supply of infant products such as milk powder and diapers, reduce the transportation of alcoholic beverages, and keep the rest stable. This way...that's good! Other commodities need high turnover. For alcoholic beverages, it's not a bad thing to store them for a year or two. can appreciate.”

Although these words have some practical significance, they are actually excuses for self-comfort.

After finishing the business, Aunt Jin Lanyun asked curiously:
"How many users does your chat software have now?"

"Less than [-]! There are about [-] active users in normal times, and it is estimated to exceed [-] during prime time on weekends!"

"Only relying on them, can they contribute several million to tens of millions of turnover a month?"

"Of course not! These are just seeds that need to be cultivated to attract more users!"

Even if it is to cut leeks, it is too early.Even if people who can afford a computer and access the Internet are elites with good money, Jin Shang doesn't want to kill chickens to keep warm.

"Currently, traffic is mainly based on advertisements on portal websites and other channels. I am also thinking of ways to attract users."

"These... I don't understand! If you can sell as much stock as possible, the pressure will be relieved a lot."

Thinking about how difficult it was to meet and negotiate with several large dealers in the capital these days, it was simply unbearable to look back on.

These days, the dominance of distributors cannot be understood by children who grew up in the Internet age.

The big players who rely on information gaps to play with the upstream and downstream are arrogant. The birth of the Internet has changed the rules of the game and subverted the traditional business order. They rely on buying low and selling high, and the buyer eats. The seller's methods will soon become unplayable.

The aunt and nephew chatted for a long time, one after another, when Jin Lanyun suddenly asked a question.

"Xiaojin, if this online sales platform becomes bigger in the future, will it be listed on the market?"

"Hey... Aunt also saw the news in the financial magazine?"

'This thing will be very strong in the future, but it is very weak now.If Xiaojin wants to introduce strategic investment, wait until I get back and ask the local chamber of commerce to see if I can form a cooperative foundation..."

"Industrial Fund?"

Jin Shang was taken aback when he heard the words, and then asked in surprise,
"Did you take a fancy to the potential of the channel?"

Jin Lanyun replied with certainty:
"For a long time, the north has been sitting on black soil and has unique advantages in agricultural products and related development. However, it has almost no influence in the field of channels. After hard work, the money has been made by others. If there is one who is different from Channels other than traditional distribution methods are available, which is a small supplement. Even if it cannot be completely replaced, it can still be used to bargain with large dealers."

"In the past, there was no choice, but now, there seems to be another possibility?"

"You child, you can see through a little bit! You are a little clever when you were young, but you don't have the wisdom and perseverance to do big things. I didn't expect to teach you this amazing child. My family's Yunying is half as capable as you. I feel more relieved. He has inherited your uncle's hard work and tenacity, but he lacks flexibility and foresight. If he doesn't make a list of himself, he will be bullied in the future. Shopping malls are like battlefields, and he can't be wronged. It's nothing, it's a blessing to suffer a loss, but if you are tricked into being unable to support this family, it will be bad..."

"Cousin Yunying, isn't that bad? I think he's a nice guy! It's just..."

"Need a good wife, right? Just like his father, if I didn't mention it, I would have been delayed by those so-called brothers and friends."

This is to regard oneself as a virtuous wife, but not self-effacing.

However, to be honest, my aunt Jin Lanyun is indeed excellent in human relations.

It has to be said that the blood of Lao Jin's family is an elite selected by countless generations, and it still has a clear advantage in terms of willingness to use their brains.

With a scholarly family, the luxury of traditional aristocratic families is no longer there, and some fine traditions are still preserved. In terms of how to educate the next generation, they are indeed more experienced than ordinary families.

"That girl surnamed Wei really looks more and more pleasing to the eye, but it's a pity..."

Jin Lanyun whispered in Jin Shang's ear,

"In the past, small families really didn't dislike this kind of girl. On the contrary, they felt that a daughter-in-law with experience and understanding was more prosperous than a big girl who didn't know how to love others. Now, the times are different..."

"Fate is such a thing, it's not good!"

The aunt who chuckled a few times couldn't help shaking her head:
"What kind of Jinxi blind date group did you set up? I asked Yunying to register an account and went in to have a chat. The little girls in the city are so impetuous now. They are not interested in seeing people who run farms and raise cattle and sheep."

Jin Shang laughed teasingly and said:
"Cousin Yunying didn't say that the family has tens of thousands of acres of fertile land and tens of thousands of cattle and sheep?"

"I didn't have a chance to say it, so I was rejected."

Jin Lanyun replied in a tangled manner,
"I looked at the small information card inside, and each family didn't have much savings, but they had a lot of demands. I heard that the number of male bachelors who can't find wives is increasing, but it is women who really come forward to seek friends and blind dates. There are too many."

"Maybe the male bachelor is busy making money, so he doesn't have time!"

In fact, think about it and understand.

These days, those who can afford computers, get broadband, and pay Internet fees are all from families with relatively good conditions. Men of the right age with such conditions have a lot of choice, and there is no need for a blind date at all.

"Like Cousin Yunying, if you really want to find a good wife who is well-matched, it is very difficult to find on the Internet. You can either meet at the workplace or be introduced by family and friends. In the future, let him come to the capital often, or simply set up a business company. That’s it for the capital.”

With the size of the Zhangjia Farm's ranch, if it wants to grow bigger and stronger, it cannot be supported by the profit from farming and raising cattle and sheep.

Taking the trade route, enlarging leverage, looking across the country, or simply going to the capital market for financing may be a way.

Of course, the risk of doing so is a bit high, and it will test Cousin Yunying's ability.

"Let your father see if there are any acquaintances to bring along. I don't worry about relying on him alone!"

Jin Lanyun also knows that the Zhang family's business in the north has basically reached its peak, and if it wants to go up, it is not a matter of business.It's a pity that the old Zhang's family made a fortune very late, and they don't have much background. Jin Lanyun's network is basically in the capital.

It will be a matter of time before they come to the capital to find a way out.

This time, just in time for the meeting, taking advantage of Mei Xinghong's pregnancy, I came to the front office earlier.

While the two were chatting, the phone at hand rang, and Jin Shang pressed the answer button.

"Connected... What is the current direct purchase amount?"

"750 million...why so much?"

"What is the conversion rate of Jinxi coins?"

"Understood! You continue to maintain and upgrade, and you must ensure the safety and stability of the payment channel. Security issues cannot be ignored."

After hanging up the phone, Jin Shang let out a long sigh of relief.

"what happened?"

Jin Lanyun asked curiously,

"What 750?"

Jin Shang answered calmly:
"We cooperated with a fund company on a wealth management product with a convenient payment function, which opened up all channels for the first time. According to the feedback from the partner, it was the first promotion and sold 750 million shares..."

These buyers can basically be determined to be potential users. Most of the 750 million will become the revenue of Jinxi Culture through various transactions.

As for the Jinxi coins, Jin Shang did not so arrogantly peg them one-to-one with real money, but adopted a [-]-to-[-] ratio to convert them into coupons and sell them publicly.

Judging from the flow of Jinxi currency, most of the consumption is on the Jinxi game battle platform, a small part is used for paid reading, and a part is used to redeem shopping vouchers.

Deduct movie ticket expenses, discounts on milk powder and diapers, etc.

Various preferential activities on the website emerge in endlessly, and there is always one that can impress people.

Coupled with the popularization of the instant chat software—Jinxi, and the professional customer service point-to-point answering questions, the success rate of transactions has been greatly improved.

Seeing Jin Shang talking eloquently, commanding the employees to cash out a single transaction step by step, and looking at the eldest son Zhang Yunying who is the next generation, but curiously following him like a student, Jin Lanyun couldn't help muttering .

"Our old Jin's family, it seems that we are going to produce a big shot!"

Don't look at a single business as inconspicuous, but collectively, it is also very impressive.

Occasionally, one or two big customers came out to sweep the goods, and the goods in the warehouse decreased at a speed visible to the naked eye.

This is just the beginning, but it is really remarkable that we can maintain a sufficient trading scale and barely maintain positive returns.

During these times, Jin Lanyun also inquired about some things about computers and the Internet, but she never heard of any one that could make money.

At first glance, the various businesses of Jinxi Culture are complicated and difficult to understand. It is not known which direction to develop, but since Jinxi was born, most of the "fancy" businesses have been connected together, and a clear thread has emerged. .

"From the very beginning, Ah Shang's plan was to build a behemoth centered on instant chat, integrating online shopping, games, film and television music, online reading, comic production and distribution, copyright operations, cultural media, and physical operations.This is...witnessing the launch of an aircraft carrier battle group? 』

Before the aircraft carrier entered the ranks, a bunch of cruisers, destroyers, torpedo boats, frigates and other mixed formations were indeed a bit nondescript. However, after the strike core occupied the central position, it seemed to be a little bit of a cross-sea appearance.

As for why it is necessary to advertise at any cost, and to implement the instant messaging—Juxi at the highest speed, Jin Lanyun also understands a little bit.

If you don't rush to reorganize the "aircraft carrier fleet" to form a combat deterrent, I'm afraid others will pick the fruit.

"Forty thousand, forty thousand..."

Li Xuan, who was busy sorting out the data, suddenly raised her head, smiling like a flower, and announced the good news to Jin Shang.

The absolute value of this data is indeed unremarkable, but it means that more than one-tenth of the country's Internet users have become users of Jinxi.

"Really!"

Jin Shang, who had expected it for a long time, nodded reservedly,
"The recruitment of customer service and after-sales services must be strengthened, and there are still too few people."

Jin Lanyun patted Jin Shang on the shoulder and said with relief:

"It feels like back then, when your uncle and I were in the wind and snow, waiting for the lamb to give birth. The lamb who couldn't stand was bleating, it was all hope!"

"Racing against the clock, I'm so impatient!"

Gently patted his slightly hot face, Jin Shang tried to calm himself down,
"It's time to think about the next step!"

How to increase user stickiness, Jin Shang's idea is to make online music software and add value-added services such as "red diamonds, green diamonds, yellow diamonds".

In addition, it is to innovate and develop more games for the entertainment of netizens.

"How about opening a chat room first?"too early!Let's create a personal space that is compatible with the classmate record function! 』

(End of this chapter)