this man is not calm

Chapter 177 Fragmentation

When the company was operating normally and the users of instant messaging software were steadily increasing, on Saturday morning, Jin Shang took the time to go to the football park to formally inspect and accept the repair and expansion project.

The stands of the stadium were refurbished, and the old facilities were replaced one after another. The old and dilapidated atmosphere was replaced by a trendy and fashionable atmosphere.

The original auditorium of 3 people can now accommodate nearly 5000 people to watch the game.

This scale, in a short period of time, is obviously enough.

When Jinshang organized the engineering team to dismantle the auxiliary tools and arrange the entry of the facilities for the stage, Lao Jin arrived late.

"I have something to do at home, I'm late!"

"Which relative is here to fight the autumn wind?"

"You, how can you say that about elders?"

"I'm not wrong!"

Jin Shang curled his lips in disdain,
"Why didn't you come here before? Now that our family has improved a bit, they all come here!"

"In the past, it's not that they didn't communicate, it's just that they weren't so enthusiastic."

"All the same, all the same!"

Anyway, it has nothing to do with Jin Shang. Those uncles, old cousins, cousins ​​who don’t know where to go out and go out to the five clothes, if they have a relationship during the holidays, and say a few polite words, Jin Shang will not regard them as big on the side of the road. Potato.

"This time... Which company is asking for a job introduction or a loan? These people have better noses than dogs, and if there is any trouble, they can inquire about it."

"Persuade me to invest in..."

"Oh, this one is even more ruthless. I still want to borrow money and not pay it back."

Jin Shang has long been aware of the quality of these twisted relatives.

"You……"

Jin Shi sighed in embarrassment.

My own son has great opinions on the relatives of Lao Huang's family, and it has not been a day or two since he has prejudices.

Jin Shang didn't continue to speak eccentric words, and after a while of silence, he persuaded:

"In the future, don't hang out with those people. They are not successful enough, but they are not good enough. Don't talk about doing business like the second son of Mei's family, going through shopping malls, at least be honest and diligent in buying properties like the second aunt's family. It's good to earn some hard money. Those people in the old Huang’s family can’t let go of the grandeur of the big family, and they don’t have the ability to make money, so they can only count on the old man to give them a few handouts, or cheat relatives who can’t save face.”

"I'm the one who can't save face?"

"What do you say?"

Jin Shang commented pertinently with a half-smile,

"It's enough to visit Lao Huang once in a while, others are not worth paying attention to..."

"Don't be too old or young, that's your great-grandfather."

"I know, I know!"

Jin Shang waved his hand nonchalantly, pointed at the field and asked,

"Is there anything else you want to add?"

"Overall, there's nothing wrong with it, it's just..."

Lao Jin scratched the back of his head and responded uncertainly,

"Isn't the advertisement about Jinxi too explicit? It's everywhere!"

From stadium billboards, advertising boards, entrances and exits, grandstand seats, LCDs, banners, etc., you can see them all when you look up.

"It shouldn't be obtrusive, it's mixed in with other sponsors' advertisements..."

"If you remove them and sell advertising space, you can immediately earn tens of millions."

"I am not short of 1000 million, but I am short of exposure opportunities worth 1000 million."

"what ever!"

The father and son walked towards the center of the field while talking, stepping on the somewhat soft lawn.

"The quality is quite average! Do you want to entrust a professional company to take care of it next time?"

"You want to lay off workers? There are many masters who rely on lawn maintenance to get paid!"

"Then... forget it!"

After thinking about it, Jin Shang temporarily postponed these radical actions.

There are some things that you can't do right away if you think it's good.

A football club, a professional football field, is a small society. Although the sparrow is small, it has all the internal organs, so we can't just consider making money.

"It's too early to think about the modernization of the stadium after being promoted to the Jiazi level!"

The home court of the third-tier teams doesn't even have live TV broadcasts, so it's unnecessary to think about it so much.

Walking into the center of the arena, the outline of the stage has almost been determined.

Jin Shang carefully checked the strength of the materials and whether the temporary guardrails were appropriate before signing for the receipt.

"Is it necessary to be so careful? They are old buddies who have cooperated for many years, and they will not play tricks on this kind of thing..."

"I know! But... don't be careless! This is different from the third-level football league. The whole country is watching, and even..."

Let the staff carefully check the depth of the pile foundation several times, and confirm that the fixed steel bars and cables on the LCD large screen are correct before proceeding to the next step of construction.
"I contacted the TV station to see if it can be broadcast live..."

"Live broadcast...confirmed?"

"Not yet. The local cultural and sports channels in the capital are talking about it. It's not a big problem. There are also TV stations in the South and Central China. Even if it doesn't work, I'm going to record it with professional equipment and make it into a video tape for sale..."

"Eat more than one fish?"

"You can't speak so harshly! Other people's concerts naturally don't have this kind of treatment. The national idol Dai Yiqin is worth it! If it sells well, everyone will share the money, so why not do it?"

"No wonder!"

Jin Shi looked at Jinxi's advertisements that are almost everywhere around the stadium, and if he realized something,
"If it's expected to be on TV, it's really worth it! It's said that Xiao Biao's film advertisement was also requisitioned by you."

"I count the money, I won't take advantage of it for nothing!"

"I didn't say you didn't do it properly, just...forget it, let's not talk about it, have you watched the movie?"

"I just watched the preview. I didn't go to the cinema. It's noisy and boring!"

There are quite a few new theaters in the capital, boys and girls love to go there, and movie tickets are very popular. Jin Shang also thought about going to see and see, but unfortunately, he has been too busy recently, so he really doesn’t have that much time to spare.

"Your grandmother can't be contacted now, and she probably won't be able to come back after a pilgrimage on the plateau."

"You ask me, I don't know either!"

"I thought you knew! Since childhood, your grandmother loved you very much, but it was not obvious!"

"I guess she regards me as the reincarnation of the great power! She is an old man, and sometimes she is superstitious, especially as she gets older, she becomes more and more obsessed."

When this topic was brought up, Jin Shi couldn't help laughing out loud.

When he was very young, Jin Shang was very mature, not as mischievous as other children, and his daily behavior was a bit puzzling. He heard about the strange old lady Xian Guizhen, and carefully observed her grandson for a long time. Finally, Only then did people come to dumbfounding conclusions.

Since then, Mrs. Xian's beliefs seem to have become more pious. Of course, the daily worship of gods and Buddhas has become more complicated.

Other things are fine, Jin Shang is quite satisfied with having a pampering grandmother, but she is often away from home and doesn't see her often.

It would be even better if he could spend his old age in peace like ordinary old people.

After the rest and acceptance of the stadium, the follow-up plan is almost determined.

It took nearly three days to set up the stage, and then let the staff and guests come to get acquainted with the singing, and the concert will officially start next Friday.

"After the concert, let the turf rest for a week, then hold a charity match, invite Shaoxing Lanting to play a friendly match with our team, and donate all the tickets..."

"Why did you suddenly think of this?"

"When I went to Hanyang this time, I happened to come across a local team organizing a 'Green Rivers' charity event. It has been going on for many years, and the influence is very good. I think this idea is very good. We can also organize a similar charity tournament... ..."

"It's okay! You can figure it out! It's better to just treat it as a warm-up than the team doing nothing. No matter how clever the training is, the effect is not as good as a real game."

Kim said casually,

"By the way, I have something to remind you. Starting next year, the FA Cup will be reopened. The Jiazi and Jiachou teams will participate. Before the semi-finals, there will be a game to determine the outcome. There will be two rounds in the semi-finals, and the final will also be a match. "

"The Football Association Cup? This thing has been stopped for many years... For four years, next year will be the fifth year, so why did it start again?"

This event was held from time to time. It was originally a good championship, but it turned into a tasteless torment.

"I don't know. It may be that there are changes in the Asian Super Cup and the Asian Championships. The Asian Club Cup needs to be restructured, and even imitate Europa to make a stand for the AFC Champions League."

"Changes in international competitions will indirectly affect domestic competitions. The higher ups... want to make this competition more formal!" Jin Shang nodded knowingly. Some things affect the whole body. There are changes outside the country. There will be a certain reaction in the country, but...

"So...does it mean that as long as our team is promoted this year, there is hope to compete with...over there?"

You don't need to be promoted to the Jiazi level, as long as you pass all the way, you can expect to meet the enemy you have hated for more than 30 years in the FA Cup, which is a big deal.

In the past so many years, the Beijing Northern United football team kept saying that revenge was their duty, but in fact, they never even met in the warm-up match.

It's not that they don't want to, it's that they can't. The opponent has always been a strong contender for the league championship and a frequent visitor to the Asian Cup and Asian Championships. Such a powerful team will not take amateur teams seriously at all.

Now, finally have the opportunity to meet.

"He Laoxi is probably going crazy with joy. Every time he goes to watch the game, he has to urge to invest money to upgrade. Now, his wish is almost fulfilled!"

Jin Shi didn't know whether to be happy or helpless. With the current strength of the team, the gap was too far. If they faced each other head-on, they would probably be beaten into a sieve.

"It has to be upgraded this year!"

"The right time, place and people, if Big Zhang can't lead the team to upgrade this year, then fire him."

Jin Fashion complained viciously,

"Everyone is always saying behind my back that I'm stingy. Now that I have money, I can't get things done, so don't blame me for being narrow-minded."

"Okay, okay! Old Zhang still has some real skills..."

The father and son walked out of the stadium, drove to the garment factory by the Yongding River, looked at the samples of custom-made cultural shirts and the styles of the new brand, met with the designer who had not been recruited for a long time, and asked about the current online sales results. return home.

In the morning, Jin Lanyun accompanied Mei Xinghong to the hospital for a routine checkup. The four brothers and sisters Zhang Wei, Zhang Yunying, Zhang Yunluan, and Zhang Yunjiu went to the aquarium to watch a dolphin show.

After lunch, Li Xuan played "Three Kingdoms Killing" with Jin Shang's cousins. It's not clear how the board game is being promoted in other places, but there are quite a few fans in the capital.

Jin Shang listened to the two singles that he bought by chance. One was the electronic song "The Specter" that Jin Shang had recorded long ago, and the newly released "Rarely Seen".

The names of Yuan Xiu and Mei Shuying are no longer unknown in the pop music scene. They don't have many fans, but they are extremely loyal.Especially young people who pursue fashion and fashion, have little resistance to strong rhythmic electronic music and rock.

The adults were discussing something, Jin Shang leaned on the deck chair on the balcony and listened to music to pass the time, after a while, there was a soft footstep from behind, Jin Shang turned his head, and saw Mei Xinghong walking over with a calm face.

"Mother... is there something wrong?"

Involuntarily sat up, moved a chair for the other party to sit down, Jin Shang asked very politely,
"At this point, why don't you take a break?"

"The sound of the game is too loud, I can't sleep. And, there is something else, I want to ask you..."

"About which aspect?"

"creation!"

"Oh, I don't really understand this aspect either!"

"It is also important to listen to opinions other than professionals!"

After Mei Xinghong paused, she continued,
"The current industry makes me feel a little displeased. It seems that...whether readers, authors or editors are very impetuous, it is difficult to calm down to conceive works or appreciate excellent works. In the past, a comic book, a comic book , The era of over and over tastes seems to be gone forever. Some people say that it is because there were few works in the past and people have limited choices, but now there are more channels for appreciation, so it has become like this. However, there are some bad signs..."

"Bad money drives out good money?"

"Yes, your description is very accurate. Good works are difficult to stand out, and crudely made goods are frequently popular because they exaggerate some characteristics to the point of distorting and cater to some people's hobbies. That's all, the point is, many people start Pursuing this kind of quick success, readers and editors have also changed from opposing and resisting to accepting and even encouraging..."

"I probably understand your worries."

Jin Shang pouted, organized his words and said,
"This problem is not just a problem of creators. In fact, it is also a microcosm of the times. Whether it is novels, comics or even columnists who publish tofu cubes in newspapers and magazines, they are all creators and artists in essence. There are differences in artistic taste and social status. However, many practitioners may still be a little young at heart. In essence, they no longer regard themselves as art creators, but just a craft to support their families. people……"

"Popularization, entertainment?"

Jin Shang nodded:
"This is unavoidable! From the pre-Qin poems Yuefu, to Han Cifu, Wei Jin Sui Tang metrical poems, Song Ci, ditties, and novels, we can see a complete chain of contempt. Become the mainstream. Think about it at the beginning of the century, when vernacular novels first appeared, weren’t they considered degrading?”

"You mean?"

Mei Xinghong, who was just asking casually, did not expect Jin Shang to say such a thing.

"Those messy things will become more and more popular."

"Common people like it, and it is easy to accept, it can't be stopped!"

With the development of the times, it is inevitable that literature and art will develop in a more civilian direction. Pre-Qin poems and songs were the elegant enjoyment of noble scholars and bureaucrats, but in Tang and Song Dynasties, ordinary scholars could basically recite a few sour poems. Hundreds of years later , the rise of the bourgeoisie, brothel ditties, and novels that are difficult to be elegant began to become popular.

In modern times, the emergence of broadcasting, gramophones, and movies has further boosted it. The rise of popular music is just a microcosm.

Now, another critical window of time has come, that is, the Internet is about to debut.

As they chatted, Jin Shang took out his laptop, opened his company’s Jinxi Library, pointed to some of the homepage novels and asked:

"Have you seen these?"

"I glanced at it a few times, but I couldn't see it. It's really..."

"Unsightly? From your point of view, you definitely don't like it. In fact, most of them are subtle works that are not qualified for publication, have some bright spots, and are rejected directly, and have some regrets. "

"The level is not enough, but there are obvious advantages?"

"That's it!"

There is no need to measure it by publishing standards. Jin Shang, a layman, reluctantly read a few articles and didn't think they were very good. However, they can basically satisfy the preferences of some readers, and that's enough.

"Generally speaking, for this kind of article, if you can find one or two people out of a hundred people, it's not bad. Judging by the audience of physical books, if they can sell a hundred copies, they will be very popular, but... ..."

Jin Shang clicked on the background and asked Mei Xinghong to look at the background IP records.

That's a distribution map of readers all over the country.

"If it is said that traditional physical books must attract [-] people out of [-] people to be regarded as a good work, online novels only need two people, and ten people are considered excellent. As long as they are not too bad, they will be read as a group. Zooming in to the whole country, or even the whole world, it would be amazing. The same physical book, placed in the window of a bookstore, how many people can it attract to open every day?"

Jin Shang's words shocked Mei Xinghong's heart.

"So, as long as your online reading website becomes popular, then... wouldn't physical books be over?"

Not only novels, but all works based on physical books, including comics and booklets, will face a life-and-death test.

"Comics, light novels, martial arts, sci-fi, etc. are more inclined to the serialization of fast-moving consumer goods, and should last for a few more years, but traditional serious literature..."

Jin Shang shrugged, then changed the subject and said,
"I don't know if my father told you. Recently, I plan to make an online music player software, which is linked to my Jinxi. You don't need to buy albums. As long as you have a computer, you can listen to them on demand at any time. Moreover, the long-term goal is to integrate with mobile phones. Combined to make a real music phone..."

"Then... the music distribution, video tape, and CD markets, isn't it... going to collapse?"

"Music has always been there, but the carrier is different. Moreover, not only music, film and television dramas are not available now, but it is not that the technology is not up to date, but that the construction of hardware facilities is not up to standard, the Internet fee is too expensive, and ordinary people consume I'm sorry, but it doesn't mean there is no demand."

After a few words, Mei Xinghong couldn't help but fall silent.

After a long time, he continued to ask:

"What advice do you have for creators?"

After thinking about it, Jin Shang sorted out his words and said:

"As society progresses and the pace of life accelerates, it becomes increasingly difficult for the general public to settle down and appreciate obscure works of art. 'Fragmented' reading will become a trend, and the advent of the Internet age will accelerate this trend. Therefore, I think that we must cater to the preferences of ordinary people and follow fashion trends, but this alone is not enough, we must have our own "private work", and those who follow others are not creators..."

"Fighting the wind and waves in the torrent, do you still want to dance against the wind?"

"This is my humble opinion. Art is not a self-admiration, let alone a small group of people's self-entertainment. The common people like to hear and see it. If you don't like it, who are you?"

"Been taught a lesson!"

"It's serious, mother, you can come and discuss this kind of matter with me anytime!"

"You seem to be very busy recently!"

"No matter how busy you are, you can still spare this little time."

"Ok!"

Mei Xinghong nodded reservedly,
"Recently, the studio is creating a continuation of an old manga, and when it's finished, it's going to be a campus manga..."

"I don't understand this aspect, but you can leave a message on Jinxi about the idea and direction! It took months of hard work to make this instant chat software, isn't it just to solve the inconvenience of remote communication?"

"Alright!"

After talking for so long, Mei Xinghong was also a little tired, Jin Shang got up and helped her back to the room to rest.

Back on the balcony, just as I was about to lie down for a while, the phone in my pocket rang.

After answering the call, it was found that the call was from the company's duty room.

"Hey, it's me, what's the matter?"

"Inspection, when?"

"Isn't this going to add to the trouble tomorrow morning? I'm so busy now, how can I have this free time?"

"Okay! I'll go to the reception in person tomorrow! By the way, contact Consultant Zheng. If you have time, let him go with you tomorrow."

(End of this chapter)