this man is not calm

Chapter 178 Step by Step
Early the next morning, Jin Shang rarely arrived at the company on Sunday morning, preparing to receive visitors and inspectors.

The upcoming one is a visiting group organized by the district office and jointly organized by several departments.

Zheng Liangzhi helped inquire about the specific situation and found out the whole story.

There are too many business records and public data of Jinxi Culture last month.

According to a relatively secret statistical caliber, Jinxi Culture, which was founded nearly half a year ago, has entered the top ten per capita tax payment among non-public enterprises in this district, and the total tax payment is No. 19. It can count GDP and corporate profits and taxes. Ranked third, the top two are established financial companies.

The total revenue of Internet companies that focus on technology and culture has left behind a large number of industrial private enterprises, and even the operating data of some listed companies are not as beautiful as the reports of Jinxi Culture.

Throughout July, such a beautiful performance is inseparable from the hot sales of concert tickets and movie ticket promotions.

100 concert tickets contributed nearly 700 million yuan in revenue, movie tickets plus game tickets for the second half of the year, daily operation of Internet cafes, and advertising revenue also contributed [-] million yuan.

Other major sources of income, after the release of "Miscellaneous Talk" and spread to several core cities across the country, the number of subscriptions has been rising steadily, and it has become Jinxi Culture's most stable and most promising main business.

In addition to other miscellaneous advertisements, agencies, etc., the total amount of funds provided is nearly 300 million.

The revenue in July has more than quadrupled compared to June, which is really scary.

The reason for this situation is clear at a glance.

Newspapers, magazines, and Internet cafes also provide considerable income growth, but compared with online sales data, they pale in comparison.

In May, the network revenue was only tens of thousands of 10,000+, in June it swelled to nearly a million, and in July it directly increased by more than ten times, and the relevant departments came to check several times.

Of course, revenue has increased several times, but it does not mean that profits will increase year-on-year.

Expenditure on broadband servers has skyrocketed, labor costs remain high, and R&D investment is bottomless.

Throughout July, the calculated net profit was nearly 860 million.

This data is the result of Jin Shang asked finance to move the sponsorship income of the concert and the team agency income for the second half of the season to August.

Since August, online sales of concert tickets, the biggest revenue source, have basically stagnated. The sales of other products are not enough to offset the difference. However, the group buying business that has not been opened for a long time is currently operating in a mode of maintaining capital and meager profits. The income is high, and the expenditure is also terrible. .

Even so, it is difficult to tamper with tax declaration data.

Every move on the Internet leaves traces, as long as you want to check, you can find out.

The revenue data of Jinxi Culture after entering August may be slightly worse than that of July, but it is also limited.

What makes Jin Shang most satisfied is that the online business is generally profitable. Although the profit is not much, it is not easy to maintain a positive profit in [-].

It is hard to find an Internet company with a balance of payments or even a small loss in the world.

After carefully checking the data of the relevant sectors, Jin Shang found that Internet cafes and game value-added services contributed the most profit.Online shopping and offline life, regardless of the income, the expenses are also large, and a small loss is still passable.

The second is the advertising space placed by the portal website, especially the category shortcut buttons on the homepage, which are very popular after being launched in the form of bidding ranking.

From the perspective of the company, Jin Shang is still very satisfied.

The focus of the regulatory authorities is different.

Contributing to GDP, providing high taxation and stable jobs, the company's industry is still in the key support field, which is too rare.

To be honest, Jin Shang doesn't expect how much "dry information" these leaders, who don't know whether they are professional or not, can see. At least on the surface, everyone is still very satisfied with Jinxi Culture.

At around ten o'clock in the morning, Jin Shang and Zheng Liangzhi received a group of about ten people and visited the main departments.

Because it is the weekend, many positions are not full of staff, only offline life and online shopping, and there are more people in the security protection department.

"In your company, not many people work overtime! Is it because the business is not full?"

"We don't advocate unrestrained overtime. We are already very busy at ordinary times, and we are committed to improving efficiency. We still need to take a good rest on weekends and combine work and rest in order to meet more challenges."

"This is good, in response to the commitment and call to join the World Trade Organization."

In the office area, except for the editorial department and the technical department, which are often on duty, the others are relatively empty. This is also a helpless thing. Jinxi Culture rarely makes sudden overtime arrangements. .

However, after coming to the warehouse area and the transshipment office, the degree of busyness increased significantly.

Goods come in and out, big and small bags are loaded onto trucks and transported away.

"Seeing this, I understand why you can do such a big business."

"On rest days, more people surf the Internet, and the business is better."

Wearing hard hats, a group of people passed through the busy crowd and came to the backstage order receiving area, where more than a dozen people were busy reconciling and dispatching orders.

Even when the boss Jin Shang came in, no one got up to receive him for a long time.

Seeing the lazy style of the clerks who are used to eating public meals, and the chaotic first-line venues of small workshops, the methodical operation of Jinxi Culture is really amazing.

Without waiting for the leader to ask questions, Jin Shang took the initiative to introduce:

"The company is committed to the field of technology, not only externally but also internally. Currently, paperless office and ultra-remote collaboration are being promoted intensively, which can not only improve efficiency but also eliminate the loss of human factors."

For example, guarding and stealing, unclear rights and responsibilities, and mutual buck-passing.

In terms of management efficiency, Jinxi Culture is not as good as those established companies, but it is clearly ahead of its peers in terms of technology replacement.

Just for a while, everyone turned around and saw hundreds of cans of milk powder and dozens of boxes of diapers being transported away.

If we really deliver goods at this speed, it is really not an exaggeration to sell tens of millions of goods a month.

After more than an hour of visits and inspections, the reporter who was carrying the camera helped to take a few group photos, and went to the company's cafeteria to eat a sumptuous "working meal" before sending the satisfied visiting group away.

"Uncle Zheng, this time...will you be on TV?"

"The local channel in the capital city has great hopes... Others are very difficult!"

"enough!"

At this level, Jin Shang is already very satisfied. It is not bad to have a good impression in front of the district leaders.

To put it bluntly, this area in the west of Beijing is a transportation hub, a security center for the citizens' "vegetable basket" project, and the gateway to Gyeonggi. To put it bluntly, it is a noisy transfer area, with various farmers' markets everywhere, and many urban villages waiting to be demolished.

It has just shed the rustic atmosphere of the urban-rural fringe area, and it has the appearance of a modern metropolis, but in essence, it is still a distant city.

There are not many decent industries in such a place, and there are not many large-scale enterprises in the few development zones that have been established recently.Jinxi Culture is very inconspicuous in the entire capital, but in the western part of Beijing, it still has some weight. There are more than 300 local full-time employees, and its business spreads across the country. He is tall, and it really looks like that, not a big fool selling gimmicks.

If it really develops well, this can be used as a district-level business card, and even a special achievement in the year-end work summary.

The founder is a local, rooted in the west of Beijing, and most of the employees are registered and paid taxes in the local area. The fulfillment of social responsibilities is also remarkable.

Compared with all the other private companies who can't get it right and don't know where to start, Jinxi Culture obviously has more connotations.

"So, Xiao Jin, your company is on the right track. As long as there are no mistakes in principle, basically, the local small circle will help. Hello, everyone."

"My own!"

Jin Shang's origin determined which way his butt should sit.The existence of the Beijing Northern United Football Team means that Lao Jin's family is destined to be one of the indigenous representatives rooted in the local community. Those young and old men who have nothing to do to watch football on weekends, really think how much appeal their team has?
For a semi-professional team, it is a bit guilty of talking about history and heritage.

If it is not regarded as one's own "children", who would care whether a team struggling in a low-level league plays well?

"In the past, it was called the Township Party! Times have changed, but some things have not changed! In the future, there will be more such things, not to mention that everyone is prosperous, and everyone is damaged. It is difficult to change the labels on everyone. For example, Dai Yiqin, who has been an outdated idol for so many years, is still willing to be played. If he is not a local, the Nan family brothers will take care of him, and you will go to such lengths to help? There are so many good-looking guys , who is not holding up?"

"Been taught a lesson!"

Although he doesn't deal with irrelevant outsiders very much, Jin Shang also realizes that in a society with deep-rooted traditions, some inherent cognitions are difficult to completely eliminate.

Among them, regional identity is the most important force that cannot be ignored, followed by clan grouping and blood relationship.

The north is not bad. Jin Shang heard that in the Guangdong and Guangxi regions, the power of the traditional big clan is still very strong, and the ancestral hall, genealogy and family law still have great influence.

People like Jin Shang who disdain Jiang Xiahuang's relatives very much, and who have no idea of ​​recognizing their ancestors and returning to their ancestors, are unimaginable in some areas.

"Xiao Jin is good at this. He can listen to advice. Some young people are so stubborn that they can't recognize the reality and still don't feel that they are wrong."

Patting Jin Shang's shoulder, Zheng Liangzhi said with a smile,

"Okay, I'm done with today's work, and I'm going to meet my friends for tea."

"Excuse me!"

Asking the driver in the duty room to send Zheng Liangzhi away, Jin Shang went to the technical team, checked the background data, adjusted the server resource allocation, and explained a few things about the duty room before driving to a newly opened restaurant in the city center. shopping mall.

Entering the corner of the lobby on the first floor, Jin Shang saw a well-decorated and recently opened clothing store.

The name of the store is Uniqlo, nothing special. When Lao Jin built the brand, there were several alternatives. Jin Shang casually mentioned a word, and then the name was confirmed.

Easy to understand and catchy.

Then hang several sub-brands under the name of Uniqlo, and Lao Jin's physical ready-to-wear store opened in this way.

There are three physical stores in the entire capital, the other two are slightly smaller, and this one is the largest, with nearly [-] square meters.

Originally, Jinshi was planning to lease it. After listening to Jinshang's advice, he gritted his teeth, took out a lot of principal, repaid the loan, and bought the store directly.

Just for this day, I have been preparing for more than two months, which is long enough.

For the decoration style, Jin Shang referred to the more typical storefronts of the later generations, and after several discussions with the designer, he finally decided. The actual effect is not bad, and it is obviously much more grounded than those in the neighbors.

On the first day of business, it is rare to sit for a long time in Jinshi.

After checking the passenger flow and transaction status outside, Jin Shang walked into the backstage and saw Lao Jin taking a nap.

"You came?"

"Well! How is business?"

"It's okay! As you said, taking the fast fashion route with small profits but high sales is really interesting. Not only young men and women like it, but some urban white-collar workers also like it."

"Following fashion is quite expensive, and you don't have to worry about selling high-quality and cheap clothes."

Jin Shang looked at the waiters coming in and out, busy replenishing goods, and felt a little relieved.

"Get famous first, and then take a free ride with my second uncle's layout of commercial real estate construction around the Bohai Sea. Wherever the shopping malls open, Uniqlo will follow them?"

"I know!"

It is impossible to buy every store. Only when the city has promising development and the location is particularly good, will it be considered to buy directly.

"In addition, I mentioned to Nan Dabiao that those old cinemas should be upgraded as soon as possible. In addition, we should go up to the urban business district, contract the road to the top-floor theater chain, and go down to the community to build a small theater complex, each with its own characteristics. .but……"

"Money, financing, right?"

Jin Shang nodded, confirming the old father's proposal.

"Expansion of theaters will definitely not lose money. Various analysis by laymen, why the rent is too expensive and the number of movie viewers is not enough, just listen to it. Since making movies and opening theaters are all at a loss, why do so many people have to sharpen their heads? Drill in?"

Most investors who don't know how to do it can't make money, but I have never heard of practitioners living badly.

As long as you can reach the relative head in this walk, there is nothing that does not make money.

As for how to operate and various mysteries, Jin Shang is also familiar with the brothers of the Nan family, so he knows a little bit.

The only thing is that the expansion of theater chains, relying on that little profit, slowly accumulating and expanding slowly, may not be able to catch up with the recovery of the film and television industry.

"Are you going to be part of it?"

"Of course! I am interested in online ticket sales, online seat selection and popular film reviews. This is an important part of the Internet combined with offline entertainment industry. The Nan brothers want to control the distribution channels. As for the second uncle, it is also a good thing to make arrangements in advance. .”

"Then... I'll find a time to match up. By the way, do you want to find relevant industry funds to participate? I estimate that the expansion and renovation of the theater chain will require a lot of funds."

"Well, you can talk to Nan Dabiao in detail. I don't understand the details. By the way, you can ask for me about the situation of domestic mainstream music copyright databases. I plan to make online music, but if there are no songs, it's useless. I can't have all of them. Let me create it myself, that would be too difficult.”

"Music library? Then you have to find a few major record companies! It may be a bit difficult to buy directly. Have you ever considered working with them directly?"

"Not yet! They are too strong and I can't take the lead. I will only consider cooperation when Internet music weakens them to a certain extent."

"As you said, treat guests, behead them, and accept them as dogs?"

Jin Shang smiled reservedly:

"Take it step by step, don't be too ambitious. I'm just using online music to increase the user stickiness of Jinxi Software and revolutionize their lives. It's still early."

(End of this chapter)