this man is not calm

Chapter 179 Take what you need
At the beginning of the new week, Jin Shang was originally preparing to push forward many specific matters as soon as possible. As a result, he was called to a day-long meeting right after he got to work.

For ordinary entertainment, Jin Shang is too lazy to participate, just let the consultant secretary or related executives go through the motions, but this time it won't work, it is said that it is a city-level selection event.

With Jin Shang's own reputation, academic advantages, business success, and great influence among his peers, he was recommended as one of the top ten young candidates by multiple parties.

It is said that it has not yet been finalized, and the other competitors are too far away from Jin Shang.

I spent a long time chatting with some people I know and people I don't know, but it's not without any gains.

I heard a very interesting piece of news from a well-informed cadre of the competent department.

By the end of this month, the domestic Internet will be fully connected to the international Internet, and related communications will become more frequent.

In a very high-level exchange of foreign affairs, the Internet, a fashionable gadget at the forefront of technology, was mentioned.

Most of the talks at this level are air-to-air and have no practical significance, but they will also talk about some dry things.

When foreigners proudly brag about how great their own IT companies are, they will naturally not show weakness here. After checking back, there are indeed similar technology innovation companies, and then comparing the key data with similar foreign companies, they find that their own companies are even better. powerful.

Don't think that there is no time to brag about each other in serious negotiations, and there are too many times to fool and calculate each other.

Although Jinxi Culture has not been established for a long time, it has already filled many gaps in the country, and it is the first pioneer to eat crabs in many subdivisions.

Not only that, it is also among the best among similar companies in terms of key patent ownership.

In the past, they only competed in the country, or even in the small circle of Gyeonggi, but now they look up at the world. On a global scale, they are also the leading pioneers, which is very remarkable.

If only the e-commerce business volume is counted, the turnover of Jinxi Culture last month was four times that of all its peers across the ocean combined, and if measured by the total revenue of the group company, it was more than eleven times.

Jinxi Culture was founded in March this year, and its foreign counterparts, the earliest company engaged in e-commerce was registered at the end of May this year.

No matter how you measure it, Jinxi Culture is a business card that can be called a try.

In the high-tech field of computer Internet, there has not been a world-leading innovation in China for a long time. The key Windows operating system, foreign manufacturers account for nearly [-]% of the domestic share. And other subdivisions are lingering.

If there is no policy protection, I am afraid that the last private land will also be captured.

The browser field, which is at the cusp of the storm, is also something that is attracting attention. Most peers in the industry find some open source code, modify it, and treat it as an independent product with a layer of skin.

It's nothing more than this kind of fooling outsiders. Those who know a little bit will understand that whether it is hardware or software, domestic manufacturers are obviously lagging behind.

Now, there is finally a decent private enterprise, which seems to have done something to save face, and naturally won the favor of some people.

Jin Shanghe's social circle has not yet reached the stage of understanding the details of this aspect, but it does not prevent someone from disclosing it in a roundabout way, or showing their goodwill either explicitly or implicitly.

The company's revenue data exploded last month, which is the result of various factors. It may not be able to continue this growth trend in August, but...

"From No. [-] in the country to No. [-] in the world, this is not a different level of influence! 』

Jin Shang, who knew it well, didn't act eagerly to get close, but politely declined some invitations that he didn't know what to follow. After returning to the company, he talked with Jin Shi, Zheng Liangzhi and others on the phone and talked about this aspect The problem.

In fact, at this level, the only way to get real news is to go to Huang Zhengkuo.

After talking on the phone with Lao Huang, Jin Shi left Jin Shang with a suggestion of "do things with peace of mind and don't care about anything else", and there was no more to follow.

After pondering the connotation of the words and sentences, Jin Shang, who knows well, understands that it is meaningless to pursue these "stories" outside of business. As long as the company develops well and does not make principled mistakes, all parties involved will express some goodwill.

"Recently, luck seems to be very good! 』

It is indeed very risky to open up wasteland in a field with no way forward, but if you really want to find a way, you will get great benefits.

"E-commerce is blowing from abroad to China, and those who are on the cusp of the storm can take advantage of the trend to hype it up." 』

Mingxiu e-commerce, secret tonight, is a strategy that Jin Shang has long thought of.

Doing so does not mean that e-commerce is just a cover, but that in a short period of time, e-commerce will not see the shadow of profitability, and it will be useless within five years. Within ten years, it is expected to get rid of the reputation of "losing money" with the help of peripheral revenue.

Others can develop without the help of external forces, e-commerce is absolutely not, let alone whether they can bear the pressure of all parties, whether they need strategic investors to share risks, the integration of upstream supply chains, the construction of downstream warehousing logistics and terminal distribution, every year Burning one billion, burning for ten years in a row, may not be able to stabilize the position.

This is not the scale of one city or one place. It is spread across the country. Dozens of regional centers and hundreds of terminal distribution points, with tens of billions of investments, cannot be built at all.

Whether it's diligently cultivating internal skills, or fighting against powerful enemies from outside, you don't burn money and play e-commerce assholes?

The big strategic direction has been set, but Jin Shang still has some important considerations in terms of details, and he hasn't fully figured it out.

"Different eras, different backgrounds, coupled with technical limitations, you cannot copy the routines of the previous IT giants, otherwise, you will die without knowing how to die." 』

The incomplete and patchwork e-commerce was barely put together, which gave Jin Shang a minimum of self-confidence. The initial success of Jinxi's communication software, Jinxi, proved that the success of the big IT companies in the previous life may not be the result of How good they are, they just had the last laugh in the competition with their competitors at the same time.

"Entrepreneurs plus "golden fingers", coupled with my own experience and lessons learned in two lifetimes, more than ten years of study and thinking, are not necessarily worse than Lao Liu of Ma Xiaoma.Naturally, there is no need to completely copy their rise. 』

In the six months since he started his business, Jin Shang feels that his greatest achievement is not in starting a grassroots team like Jinxi Culture, nor in making so much money, but in the change in his mentality.

Self-confidence, the cultivation and courage of successful people are the most precious wealth.
-
Around seven o'clock in the evening, after a busy day, Jin Shang took Li Xuan to have a hot hot pot meal. After refreshing himself, he drove to Luyu Music Bar, which he had not been to for a while, and came to the central card. I sat down, drank some cold beer, and felt a little better.

"Ah Shang, we have been waiting for a long time!"

The red-faced Nan Dalong raised his glass to Jin Shang and said with a smile,

"You are the boss, it's so difficult to leave work early!"

"The TV station has an interview. It's quite troublesome. It's not easy to push! In the future, there are still many things to ask them to do, so I have to show some face..."

"You show your face so often, if you don't know it, you might think it's a big star."

"Ordinary stars are not as famous as me!"

Jin Shang, who didn't feel that he said anything wrong at all, turned his head to look at the central stage, where Mei Fengchun was singing softly with the pianist playing,
"What are you doing? Are you going to debut as a bar singer?"

Nan Dabiao shrugged, suppressing a smile, and responded:
"Xiaomei always said that she was a bit cautious in the typhoon, and wanted to try singing in public. It's hard to find a place with tens of thousands of people. This place, try it first..."

Dai Yiqin watched Mei Fengchun's performance and nodded slightly:

"It's much better than before. Although I still can't let it go, it's still passable. Rather, this simplicity and sincerity are more touching."

"It doesn't matter what we say, we have to buy it from the audience."

Jin Shang shook his head, poured a glass of juice for Li Xuan, asked the waiter to bring the fruit plate, and asked Mei Wenhui next to him:

"Where are my father and second uncle?"

"Going to smoke!"

"Oh!"

Just as he was talking, Jin Shi and Mei Yingnian walked over from the smoking room not far away.

"This place is nice. I've heard people say that this place has a bit of a smell. It's really interesting..."

"It's just a place where we can talk about serious things safely. In the future, I will develop into the film and television industry. There are so many bad things, and everything I do will be secretly photographed by the paparazzi. What a joke!"

Jin Shang couldn't help but chuckle, the entertainment circle is not popular now, the Internet has not yet eroded the cultural media market, nothing bad will happen, and within an hour, it will be spread on the Internet, with tens of thousands of onlookers watching.

"Alright! If it's some inexplicable place, your aunt won't agree to me bringing Wenhui here! Why don't you form a club? It's very popular here in the capital, right?"

"High-end clubs, I've heard of them too, but..." Jin Shang shook his head,
"Socializing and having fun, plus a place for resource exchange, it's okay to go there, and talk about some serious business with your own people, there is no need to do some fancy things."

It's not that I can't afford it, but it's unnecessary, Jin Shang pointed at Nandalong and said with a teasing smile,

"Look at Xiao Biao, during this period of time, he is really happy like a fairy, what kind of club, how can a film and television company be interesting?"

"Each has its own merits, and each has its own merits."

Nan Dalong said with a smile without any restraint,

"I have been taken to high-end venues before, and the gameplay is really ingenious..."

"I've really been there, and I'm not afraid that your old man will break your leg."

Jin Shang chuckled, and didn't continue to delve into this topic. The entertainment industry is a big dye vat. The exchange of resources is relatively straightforward, and the money comes in quickly. This is a shortcut.

“How was the box office of the movie?”

Speaking of this, Nandalong replied with a smile,
"The current estimated box office is about 200 million to 500 million. Basically, the money has been recovered. The two later films will make a net profit."

"Well! It's okay!"

At the beginning, the theater managers and senior filmmakers estimated that it was between 500 million and 300 million. However, as the ticket subsidies went down, the moviegoing boom started, and both word-of-mouth and box office harvested.

So far, the effect is not bad.

"How much profit can there be around?"

"It's hard to say, but our channels are still shallow after all."

"For the time being, that's it!"

It's not good for Jin Shang to ask too much. It's not bad that a pioneering work can reach this point.

"Foreigners are still developing well. I have seen their industry scale statistics last year. The box office market contributed more than 70 billion, and the total surrounding market is ten times that. It would be great if there are such mature markets and channels in China."

Of course, this does not mean that the later revenue can reach ten times the theater box office, but the total economic benefits are of this size, including video tapes, toys, sponsors, image licensing, IP development, etc., and a series of upstream and downstream manufacturers participate in profit sharing .

This is what a truly mature film market should look like, and the country is still far behind.

"In short, if the first step is done well, the rest will be smooth."

Nandabiao sighed and said,

"Our brothers have invested more than 1000 million in real money, so we think it's just an investment. Using our own money to make a movie, which practitioner would do such a stupid thing?"

After hearing such complaints, others couldn't help laughing.

In those time-travel novels in the previous life, things like investing money to make movies, or laymen cutting into the film and television industry to pick up leaks, and then making a lot of money, on the surface, seem to be feasible, but in practice, it is a fart.

If the "Big Times" trilogy hadn't been a pioneering work that required their own investment to make a name for themselves, the Nan brothers wouldn't have been so successful at all, spending more than 1000 million bids.

The correct way of thinking should be to create a script outline first, then organize the game, use big directors and big stars to bluff and invest, and inflate the cost to 500 million. Changdi Culture takes 1000 million as bait. After the funds arrive, The family first takes 500 million yuan to recycle, and then finds sponsors, which can basically pay back more than half of the cost, and then start shooting.

On the surface, the Nan Family Brothers' investment is only 40.00%, but in fact, the profit distribution in the later stage will exceed 60.00%.

There is a premium for layman's investment in the filming process. Coupled with the various tricks in the filming process, it is wishful thinking to want to make money. The input and output depends entirely on the conscience of the producer.

It's a pity that this business is full of sanctimonious guys, and good people don't have a good life.

The above are just regular hype, and there are even those who paid back their capital before the shooting, and even made a profit. The successful completion of the shooting is already a conscience discovery.

As for the quality of the film, whether it is profitable and whether it can be released, that is another story.

"The world where only people who are stupid and have a lot of money and investors who have unrealistic fantasies are injured has been achieved."

Mei Yingnian, who heard Jin Shang and Jin Shi talking about this topic, nodded with a smile,
"Film and TV production, brokerage business, and theater distribution all have similar problems. They are too professional and difficult to measure by ordinary people's easy-to-understand standards. It is common for experts to form groups to fool laymen. You need to lead the way, or use capital to open a way."

"Correct!"

Mei Yingnian is an old Jianghu, some things can be revealed at a glance.

Earlier, Jin Shang also met Manager Lin Jun and Director Niu Jiangen of Jiangshan Film and Television. Their operations were actually normal, but they were too greedy, their food was too ugly, and they fooled Jin Shang, so they didn't give them face.

"Theatrical chain... is a big piece of cake. Although it seems inconspicuous now, its influence is still quite big."

Nowadays, the annual box office of hundreds of millions and billions a year is definitely not in Mei Yingnian's eyes. However, the future is promising. This is a good platform, and it is still necessary to get involved.

Jin Shang said without losing the opportunity:
"I want the ticketing market, online promotion, and offline integration. That's what the Internet is for."

During this period, online publicity is really eye-catching. Even if it cannot completely replace traditional publicity, it is already an important supplement.

"How about this, let's finish the operation of Ah Shang's equity transfer first, and then talk about the specific arrangements, Wen Hui, you young people are more interested in this kind of thing, and communicate with Ah Shang more..."

"it is good!"

Most of the people present could understand the meaning of Mei Yingnian's words.

The prospect of this line of work is good, but it is not worthy of Mei Yingnian's attention at the moment. It would be good for the eldest son Mei Wenhui to practice his skills.

Next, there were more important things to discuss. Jin Shi got up, took a chance, called Jin Shang, Mei Wenhui and Mei Yingnian, and the four of them went upstairs and sat down in a secluded corner.

"Ah Shang, how much capital pool can your e-commerce create?"

Mei Yingnian said seriously,
"They are all from my own family, so I won't tell you anything! I have to get a reliable bank, otherwise I won't be at ease! In a financial company, no matter how complete the licenses are, I always feel like something is missing."

"Is it a stable and rapidly growing pool of funds?"

Jin Shang restrained all his laughter and cursing, and responded seriously,

"By the end of next year, it is expected to reach 60.00 million, rising at a rate of no less than [-]% every year."

"Are you sure? As you know, I failed to acquire other joint-stock commercial banks. I want to form one myself. What I lack is a stable source of funds and no time to expand users by myself. Otherwise, I will not be able to keep up with market changes, and I am afraid that I will be caught after adding leverage. I was stuck in the neck. I was doing well at sea, but I didn’t go ashore to do charity. I don’t have my own channels to cover the bottom line. If a turnover is not working, and I am tricked by others, it will be miserable..."

Facing Mei Yingnian's searching eyes, Jin Shangyan replied firmly:

"Others don't dare to guarantee it. As long as we can deploy warehousing and distribution across the country as soon as possible, let alone 50 million, I will give you [-] billion in turnover before the millennium. Add in leverage, and this scale is enough."

"The premise is, is there any financing for the third-party license?"

Nodding solemnly, Jin Shang replied calmly,
"Splitting e-commerce and conducting A-round financing have already been put on the agenda. Compared with similar foreign companies, I plan to take [-] million and release [-]% of the shares."

"Valuation is 25 billion, you really dare to think about it! However, it is a good thing to be sure! I will take care of the bank's affairs. With your flow, I will have more confidence. It is impossible to get money from other people's fund pools." It’s different from taking food from a tiger’s mouth, since it’s not easy to handle, then we’ll build one ourselves.”

Mei Yingnian said very domineeringly,

"You first split the company and evaluate the data. The higher the valuation, the better. Other problems, if there are any, should be solved at once."

After hesitating for a while, Jin Shang still responded seriously:

"I am a little hesitant about the split model and would like to consult my second uncle for his opinion."

(End of this chapter)