this man is not calm

Chapter 189
"What...is there an accident?"

Zhang Hua looked a little ugly and nodded solemnly:
"The local agricultural cooperative is rich, very rich! After hearing about this, my first reaction was to either take a dominant position or do it myself..."

Do you own e-commerce?
Jin Shang was stunned when he heard this, and then he reacted and said with a smile:

"It's really... an ambitious idea!"

Originally, I just wanted to raise funds, bring my aunt and her family, find a stable supply of goods, and connect online to build a northern warehousing and logistics network. Unexpectedly, the "pie" was so good that they were ready to leave me and go it alone.

People today still underestimate the difficulty of combining physical and online shopping. In the previous life, so many chain shopping malls entered the market, and even the "richest man" personally ended up doing so, but none of them succeeded.

There is a huge gap in thinking between physical commerce and e-commerce. If you don't grasp it well, no matter how much money, abundant resources, or large investment, it will not help.

Jin Shang will definitely not give up the dominance.

As for direct competitors that may emerge in the future, Jin Shang doesn't take it to heart.

"Uncle, what do you mean?"

"The Agricultural Cooperative cannot achieve anything. I know very well what those people are capable of. After so many years of hard work, your uncle is not completely unrelated. He plans to recruit several colleagues to form a joint group to unify sales channels, get rid of the Agricultural Cooperative, and work with You cooperate..."

"With the help of colleagues?"

Jin Shang understood.

Serious industry associations and regional mutual aid organizations have their own limitations. In the beginning, they will definitely serve their members and seek benefits for them. However, as time goes by, their own existence becomes more prominent, and their positions may not necessarily change. Consistent with the rooting soil.

Even so, the instinct to make profit will not change. Selling dog meat with a sheep's head and a tiger's skin as a banner. I dare not say that this is universal, but it is not uncommon.

Jin Shang actually doesn't care much about the attitude of the local agricultural cooperative.

If it weren't for his aunt's relationship, Jin Shang wouldn't bother to get involved with them. In the capital of Gyeonggi, there are all kinds of industries. There are many people who want to take advantage of e-commerce, so there is no need to go to the north to seek help.

If Erjiu's industrial layout and e-commerce were not too far apart, he would definitely enter the game and achieve strategic cooperation. As long as Jinshang is willing to start, financing within [-] million is not difficult.

"I have thought about what your aunt said. It is necessary to clear the warehouse and ship the goods as soon as possible to withdraw funds. However, it is unnecessary to take out mortgage loans on land and fixed assets. The burden is too heavy and it will not be relieved for many years. That's it. It's so stupid to use your own real money. To increase leverage, you don't necessarily need a loan. It's hard to get money from the bank. If you can get financing and share the risk, you can be more relaxed..."

Forming an industry alliance and gathering the strength of nearby farmers in similar situations would be enough.

"What are the specific regulations?"

"I plan to join forces with four peers, including me, there will be five companies, all with similar strength, and the investment will be equally shared. However, with the resources provided by the channel, I will have a monopoly of 40.00% of the share, and the others will share an equal share of 60.00%!"

This equity distribution ratio is actually problematic, but not too big. As long as the relationship between the uncle's family and the Jin family is stable, even if other partners join forces, it will be difficult to bypass the uncle's control of the situation.

After dishing out his thoughts, uncle Zhang Hua continued to explain:
"The land in our place is fertile and the terrain is flat, which is very suitable for large-scale farm development. Now that we have reached this size, we can hardly survive with each small family working alone. I used to be just a small farmer, depending on the harvest. You can't make much money even though you work hard to raise livestock. Your aunt insisted on asking experts from the Academy of Agricultural Sciences to lead a team to inspect and provide technical support. The effect was not obvious at the beginning, but over time, it showed its power. Scientific Breeding , seedling breeding and seed selection, soil testing, artificial breeding, and feed processing, once it is really implemented, it will have great advantages for the traditional herders around..."

In the early years, Zhang Hua's family background was quite average. He took over the family farm and ranch, which had no bright spots. After several years of insisting on introducing technology, things gradually improved.

There is no need to have too high technical content, as long as it is better than the surrounding peers and the cost is lower, it is a dimensionality reduction attack.

Over the past 20 years, advantages have gradually accumulated, and the snowball has grown bigger and bigger, gradually annexing nearby pastures, small households gradually disappearing, and those on the border are all powerful large farmers.

At this point, everyone's ability to withstand risks has become very strong. Even if we withstand natural and man-made disasters for several years, we can still withstand it for a while.

The small fish and shrimps have been eaten up, and there are small and powerful people around. If no accidents occur, the pattern will be like this for many years to come.

Even if there were opportunities for expansion, it would be difficult for a family-based entity like my second uncle’s family to go further.

The strength is limited, no matter how big it is, it cannot be controlled. This scale is the first ceiling. Breaking through requires the right time, place and people.

Now, the online shopping business of Jinxi Culture is an opportunity, which gives Zhang Hua hope. By kneading several large entities around him into a whole and speaking to the outside world in a unified manner, he may be able to overcome this layer of shackles and gain greater development space.

"There is a limit to how much a family can carry forward. It is right to find like-minded families to shoulder the pressure and share the risks."

After thinking about it for a while, Jin Shang also felt that this method was acceptable.
"If I really get a loan of [-] million to [-] million yuan, I have to pay a lot of interest in a year. If I were a bank, I would love to have such a high-quality customer to work for me. But, you are my uncle. If you really fall into this trap, it will take ten years." I can’t even climb out.”

"Aren't you going to pay dividends in ten years?"

My uncle was stunned for a moment, then realized what he was doing and couldn't help but ask,
"If it really takes that long, it's really unbearable. How can I hold on for two or three years? Ten years? If the floods and droughts are not harmonious, pests and diseases cause the fields to reduce production, and the livestock die of disease, I will probably go bankrupt."

"When others ask, I definitely have no comment. When my uncle mentions it, I can only say that there was no dividend plan before the stock market was listed."

"Then... I know it in my heart. I have the land in my hand and don't panic. Don't force things like making money. Act according to your ability and take advantage of the situation. Go up if you can, and if you can't, you must create conditions. If it doesn’t work, give up!”

"Have you discussed these ideas with your aunt?"

"Ashang, don't worry. Under normal circumstances, I will listen to your aunt's many pertinent opinions, but if I really make a decision, she can understand it. There are some risks, there is no need to take them..."

"Ok!"

These words made Jin Shang look with admiration at this somewhat simple and unsophisticated Northland farmer.

I have to say that the second aunt Jin Lanyun has good taste. This uncle is a bit of a showman.

On the surface, it doesn't seem to have any great advantages, but his ability to make choices and make decisions at critical moments is really good.

"It's a good thing to share interests and work deeply in the circles you are familiar with. I agree with this matter. Although introducing too many related parties may cause problems, as long as my uncle can control this farm and ranch production base, he can Leave it to me to grow bigger and stronger and open up channels.”

Once the upstream is opened, the construction of downstream channels is the top priority of e-commerce.

Food is the most important thing for the people. Eating is inevitable for everyone. This is an absolute hard demand. If you do it now, the profit may not be high, and you may even have to pay for it. However, in order to support your body, you have to do it even if you don’t make money. Better than riskier appliances.

With the addition of Lao Jin's garment factory, he almost had the two most important items of food, clothing, housing and transportation in his hands.

Clothing and eating is a business that will never go out of style.

Zhang Hua patted Jin Shang's shoulder affectionately.

"I only hugged you a little when I was little, but now I am a man of my own. Your aunt and I have nearly half a lifetime of hard work savings, so I will leave it to you."

"Don't worry, I know it well! From this month to the first ten days of next month, the company will be busy and may not have time to receive guests. After the Mid-Autumn Festival, we will have a little leisure time. My uncle can bring his partners to inspect the site."

"Understood! In the past few days, everyone has been running to the agricultural cooperatives and public offices, looking for channels in every possible way. The autumn harvest is coming soon, and the inventory of the previous season is still piled in the warehouse. We can't all process the green grains of the next season, cattle and horses. Pigs and sheep can’t eat that much in a short while.” “Is the silage feed market bad?”

Jin Shang asked curiously, this is different from the intuitive feeling. The domestic population is obviously still increasing, so food production and feed should be promoted, right?
Zhang Hua shook his head and replied:
"It's hard to describe in one sentence. The biggest impact comes from the international market. Not only cheap beef, but also soybean meal and pasture shipped across the ocean are cheaper than ours. It is actually more profitable to raise livestock with fodder shipped from Europe and the United States than to purchase it locally. There are more, can you believe it?”

To put it bluntly, we still did business behind closed doors in the past, and the competitors were all of the same level. Now, international trade is becoming more and more active. With the official operation of the World Trade Organization, traditional agricultural producers will face competition from their international counterparts. Farmers like my uncle Zhang Hua's family used to have a relatively comfortable life, but now they are struggling.

It is inevitable to join forces to resist risks. In the past, there was just a lack of opportunities. The emergence of the online shopping business of Jinshang and Jinxi Culture provided a good platform.

After talking about the details of the business for a while, in the living room, father Jin Shi was waiting for dinner.

The two ended their conversation and returned indoors from the balcony.

The adults sit at one table and the children sit at another table.

At the dinner table, Jin Shang also discovered that his second uncle Zhang Hua, although he did not talk much, was not taciturn. Occasionally he spoke, but his words were meaningful and very appropriate.

Jin Shi was still very polite to his two sisters and their families whom he had not seen for a long time.

Liu Ben, Liu Chang, Zhang Yunying, Zhang Yun, and Zhang Yunluan, who are about the same age as Jin Shang, still have something to talk about, but they are not very familiar with each other and can't get along well.

After a pleasant family dinner, Jin Shang played "Three Kingdoms" with several old friends, then gave up his seat to others, rested for a while, said hello, and left. He drove to the TV station building and found his contact person. Huang Jiaran.

After not seeing her for a while, Jin Shang exchanged pleasantries with her and called up Mo Ruyun, a new reporter, to discuss the details of the cooperation with the music channel's technical team responsible for broadcasting.

Live TV broadcasts these days are still very troublesome, especially for big TV stations. If there is an accident, it will not end well.

"Add a TV interview in advance? This is not impossible. The backstage is messy, the live screen may not be beautiful, and the broadcast effect will not be good."

"We have experience with this, don't worry."

Today, Huang Jiaran is still a newcomer who has just joined the job, one step away from becoming a full-time employee.
"The only thing is, how do you count the advertising scenes broadcast on TV?"

"Why...you still want to share the profits? At this point, the interest pattern has been set and it is impossible to change it."

"That's not what I mean, but..."

Huang Jiaran quickly waved his hand and explained,
"Our music channel is actually not very popular. Live broadcasts of concerts take advantage of each other. I can't say who takes advantage of whom. It's just that... there are regulations for screening advertisers on the channel. I have never considered live broadcasting before, so I don't care much about it. , if there are scenes that do not comply with the regulations, it will be easy for people to gossip."

"No way!"

Jin Shang asked suspiciously,
"Who raised the question? Our stadium is a veteran, and several TV stations in Gyeonggi and local areas have no objections. Why is there something wrong here?"

"I don't know, but... I have some guesses privately..."

Huang Jiaran lowered his voice and revealed to Jin Shang,
"Between more than three hours of live broadcast, it actually took up a lot of prime time programs this weekend. The ones that were removed... I guess it's a bit hard to think about."

"That said, I understand."

The sudden addition of the concert live broadcast will inevitably affect the original arrangements.

Behind every program, there are many related party interests involved.

Where there are people, there are rivers and lakes.

Jin Shang, Dai Yiqin, and Jinxi Culture actually have a good relationship with the TV station, but they are not tied to interests. They occasionally cooperate, but they each get what they need.

"There are only so many broadcast slots. They are gone this week, and there will be things to do next week and the next week. What was taken away... is hard to make up for."

Of course, if the program changes, the music channel will also recruit new investors to make up for it, creating new beneficiaries.

Huang Jiaran explained with some embarrassment that this level of competition was beyond the scope of her, a newcomer, to intervene.

"Taili... any suggestions?"

"Add a few on-site sponsors and advertising spots!"

"Impossible! Give up this idea!"

Jin Shang flatly refused,
"This is not about denying the opportunity to show up. If you tell me a week in advance, I can still help adjust it. This... There are less than three hours left. The second game will be checked. If you want to add extra time, it is better to let Dai Yiqin be there. I will read the advertisement to you personally on stage..."

"also!"

"You can pull it down!"

Jin Shang said angrily and funny,

"Do you know how many endorsement contracts he has? There are a lot of industry ban agreements. If you are not careful, you will lose a lot of money!"

"I'm just passing on a message!"

"No chance, no chance! Anyway, the broadcast interface has been given to you. How to deal with it and whether you want to live broadcast it is your business. This is not something we ask for, it is your initiative. It is a matter of mutual benefit, as if we have a big share of it. It's just as cheap. Don't involve us in your internal disputes. We are small and can't afford to deal with it."

Don’t think that if you create a bad award and give a few nominations, Jin Shang will rush to give out benefits.

It's not an international channel or a comprehensive channel, so it's not worth Jinshang's reputation and reputation here.

"Okay! I also think that those people... are too naive, thinking that people outside will give them face. Compared with our brother channels, we are too weak and don't have much strength at all."

"Some people's selfishness is not worth mentioning, so don't worry!"

Jin Shang said with great certainty,
"Anyway, I'll do my best here and be considerate on the surface. Don't expect too much from the rest. By the way, go early in the evening and have the opportunity to shake hands and hug Dai Yiqin. The promise will be fulfilled."

"It's great, I can't wait for a long time! Tickets are too hard to buy, and none of my friends can get them."

After agreeing on a time with Huang Jiaran, Jin Shang went to find director Zhu Jingxiao. The host Wu Chan said hello and rushed to the stadium to prepare for the second concert.

The audience seems to have changed, but there are still many people.

(End of this chapter)