this man is not calm

Chapter 197 Taking on the new position
It takes time for a new brand to accumulate word of mouth from being established to being accepted by people and then deeply rooted in people's hearts.

The garment factory in Jinshi's hands has been around for many years and has a good reputation in the industry. However, this is the first time that it can directly face the end consumers.

Focusing on the mid- to low-end, cheap and affordable, trendy and popular, it is inevitable to target the customer base at young people.

Young people who are fickle and like to express their individuality do not have high recognition of the brand. It is difficult to expect them to become loyal customers of Uniqlo.

The traditional marketing model does not fit with Uniqlo’s strategic policy.

Kintoki still has a long way to go before he can find an effective method.

"You are also a young man under 20 years old, so you don't know what your peers like?"

Jin Shi couldn't help complaining,

"The designers we have recruited are very capable, and the fast fashion styles involved are more suitable for the construction of higher-end brands. However, for popular fashion brands, we really need to keep up with the times and cater to the preferences of young people."

Jin Shang was wearing heat-resistant gloves, and while carrying the soup pot to the dining table, he answered nonchalantly:

"My preferences are very marginalized among the non-mainstream. It's unrealistic to expect me to give you advice. You might as well ask your cousins."

It's not that Jin Shang doesn't pursue fashion, but he's not very keen on it. When a person is not too concerned about the outside world's opinion of him, especially his appearance, dressing up will focus on meeting his own needs and improving comfort. Looking good, trendy, and popular are secondary.

Whenever the season changes, Jin Shang always goes to the garment factory, asks a master to take measurements, selects a few styles and has them custom-made and delivered, or he can just bring back a lot of clothes and change them.

The reason for this phenomenon is not entirely due to Jin Shang's lack of attention to appearance. When wearing children's clothes, Jin Shang always goes to school with his brothers and sisters who are several years older, and there is no need to compare with them.

As he grew older and had social needs, most of his peers were still in high school or college, and began to have the idea of ​​​​showing their individuality and showing their wanton youth. Jin Shang had already graduated from college and entered the society to start a company.

From birth to now, I have never had a conversation with my peers about current preferences and trends.

Not to mention what people of the same age are pursuing, even the direction of mainstream culture in today's society is somewhat uncertain.

In the past six months, what Jin Shang is most worried about is that he relies too much on the memory of his previous life and the power of the "Golden Finger". He is completely divorced from reality and cannot take root in the soil for growth. He becomes vain and arrogant, which leads to poor decision-making.

It is precisely because of this that the specific projects of Jinxi Culture are all based on collective efforts and brainstorming, and are promoted by everyone's wisdom and ability. Only for individual ideas that are linked to the company's strategy, Jin Shang will personally take action, write the script and formulate the general framework, so that others can People help fill in and improve.

Jin Shi thought his son was being lazy and didn't want to worry, so he said angrily:

"Aren't you usually very arrogant? Why are you not confident at this time?"

"Strategically, we must be firm and unswerving, but tactically, we must be cautious. Those who know others are wise, and those who know themselves are wise. My strength does not lie in micro-management. What's more, in such a large company, I rely on myself to work hard. It doesn’t have much potential either. My ‘golden finger’ is not the type of strengthening one’s own abilities, but the type of setting rules and universal blessing. The wider the scope of benefits, the greater the benefits..."

The boss is the king who has an overview of the overall situation, not the general who makes decisions, let alone the leading soldier who charges into the battle.

When the company was first founded, we had no choice but to do many things ourselves. Now that the scale has reached this level, we are still addicted to the small sense of accomplishment of completing specific projects. The structure is too low.

As for the occasional "literary copy", writing poems and playing music, that is a personal hobby. On the way, I can create the persona of a young talent and then endorse my own company and products. I am not really planning to rise through entertainment.

"All right!"

After Jin Shi thought about his son's answer, he felt that it was not worth going to such trouble for just this little thing.

"I won't ask about daily matters, but when it comes to strategic selection, you have to help me check it. Your 'gold finger' should have this ability, right?"

"What is it? Tell me more specifically?"

With the food on the table and the dishes and chopsticks placed, Jinshi took out a document from his briefcase and handed it over.

"The design department has determined the new styles for this autumn. Take a look and see which one is the best."

"Let me see……"

I took the file and flipped through it, there were three sample albums.

Ten seconds later, Jin Shang said with great certainty:
"The three styles all look good at first glance. Judging from the feedback of the 'Golden Broom', version B is slightly higher, and A and C are about the same. If it is a perfect score, version B will be given eight points, and A and C will be around seven points... …”

"That's good! I will inform you later that version B will be the main focus, supplemented by A and C."

Jin Shi nodded with satisfaction,

"The designer introduced by an acquaintance is quite capable. He is worthy of being a top student at the Beijing Academy of Fine Arts."

"You should explore slowly. I am also a layman in this aspect."

Lao Jin has opened a garment factory, a hot pot city and a fresh food supermarket for many years, and he also has experience in managing football clubs. However, this is the first time he is truly ready to do big business.

How to manage a modern chain store still needs a long way to go.

"Human resources and warehousing and logistics must be coordinated well, and the turnover rate must be improved. If you have time, go to my company and have a look. There is a man named Jiang Long, a reserve executive who was promoted from the manager of the Central China region. He has pretty good abilities and a lot of Talk to him and you might gain something."

"Ok!"

Jin Toki is not a stubborn fool who pretends to understand something he doesn't understand. His career territory has expanded a lot, and his abilities must keep up accordingly.

With the support of Jinshang's Jinxi Mall sales channel, even if there are some minor problems in Uniqlo's operations, it will not have any impact.

After the business was done, Jin Shi went to the bedroom to ask his mother Mei Fengchun to come out for dinner.

Counting the housekeeper Lao Bian, there are a total of four people at home.

After the uneventful dinner, Jin Shang stayed at home for a while until 08:30 before getting up to go back to the apartment.

"You haven't lived at home much for so long. When you move to the villa in the south, you will come back even less."

Before leaving, Jin Shi sighed,
"You're old too. If you want to be free outside, that's up to you, but you have to come back more often. Your mother and I live in such a big house, and it's strangely deserted."

Lao Bian is a very dedicated housekeeper. He usually keeps his home in order, but he doesn't have a high sense of presence.

"I try my best!"

Jin Shang, who casually agreed, drove out of the garage and stopped at the corner of a nearby street. He looked not far away. Through the field of vision provided by Bai Ze glasses, he could clearly see that the land near his home was constantly overflowing. A golden glow enveloped the entire house.

At the top of this layer, which is filled with colorful auspicious mist, there is a koi carp swimming with a thick halo of gold and silver on its scales.

The entire land plus this mansion is like an illusory fish tank, nurturing the creatures in it.

It has been a long time since I have directly activated spiritual objects. The "Golden Broom" has accumulated a lot of energy. In addition, during this period of time, Jinxi's culture has developed rapidly and several far-reaching projects have been launched. The power of the "Golden Broom" has been greatly enhanced. promote.

Originally, Jin Shang planned to use it to strengthen the existing spiritual objects, revitalize the football stadium, or buy a building as the company headquarters in a year or two, and then play something big.

After thinking about it, it was better not to be too passionate.

There is no need to be too ambitious, especially when starting a business, the pursuit of perfection is even more taboo.

The land where I was born and raised is the foundation that I cannot let go of.Just because you move out doesn't mean that this place is no longer your home.

"If you don't sweep one house, how can you sweep the world!"What to do is actually so obvious from the beginning! 』

Staying true to your original intention is easier said than done!

From the koi pond raised on this land, many fine silk threads extend out and are thrown into the distance. One of them is being pulled into Jin Shang's hand. It must be that in Jinshi, plums and apricots are red, Lao Bian, Mrs. Xian, The two aunts are similar.

At this moment, Jin Shang's cell phone rang, and it was Lao Jin calling.

"What...is something wrong?" Jin Shi's urgent inquiry came from the phone:

"Did you do something?"

"Why do you think so?"

"The Pixiu paperweight you gave me has become very warm, like warm jade. It is very comfortable to hold in my hand. If you look closely, you can see that it has a strange golden light."

"How did you find out?"

"I hold it in my hands and play with it every day. I just look at it a few times. It's very familiar. If it changes slightly, I can understand it at a glance."

"Don't worry, it's a good thing!"

Jin Shang said in a calm tone,

"Put some good stuff in, enjoy with peace of mind!"

"What is it? I can put it away so I don't break it!"

"No need!"

"Ok?"

Jin Shi was stunned,
"Could it be that it's bigger, why not choose a smaller one?"

"No need to hide!"

"what do you mean……"

Jin Toki, who gradually came to his senses, asked in disbelief,
"Is it this mansion?"

"Add this land!"

"How strong is that? You can do this now?"

Jin Shi had a deep understanding of the benefits of Pixiu paperweights during these times.

Frequently going out to socialize, it is inevitable to have banquets, big fish and meat, and constant drinking. I used to be strong and able to bear it, but now I am not young anymore, and my recovery ability is not as good as before. I feel particularly uncomfortable after a hangover, and the "three highs" are gradually becoming more serious.

Since Jin Shang gave him the Pixiu paperweight, the situation has improved a lot. He went to the hospital for several physical examinations, and his ailments and pains have disappeared.

The effect is not obvious at ordinary times, but it really protects the golden period from disasters and brings good luck.

"I know what I'm doing and I won't do anything random!"

Jin Shang responded with certainty,

"You have to decide what to choose between the inside and outside. If nothing happens, I'll hang up first. If you have any questions, we'll talk about it later."

"OK then!"

"Don't forget about the charity match the day after tomorrow. The stadium turf has been repaired. I have already arranged sponsorship and advertising. Just ask Yan Dapao then."

"You just have to go!"

"You are the owner of the club, and you will have to 'paint' the team later, promise bonuses, and participate in the new season preparatory meeting..."

"I know, I know! What are your plans for the weekend?"

"Tomorrow, I have to go to Beichuan Electromechanical to perform my duties. The chairman is not here, and the board of directors and shareholders' meeting cannot be held. The day after tomorrow, I have to visit the consumer electronics production workshop and design department. People there are even more panicked. I don't know when the business line will be cut off. Yes, I have to go and check the situation."

"Okay! I heard that the game console is selling well, so it shouldn't collapse, right?"

"Let it be your fate!"

Jin Shang explained,
"Actually, it's just a shell resource that's about to die. The main business hasn't collapsed yet. I asked the original management to try to save it. If it can survive, it's good. If it doesn't, it can only be used as a tool for backdoor listing."

"The principal is 8000 million, including interest, it's more than 1 million. You are so courageous. If you really can't make it, don't force it. When doing business, you are most afraid of being angry and not admitting failure."

"I understand! There are jujubes over there but there are no jujubes to fight three poles. It's really hard to do, so I won't force it."

After saying a few words, Jin Shang hung up the phone and drove home.

……

In the afternoon of the next day, Jin Shang and Qi Zhaoyun took a break in the conference room of Beichuan Electrical and Mechanical Headquarters. They had a long meeting in the morning. After lunch, they took a break and chatted about what they had seen and heard.

This company's semi-annual report, compared with the first quarter report, the net profit growth rate has more than doubled. On the surface, it seems very impressive, but in fact it is very false.

The base is too low. If there is a slight increase, the increase will be astonishing.

The distance between profit and loss is estimated to be the value of one or two pieces of large equipment, which has little reference value.

It was reduced to a shell resource, and its market value dropped to less than 8000 million. There were once rumors of bankruptcy, but now it can still maintain a breakeven, which is still acceptable.

After officially taking over as chairman, the management team retained its employees, with only a few senior executives leaving. The company remained generally stable, with little change in its original main business.This also gave everyone a sigh of relief. It was best to hand over control and go through it smoothly.

The company is calm. Apart from the change of chairman, there are no major changes, and there are no new officials to take office.

However, in the capital market, the company's stock has more than tripled from its lowest point, with a total market value of nearly [-] million. It hovered at a high level this morning and closed at the daily limit again after the market opened in the afternoon, which really made investors rich.

As for the shares held by Jin Shang, the market value is close to 7000 million.

Although these are just wealth on paper, they do not hinder the constant news in the financial market.

The halo of being the youngest chairman of a listed company and the youngest billionaire continues to add to Jin Shang's head.

Even though the stock price of Beichuan Mechanical and Electrical is so high, if you really want to sell it, I'm afraid no one will buy it even at half the price.

Investors are enthusiastic not because of how good the company is, but because of the expectation of backdoor listing of high-quality assets in the hands of Jinshang, the actual controller.

No matter how Jin Shang refutes the rumors or what channel he speaks out, it will be interpreted as positive in the capital market, and then there will be a surge.

Putting down the newspaper in his hand, Qi Zhaoyun said with a smile:

"Stock investors...are really a group of magical creatures. They just have the words 'If you are stupid, money will come soon' on your forehead. Mr. Jin didn't want to come over and make a bunch of money?"

Hearing this, Jin Shang couldn't help but sigh:

"It's not worth worrying about! The market capacity is not big enough. I'm sure to make money, but... if I make less, it's not worth it. If I make too much, the owner of 'Leek Garden' won't be happy."

"Too!"

"This year's financial report of Beichuan Mechanical and Electrical should be better than that of previous years. We will try to issue some bonds early next year to supplement cash flow and speed up the rollout of new businesses..."

"Mobile phones and new game consoles?"

"The former has been decided, and Mr. Hong will catch it personally. The latter... we have to look at the current situation before deciding."

Jin Shangru said, this afternoon's inspection is to see if this half-disabled business line still has some strength and is worthy of support.

(End of this chapter)